Applying the Actionable Truths 8: Perseverance
Warwick Fairfax
October 21, 2025
Applying the Actionable Truths 8: Perseverance
Arriving at the place after a crucible where you believe you have what it takes to overcome setbacks and failures is only possible, we discuss today, if we’re able to muster and maintain perseverance.
That’s why it’s the 8th actionable truth in our Beyond The Crucible Roadmap — essential for turning trials into triumphs. And listen closely — you won’t want to miss Warwick sharing what he learned about perseverance in bouncing back from his $2.25 billion dollar crucible.
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Transcript
Warwick Fairfax:
Welcome to Beyond the Crucible. I’m Warwick Fairfax, the founder of Beyond the Crucible.
Those early challenges are often the hardest. Once you just build that muscle of perseverance, it will feel like it’s easier to move forward and maybe the vision becomes a bit more possible because you think to yourself, “I may not be perfect, but you know what? I think I have what it takes.”
Gary Schneeberger:
I have what it takes. Arriving at that place after a crucible is only possible, we discussed this week, if we’re able to muster and maintain perseverance. That’s why it’s the eighth actionable truth in our Beyond the Crucible roadmap, essential for turning trial into triumph. So keep listening. You won’t want to miss Warwick sharing about what he learned about perseverance as he was bouncing back from his own $2.25 billion crucible.
Welcome friends to this episode of Beyond the Crucible. It is one of the episodes that certainly in 2025, Warwick and I have most looked forward to doing because it is on what we have been calling since the start of the year are Beyond the Crucible roadmap. And just to reset you, since we do this once a month, we call it the series within a show, we do one episode per month, this is for the month of October. And just to reset you, the Beyond the Crucible roadmap is our refreshed way, it’s not an entirely new way, but it is more laser focused that we help you to get from your worst day to your greatest opportunity. And we have dubbed that the Beyond the Crucible roadmap. Why? I’m going to tell you why. I’m going to read it exactly from the page. We describe it as how we help people turn their worst day into their greatest opportunity. We provide them essential actionable truths to inspire hope, enable and equip them to write their own life affirming story. That sounds like something that is worth pursuing, doesn’t it? We think so and we hope-
Warwick Fairfax:
Absolutely.
Gary Schneeberger:
Yeah. Thank you, Warwick. We think so, and we hope you have been thinking so and we’ll think so after we finish this episode of it. The roadmap, just to let you know for the back story, the roadmap has been built from our proprietary statistically valid research into how people experience crucibles and what we’ve learned from our own experience and from the experiences of the guests we’ve had on the podcast about what it takes to turn trials into triumph.
The most revolutionary news for us in all of this though, is that in analyzing this roadmap, we identified what we’re calling the actionable truths of the brand. To pass these life-changing truths along to you, our listeners and viewers, this year, we’re going to do something similar to what we did last year with our series within the show. As I said, once a month, we’re going to talk about this, featuring stories from Warwick’s book Crucible Leadership. That’s what we did last year. Now we’re going to spend 2025, we have spent 2025 up until now going through each of the 10 actionable truths one per month and exploring the ways they can help you make your way guide your path, walk your steps along this roadmap that we’re talking about.
And Warwick, as I always do in these episodes, I’m going to ask you this question. Level set for us in our discussion why actionable truths? What do we mean by that phrase? Because it’s not something you hear people talk about every day.
Warwick Fairfax:
Indeed. At Beyond the Crucible, our focus is to help you figure out how do you get beyond your worst day to lead a life of significance? So what we have now is what we’re calling beyond the Crucible roadmap, how you go from trial or crucible to triumph, which we call a life of significance. We have found that there are 10 actionable truths that are catalysts in helping you move along your journey from your worst day to where you’re living a life-affirming vision. So in other words, you’re triumphing and leading a life of significance. These actionable truths have always been part of our thinking and were actually chapters in the book I wrote Crucible Leadership.
Gary Schneeberger:
So that being said, how do these actionable truths actually help us move from crucible to a life of significance, move from trial to triumph? Because that’s what we’re all about here. And I’m going to tease just a little bit because that name, actionable truths, continues to impress me that that was what we came up with because truth isn’t truth if you don’t act on it. And that’s really how you get from trial to triumph with the actionable truths, isn’t it?
Warwick Fairfax:
That’s certainly right. I mean, these actionable truths we view as accelerators, enablers. It helps us move from a crucible or trial to a life of significance or triumph. So I think you could make a good case that without these actionable truths, you’re going nowhere. It’s like having an engine without fuel, or as we often refer to in The Fast and the Furious series, if you don’t have nitrous oxide, you have a great car, but nothing’s happening. So basically without these actionable truths, you could well be stuck at your trial, your worst data pit of despair. So get out of that pit to begin to move forward and to bring your vision to reality, to a space where you’re really living a life significance. I think you can make a very good case that these actionable truths are absolutely critical.
Gary Schneeberger:
And we are on, as I said at the outset, actionable truth number eight. And just to help you understand, folks, the process of how this all works, this is the vision portion of the roadmap. Before this, we dealt with the trial. That’s your crucible. That’s the first big grouping. The second one is processing. You’re processing what happened to you. Now you’ve launched a vision. You’ve said, “Okay, here’s the vision I want to pursue.” You’ve created a vision. So it’s the last step of the vision category that we’re going through.
So Warwick, now that we’re here, now that we’re at perseverance, why is it the critical eighth step after a crucible to begin the journey of recovering from a crucible? As you were going through this in preparation, this one seems particularly important in this process that we’ve been describing.
Warwick Fairfax:
One of the keys to moving beyond your worst day, your crucible is perseverance. Without perseverance, you’re probably going to be stuck in the pit and the vision won’t happen. Your life significance won’t happen. We define perseverance as continuing to move forward in pursuit of your vision, even in the face of difficulties and obstacles. Perseverance is hope, believing in your heart of hearts that there is a brighter future ahead.
Now, we know that perseverance is not easy. You might feel knocked down. This is your worst day. You’re in the pit of despair, and it’s not easy to move beyond your crucible. It’s not easy to move forward. But perseverance is like a muscle. With practice and some effort that muscle will grow. And really the key is that perseverance requires you to take one step at a time. And it might seem that step might seem very small. As we’ll get into later, I found that very true in my own life, the power of one small step. And one step begins to form another step, and pretty soon I think you’ll find that muscle of perseverance, which might’ve felt non-existent before, will grow and will improve. And you’ll find that you have more perseverance than you thought possible.
Gary Schneeberger:
Yeah, that’s one of the great things about these actionable truths is that they can grow, we can get better at them as we go. It’s not like you’re born with a certain level of perseverance and then that’s all you get and it goes away. No, you can build it.
And I am going to do what I do every episode. Here’s my enormous dictionary, which is twice as big as my head, The American Dictionary of the English Language by Noah Webster, his first dictionary from 1828. And here’s what his definition of perseverance is, and it’s fascinating. He says this about perseverance, “Persistence in anything undertaken, continued pursuit, continued pursuit, or prosecution of any business or enterprise begun. Patience and perseverance overcome the greatest difficulties.” He quotes someone named Clarissa saying in this definition. That to me is a big thing.
And Warwick, this is a good time, I think, to point out to folks, because I got a little confused as we were… Not confused. I was a little tangled up as we were prepping, and I haven’t talked to you about this. But we talk a lot about the importance of resilience in bouncing back from your crucible. And I think sometimes people can think they’re sort of the same thing. But I found an article which defined perseverance, not Webster, but an article that defined perseverance as this, “A continued effort, the determination to reach a goal and work at it until you do.” Right? Here’s resilience. Resilience is, “The ability to be happy and successful after something difficult or traumatic has happened to you.” I think perseverance and resilience are sort of cousins. They’re not the same thing, but one flows into the other. And certainly resilience, though talk about it a lot, it’s not one of the actionable truths that we have. But I think having them hand in hand really makes a huge difference in your ability to go from trial to triumph. Right?
Warwick Fairfax:
Yeah, it’s a good point. I think perseverance breeds resilience. Without perseverance, you can’t have resilience. So how do you get resilience? It’s just when things seem to be going wrong, you just keep pressing on. It’s continued effort, as the dictionary talks about. It’s continued pursuit of a goal. It’s not giving up, not backing down. So perseverance is, yeah, I mean perseverance is critical and you will, I think, be more resilient. If you keep having perseverance and you say, “Okay, I didn’t give up the last time. I won’t give up this time. It’s not going to defeat me. I’m going to keep going.” And that comes from just having continued perseverance over the course of your life. It is a muscle that can grow, that can breed resilience and some degree of self-confidence, “Okay, being there done that. I’ve been through worse than this before.” It can actually lead you to having a calmer spirit in the face of trials because you’ve had perseverance and you’ve been therefore resilient. So they are cousins, but I would say it’s not impossible to have unless you have perseverance first.
Gary Schneeberger:
Right, right.
Warwick Fairfax:
If that makes sense?
Gary Schneeberger:
And that’s why the eighth actionable truth is indeed perseverance. And as we have done with all of these sections of the roadmap, in this particular section, in the vision section, there are three stages in our research, qualitative and quantitative, that have shown us people experience in this vision section of the roadmap. And the first one is experimenting with new conditions, trials and first failures. Warwick, how does perseverance help us as we do this, as we walk this out?
Warwick Fairfax:
As we formulate our vision, we’ll, undoubtedly a trial runs an experiment. Some will work, some won’t work. That’s the nature of experiments. And so you’ve got to have perseverance to be able to cope with those trial visions that didn’t work out. Maybe you need to retool the vision, go in a different direction. It’s critical.
So to bring our vision to reality, we’ll also need help. We’ll need help from what we call fellow travelers, people who both encourage us and come alongside us to move our vision forward. And we might find that some team members don’t work out. They may not be a good fit, and that will lead to conversations that are often pretty challenging. We’ll need to have perseverance to deal with those setbacks of potentially picking the wrong team members or team members moving on. So you need perseverance to be able to bring your vision forward through the trials, and you need to have perseverance as you’re bringing team members on board. Some will work out and some won’t work out. Life is not easy and bringing a vision to reality is not easy too. So perseverance is absolutely critical.
Gary Schneeberger:
I’m not a science guy. I’m a word guy. So I’m not sure of the word, but we’ve all seen those things where it’s like a flow chart or something that you do this and then this can happen. And then you go this way and it moves up and down and it walks you through a process. I think perseverance is something bad happens. You start this new first failure, you start this first step and you hit a roadblock. And two things can happen. It can go down. You can stop. You can give up. As we say all the time. You can lie under the covers and bed with the covers over your head. Or the second one’s perseverance.
I think perseverance is, in many cases, the first action toward the next goal that you have to take after a crucible. Because if you don’t muster that, if you don’t muster the, I’m going to walk through the wall, if I have to walk through the symbolic wall that is stopping me. If you have those stumbles and trips that follow your crucible, stopping isn’t an option. So you have to have the perseverance to go through it. I think this is where the pursuit of a life of significance really can bog down of all the things on the roadmap. If we don’t develop perseverance and act on that, we can high-center, we can get stuck, right?
Warwick Fairfax:
It’s so true. Without perseverance, you’re proverbially stuck in bed, you’re not moving forward, the vision isn’t happening. You’re stuck. So it’s absolutely critical. Without perseverance, you’re probably still in the pit of despair. I mean, why keep going? What’s the point? You just give up. So perseverance is critical.
Gary Schneeberger:
Yeah. The second major point from our research that shows as people go through in this stage of vision is growth and new skills. And that includes preparing for major change. In this particular part of the map work. What are the benefits of perseverance? And I think I know what you’re going to say, not just because we talked about it beforehand.
Warwick Fairfax:
So when you think about growth and new skills, there’s growing the team, growing the vision, but there’s also growing yourself as a person. And they’re starting with the internal so to speak. One of the first things you need to do is to think of growth and skills with you as a leader, growing and self-awareness and character and skills and abilities. And so we talk about growth and the holistic sense of the word. There’ll be days in which they feel like bad days and you’ll feel like, “I’m not the guy, I’m not the person. I feel wholly inadequate to the task.” And you might feel like you don’t have the skills and abilities. And maybe you might feel that the crucible you went through, the damage you did to yourself or the damage that was done to you caused some level of damage, enough that it’s holding the vision back from reality.
So you can get in this doom loop of, “I’m not good enough and as a human being, I’m not courageous enough. I don’t have enough character. I don’t enough skills and abilities and perseverance,” means despite all of this, putting one step in front of the other and say, “Okay, I’m not perfect. Yes, I’ve made mistakes. Yes, maybe I feel a little broken or a lot broken,” but it’s just moving forward. And sometimes it might be, depending on the severity of the illness might be, okay, maybe I need some counseling, some therapy, maybe I need to talk to friends. What do I need to do to be able to move forward to be able to, at least in some sense, heal from some of the internal damage? Are there skills and abilities that I don’t have? I might have aptitude but not training. How can I get trained in that?
So there’s a whole internal level of perseverance that fuels growth, and it might mean that you need to bring new team members on board. So sometimes you start with a vision. You’ve got one or two people on your team, either unofficially or on the payroll, and as the vision, the organization grows, you might feel they were great at one time in the journey, but you need people with different skills. And you’ve got to be willing to say, “Okay, maybe I need to let some people go and bring new people on board.” It doesn’t need to be done in a malicious way, but if you have a vision, you want to make sure you’ve got the people around you. And perseverance means having sometimes loving but difficult conversations. Perseverance means having the courage to have those difficult conversations.
Gary Schneeberger:
Is it safe to say, and I didn’t thought about it until you just said it, that as your vision changes and grows, evolves, that your persistence in many ways has to change and grow and evolve. What you just described was different levers to push and pull on persistence depending on what’s happening with your vision. That seems to be a true statement, right?
Warwick Fairfax:
Yeah. I mean, as you grow in your perseverance and persistence, you will have higher perseverance, higher persistence, you will give up less. You won’t stop at the first roadblock. You will have more courage, more conviction, whether it’s things you need to work on about yourself, whether it’s your team, maybe you’ve had a couple of difficult conversations with folks. It’s never going to be incredibly easy, but it’ll be easier the next time you have that difficult conversation.
So it is like a flywheel in that the more that you have perseverance and persistence, those boulders will seem a little smaller. They may not be in reality, but will feel smaller to you. And so those early challenges are often the hardest. Once you just build that muscle of perseverance, it will feel like it’s easier to move forward and maybe the vision becomes a bit more possible because you think to yourself, “I may not be perfect, but you know what? I think I have what it takes. There’s an obstacle here. I don’t have the answer today. But between me and my team, we’ll figure it out. We did before. No reason to believe we won’t do it again.”
Gary Schneeberger:
Yeah. The third big area in this vision section of the roadmap is preparing for big change, grand trial and revelation and insight. How does perseverance help us move along in this section of the roadmap?
Warwick Fairfax:
So when we’re trying to get from our worst day to a life-affirming vision that leads to a life of significance, there’s often going to be inflection points, significant change where we’ll need a high perseverance. The first one is just deciding to get out of bed, proverbially speaking, and we feel so angry at ourselves, so angry at others. When this doom loop of depression at some level and anger, resentment. We’re just worn out. The first huge step of perseverance is to say, “Okay, I’m not going to be defined by this worst day. I’m going to think of one positive step.” And we often talk about this, whether it’s walk around the block, reading a book, having lunch with a friend, preferably one that can encourage us. That’s a huge step.
As we begin to have a glimpse of a life-affirming vision, it’s easy for voices in our head, so to speak, to say, “Oh, it’ll never work. You’re hopeless. Give it up.” And we need to quiet those voices of despondency and self-incrimination and say, “Okay, it’s just a glimpse. Let me talk a friend or two, a potential colleague. Let me make some trials and experiments. Perseverance will lead you to say, “Okay, I don’t have all the answers today, but maybe tomorrow, next month, I will.” And as we bring team members on, that will require perseverance too. Some will work out, some won’t work out. Even the ones that do work out, there might need to be challenging conversations. Maybe you’ll need to move people to different seats on the bus. That’s not easy. And ultimately, we might find this vision has grown so big or maybe changed that we might find maybe we’re the ones that need to get off the bus. Maybe we need to hand the vision over to somebody else, maybe to our team.
And that also requires character and perseverance because if this vision is not about us and about helping others and fulfilling some higher purpose, we don’t want to be the roadblock either. So at these inflection points of proverbially getting out of bed when you feel so bad about yourself or about life, when you have the glimpse of a vision that seems daunting, you’re trying to get the right team members on board. Or when you feel like maybe you’re at a point in life where, yeah, maybe I’m at an age where I don’t want to do it this more, or life circumstances change, or you just feel like it’s gotten beyond you, you need to be willing to hand it off. So perseverance is really critical.
Gary Schneeberger:
We’ve been talking a lot almost exclusively here about taking action in the spirit of perseverance, taking action toward perseverance. But there are some things, and I’m thinking about my own struggle with alcoholism, my perseverance there was to not do something. I had to manifest the lack of grabbing a drink and having it. That was my perseverance. I had to persevere through not doing the thing that I was doing. That’s part of it too that we can’t overlook. In some crucibles, perseverance can mean not doing something that will go the opposite of the vision that you want to create, right?
Warwick Fairfax:
It’s such a good point. There are things that can enhance our life and character, and there are things that can drain it. We can hang out with the wrong people, the wrong crowd in the neighborhood, maybe as teenagers or twenty-somethings, and maybe they’re doing things that are not helpful, maybe destructive, but we’re part of the gang. We want to be accepted. So we end up going down a road where we’re doing things that are actually hurting people. Somehow we convince ourselves maybe that’s not the case. There may be things that we’re watching or other maybe we’re just feeling this despondent lethargy, so we’re just binging on Netflix or video games. Again, it’s not bad in itself, but you don’t want to just sit and watch a screen for 23 hours a day or play video games all night or whatever it is. So there’s all sorts of coping mechanisms in which we can just check out of life. So we have to have the perseverance to not do the things that are pulling us down.
And everybody has different temptations, different tendencies that can pull them in a direction that’s not helpful. As we talked recently on the podcast about gratitude. Well, maybe we have a tendency to indulge the doom loop of negativity and we go down the road of, “This wasn’t fair what happened to me. I’m such a terrible person.” And you spend hours recycling everything they did to you, everything you did wrong, and this endless doom loop that just pulls you down, which is almost designed to sap you of any perseverance to do anything constructive. That’s where you need to just stop it and just say, “I’m not doing that.” Maybe have the perseverance to do what we talked about recently with gratitude that will tend to fuel our perseverance ironically. So it’s a very good point, Gary. You’ve got to be willing not just have the perseverance to do things, but to stop doing things that are very destructive to you. Inevitably, they won’t be just destructive to you. There’ll be destructive to those that we love and care about. That’s the way destruction seems to work. Typically, it’s not just restricted to ourselves.
Gary Schneeberger:
Yeah, for sure. We have arrived at my favorite part of these actionable truths episodes. I think I want to have Scott develop for the last one some theme music when we get to this part. Here’s the theme music where we talk about Patient Zero at Beyond the Crucible, and that is our founder and host, Warwick Fairfax. Examples of this actionable truth in action from Warwick’s experience with Crucibles. So the question to you, Warwick, is this, talk about your experience with perseverance, how that’s looked in your life as you’ve walked through crucibles.
Warwick Fairfax:
It’s funny, I remember as I was writing a book a number of years ago, Crucible Leadership. There’s a lot of things I write about that I’m not good at. I don’t like sales and I’m not this upfront kind of person. I’m more retiring, so to speak, or certainly my younger-
Gary Schneeberger:
You and I have that in common, by the way.
Warwick Fairfax:
Maybe not, but that’s why you need a team.
Gary Schneeberger:
That’s right. Amen. Amen.
Warwick Fairfax:
People with different skills and aptitudes and characteristics.
Gary Schneeberger:
Fellow travelers.
Warwick Fairfax:
Amen. Well said. So I’ve talked a lot about things I’m not good at, but ironically, perseverance is not one of them. I have very high perseverance. For me, where perseverance maybe wasn’t helpful, and you could arguably call a stubbornness, was I’m very idealistic and I was driven to bring the vision of my family’s 150-year-old media business back to the vision of the founder, my great-great-grandfather, John Fairfax. My father died in early 1987. A few months later, I finished my MBA at Harvard Business School and I ended up launching a 2.25 billion takeover of the family company. So this was both to restore the vision of the company to the founder, and I felt that management were making poor decisions and needed to be changed. So I was idealistic and I had very high perseverance of that mission to launch the takeover, change management, bring the vision back to the ideals of the founder.
But because of my perseverance, when challenges arose, for me, there was no breakpoint. There was no stopping. There was no abandoning the takeover. So a saint of you would’ve been not to do the takeover. As I’ve mentioned in other podcasts, earlier in 1987, I had some advisors, some good ones who said, “Warwick, the numbers don’t add up. If there’s a hostile corporate takeover from a takeover raider,” which was one of the things that I was right about, “get together with the family. I mean, just figure out another way.” But of course I wanted to take over, change management, bring the vision back to the ideals of the founder. So ignored that advice. I didn’t give up. I went right through that obstacle of good advice and listened to the bad advisors that said, “Sure, for a good fee, we are happy to do it for you.” Whether it’s exceeded or not. In the long term, I think their focus is more on the takeover being concluded.
So I think the lesson for me is not to abandon perseverance, but given that I have very high perseverance, be very careful where I channel that muscle of perseverance, make sure it’s the right goal with the, I mean my motives, I think objectively were good, but make sure it’s the right goal. And if for some reason a roadblock comes that says maybe you need to change the vision or change the team, don’t say, “No changes. We’re going to keep going with the same vision, same team.” You have to be careful where you channel perseverance because it can lead, if unchecked, to decisions that are unhelpful.
So for me, where perseverance was helpful is in the 1990s after the takeover failed, that decade of the ’90s was very difficult. We moved to the US where my wife is from, and perseverance helped me slowly begin to try to move on from that searing crucible of losing my family’s 150-year old media business. It wasn’t about the money, which has never been a particularly huge motive for me. It was feeling like I let my father down, my great-great-grandfather down, John Fairfax, somehow God down, because I felt like God had this vision, I thought to bring the vision back to the image of the founder, and I kind of let God down with the vision, which as a person of faith, was absolutely devastatingly painful and searing.
So perseverance led me to realize objectively, yes, of course I made mistakes and I get into them in great detail on my book. But objectively speaking, there were divisions in my family going back decades. It was a very challenging situation irrespective of what I did or didn’t do, even if I hadn’t launched the takeover, those challenges and divisions, they were going to be very difficult to solve.
What’s interesting as a person of faith is there’s one passage I would say that has been key to fueling my perseverance through the challenges. It has been a bit like rocket fuel for my perseverance. I have high perseverance innately, but this just really helps take it to another level. So it’s Philippians 3:7-14. It starts off, “But whatever was to my profit, I now consider loss for the sake of Christ. What is more, I consider everything a loss compared to surpassing greatness of knowing Christ Jesus, my Lord. For His sake. I’ve lost all things. I consider them rubbish, that I may gain Christ and be found in Him. Not having a righteousness of my own that comes through the law, but that which is through faith in Christ, the righteousness that comes from God and is by faith.”
So that sense that ultimately the things of this world are meaningless. So just reading through the scripture over and over again, having the perseverance to do that fueled my growth and character and my growth and understanding God’s purposes, is ultimately the things of this world, even a big media company, is nothing compared to knowing the Lord.
And so then later on in 12 through 14, it says, “Not that I’ve already obtained all this or have already been made perfect, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers, I did not consider myself yet to have taken hold of it, but one thing I do, forgetting what is behind is straining toward what is ahead. I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.” So forget what’s behind. Forget those past mistakes. Yes, I made them, but endlessly dwelling on them does not help me at all. Strain toward what is the head. Press on toward the goal. So really part of it is, Lord, where do you want me to head?
So one of the things that fuels perseverance is when we link it to our innate values and beliefs. If we feel like, okay, I’m not perfect. I made mistakes, but I need to move forward. The vision is too important. And so when you anchor your vision in your beliefs, it really helps fuel your perseverance. And this is almost like a mantra. I must have gone through it every day in those early years. Forgetting what is behind is straining toward what is ahead. Straining toward what is ahead requires a lot of perseverance. So that scripture fueled my perseverance.
Gary Schneeberger:
And it’s interesting you talking about leaning into that scripture because what you’re talking about there as you’re going through what you’re going through is the second actionable truth that we talked about in the series, and that’s self-reflection. But here’s what it’s not. It’s self-reflection, it’s reflecting on. You’re putting that stuff away, you’re reflecting on it, but you’re not ruminating on it. That’s not self-recrimination, it’s not self-rumination. It’s self-reflection. And it’s taking the good stuff and moving aside the stuff that isn’t going to help you. And that’s what you talked about here. And that’s one of the things I love about this roadmap is that as you’re talking of your experience, we can go back and map it to areas of what we’ve been through and where we’re headed. And what you just described is self-reflection. You went through self-reflection and that self-reflection fueled your perseverance. Is that fair?
Warwick Fairfax:
Absolutely. It’s self-reflection in order to learn, but to move forward. To throw away the things that are holding me back, like I’m a terrible person and I destroyed 150-year-old media company, it’s all my fault. Well, I made mistakes. It wasn’t all my fault objectively, but that’s the past. Where do I go now? From my faith perspective, where do I feel God calling me?
So as we get into the 1990s, I found it almost impossible to get a job with the resume that basically said form a media mogul. I could say I work hard and I’m humble, I like to think, but it’s like I couldn’t even get an interview.
Gary Schneeberger:
Right. You’re the only person still that I know, Warwick, who had to dumb down his resume to get a job. I know a lot of people who’ve inflated it, but never dumbed it down except you.
Warwick Fairfax:
Oh, I definitely did. It didn’t really feel that bad at the time because, I don’t know, it didn’t. But so eventually I got a job at a local aviation services company in Maryland where we live.
But then there was an inflection point and I felt like I was not using all the abilities that God gave me. I was doing well, but I felt like I could do more. And so that required perseverance to say, “I’m going to leave this job. I’m comfortable. I’m doing well. But I’m not doing, I feel like everything that God called me to do and not using all my skills and abilities. So I left. That was a big step, an inflection point. That required perseverance. So that led me to pursue training and certification as an International Coach Federation executive coach.
In 2008, I gave a talk in church to illustrate, a sermon. The pastor of my church in Annapolis, Maryland asked me to give this ten-minute sermon illustration. I’m not this charismatic speaker type. I don’t typically like being upfront, but fine. If I can do something that helps, I will. That ten-minute sermon illustration led me to decide to write my book, Crucible Leadership. That required monumental levels of perseverance. Imagine writing a couple hours a day, because I couldn’t do more. It was too painful, about some of the worst days of your life, some of the biggest mistakes. I mean, it was unbelievably painful, but I kept moving forward. I’m reminded as we often say, what Margie Warrell, a fellow executive coach in Australia, and she says, “For the sake of what?” Well, for the sake of what was I writing this book? To help people get beyond their worst days and live a life as significance. Paying for a purpose, to use that oft-use phrase. That’s, okay, this is painful, but there’s a reason for why I’m doing it. That fueled my perseverance.
And just getting the book published, it took years. I tried to get some folks in interested in Australia. And because my name and the family is prominent, I could definitely talk to book publishers, some of the major ones and literary agents. And it was like, “Well, this is an interesting story, but it’s quite a lot of years ago now. And we want the sensational version where you dis on family members.” And I wasn’t willing to do that. I’m happy to talk about my own failures, but I really don’t want to get into bad-mouthing other family members. It just was not part of my value set. So that didn’t happen. So it took a few more years in which one publisher said, “Really, to publish a book,” it was called Crucible Leadership, at the time, some thought maybe it would work in the business leadership space. Well, you need a brand, you need a following, you need an email list and social media following, blogs. And so that led me to found Beyond the Crucible. And that actually led to this wonderful team that we have and the podcast blog and social media. Well, none of this would’ve happened without perseverance. I want to get this book published.
And so before we got the book published, we actually had launched this podcast and blog and social media, and now it’s not just to get the book published in of itself. I love telling stories that people who bounce back from their worst days, and some of the thoughts I have on how you get beyond your worst day to live a life and significance. But at each step of the road, when you go back to those early days in the early 1990s when, I wasn’t clinically depressed, but it was not in a good place, it took perseverance to get out of bed and say, “Okay, I’ll send out a few more letters to trying to get a job.” And none of which happened. And took perseverance and a bit of humility to go to a temp agency that found temp jobs for financial analysts. That was the first step to getting that job at the Aviation Services Company. It was not easy just to keep moving forward.
So certainly in my story, perseverance has led me to be stubborn. But when I’ve focused it on areas that really I feel like the Lord is leading me to and using my skills and abilities for my own vision, not an inherited vision, it’s been incredibly valuable.
Gary Schneeberger:
And again, I have a cheat sheet of some of the stuff that you talked about here, what you just talked about as you were telling your stories, and one thing that sticks out about everything that you just mentioned. Yes, perseverance was a big part of it, but another big part of it, and I think it’s important for us to point out this is, if not a cousin of perseverance, it’s in the same zip code, same neighborhood, same family, somewhere, a second cousin twice removed, but courage. Everything that you just mentioned, you can’t be afraid. You have to summon the courage to take that step forward, right? Even little steps require big courage sometimes. And that’s what I think you’ve described as you’ve talked about that, about your experience. Help people understand that connection. To manifest perseverance, even in a little step, it does require summoning courage, doesn’t it?
Warwick Fairfax:
Yeah, that is well-said. I mean, courage does fuel perseverance. And what I’d say it fuels courage is conviction. I’ve always been an idealist. What led me to launch the takeover was not about me, it wasn’t about ego. I mean, I’m pretty self-aware, not very self-aware. I don’t believe that was it. It was more, as I said, to change management and bring the company back to the ideals of the founder.
So now what leads me forward with Beyond The Crucible is a desire to help people. That powerful conviction gives me courage. I mean, for me, I’m basically more on the shy, retiring end of the spectrum, certainly was. For me to speak, which I did a fair amount as part of the book launch, that’s not a normal, natural thing for me to do. It’s not my happy place. It’s not a comfortable zone for me. So why did I do that? Because the message is important. So I got some training and help from somebody that was very good at helping people learn how to speak and craft a good speech. I think I got to the point where I was actually adequate, if not good, certainly judging by the response of the audience.
Gary Schneeberger:
Absolutely. Yep.
Warwick Fairfax:
But that required hard work, and yes, it required courage to say, “Okay, this is not my happy place. Yes, there’s a possibility people could mock or laugh or fall asleep, which is probably worse than ridicule. Just people are asleep. Wake me up when this is over.” So yeah, courage is really a requirement for perseverance. What fuels courage is conviction, which is why we say all the time that you want to anchor your vision, your life of significance in your deeply held values, your faith. That’s what fuels courage, which fuels perseverance that fuels you accomplishing your life for significance.
Gary Schneeberger:
All right, so we’ve reached the end of the road here. We’ve covered a lot of ground. You’ve brought a lot of insight to this part of the roadmap. What’s the number one takeaway you’d like listeners and viewers to draw from this episode in particular? This just feels like a especially important episode of the Actionable Truth Series. What’s the one truth within this truth that you want people to walk away with?
Warwick Fairfax:
I mean, obviously perseverance has to be channeled in the right direction, otherwise it can be seen as stubbornness. So be careful what you devote your life to, and I’m especially sensitive in light of the takeover. But to come back from your worst day and move forward, it does require a high degree of perseverance. To begin to formulate a life-affirming vision that leads to a life of significance will require perseverance. And to bring that vision to reality with the great team will require high perseverance. High perseverance is almost the price of admission. You want to move forward from your worst day because it will not be easy. There are days in which it’ll be excruciating. You’ve got to have perseverance. And it really, yes, perseverance requires a lot of courage, and that’s why we really talk a lot about getting out of the pit.
One of the things we find with pretty much every guest we’ve had is one of the things that’s helped propel them forward is they’ve come up with a vision that’s often, I don’t want anybody to go through what I went through. I want to help people come out of the pit who’ve been in the similar pit to me. And that vision, that life-affirming vision is so strong that it almost compels them to have perseverance because it’s just such a strong conviction. So I’d say perseverance is often fueled by conviction. But certainly your vision to become reality, you’ve got to have a high perseverance. And it all starts with what’s one step I can move the ball forward today? Forget about tomorrow.
And that’s one of the things that I really haven’t mentioned that I think is going to be helpful to folks is I have a very good ability to compartmentalize. So I’m not focused on tomorrow or the next day. And I’m a strategic planner by nature, so I do tend to think ahead, but I tend to think of, “Okay, what do I need to do now?” I remember when I was in university at Oxford, I would think, “Okay.” This is back in the early ’80s, there was sort of worry about the Soviet Union and cruise missiles and nuclear war, and it was in the paper and people were demonstrating. It was a reality. I remember thinking, this is a silly device, but it was effective because all my whole degree depended on those final exams. That’s the way they do that at Oxford. I would just say, “Okay, I’ve got my exam at this time today. I’m not going to worry about anything after this exam. I won’t have this useless device that’s going to be nuclear war. The world’s going to end. I’m not going to worry about the rest of the next three or four exams. All I’m going to do is nothing else matters, just this exam.”
You don’t have to use my mental device, but perseverance. One of the keys to it is, okay, what’s this one step? I’m not going to worry about the other steps. And what if this and that. What’s this one step I need to do today? And be very disciplined about blocking everything else out of your brain. What’s this one step I’m going to focus on? Once you accomplish that, then the next step and the next step. You’ve got to be disciplined about just crowding out of your mind, clearing your mind of anything other than that one step, no matter how small. Don’t say, “Well ah, but that’s pointless. What if there’s…” No. Focus on that. So one of the things that fuels perseverance is laser-like focus on that step and ignoring everything else other than that one step. One step leads to another, and that leads to perseverance, if not high perseverance.
Gary Schneeberger:
That was laser-like focus work on landing the plane on our conversation here on the eighth actionable truth that we’ve been discussing in depth here today.
Folks, each month, just to remind you, we will take a look at a new one and how it is connected to the previous one to build out our Beyond the Crucible roadmap. And next time we’ll be discussing, and I’m going to call for it, Warwick. I’m going to call for the drum roll. Scott, give me a drum roll. Next time we will be discussing redemption.
So until the next time we’re together, folks, please remember this. We want you to believe these truths that we talk about, but we also want you to act on them because that’s what’s going to help you along the road map from trial to triumph. We will see you next week.
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