Our guest this week, J.S. Park, has devoted his life to helping people not turn away from grief, but lean into it — not to move on from it, but to move with it. In his more than a decade as a hospital chaplain who has attended hundreds of deaths, he works closely with the friends and family they leave behind to give them permission to grieve. “It feels funny to say I permit you to,” he explains, “but it’s my job to let them know we can do this together, and it is possible to make it through.” To learn more about J.S. Park, visit www.jspark3000.com
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.
J.S. Park:
Loss is so scary that people don't know what to do with the discomfort, so they whistle past the graveyard or they put a one-liner into the silence or they try to smooth it over or they pull theological future hope over present suffering in order to self-soothe. Because when we see that abyss of mortality creeping in, we do everything that we can not to look it in the face.
Gary Schneeberger:
Our guest this week, J.S. Park, has devoted his life to helping people not turn away from grief, but lean into it. Not to move on from it, but to move with it. In his more than a decade as a hospital chaplain who has attended hundreds of deaths, he works closely with the friends and family they leave behind to give them permission to grieve. It feels funny to say, "I permit you to," he explains, "but it's my job to let them know we can do this together and it's possible to make it through."
Warwick Fairfax:
Well, June, it's great to have you here. June is J.S. Park. And June is a hospital chaplain, a former atheist agnostic, six-degree black belt, suicide survivor, Korean American, and follows Christ. That's quite a mouthful. He has a fascinating story.
So June currently serves at 1,000-plus-bed hospital, one of the top-ranked in the nation, and was also chaplain for three years at one of the largest nonprofit charities for the homeless on the East Coast. June has been interviewed by multiple different folks, CNN, NBR, CBS, Good Morning America. He's the author of a number of books. The most recent one is As Long as You Need: Permission to Grieve. He's also wrote a book, The Life of King David, The Voices We Carry, How Hard It Really Is. So a number of different books. And he's also a board-certified chaplain and has an MDiv and a BA in psychology. June currently lives in Tampa with his wife, a nurse practitioner, and their daughter and son.
So, very much looking forward to our chat, as I mentioned off-air. I have a small window into what you do just because I have a daughter that's a child life specialist at a hospital in New York that works in the PICU. What's that, pediatric intensive care, something like that. So comes alongside kids and explains procedures to their parents and all.
So June, so tell me a bit of the backstory of how you became a hospital chaplain. I'm guessing you grew up in the Tampa area, did you, or in Florida?
J.S. Park:
Yes, born and raised in Florida and became a chaplain I guess by accident a little bit.
Warwick Fairfax:
So tell me, what was life like for you growing up? And hopes, dreams, parental influences. How do you connect the dots of how you grew up and becoming a chaplain?
J.S. Park:
If I could extrapolate backwards, I think if someone sat me down and said, "In five years, you're going to have seen hundreds of deaths and tended to those who are ill and injured and dying and working level one trauma, gunshots, fire, fall, stabbing, car accident, stroke," I may have walked out of that job interview thinking nobody could do anything like that. You were talking about child life specialists, they see so much too.
And so how did I fall into a job like this? And when I think back to childhood and how I grew up, I guess I could almost trace a straight line through it because I grew up in a very turbulent, violent household. I know that my parents loved me, but similar to many stories, especially with parents who are more traditional, they had a lot of unresolved, unmetabolized trauma ancestrally from coming from a country that was colonized and war-torn and didn't have the resources to work through that. And so when they had children, my brother and myself, on one hand, I know that they loved me, but on the other hand, it had a limit to how much they could show that and provide that within the traumatic bodies in which they lived.
And so I grew up in an almost like a dual role in that on one hand, I was a target for a lot of their abuse, but I also became their translator. And in some sense, when people would try to rip them off or see that they couldn't speak English very well, they would try to scam them, I'd see that all the time. I'd actually wait by the mailbox and sometimes intercept the mail because my parents assumed all junk mail was stuff they had to fill out. So they'd be putting their bank account numbers in there and things that I'd have to tear them up before they got them.
So on one hand, I was defending my parents, on the other hand, being abused by my parents, and what a conflicted dual role that that is that I'm sure many immigrant families, many poor families, just any family would experience with parents who have that trauma that's living in their body. So I grew up wanting to be the voice that somebody needed. I grew up wanting to be the voice and the peace and the presence that I didn't get to have. Everything was so unpredictable growing up. And again, I say this with all love in my heart for my parents. I know that they couldn't be the unburdened versions of themselves. And as they get older, I'm seeing that they are becoming more healed and liberated.
But I get to be hopefully some presence of healing and liberation for the people that I see. And so I've always believed the experiences that we have in our lives can become a lighthouse for other people so that, as they're navigating the roiling ocean, that they at least have people ahead of them that have maybe gone through what they're going through to be a light for them. And I'm glad and grateful to be that.
Warwick Fairfax:
From what I understand, you've been a chaplain for a number of years and you deal with, gosh, death, dying, illness. Just every day is a challenge. You see people in their darkest hour, patients dying, family members grieving, grieving, anger, the whole gamut of emotions that you write about. Grieving a parent who was a wonderful human being, grieving a parent that maybe they feel wasn't as wonderful from their truest perspective.
But from what I understand, pretty early on, I think it was month 13, you had your own almost crisis of faith. Talk about that because I don't know if it's like going into battle, which I've never served in the military, but you can hear about what it's like to be in battle. You can hear about what it's like to be a chaplain, but you can't fully know until you've actually been there, if you will. So what was it like? Just at month 13, what happened? I don't know if... Why did it happen? But just talk about that because that was a very challenging time.
J.S. Park:
I think most people enter into spaces or new endeavors with a very particular expectation often romanticized about what will happen. Whether that's a new parent, people who are just getting married, people who are starting the job that they work so hard for, we enter into these seasons with such wide eyes. And for me, I entered into chaplaincy with such wide eyes about I just want to help people and get to that montage, the Hollywood high-fives, and everybody just saying, "Yeah, thanks for the prayer. It was so moving." And if I preach a sermon, I get the slow clap, that sort of thing. I just imagined all of that sitting with the chaplains. "Crosses and communion wafers, up on three. Here we go." I just had this idea of what it would look like.
But when I got into the internship and then the residency, so month 13 of my chaplaincy, by that point, I had seen so much dying. And it wasn't just dying. I could understand that people suffer. I could deal with the fact that people were dying, but it was the extent and the extremity and the unfairness of the suffering that I saw. I thought this person can't suffer any more than they are, and then they would suffer even more. And it started to look haphazard and chaotic and random, unjust. And my idea of the cosmos or the universe or of God holding things together and having a plan, that became Swiss cheese. It just started falling apart.
And I remember watching this code blue, a code blue is a resuscitation to bring a patient back to life if their heart rate drops to zero, I was just praying and praying because by month 13, I had seen so many code blues and I had not seen a single successful resuscitation. In the movies and TV shows, there's a study that I believe about 75% show a successful resuscitation, but in real life, I think the number is less than 5%. And even those who are resuscitated, they have irreversible damage because of hypoxia, because of ribs being crushed from the compressions. So I'm watching and I'm praying and I'm saying, "God, just this one time, just please show us a miracle. Can you just blink in our direction? Do you see us?"
And so my ideas, my very shallow, wafer-thin ideas of God and theology and is the universe bent towards goodness, that started falling apart. And I did lose my faith. I talk about that in great detail in my book, and I think in chapter two. And I have lost my faith several times since and I've come back around each time, but if my faith was a box and it gets blown up, it came back looking different every time. We each still have a box, but now my box is a very misshapen trapezoid. Maybe at this point, a rhombus. It just looks different every time. And every time it comes back together, I think it becomes expanded and holds more than I have been able to previously. Even the ways that people grieve, even the ways that I speak grief language with other people, the situations and the pain that I see, I'm able to hold more.
There's this study about, I believe, earthquake disaster survivors in Pakistan. I could be quoting that wrong, but it is about disaster survivors. They tried to study how did they experience post-traumatic growth, and the ones who had their worldview shaken but experienced post-traumatic growth, they found that in their worldview, they were able to hold two opposite truths at the same time. So for example, the world can be terrible, but God is still good. Or bad things can happen for no reason, but good things can still happen too.
And so my faith, my worldview has been able to hold these opposing thoughts. Here is evil. Here is something unjust. Here is this patient who went through this injustice, or here's cancer randomly popping up and suddenly replicating in their body. Completely unfair. But at the same time, love can stretch over all of this. Love is still real. God's love is still real. I can still tend to these people. We can still find autonomy and choices and make decisions in this horrific situation that bring dignity.
Warwick Fairfax:
Just before we move on here, one of the things we didn't get into detail is I just want people to understand how bad it was when you talked about that crisis of faith. You were seeing dying people who were in situations where it was just unfair, stabbings, gunshot, car accident, strokes. You actually had mentioned you began to almost see people, it was... The level of trauma, if you will, that you were going through, it wasn't just some intellectual crisis of faith. How could a good God allow suffering? That would be huge, but it was beyond just a mere intellectual, I don't want to say mere, but it's beyond an intellectual crisis of faith. This was getting you at your very core. When you start seeing visions, a psychologist would say, "That's probably not good. There's something going on here." Right?
J.S. Park:
Yeah. I did develop over time from my work death anxiety. It's an existential panic. I knew it was happening because I would look at clocks and see seconds pass, and I would get obsessed with time. And every second that passed, I would say, "Oh, man, that's one more that's gone." I would ruminate on it over and over. It was an intrusive thought.
And then I would be, for example, in traffic, and I would look at a car full of people, and then I would picture suddenly, I could almost see it as clear as day, the car flipped over and all four or five of them injured, or I'd see them in the morgue. And then I would wake up 2:00, 3:00 in the morning in a panic and lean over my wife to check if she was still breathing. And I had dreams of all my patients all the time, mostly those who have died. And some would talk to me, some wouldn't. And in the dreams, they would just get closer and closer until I would wake up.
And it got to the point where I started hearing, I've talked about this before publicly, started hearing my patients who have died in my car or at night in my house. I work a late shift, I'd come home 2:00, 3:00 in the morning and I would hear them before I slept or as I turned the corner. And on one hand, I have to say how overwhelming it is to deal with something like death anxiety. They constantly just see it up close, not just death anxiety, but seeing the degree of suffering that people go through and seeing death over and over.
I was working during the pandemic and the front lines. I was there for 2021, the Delta variant. I think at one point, we were probably seeing 50 patients die a week. I was diagnosed with PTSD specifically from that time. So I have to say, as maybe much of a, quote unquote, downer as this is, that is what happened.
But I can say this, inversely, having been confronted with death face to face where I cannot look away, when I sit with someone like my wife or my kids, my friends, I have this thought that's prominently front and center. This could be the last time. This could be the last time I sit with them, laugh with them, because anything can happen. I've seen all the ways that anything can happen. I've seen the ways that youth does not guarantee a long life. I've seen the ways that trauma can suddenly slip through the window and here's the abyss of mortality, just like a sudden sinkhole clapping right open.
So when I sit with my wife or my kids, there is a richness and a texture with them. There is a presentness that I don't think I could have experienced unless I was faced with death all the time. And things like my obsession with time or things like hearing the dead, maybe those can be overwhelming, but those are also signals or indicators or maybe signposts to me that it is all precious and it is all going, and time is going fast. And all the dead who have died, I'm remembering them because it's my body's way of grieving them and honoring them, of keeping their story. And it's okay if they visit. I don't mind that they visit.
And so all these little things that I felt like were anxiety, it's still tough, it's not easy, but at the same time, they've all been teachers, they've all been educators about how I can live. And so the thing I can say is that I've learned as best as I possibly can to not wait. Just don't wait because you just don't know. If there's the thing that you need to say, if you see injustice and you feel scared to speak, if there are people in your life like, "Oh, I want to just see what they're up to," it's okay to send that text message and just say hello and that's it. So there are some things where I'll send a text or something to somebody and they're like, "Oh, did you see another patient die recently?" They know now. And I shouldn't make that joke. I know that's morbid.
Warwick Fairfax:
No, I get it.
J.S. Park:
But they know that I'm just... I'm constantly actively in this work and I'm always just so appreciative. Hey, I'm here another day. What a miracle that is.
Warwick Fairfax:
Wow. So let's probably move on from this. One of the things you've mentioned is, as tough as it was seeing people that you didn't know die and go through suffering, you mentioned that one of your good friends, John, showed up and was in a terrible accident. It's one thing when it's some random person, you can grieve for people you don't know and care for them, but when it's somebody you do know, that just takes probably the pain to a whole other level. So just talk about that because that must have been one of the worst moments in your life, just seeing John and having to be with somebody you knew so well.
J.S. Park:
Yeah. If I can tell you about John, he was one of my best friends. Tall, blonde, good-looking guy, so full of energy. And you always knew when he was coming. He had just this lumbering larger-than-life footsteps, such a loud laugh. The hardest I've ever laughed in my life was with John, because he was such an interesting... And funny without trying. Just the way about him, he was so funny. And he had a very young daughter and was always so curious.
And I remember one time he sent me a text message, it was a video, and I couldn't see it too well because it was so dark. And it was just him holding something over his head. And so I texted him back, "What am I looking at, John?" And he said, "Oh, I found some bricks outside, so I'm working out with them." He was just that kind of funny person. And gosh, that made me laugh so hard, but he was also so serious about it.
And I remember one time John saw me give this presentation, and this was back maybe in 2018, he saw me give a presentation and he was enraptured the whole time. And then at the end, he came up to me and he was like, "Hey, why aren't you famous? You're so good at this." And I laughed because me maybe just feeling sheepish about that as, "Oh, you're so funny." But he was so serious. It's like he looked at me and he just saw a star or something. But that's how John was. He just saw stars all day long.
And then I remember getting the call from my supervisor saying, "Hey, are you somewhere where you can be seated?" And you know when anybody tells you that over the phone, it's not because they're telling you they got a promotion. So sat down, and I was at work and she said, "Look, John's been in a very serious accident and he's at the hospital. I don't know what his status is, but if you could visit him and his family." And this is going to be true of anyone, you can be in a role that is functional, but as soon as it's proximal, as soon as it hits close to home, of course it's going to be too real and too raw.
But I saw him, and when I saw him, I had been working long enough to the point where I knew he wasn't coming back from what he had endured. He was intubated, on life support. And for the five days that he was at the hospital on my assigned floor, Room 51-16K, a room that I still visit sometimes, I attended to his family for those five days. And that fifth day, his parents made a horrific, the hardest decision that any parent could ever make to say goodbye to their son.
And I still speak to John sometimes just out loud. I have a voicemail from him that I've kept. I play it once in a while. And can I tell you, he has a brother named Mark. To this day, it's been about seven years later, Mark and I still meet for lunch. We didn't know each other before that, but I met him at the hospital and I told Mark, I said, "John and I had plans to go get Korean barbecue together and we never got to go." And Mark said, "Why don't we go?" I said, "Let's do it." Seven years later, I just saw him actually last week, we're still getting Korean barbecue together. What a beautiful thing that emerged out of that.
And so I don't know if I'm answering a question, but I feel so happy to talk about John and just... We learn so much about grief, but that grief is you got to let go and turn the page and forget the past. And how do you move on without them? But for me, grief is not about letting go. It's about letting in. We don't move on, we move with. And so with John, I've kept his memory front and center. In all the ways that he lives, I want to honor his life, and his life has become a part of me. So rather than letting him go, I've expanded more because of the memory of John and the way that his memory is a blessing.
Warwick Fairfax:
What you're saying is so profound, and you write about obviously grief quite a lot in your most recent book, As Long as You Need: Permission to Grieve. You talk about being a grief catcher, a catcher of stories. What you just said, it's not about letting go, but letting in, this idea that we need to man up, buckle up, let go, don't cry. Especially in our culture for men, you're not meant to show tears or sadness. You meant to be tough, whatever that means, which is not helpful. But I feel like that's profound as just it's okay to grieve. And I think you write somewhere that you never really stop grieving.
In my own small case, I remember, I was a child of my father's third marriage, so he was a lot older. So he died in early 1987 when I was 26, but he was in his 80s. At that point, obviously there's more chance of passing away. And so we had a good, close relationship. I think about him often. It's decades later. Is there still grieving? Sure. I'm proud of so many of the things he did well. There's a couple things maybe, "Oh, Dad, I wish you'd..." There's a whole series of emotions that are there, but overall, I just feel blessed to have him as a father. And I think about him and my kids never got to meet him and my wife missed meeting him by one year. She's American and came to Australia.
We all have our stories, but you don't stop thinking about the person or grieving the fact they're not around. This is decades later. And it wasn't a complex relationship. He was not perfect, but a good guy. It wasn't some horrific tragedy. It was prostate cancer, but at that point in life, it's a fairly, I won't say normal, but nothing momentous about how he passed away. Very common way to pass away, but yet there's still grief.
Does that make sense? That grief isn't just shutting off emotions-
J.S. Park:
Absolutely.
Warwick Fairfax:
... it's just there's nothing wrong with grieving somebody decades later. And it could be a more complex sea of emotions than I just described, but it took a bit about really some of the essential tenets in your writing about grief, because it seems like it turns conventional wisdom on its head.
J.S. Park:
Yeah. I've noticed that, you could call it the Westernization or modernization of grief and that grief is rushed, and you see it not just in church culture, but you see it in pop culture. In church culture, it may be, "You need to let them go," or, "Everything happens for a reason," or, "It was their time," or, "This is going to refine you in the fire," that sort of thing. But then in pop culture, you also see, "Don't cry. It'll be all right. You need a stronger spine, not a lighter load." We say these things about grief and about pain, about trauma, but grief is so hurried and bypassed. And I read some time ago that the average workplace manual in America allows for four days of bereavement if your spouse or children die, which means if your closest family members die on Sunday, you better be back to work by Friday. And institutionally, religiously, we just rush past grief.
And it used to enrage me when I would see this sort of thing, but I'm starting to have more compassion for it now because I understand loss is so scary that people don't know what to do with the discomfort, so they whistle past the graveyard or they put a one-liner into the silence or they try to smooth it over or they pull theological future hope over present suffering in order to self-soothe. Because when we see that abyss of mortality creeping in, we do everything that we can not to look it in the face. We haven't been given the education or resources or the comfort or consolation that we need in order to confront, even embrace what is happening.
When you look at all the ancient cultures throughout history, there have been so many, what Caitlin Doughty in her book, From Here to Eternity, fascinating book, she calls it death engagements. Every culture has a way of death engagement. I believe the people of the Toraja tribe, they exhume their dead ancestors every summer and set them up. They're mummies, and they have tea with them and they eat breakfast with them. If you look at Mexico Día de los Muertos, they have the shrines with their pictures where they honor and celebrate, commemorate their dead. In Korean culture, we have Jesa. Every year, we talk about our patriarchs and matriarchs, their accomplishments. We read a timeline and have almost like a worship or a church service where we talk about them and remember them.
In Western culture, when you look at death, you have horror movies that treat dead bodies like they're some sort of thing to be horrified of and scared of and to run from. We put bodies six feet underground in a segregated lot, fill the body with chemicals, and sell all their belongings in a garage sale. And we're told, there's that Swedish death cleaning thing, "Just get rid of all their stuff." And maybe these things can be helpful for some people, but I would say that that all contributes to a culture of looking away when it comes to loss and the death.
But when you look at how did ancient cultures do it, they kept their dead close and they honored them. And in that way, as hard as grief is, grief was something that was not meant to be removed like poison, but rather carried as a gift or an honoring that we're living in memoriam. And so I think there's such a shame around grief because it seems like, "Oh, you can't let this grief make you fall apart. You're getting emotional," that sort of thing. But now when I cry over my friend John, or when I cry with my patient, that for me, my tears are a way of honoring them, the one person who is uniquely them who is now gone. For someone to tell me, "You got to let them go," there's no way. I'm carrying them with me, and they're going to make me larger.
And to your point, Warwick, just a real quick thing, you're talking about your father and I want to lift him up and honor him. And I've learned so much that grief is missing the past, but it's also missing a future that we didn't get to have. All the moments that you wish you could have shared with them. And I think Michelle's honor in her book, Welcome to H Mart, about the death of her mother, she writes about grief as much as missing the past as it is, missing the future that you wanted with them. The inside jokes, the moments of celebration and sorrow, their advice, those kinds of things. And so I think keeping that person with us is a way of almost continually living with them and living with their ghosts. And it's their ghosts that can make us more fully alive.
Gary Schneeberger:
It's important, I think, for folks who are listening and watching because at Beyond the Crucible, we've talked a lot about people who've passed away and the grief that comes with that, but really, you and I talked before we did this interview, June, so that we could ask intelligent questions, and one of the things you said to me I thought was interesting, and it applies to everybody who's listening to this, and that is, you said this, "Even losing a dream, losing something intangible, moving to a city, even good change involves grief." So those steps that you just talked about work for any kind of grief that we're feeling, not just the intense loss of a loved one, right?
J.S. Park:
Yeah, because I think one of the things that maybe people dismiss are non-death losses or intangible losses. The grief of a dream, for example. I had this whole plan for the future, but then this illness or this injury or this rejection, I wasn't able to do it, this career, this goal that I had. And some people may say, "Well, you didn't even get it," or, "You didn't even really lose anything." But that is a type of grief called intrapsychic grief. It's the pain of losing what can never be.
For some folks who have experienced a miscarriage, my wife and I suffered a miscarriage three years ago, there's disenfranchised grief in that, there's ambiguous grief in that, but also intrapsychic grief, losing what will never be. We had a dream about our baby. For some people who had these big dreams and then 2020 came around, the pandemic, they had to put everything on hold and some people never recovered.
And so that intrapsychic grief, the non-death losses, even Gary, like you were saying, quoting back to me, even people who have good change, who move towards the city for a big job, you're basically saying no to everything else. Even good change involves loss. Maybe some of us have been in this situation where you were working on the floor and suddenly, "Hey, we want you to be a manager. You're promoted to a manager." And suddenly all the other floor workers look at you like, "You're not one of us anymore." You're making more money, you're being a manager, you got the plaque on your desk, but now the floor workers look at you funny. Any kind of good change involves grief because it involves loss, any kind of change.
And so I noticed on a calendar that there's a National Grief Day or National Day of Mourning, and I tend to think... I chuckled at that because I thought that should be on the calendar every day because we're constantly grieving. We're always losing something, even if it's just time on the clock. And so there's constant grief. And I think we do need to acknowledge that and grieve that together because part of that grieving, there's growth in that. There's coming together to be able to say, "Hey, here's this dream that I lost and it meant something to me. What can I do now or what can I do to honor that dream?"
One thing that I have the privilege of doing in rooms is when someone is debilitated by illness and injury and it's now a before and after in their life, sometimes people in the room will say things like, "Well, you just need to reorganize and readjust and we're going to change our plans and do this and do that and make something new out of this and do everything you can do." But one thing I'll pause to do is I'll say, "Can you tell me about all the things that you wanted to do?" And I'll ask them to share that dream with me. And as painful as it is, they share that dream with me both smiling and crying because at least in some way by speaking that dream that's now gone out loud, I get to honor it. And in some way by speaking it, at least it becomes true. At least someone gets to witness what I wanted. And so even that grief ritual, that honoring, is important for us and the things that we lose that may not be real to someone else but are certainly real to us.
Warwick Fairfax:
Yeah. It's so profound, June. Sometimes there can be a both, and. There's a need to move on, but there's also a need to sit with. And somehow I think what you're talking about by sitting with, you both honor it but, maybe move on is not the right word, but you're able to be functional. Because most of us have wives, husbands, kids, grandparents, coworkers, there are people that depend on us that we have to find a way to show up to care for them. And so it's a both, and. You've got to feel your feelings and grieve, but you've also got to find a way to both hold that grief, but at the same time be present for others who are counting on you. So again, two opposing concepts, if you will.
And so I think the rituals you're talking about maybe help you, as I'm listening to it, feel those feelings, grieve the grief, but also find a way to have it in a place where the pain is still there, but it's still hurting, but you're also able to care for others and do the things you feel, at least from my perspective, God is calling you to.
And so just back to the intangible grief, which is a great point you brought up, Gary. I know for me, I think of, again, listeners would know this, growing up in this family media business, 150 years old in Australia, founded by a stronger business person for Christ as I've ever come across. It's like, gosh, there was this great vision that he had. I had this vision of restoring when I became a follower of Christ at an evangelical Anglican church at Oxford. Gosh, I know God's plan. It must be to [inaudible 00:36:46]. The company image of the founder was so obvious to me. It's dangerous when you feel like you know what God's plans are.
And so there's the grieving of, oh, I made some mistakes and that vision is lost, but it's like, it's lost, but now I have a different life, a different vision. And so I feel like nothing happens by accident. So if you believe that, from my perspective, then maybe God had His reasons. But yes, there's a grieving at the loss of that. And I don't live in Australia anymore where I grew up, and it's hard to see family and friends there every week. It's so far. So there's the grieving of that. But it is, you feel your feelings, it is what it is, but yet I don't let it demobilize me.
Does any of that... I guess I cover a couple of different points. Does that make sense at all of...
J.S. Park:
Yeah. If I could succinctly put it, I think for me, I got a lot of Megan Divine's book, It's OK That You're Not OK. And she writes, "Rather than moving on, we move with." How do we move with what we have? And there's a difference. It sounds like such a small difference, but it makes a world of difference. How do we move into a world now with the loss that we have, but move into it hopefully holding hope and holding vision for something different?
Warwick Fairfax:
See, that's so good because we talk a lot at Beyond the Crucible about not being in the pit of despair for your whole life, hiding under the cover, saying, "I'm so angry. I'm never doing anything productive with my life," which, to me, is not helpful psychologically or any other way. You've got to find a way, "Okay, this is awful, but I've got to find a way to move forward. Maybe this taught me some things. How can I use this for good?" Not that suffering is ever good, but how can I use this to help others? I've had so many people on our podcast that have done that, people who've been through substance abuse, coming alongside others who have been through substance abuse, saying, "Hey, I know what you're going through. It's not just a bumper sticker. I really do." And just sit with them.
I think in your words, moving with means you're not abandoning your grief, but neither are you sitting there purely grieving without doing anything productive with the rest of your life. You could have been demobilized by what happened to John and say, "You know what? I'm going to stop being a chaplain. I'm going to stop it. I'm not going to sit with any more patients. I'm in too much pain." But you made a choice not to do that. You made a choice, "I'm going to grieve, but I'm going to move with and still be available to be with others."
Does that make sense at all?
J.S. Park:
Yeah. Absolutely. And my heart does go out to people who take the time that they need in order to recuperate, recover, or my heart goes out to people who don't have the community and resources that can step in for them and who feel paralyzed because they were never given the right consolation.
But what you're saying reminds me of, I had this very young patient and she lost her baby, her dog, and one of her grandparents in one week. And she couldn't sleep. And so I was seeing her, I think, on the fourth or fifth day that she had been admitted. I'm changing some details, altering them for her privacy, but she told me essentially, "I lost these three very, very dear loved ones in my life. I can't sleep." And then she said, "I started thinking, could I maybe open a nonprofit and start helping the poor and start a fundraiser? When I grow up, I want to be a social worker, and then I want to raise money for dog shelters and for single women who are raising their..."
And she had all these big dreams and she goes, "Is it too much? Do you think it's too much?" And part of me as a chaplain, I'm supposed to help facilitate and process with her, "Oh, what does that mean for you to have these big dreams?" Or, "What does it mean for you that you're saying it's too much?" Just to be more open-ended. But I could see in her face that out of her grief, she wanted the sapling to emerge. She wanted beauty in the midst of her desolation. And I see that with patients who suffered violent injustice, violent loss especially. We're seeing that now in our country and all over the world, the out of grief emerges a need for justice and solidarity and collective transformation. And so what I told my patient, I just told her, "It's not too much. I think it's great." And she looked at me and she said, "Thank you." And she went right to sleep.
Warwick Fairfax:
One last thing I want to talk about is you have so many profound things in your writing. And one of the things you say is that we're called to each other's wounds to tend to each other's loss. That's just... Talk about that because this is... We've been talking a lot about our own grief, and obviously you're a chaplain in which you do this, but for people who aren't chaplains, just people listening, what does that mean being called to each other's wounds? Because there's something profound in that insight that you talk about.
J.S. Park:
Yeah. Earlier, I said that there's something about loss that is incredibly scary and causes us to self-soothe and to look away, but I can also say that in credit to our humanity, to our innate compassion, to our need to connect, when we see suffering in our most natural and you could say divine and human state, we are called to one another. I actually think that when we look away, we're forcing ourselves to do that. When we self-soothe, we've been trained and indoctrinated to do that. But in our most natural state, the most natural God-designed human condition, when we see someone suffering, we can't help but be called to them. We can't help but to feel heartsick and stomach-sick.
There's a homesickness and then there's almost a, quote unquote, human sickness. We see someone hurting, we're called that way. And it takes a lot of narratives and forces of division and bigotry to get us to dehumanize one another. But without all that, if we strip all that narrative away, we see suffering, we are compelled to step in and support, to speak into and act, to alleviate and to liberate.
And so I think sometimes I'll see at deathbeds, I'll see people get into fistfights over the dead. I'll see people arguing about the will. I'll see someone who's died, the wife shows up, and then the three mistresses show up. Sometimes I'll see someone begging for their children to come to bedside, and the children refuse to come because of a history of abuse. So I've seen how bad it can get. And in all of these stories, the people who don't forgive or the people who are angry, I want to validate where they're at. I want to validate their anger. I want to say that there's abuse involved, you don't owe forgiveness, you don't owe a relationship. I want to understand all these things, and I have so much compassion for all these things.
And I can also say that even in those situations where I see animosity, I see violence, I see grudges, the reason why people are so hurt about this, the reason why that mother says, "Please call my children. Even if they don't want to see me, just call them," the reason why I see even people fighting over a will is because in some small way, even beyond their capacity to do it, they want to connect and to be heard and to say, "This hurts." Or, "I messed up and they need to know that I'm sorry about this." Even in all of that, that need for the deathbed reconciliation.
So Warwick, I hope I'm answering your question, but that's what I've seen. And as a chaplain, it's been my honor to support people in it.
Gary Schneeberger:
Warwick indicated that that was a turning point toward the last question. This is the time in the show, June, where I would be remiss if I did not give you the opportunity to tell our listeners and viewers how they can find out more about you, your books, your ministry, all of that.
J.S. Park:
Yeah. I'm on all the things, Instagram, Facebook, Threads, Substack. I probably have a Twitter out there somewhere that I haven't seen in a while. But my book is called As Long as You Need: Permission to Grieve. And then I have an upcoming book coming out in November, and the title hasn't been released yet, but it's on family dynamics, intergenerational trauma, and reclaiming our motherland. And so a lot of that is on family stuff. And that book was actually harder to write than the book on grief because I got really personal, really dug into my family tree and lineage and all of that. And when they say family's complicated, I just have to ask, "Oh, you mean a family?" That's every family. These family dynamics are complicated. I'm like, "Oh, so they're a family then." Yeah, so that book's coming out in November.
Gary Schneeberger:
Warwick, as always, the last question here is your prerogative, so take it away.
Warwick Fairfax:
So June, there might be somebody listening today and they might feel like today is their worst day. They might have lost a loved one. It could be feelings of joy, but very often there could be feelings of anger, and it could be either because they feel it was so unjust this person was taken from them or maybe they're angry at that, but they're angry at that person who they had a poor relationship with in life. Anger can be very complicated. So today might be somebody's worst day. They're grieving and their emotions are a flood of emotions, some conflicting, like waves hitting against each other. They may not be waves going in one direction. They might be going in 10 directions at once of all sorts of anger wrapped up in grief. What would be a word of hope or at least a word of comfort for somebody in that situation?
J.S. Park:
I can think of several things, but I think the main thing I want to say is you are not lesser for feeling how you feel. Everything that you're feeling, whether you want to scream at the sky, roll around on the ground, whether you want to shake fists, throw a chair, or you're sitting in a corner and you're completely shut down and it's cognitive fog and you can't do anything but scroll your phone or you haven't cried a tear, that amplitude of emotions, however you're feeling, I hope you're never ashamed for that. Your emergent response, that immediate response is what your body needs to go through and it is your way of honoring that loss. And I hope no one makes you feel lesser for it.
I have seen all kinds of response to loss. And every time I think I've seen them all, I see one more, whether that's singing or dancing, rocking back and forth, rolling around on the ground, burying their face in their loved one's hair for two hours, all of it. And so I hope no one tells you anything like, "You shouldn't do that." I hope you don't believe that. That is what you need. Just as everyone grieves differently, we need differently.
And I would say the other thing too is, as hard as this may be, if you're like me, you may find it hard to ask for help. And I hope that you would be willing to lean on your supports, even if it's just that one person. And just I hope you know that the people who love you, they will never tell you that you are too much or that you're being too little. And I really do hope you lean on your supports. I know that that's a tough thing to reach out to people, and you may feel guilty or you feel bad or, "I just lost someone. I don't know if I want to burden them with all my stuff, all my sadness. I don't want to slobber all over them," but you have people in your life who love you and who have that godly type of love that says, "I love even your slobber. That's okay." If you need a shoulder to weep all over, that person's shoulder is open and ready and willing.
There are so many times in my life where I was ashamed to reach out. Even as having been a patient in the hospital, I was worried about how people would see me being so vulnerable and being in this gown, and I haven't showered in a day and I'm unkempt and I don't have my toothbrush and all my stuff. But when I let that door open and I let my family in fully and I let my friends in to see me, I knew I can't get through this without people. I can't do this alone, and I wouldn't want to.
So even if it's just the one person in your life or it's a pastor or even if you need to pay for a therapist, it doesn't make it any lesser even if you pay for that. If there's support in your life, I hope you lean on them and not feel any shame for it and fully embrace them.
Gary Schneeberger:
Friends, I've been in the communications business long enough to know when the last word has been spoken on a subject, and that word spoken by our guest, J.S. Park, was the last word on our conversation today.
Warwick, we've just finished our conversation with author J.S. Park, whose actual name, non-book name, is June Park. And boy, it's good stuff in there. It's going to be hard for you, but I'm going to challenge you with it anyway. What is one takeaway you'd love for our listeners and viewers to have from this episode?
Warwick Fairfax:
Oh my gosh, it was so wonderful talking to June. I think one of the things we're often taught about grief is just to suppress it. Move on, buckle up, deal with it, don't show any tears, which is profoundly unhelpful. I think any psychologist would tell you, "You can't stop your emotions." And so one of the things that June says is, "You've got to grieve." You've got to sit with those emotions. You've got to feel those feelings, and rather than ignore them, you've got to find a way to move with that grief to grieve and come alongside other people's wounds.
And so grief doesn't necessarily go away. As I was saying in the podcast, I lost my dad in early 1987. Because I was a child of his third marriage, he was in his 80s when he died and I was 26 at the time. So I often think about him, and often very good thoughts. And yes, occasionally there are some things that maybe he could have done differently. I don't know. We all have a mix of emotions. But I think just allowing ourselves to grieve and to just sit with it.
And one of the things he also talked about in a lot of different cultures, they will have rituals in which people will come together on maybe their birthday or each year and just share memories of that person. And those memories could be good, they may not be good, but just giving yourself the permission to feel those disparate feelings that may be of joy, of anger, or sadness, and just not stuffing those feelings in the basement, as one of our guests said.
I think one of the things that here at Beyond the Crucible, you often talk about both, and. And so what that means in this context is you want to feel those feelings. You want to grieve the loss of a loved one, which could be old age or could be a car accident. It could be all sorts of different feelings that you have. You might have this loving feeling towards them. Maybe they were a parent that was abusive. Maybe those feelings of grief are complex, but you've got to feel those feelings, but at the same time, you've got to find a way to, I wouldn't say move on, but to use J.S. Park, June's words, find a way to move with so that those feelings of grief and anger don't prevent you from being a loving husband, wife, child, coworker. You might have people that work for you. So you've got to find a way to both grieve, but yet be in a place where it doesn't stop you moving forward.
We say at Beyond the Crucible a lot that your work, it doesn't define you, but you can't live in the pit of despair your whole life. You can't sit under the covers your whole life. You've got to find a way to move forward. And for us at Beyond the Crucible, and for many of our guests, those who've been abused, for instance, have found a way in some cases to comfort others who've been abused. Those who have lost loved ones, maybe you've found a way to comfort others who've lost loved ones. So make some meaning, some purpose out of tragedy. It's not always the case, but for many of our guests, it's often the case.
So I think it's important to grieve and not stuff those feelings, but it's also important to find a way to, maybe it's not move on, but it's move with. There has to be a beyond the crucible. So you've got to find a way to move beyond as you're moving with. Not an easy thing to do, but it's important to grieve, but you don't want that grief to basically control your whole life that you ignore all the people that depend on you and all the people that love you. It's a both, and. Not a simple thing, but you want to grieve and find a way to move with in getting beyond your crucible, but that grieving doesn't necessarily go away. And that's okay. It's a both, and.
Gary Schneeberger:
Until we're together the next time, please remember that we know your crucible experiences do indeed cause grief. As June said during the conversation, "Hey, there's a National Grief Day on the calendar. Shouldn't it be on every day on the calendar?" We know that the crucibles that you go through in all seriousness are sources of grief. But we also know this, that when you dig in, when you learn the lessons of the crucibles that you've experienced, when you give yourself the chance to reflect on those things, we know that it can tee you up to go on another great new adventure. And that new adventure takes you to the greatest destination you can ever get to, and that is a life of significance.
Welcome to a journey of transformation with the Beyond the Crucible Assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like The Helper or The Individualist. Instead, you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for, and crucially, the steps to get there. It's more than an assessment. It's a roadmap to a life of significance.
Ready? Visit BeyondTheCrucible.com. Take the free assessment and start charting your course to a life of significance today.
How do we craft a vision that can lead to a life of significance? Harnessing humility is the first step, we discuss this week. And we do so by examining the life of Moses, one of the most important figures in the Bible.
It’s all part of this latest episode of our series within in the show, More Stories From the Book Crucible Leadership. Pay special attention to our discussion of what the Bible says about Moses’ humility.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible. When leading a vision, you don't want it to be all about you. If it's all about you, how can it lead to a life of significance? A life of significance by definition is meant to be about others. If the vision is all about you, I don't see how it can lead to a life of significance.
Gary Schneeberger:
So how do we craft a vision that can lead to a life of significance? Harnessing humility is the first step we discuss this week, and we do so by examining the life of Moses, one of the most important figures in the Bible. It's all part of this latest episode of our Series within the Show, More Stories from the Book: Crucible Leadership, and pays special attention to our discussion of the humility of Moses. Welcome, friends, to this episode of Beyond the Crucible. You have dropped in on another of what we call the Series within the Show. And what that is this year in 2026 is we are taking a look, it's called More Stories from the Book: Crucible Leadership. Why is it called More Stories? Because we did this last year. We did Stories from the Book: Crucible Leadership, and now we're doing More Stories from the Book. And here's the fun part about that, some of these stories actually made it into Warwick's Wall Street Journal bestseller from 2022, some of them were on the cutting room floor. Last week, we talked about William Wallace and the lessons we can learn from him. He was cut from the book, he was the cutting room floor. This week, we're going to talk about someone who actually made it into the book, and that is Moses, and we're going to talk about specifically Moses and his humility. But just to let you know, again, what this is, once a month, throughout the year, except for in the summertime when we do our summer series and we'll skip that, we'll feature one story from the book that Warwick wrote, spotlighting one key learning that helped the subject of the story overcome a crucible, and help you do the same when you apply the principles that we're going to discuss. And this week, as I said, we're discussing something that was in the book. Indeed, it's Moses on the subject of humility. It's a very small topic, right, Warwick, Moses on humility? I mean, come on, that's the bestselling book ever, and one of the biggest characters in that book. So let's get started, Warwick. Tell us a little bit, because not everybody's going to know, not everybody's seen the Ten Commandments, not everyone's going to know who Moses is, so talk a little bit about Moses' backstory, as we like to do when we have guests on the show. What is the backstory that will inform what we're going to discuss today?
Warwick Fairfax:
It's funny you mentioned that, Gary. I was just thinking about that with Charlton Heston and the Ten Commandments. Gosh, I don't know if it was in the late '50s, early '60s. It was a long time ago.
Gary Schneeberger:
1956. 1956.
Warwick Fairfax:
1956, well done. So some people might have grown up seeing it, or maybe they're familiar with Moses from the Bible and Bible stories. But just to level set us, Moses was born in Egypt to Jewish parents. Moses' mother set him afloat on a basket in the Nile River to save him from an edict from the Pharaoh, who made this edict that all newborn Jewish males would be killed. Now, it so happened that that basket was found by Pharaoh's daughter and he was raised in the Egyptian courts. So Moses' life changed radically, from growing up in just a pretty normal Jewish family, I don't think they really had any money to speak of, not that we know of, and so now he is somebody that's raised in the Egyptian court, amidst luxury, power, influence, just a radically different upbringing. But I think it's clear from the story that he still knew his heritage. And so, at one point, he saw this Egyptian taskmaster really just being brutal towards Jewish people, and he had this righteous indignation, if you will, and he ended up killing the brutal Egyptian taskmaster. Now, once that happened, he then fled from Egypt to Midian, someplace in the desert outside of Egypt, and he was there for years, for many years. And so then, the next bit of the story is, and I'm sure listeners will probably be familiar with this, the Angel of the Lord appeared to Moses in a burning bush, and he commissions Moses to go down to Egypt and bring the Israelites out of bondage. And he must have probably been thinking, "Who, me? I tried to escape from all that. You want me to do what?" It's just a pretty amazing thing that the Lord asked him. And so, at first, Moses was unwilling to take this on, and eventually, Moses did lead his people from captivity in Egypt into the wilderness, where eventually they would reach the Promised Land. Again, it took many, many years, and the Promised Land would be the future home of the Israelites. So that, in brief, is a bit of the backstory of Moses.
Gary Schneeberger:
Right. And what we're talking about is what appeared in your book, Crucible Leadership, and it begs the question, why did you pull Moses into a book on leadership and crucibles and how to bounce back from crucibles? What is it that led you to think Moses was a good subject to bring up in your book?
Warwick Fairfax:
I talk about Moses in a chapter from my book, Crucible Leadership, and this particular chapter is called Faith in God's Leadership. In the book, and certainly on the podcast, we talk a lot about the fact that to come back from a crucible, you need an anchor for your soul, and we call this anchor faith. Now, by that, it could be a religious faith, it could be a spiritual, a philosophical perspective, and how we live out our faith make up the aspects of our character. So in this particular chapter, I talk about a number of key principles of character, and I would say indeed leadership, humility, integrity, servant leadership, soft sacrifice. So we're going to focus here, when we talk about Moses, on humility. So when we think about humility, nobody wants to be around somebody that think that they're better than others and they know everything. Arrogance divides while humility unites. And there are a number of passages in the Bible that talk about humility. Here's a couple. Philippians 2:3, "Do nothing out of selfish ambition or vain conceit. Rather, in humility, value others above yourselves." James 3:13, "Who is wise in understanding among you? Let them show it by their good life, by deed done in the humility that comes from wisdom." So the basic premise is that wise people are humble, and that kind of makes sense. Arrogance, as we'll see, doesn't lead to anything good. The wise way is to be a person of humility. And what's interesting, the Bible, in Numbers 12: 3, says this about Moses, it says, "Moses was a very humble man, more humble than anyone else on the face of the Earth." So if we're going to talk about humility and what's a good example of humility, it's not a bad place to start with the person the Bible calls the most humble person on the face of the Earth. You could almost say, if you wanted to be contradictory, that Moses maybe was the GOAT of humility. Is it possible to be the greatest of all time about humility? Certainly not if you're saying it, right?
Gary Schneeberger:
Yeah, for sure.
Warwick Fairfax:
By definition, you're disqualified. But anyway, so according to the Bible, Moses is an extremely humble person. So what's interesting about Moses' story is, as we've seen, he was raised amidst luxury and power by Pharaoh's daughter. Now, he could have lived in luxury and just said, "Look, okay, yes, I'm Jewish, but why should I bother about my people? They're basically in slavery to the Egyptians, but not my problem. I'm living this wonderful life, this good life," so to speak, at least from a wealth and a power point of view. But yet, it's clear that he never really forgot where he came from. There's that old adage, you leave the neighborhood, and it's like, yep, he or she has forgotten his heritage and the people he grew up with and reinvents their whole background, but not Moses. And so, Moses chose to defend his people, initially against that Egyptian taskmaster that was being brutal towards the Jewish people and ended up killing him, he ended up having to flee for his life. And it's clear that Moses was not looking for greatness. Here he is leading this quiet life in the desert in Midian, he's not really seeking to accomplish anything great, be it God has a different plan for him. He wants Moses to lead his people out of captivity. And I'm sure he probably wonders, "Who, me?" And in fact, pretty much exactly what Moses says in Exodus 3:11, Moses said, "Who am I that I should go to Pharaoh and bring the Israelites out of Egypt again? Who me? You've got to be kidding." And really, another example of Moses' humility is that he was not looking to be the key spokesperson for the Israelites. So God, in fact, allowed Aaron, Moses' brother, to be that spokesperson, really quite remarkable.
Gary Schneeberger:
Right. And I have to raise my hand and butt in here, because I am a public relations executive by training. And I wrote a book a few years ago, Bite The Dog: Build a PR Strategy To Make News That Matters. And one of the things that I introduce into evidence in my book is the idea... Well, I'll read from it and you'll see what the idea is. I'm picking up on page 11. "Moses, for all the leadership qualities that got him chosen by God to lead the Israelites to the Promised Land, knew there was one thing he could not do by himself. He didn't trust his ability to speak to the people. He was called to lead in a way that would marshal them to action. By the biblical account, Moses is commissioned by the Almighty in Exodus chapter four. He immediately begins to muse aloud about whether he's up for the task, prompting God to show him a couple of miracles sure to get the people's attention, turning his shepherd's staff into a snake and then back again, and giving him leprosy of the hand that he cures by having Moses slip it under his cloak and pull it back out. God even promises a third miracle if the first two don't cut it with the masses. If Moses pours water from the Nile on the ground before them, it will turn into blood. But Moses still waffles. 'All the signs and wonders in the world,' he sheepishly tells God will not help him overcome his ineloquence, a condition he describes in verse 10 as being 'slow of speech and tongue.' He goes so far as to try to beg off the assignment altogether. He asks God to select someone else for what was, at that time, at least equal to Noah's building of the arc as literally the most important task in history. That's how certain Moses was that the communication skills, his communication skills, weren't up to snuff, and that communication skills were going to be a major part of the uprooting and transplantation of more than a million men, women and children out of Egypt and into Canaan." Here's the point of all of that and why I said I'm a public relations guy by training. "It's at this precise moment that the creator of the universe became the creator of public relations." This is God. "'What about your brother, Aaron? I know he can speak well,' God says in 4:14. 'You shall speak to him and put words into his mouth,'" which is what we PR people do. People speak to us and we put those things into the press' mouth. Talk a little bit about what all that brings up for you.
Warwick Fairfax:
Yeah. I think it's easy, in one sense, to say, "Well, if God said that he could do it, maybe he would've supernaturally done something." But Moses is like, "Despite all these miracles, no. As you said, I'm slow, speech is not me." And so, God says, "Okay, fine. I guess we need to bring in the PR guy, because this guy knows how to speak well." So what would've happened, obviously God's in control, but looking at it a little bit more broadly, if Moses hadn't been able to speak eloquently, would the Israelites have followed him? How would Pharaoh have reacted? We don't know. But I think you could say that it was certainly an important piece of the puzzle of freeing the Israelites from Egypt, to have a good, eloquent spokesperson that they did in Aaron. So without public relations, maybe the Israelites would've been stuck in Egypt. We will never know. But Aaron was critical in communicating the message well to the people, so there you go.
Gary Schneeberger:
Yeah. And that's going to be... Well, it is on my website for my PR business, that's one of the things that I say on there. I interrupted you as we were going through this, you were going to talk next about... Actually, what I interrupted to say indicates that Moses was being humble, and you make the point, Moses tried humbly to serve God his whole life. Talk about that a little bit more.
Warwick Fairfax:
Yeah, yeah. So Moses' leadership had an incredible impact on the Jewish nation and history, and it's interesting that Moses, while he's remembered for his great leadership ability, the Bible chooses to focus on humility. It's fascinating. The Bible focuses on character. I think very often, we'll look at people in history, in current leadership, in the arts, and we'll look at how well they performed in their craft, we'll look at their leadership. But the Bible seeks to focus on character, what was their character like? And I've talked about this a bit before, about my great-great-grandfather, John Fairfax, who founded the 150-year-old family media business I grew up in in Australia. And yes, I could focus on him coming out to Australia with almost nothing in the late 1830s and founding what was to be a huge media dynasty. But as I read more about his story, what I focus more on is his character. He was a wonderful husband, a wonderful father. When he died, his employees said, "We've lost a kind and valued friend." He was an elder at his church. It was the strength of his character that made him such a great person, his humility, his focus on others. So I don't think about his bank account or the huge media empire, that's not my focus. And I think that's really what we should be focusing on, is the character of people, not so much how many zeros are in their bank account or whether they're the GOAT of their sport or their industry.
Gary Schneeberger:
Isn't it true, and I'll use your great-great-grandfather as an example, when you've amassed success and you've amassed money, it's even harder to display the character traits that really matter, because you can lean into that, "Look at all I'm doing over here." You can start to believe your own press a little bit, to use the PR perspective there. So it's even harder when it's someone like your great-great-grandfather, it's even harder when you're someone like Moses who's been given this great calling, to start to feel less and act less than humble, isn't it?
Warwick Fairfax:
It is. The more power, fame and money you have, you tend to believe your own press, and to be humble is not easy. You're flattered by hangers-on that want something from you, "You're amazing, you're wonderful," and you just start to believe that. So it's why I think, certainly from a faith perspective, just grounding yourself for me in my Christian faith and humility, that it's all God, it's not me, whatever that equivalent philosophy is for you, you want to ground yourself in humility every day so that you don't get warped by success or by failure. If today's the greatest day, doesn't mean that you're any better than yesterday. If today is your worst day, it doesn't mean that you're worse than yesterday either. I think in the poem by Rudyard Kipling, If, I think it talks about "treat those two impostors just the same" or something like that. So what's interesting is despite Moses' humility, he had a huge impact, not just on his world, but on the Bible. Tradition holds that Moses wrote the first five books of the Bible, Genesis, Exodus, Leviticus, Numbers and Deuteronomy. That's amazing. This person that fled Egypt and was in a sense hiding out in the desert of Midian wasn't looking to have a big impact in history, let alone biblical history, but yet he did. So maybe there's hope for all of us in that God or whoever's up there can use the humble, and who's to say who he will use, or whoever you think is up there. And the fact that God used Moses so powerfully, both in history and in the Bible, is staggering, since he was not looking to lead anything. He was trying to live a quiet life. It took quite a lot of miracles to get him off the dime to do anything, and even then, he wouldn't speak, but just to actually lead a thing. He was not an easy sell to say, "Oh, you want me to lead something? Oh, great. I'm your man." It was like, "No, can I just run? Can I avoid all this? Because I really don't want to do this" So yeah, certainly there wasn't a lot of arrogance there, that's for sure.
Gary Schneeberger:
No, and to your point earlier, he grew up in the home of Pharaoh. He was, as an animated version of the Ten Commandments, is called the Prince of Egypt. He was a prince of Egypt. And if anybody can be arrogant, you can be arrogant coming from that kind of environment, and he didn't do that. In fact, when he was in Midian... This always has struck me. When he was in Midian, he didn't even have his own flock to shepherd, it was his father-in-law's flock. He didn't even have his own animals, he had to shepherd his father-in-law's flock. That is not a guy who's living high off the hog. That's not a guy who's still a prince of Egypt. And yet, he leaned into that humility, and that made all the difference in the world in the way that he led the Israelites. And that can make all the difference for us if we don't believe our own press and don't act arrogantly, right?
Warwick Fairfax:
Absolutely. I think when you're humble, it enables you to listen to your soul or to God, depending on your perspective. When you're arrogant, it's just like bright lights that erase anything else. All you can see is the bright light of your own arrogance and self, and you can't really think about anybody else. Moses wasn't perfect, he certainly maybe didn't handle the situation with the Egyptian taskmaster as well as he could have, but it showed his heart, saying, "Persecuting Jewish people is wrong." He had sort of a moral code. So he wasn't just thinking, "I'm just going to ignore this, because it's not my problem. I'm fortunate that I'm living in the lap of luxury. Why upset the apple cart? Keep my head down and enjoy this, and hopefully they'll leave me alone and I'll do well." But that wasn't really Moses. And even though he was reluctant to take up the mantle from God, he took that up. And again, as people may know, it wasn't easy. And when he went back to Egypt, it was not an easy sell to convince Pharaoh to let the Israelites go. There were all these plagues that God brought to bear, from locusts to blood in the water, there was a lot. And Moses could have said, "Hey, this is too much. This Pharaoh character is not budging. Can I leave now? Because this feels like mission impossible" So I think in a sense, the humility that Moses had led him eventually to obey the Lord throughout each part of his life, through all the plagues, to when God told him that he would part the Red Sea so that the Israelites could cross the water to the other side from Egypt. And Moses was like, "Okay," he just humbly obeyed the Lord throughout. So yeah, I think you just see his obedience and his humility growing as time went on. He constantly tried to do what was right, obey the Lord and lead his people to freedom. So in one sense, you could say Moses is the least likely person to be this humble leader. Think of him as a leader? No, you just think of him as somebody that wants to hide in the deserts of Midian, not to lead anything. But he had the humility and obedience, not easily, but to obey the Lord and lead his people to freedom.
Gary Schneeberger:
Yeah. When you were describing what you were just describing about Moses' life and the plagues and all that, it reminds me of, since I turned 50 years old, every year on my birthday, I publish a note on social media that says, "Here are the number of my birthdays, here's some things that God's taught me about life." And one of the things I put in there for, gosh, since the beginning, I guess, is that I'm more than my mistakes and I'm less than my accomplishments. Somewhere in the middle, somewhere between those ping pong paddles is where I live. And I think that's a little bit about what you were describing about Moses. Yeah, he made some missteps, as you said, but he was more than that, he realized he was more than that. But he was also less than all these great things that happened to him that were successful. He lived in the middle, in the margins there, and I think that helped him be the leader that we all remember, right?
Warwick Fairfax:
Yeah. I think there are two pitfalls that you eloquently described. One is, "I can't believe those mistakes I made. I'm an idiot. I'm an awful person." That tends to be more me, as listeners and viewers would know. Growing up in this 150-year-old family media business, fresh out of Harvard Business School, I launched this $2.25 billion takeover in 1987. Other family members sold out. The October '87 stock market crash hit our asset sales program, and three years later, Australia went into big recession. So it's easy for me to say, "It was all my fault. I'm an idiot. How could I have made some of the terrible assumptions that I did having a Harvard NBA?" And I certainly made my mistakes, quite a few of them. But a humbler approach would be, "Okay, I made mistakes, but it was a very difficult situation, with my father having died earlier in 1987, there was friction with different elements of the family." So a humble attitude is, "Okay, my life isn't summed up by all of my mistakes, nor was it all my fault objectively. I've certainly made my share." That's a humble attitude. On the other hand, you can say, "Well, I'm the greatest person that's ever lived and I didn't make any mistakes, and I should be defined by my bank account and my fame." You've got to have a humble attitude, both to failure or to success, and realize you're not summed up by your worst day or by your best day, and you're not really summed up by achievements or failures anyway, it's something deeper, which really we've been talking about a bit here, is in character, that's more the issue. Just like Moses, you could look at his life and say, "Okay, sure, he was humble, but he was disobedient to God on multiple occasions during that burning bush when he just wouldn't... It took him a while to say yes." But eventually, he did. Was it the right thing to kill that Egyptian taskmaster? I'm not sure that that was the best way to handle that situation. And it wasn't done with a calm sense of, "This is what I need to do," it was done in rage and anger. When you do things in rage and anger, rarely is it the right thing to do. So he was not perfect at all, certainly like all of us we're imperfect. But yet, he had this humility to put the greater cause of the freedom of the Israelites above his own agenda, which was to hide in anonymity in the deserts of Midian, as you rightly point out, without his own flock or land to his name. So yeah, being a person of humility means you're also a person who is willing to obey either those above you or a higher power, and you know it's not about you, it's about a higher purpose. And certainly Moses, his life was all about a higher purpose and a higher cause. He, as we know, went up to Mount Sinai and brought down the Ten Commandments, a foundational biblical principle, and in some sense, foundational principles in Western civilization. So God tells him, "Go up to the mountain," he does and he brings back these 10 Commandments. So the amount of things that God did through him is really quite remarkable, this least likely to succeed, this humble man. If God can use Moses, if some higher power can use Moses, then maybe there's hope for the rest of us.
Gary Schneeberger:
Yeah. Well, let's pick Moses up, put him back in the Old Testament now, and let's apply what we've been talking about from the lessons from his life to those folks who are our listeners and viewers, and let me ask you this question. How is humility, as applied to all of us, the rest of us, those of us who are living today, how is that so critical? How is humility so critical to both overcoming a crucible and living out a vision toward a life of significance?
Warwick Fairfax:
We talk a lot about bouncing back from your worst day, our crucible, and when you're trying to bounce back from your worst day, from your crucible, it's critical to have humility. We often say the first step when you're in the pit of despair is to have a bit of self-reflection. In fact, have a lot of self-reflection. And you cannot self-reflect without doing it with humility. So let's say that your crucible was largely your fault, and so that will require a lot of humility to look back at what happened and to look at our mistakes in the areas where we could have done better. Because what will tend to happen is we'll say the actual reverse. "Was it my fault? I did nothing. Everybody does it. I just didn't get away with it." And you can't learn anything unless you have the ability and the willingness to choose to have humble self-reflection. And on the other hand, even if the crucible was not your fault, we still have to look at what happened with a calm sense of humility rather than anger. Now, maybe you were persecuted incredibly unfairly and you might understandably have anger, but anger will make it almost impossible for us to look at what happened with any sense of calm dispassion. And we can learn a lot from what happened with having a calm sense of humility. You might say, "Well, this is what happened. I want to learn these things." Because very often, people who have suffered sometimes carry that on. Statistically, those who've been abused often abuse their own family and kids. It's hard to understand that, but that is what the research says. And so, how is that? Well, what happens, I think, is you get so angry about what happened that anger leaks, and who do you take your anger out on? Typically, those who are closest to us. So you have to have a sense of humility to look at what happened and say, "Okay, this is what happened. Let me make sure that I don't follow in those same footsteps." And that's important. So whether the crucible was your fault or not your fault, to be able to move forward out of the pit of despair to lead a purpose-filled life, which we call a life of significance, it's critical to have a sense of humility. And as we're moving beyond that crucible, a vision forms, often that vision will come out of the ashes of that crucible. You might say, "I never want anybody to go through what I went through," so that vision might come out of that, it's often the case, many of the guests we've had on this podcast. And as you move towards a life of significance, humility is critical. If we have this sense that this vision has got to be all ours, we don't want to share the credit, the chances of that vision being a good one and coming to fruition are greatly diminished. If we have this attitude, and I talk about this in the book, I want to talk about vision, if we have this attitude that our vision is a bit like the Michelangelo statue of David that's in Florence, in Italy, we might say, "This vision is so perfect, I'm not going to share the credit." But what you have to do, even with nervous hands, is to give the hammer and chisel to those team members around you and say, "Okay, I want your input. Go ahead and hammer away and have a little bit of a chisel into this statue." You've got to be willing to give others input. And not only do you have to give others input into the vision, but you've got to be willing to have others help you bring that vision to fruition. We call those other people that can help you fellow travelers. And rather than saying, "I've got it, I don't need help," which so many people say, nobody has all the gifts. From my perspective, God doesn't make it that way, because he wants us to be humble and he wants us to trust him. And so, part of that means you need a team. So in the case of Moses, maybe he knew how to lead in some sense, but he was not articulate. Certainly he felt that way, and he needed Aaron to be by his side to help articulate the vision. Now, could Aaron have been the leader that Moses was? We'll never know, but let's assume maybe he didn't have all the gifts either, maybe that wasn't his gift either. To have a vision come to fruition, to get beyond your crucible, humility is absolutely critical. And as you have more success, which you might, as the vision becomes reality, there'll be people will say all sorts of nice things to carry favor with you, and you might want them on your team. A humble person says, "You know what? I don't need the hangers-on, the people that say things to flatter me. I see through that, I see through them. They don't care about the vision, it's all about their own personal success." You'll have the humility and wisdom to say, "Yeah, thanks, but no, thanks. I want people that really believe in this vision and aren't just trying to flatter me." But you can't make that decision and have that discernment unless you have the humility that I think also gives you wisdom to know who you want on your team, who you don't want on your team, and as I've said, just the humility to have people help you craft the vision. So humility is critical to getting beyond your crucible and critical to having that vision be the best it can be and to come to fruition.
Gary Schneeberger:
C. S. Lewis said, "Humility is not thinking the less of yourself, it's thinking about yourself less." What do you think? That is a pretty spot on moving statement, isn't it?
Warwick Fairfax:
It's so well said. A humble person isn't really focused on themselves, humility is not really focused on the self, whether it's on your feeling that you're the worst person or the best person. It's really focused on others and it's focused on the mission. How can we get this mission accomplished? I went through this terrible crucible and here's a vision that will really help people, so how do we get this to happen? How do we get the best vision? How do we get the best team? How do we get the best partners? Maybe you can help fund this vision if it's a nonprofit, or even if it's a for-profit business, you still might want investors. How do we do this? Humility focuses on others and the mission, not yourself. And so, humility can be almost like this secret weapon. I think of Abraham Lincoln, who is often thought of by historians as the greatest president in US history. Whenever they vote, they always vote for Lincoln. Nothing against Washington or some of the other great presidents, Franklin Roosevelt being some good ones. Well, why Lincoln? And I think, and I write about this in the book, and obviously there's been a lot of books written on Lincoln, is that he had this incredible sense of humility. His whole objective was to preserve the union in the Civil War and free the slaves so that all people would be free in the United States, and he was willing to admit his mistakes. It took quite a long time for him to find the right commander of the Union Army in Ulysses S. Grant. First few picks didn't fare as well. And there was a time in which somebody came up to him and said, "Mr. Lincoln, your Secretary of War said that you're not a very smart man or you have some deficiency." And rather than saying, "Well, this is his last day in office," Lincoln's response was very wise and humble, "Well, tell me what he said and tell me in which particular area that my leadership is deficient." Now, that's a humble and a wise response, rather than saying, "He's an idiot," or, "He's right." "We'll tell me where." And so, his humility was sort of bulletproof. So he was surrounded by a cabinet... Again, a lot of this is from Doris Kearns Goodwin's great book, Team of Rivals. His cabinet was composed of people who were his rivals for the Republican nomination in the election of 1860, and they all thought the wrong guy won. Here's this country bumpkin from the wads of Illinois, which then was considered out West, but it didn't worry him. He felt like these people, this team, have characteristics and abilities that he needed. The fact that they thought he was an idiot and didn't respect him, it didn't worry him, because he wasn't focused on himself, back to the C. S. Lewis quote. He was focused on the mission of saving the union. So why was he such a great president? It was because of his character, in particular, his humility. That's a relatively more recent example of just the power of humility. Without humility, who knows what would happen in US history? With humility, Lincoln was able to accomplish what he accomplished.
Gary Schneeberger:
So all this talk about humility, and there's been a lot, we've gone from Moses to Lincoln to your great-great-grandfather, we've talked about a lot of different things, of those myriad things that we've discussed about this important topic, what's one takeaway or two takeaways or three takeaways, as many takeaways as you want, what are the takeaways that you see that our listeners and viewers can apply to their own lives as they try to... I don't know if master humility is the right phrase. Lean into humility, I guess, is the right phrase. What's some takeaways that people can get from our discussion today?
Warwick Fairfax:
So Moses was not looking to lead a movement. He was not looking to be this incredible force in the history of Israel as the greatest figure in the history of that country. He was, as you know, he was raised in a fairly poor background. But after, he ended up being raised by Pharaoh's daughter. He could have led a life of luxury, power, influence, but he didn't. He just couldn't stand the fact that his people, the Jewish people, were being persecuted. Now, maybe he didn't handle it in the exact right way, out of anger, killing that Egyptian taskmaster that was persecuting the Jewish people, but it shows his heart, he believed in righteousness. And while his growth as a person happened over time, which it does for all of us, and yes, he fled to Midian, to the desert, but eventually he did end up obeying God's call to lead his people from bondage into freedom. That was no easy thing to say yes to. It's like, "Who, me? Why me?" Which he said. But he was obedient to God. Another example of his humility was he knew that he was not a good spokesperson, he was not eloquent, and yes, he might've had some anxiety. But yet, I think you could also look at it on the other side, that having somebody like Aaron, his brother, speak up was wise, it was a good move. And I think more broadly, when leading a vision, you don't want it to be all about you. If it's all about you, how can it lead to a life of significance? A life of significance by definition is meant to be about others. If the vision is all about you, I don't see how it can lead to a life of significance. It cannot. You have self-determined that it won't. And we've said the only way to join fulfillment in life is to lead a life of significance, because humans are wired, from my perspective, by God, to be [inaudible 00:42:19] focus, to want to help people. And the way that joining fulfillment comes is not through power and money, it's by accomplishing some higher purpose that helps others in some way. For Moses, it was not about him, it was about leading his people to freedom. So we just need to have the humility to think that this vision is not about me, it's about others, and we also need to have the humility to know that we need help. There are so many entrepreneurs that start a business, and where many, if not most, fall aground is they won't release control, they won't bring in good managers. Typically, entrepreneurs have that entrepreneurial vision, but they're not always good managers. They typically are not. And so, they don't know how to take the business to the next level. And so, the humble leaders, the humble managers, whether you're a leader of a nonprofit or of a business, however big or small, they realize, "Look, I have this vision. I want to share this vision with my team, maybe they have ideas that I don't have." But they will also realize," I need people who are better than me in certain areas, and I won't be insecure about that. If they're better than me in speech or in managing or engineering or sales, getting donations, whatever it is, I'll be okay about it, because after all, it's not about me, it's about helping others. So if somebody else can come in and help me help more people, why would that be wrong? Now, that's all very logical, but logic goes out the window if you don't have humility. So I'd say not only is humility an absolutely critical part of character, it's critical to get beyond your crucible, to have accurate self-reflection about what you did wrong, what you didn't do wrong, what was done to you, what's a humble way of looking at that, what can you learn from that. It's also critical to bringing your vision to fruition, both in crafting the vision and in getting the right people on board. So you want to get out of the pit of despair, you want to have a vision that makes a difference in the world, humility is indispensable.
Gary Schneeberger:
That sounds like the plane is on the ground, Warwick. That sounds like you've brought this in for a perfect landing. Folks, that is the end of this second Series within the Show episode on More Stories from the Book: Crucible Leadership. We will turn the page again next month to another story to help you turn the page and move beyond your crucible to a life of significance, and we'll see you then. Welcome to a journey of transformation with the Beyond the Crucible assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like the helper or the individualist. Instead, you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for, and crucially, the steps to get there. It's more than an assessment, it's a roadmap to a life of significance. Ready? Visit beyondthecrucible.com. Take the free assessment, and start charting your course to a life of significance today.
Our guest this week, brain surgeon Dr. Lee Warren, discuses the breakthrough he discovered in medical understanding he’s dubbed “self brain surgery.”
This neuroscience-backed prescription boosts performance, connects science to faith and rewires your brain to overcome anything and flourish.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond The Crucible. I'm Warwick Fairfax, the founder of Beyond The Crucible.
Dr. Lee Warren:
I was doubly-wounded from the war and the loss of the first marriage and then the sudden loss of my son without any answers. I was really wrecked and didn't know what the future would hold for me.
Gary Schneeberger:
What the future would hold for this week's guest, brain surgeon, Dr. Lee Warren, was a breakthrough medical understanding that he's dubbed self-brain surgery. The neuroscience-backed prescription he discusses with us this week boosts performance, connects science and faith and rewires your brain to overcome anything and flourish.
Warwick Fairfax:
Well, Lee, it's so great to have you. Lee is Dr. Warren. Dr. Warren is an award-winning author, a neurosurgeon, Iraq war veteran, and he also writes and teaches and serves prescriptions for connecting neuroscience to faith for radical life transformation. He teaches the Art and Science of Human Flourishing on his podcast, the Dr. Lee Warren podcast, which is heard in 150 countries around the world. He's got a number of books, including the one we will cover here, The Life Changing Art of Brain Surgery. He's got some prior books, Hope is the First Dose. I've seen The End of You and No Place To Hide. This will be a fascinating discussion with Dr. Warren and just everything that he has got through and the wisdom that he has.
Gary Schneeberger:
And I just have to say at the outset work and Lee, I'm experiencing a crucible right now because I'm the least accomplished person in this room. It's good. A little humility is always good for me.
Warwick Fairfax:
Not at all. Not at all. Lee, before we get to your book, you've had your share of crucibles and that has really, I think, informed everything you write about, everything you practice. Nobody wants to get learning this way, you'd like to read in a book or observe others practicing. It's no fun to get learning this way, but in a way, you've got learning that is probably invaluable, not just to yourself, but to your patients and friends and family, hard run wisdom. Just talk about some of the crucibles with being in Iraq, as well as with your son. I have a feeling there's an origin story behind the book that we're going to discuss today.
Dr. Lee Warren:
Yeah, thank you. It's an honor to be with you both today. I grew up in Oklahoma and always wanted to be a doctor. I was raised in a Christian family and had this, I would call it fundamentalist, legalist sort of theology, where control and good behavior were supposed to equate to a good life. And so if you did everything right and worked hard, God was supposed to take care of you and I believe that. And then, I went to medical school on scholarship from the United States Air Force and married very young at 19 and went off to med school and then residency. Long story short, my marriage didn't survive all those years of training and education and hard work and all the things. By the time I deployed to the Iraq war, I was basically at the end of a 16-year marriage that was going very badly. I was at war when I found out I was getting a divorce. And then, I got home from the war after having done 200 brain surgeries in a tent hospital and surviving 120-some odd mortar and rocket attacks and found myself six weeks later out of the Air Force and divorced and moving from Texas to Alabama to try to reconnect with my children. And basically, didn't have time to deal with the trauma that I experienced in the war, because I needed to go and start a practice and figure out how I was going to earn a living and take care of my kids. I really just stuffed all that trauma from the war down and put it in the trunk in my garage with all my uniforms and all of that and never dealt with it. And then fast forward a couple of years, I managed to reconnect with my children and had a good relationship with them and started a practice that was successful and ended up meeting and marrying Lisa, who I've now been married to for 20 years, and we blended our families, and it felt like things were going to be okay. Kind of got back on my feet and felt like God loved me again and all the theology that I had that was kind of skewed towards behavior that had taken such a big hit. I was finally figuring out who God was and how my family was going to be able to be all right and managed to navigate through the PTSD that came out of all of that and the war coming back. In 2013, on August 20th, my son, Mitchell, who was 19 at the time, was stabbed to death. It was just at the moment when I thought I was going to be okay that the worst thing that I could ever imagine as a parent happened. To make that worse, he and his best friend were both killed in the same house that night and the police never figured out what really happened. They sort of decided what they thought happened, but they never really solved it. We, basically, were given this devastating loss without any answers as to what happened. And so, I was sort of talking about a crucible, losing a child is hard enough, but to not really understand what happened or have any ability to say, "Okay, this guy did that, and now at least I understand sort of the answers." We just weren't ever going to get any because the police told us that the crime scene had been cleaned, there was no more answers coming. This was the end of it. There would never be any ... unless somebody came and confessed, they weren't going to figure out what happened. We were given this situation that me, as a control freak neurosurgeon, who wants to be in control of everything, literally couldn't do anything about the fact that my son was dead and I would never know what happened. And so that sort of blew me up. It made me question God. It made me question whether I thought he was real or whether he loved me or ... I just didn't know what my life was about anymore for a little while. I was doubly-wounded from the war and the loss of the first marriage and then the sudden loss of my son without any answers. I was really wrecked and didn't know what the future would hold for me. As it turns out, that began the process of me starting to understand how science and faith worked together, because I had a long history of scientific training that your brain was stuck and fixed the way it was made. I think most of us think that, that you are the product of how your brain works and that if you go through something really hard and it messes your brain up, that that's just how you're going to be, that there's not a lot of hope beyond that. And then, I had this faith that you were supposed to be able to get stronger through hardship and find hope through all of it and all of that. And I didn't know how to put those two things together, so for a while after that, I was searching for how to put it together. I think that's where this story really starts.
Warwick Fairfax:
Losing a son has got to be up there with the worst possible thing that can happen. But the fact that there was uncertainty about what happened, I think you've written elsewhere that your son was somebody that was very sensitive, and he was with a buddy of his and somehow they were both stabbed and the police said, "Oh, nothing to see here. It's just a mutual murder suicide or whatever." And you're thinking, "That's not Mitch, that's not possible." So you've got to deal with the twin tragedies of losing a son and the sense that there's something that we don't know and that we'll never know. How in the world did you get over the fact of not just losing your son, but sensing, "There's something that's not right here, there's something unexplained that makes no sense, but yet there's nothing I can do?"
Dr. Lee Warren:
Yeah. We had this moment, Lisa and I had, I had a friend who was a police chief in California and I called him and told him the whole story and laid everything out. And he said, "Lee, if that happened in California, we would've had the FBI there. We would've had the State Bureau of Investigation. We would've kept that crime scene active until we followed every lead." They didn't even dust for fingerprints. They just cleaned this place up. There were three bloody knives and both boys had multiple stab wounds and it was just a crazy thing. They just walked in and they looked at the scene and said, "Oh, this guy must have killed that guy and then killed himself and that's it," and they took the bodies out, cleaned the crime scene, it was over. My friend said, "You need to subpoena the police report and the records and you need to file a police malpractice or give me all this stuff." Lisa and I talked about all that and we realized that this is going to go one of two ways. We're going to go down this path in this small town in Alabama of demonizing the police work that was done and demanding answers and we're not going to get any because we already know that unless somebody confesses to this crime, nobody's ever going to know the truth, like those two boys are gone. We're going to become these people that stand outside with picket signs and yelling and protesting and demanding answers, and it's not going to bring Mitch back and it is not going to help us heal and it's going to destroy our family. We could just see that really clearly. Or we had to trust that God's plan included enough power and grace to satisfy our inability to know more than that. And we just had to step out in faith that that was the path we were going to take as a family, that we were going to decide we couldn't know more than we know, and we were going to decide that we were going to have to be okay with that. Those two decisions, I think, really put us on the path of then searching for how we could heal in spite of not knowing what happened.
Gary Schneeberger:
It's interesting, Lee, that in the two stories that you've told, one, you had to open the locker that you had put away to fight healing. And in this one, you had to not open the case, if you will, that was going on. I imagine they were both difficult to go through. What was perhaps the most difficult or what did you learn from those experiences? Has it taught you anything about sometimes you have to be quiet and just let it be what it is and sometimes you have to fight?
Dr. Lee Warren:
Yeah, I think so. I think, in the first case, it was wounds that had not been examined and explored. And because of that, they never had an opportunity to heal. And so, until I was willing to say, "Hey, I had been wounded." Because I was the hard charging neurosurgeon control freak and it wasn't in my worldview that having gone there and undergone all that and taken care of all those people could have been an emotional wound to me. I didn't ever say, "Oh, I'm damaged in some way. I'm hurt in some way." I just stuck the stuff in the corner and got back to work, and so I never really processed any of it. I think there was this necessity of, and now we understand from trauma literature really well, that it is important to name the thing, you can't really know it if you can't name it, name the thing that hurt you, and then explore it and be willing to share it and bring it into the light with other people before it can become able to be disinfected and healed. I think that was a release of control and of my own sort of idol of self-sufficiency that I had to say, "I'm going to allow other people into this wound with me." And then the other case, it was this sort of letting go of the control of being able to get to the bottom of something, because as a surgeon, if something's wrong with you, I'm going to get to the bottom of it. It's my purview to know everything I can know and take command of it and master it and fix it, and that's just how I work. That's what I'm supposed to do. And you want your neurosurgeon to be that guy. You don't want me to go, "Oh, that's good enough. Close enough. We got your brain almost all the way back in there." But you don't want that from your neurosurgeon. But in this case, it was crystal clear. There was no possibility that I was going to be able to engineer that situation in a way that would resolve it. And so therefore, I was either going to be spending the rest of my life on a pursuit that was already impossible and that would have destroyed my marriage. It would have hurt my children. It would have continued to wreck my reliance on God and it was going to be about me trying to find something I wasn't going to be able to find. I think they're both the same in the sense that they required a laying down of control and they're different in the sense that one required openness and one required a willingness to close the future on a situation and just be okay with it.
Warwick Fairfax:
I want to get to some of the themes in the book because it's so fascinating. Again, the book is The Life Changing Art of Self-Brain Surgery: Connecting Neuroscience and Faith to Radically Transform Your Life. It's sort of this idea that we have a lot more control over our circumstances than we think. One of the things that starts with, you talk about modern brain imaging and neuroscience and how, depending on how your thoughts work, you can actually see changes in the structure of your brain. That seems to me a game-changer and elsewhere you talk about, again, I'm not a scientist or a neurosurgeon, so you'll have to help us with this, you talk about the concept of epigenetics. There was a school decades ago in which, "Okay, your genes are determinative. You are what your genes are. I can't help it, because my mom or dad or my grandpa or whatever," whereas you write here that that's a factor, but a vastly smaller factor then, so we have a lot more agency. Talk about some of those early concepts about imaging and what we now understand about the brain that's so different than accepted science from decades ago.
Dr. Lee Warren:
That's right. Most of us have believed this idea really since 1953, when Watson and Crick gave us DNA, like you just referenced, gave us the understanding of what DNA is, that it's become really popular in culture of this thing called genetic determinism, which basically is how the genes you inherit and the parents you have determine most of the things that are true about you and your capabilities and your possibilities for you and all those things. And also, simultaneously, since Isaac Newton was alive 300 years ago, the idea that you could understand something by breaking it down to the parts from which it is made and then putting them back together, you could reverse engineer what something's capable of. And then they applied that same idea of this materialism, we called it, of if you understand the parts, you can understand the whole, they applied that to people. Basically, your genes and your family and the stuff you go through create who you are and the cells in your brain make you feel and think and believe and do the things that you do. And so, you are pretty much just your brain, and if you happen to be born with a good brain, then good for you. If you happen to be born with one that's autistic or has ADHD or has a weird enneagram or you go through the wrong kinds of traumas, then you're just host and you can't be different than you are because that's who you are. It's your brain. Most of us believe that to one extent or another. And I would say, I would challenge the listeners who are Christians, even Christians believe this to some degree. But if you stop and think about it for a second, you already believe that you're not just your brain because you believe that when you die, some part of you still lives, that there's some soul or something about you that is going to be eternal. And so, that means that the things that you think about as yourself, your personality, your memories, all those things, if you believe that those things are going to be permanent in heaven, then they're not coming from your brain, so there is a difference in your theology between your mind and your brain. What's interesting is, although science has taught us that since 1953 and since Isaac Newton in two different ways, that we are the parts from which were made pretty much. In 2001 or so, they invented a technology called functional magnetic resonance imaging. MRI, everybody knows what an MRI is, if you hurt your knee, we go put your knee in a scanner, we take a picture of your knee and we can see what it looks like. We can see what the thing looks like. But functional imaging is where we can put a brain or a heart in an MRI scanner and we can see what the thing is doing. We can actually see the electrical and chemical activity that's happening inside an organ, and that's why they call it functional. It's what is this thing's function and how does it work? We can put you in an MRI scanner in the early 2000s, and for the very first time, when you move or think, we can see what your brain is doing in response to that. That started to make some people question, maybe the brain and the mind are not the same thing, which again, Christians, if you really ever thought about it, you would have already thought that, right? What happened with us, I think it's a grace of God too. I think God puts all of us in situations, where the way he has built us with our interests and our proclivities are sometimes the way he approaches us when he wants to teach us something or give us a gift in some way. Thinking about that, we lost our son and my wife, Lisa and I worked together, she ran our practice at the time. We were practicing in Auburn, Alabama on the third floor of a building on the university campus at Auburn University and that building was dedicated to functional MRI research. They had, at the time, this most powerful functional MRI scanner in the world. There were only three of them and one of them was there in that building. We lost Mitch and we didn't go to work for about a month and we're trying to grieve and recover, and the last thing I wanted to do was operate on somebody and take care of somebody. But at some point, reality hits and you've got to go back to work, you got to pay your employees and you got to keep your business going and all that. We went back to work, and in the same week that we went back to work, we were invited to go down to the research facility and watch some of these functional scans happen in a research environment. What they did was they put this woman in the scanner, she had some earbuds in so they could communicate with her. They turned the machine on and you could see what her brain was doing when she wasn't thinking about anything in particular. They would say like, "Okay, move your right hand." And she would move her right hand and you would see the brain light up and the hand move and you would see what happened. When she decided to do something, her brain would do something and then her body would respond and do something. And then they said, "Okay, Mrs. Johnson, think about the worst thing you've ever been through. Just picture in your mind the worst thing you've ever felt." You would see her furrow her brow and think about something. Her brain wasn't doing anything. She was thinking about something. And then the parts of her brain related to memory and fear and anxiety and pain began to light up on the screen, which meant that genes were being transcribed and neurotransmitters were being released and neuronal networks were getting activated. Shortly after that, we saw her vital signs, which were being monitored start to change. Her blood pressure would go up, her heart rate would go up and her vitals and her respiratory rate would go up. We saw her think about something that led to her brain doing something that led to her body responding in a negative way. And then they said, "Okay, stop thinking about that hard moment and think about the best day of your life, the happiest you've ever felt. Think about that." Pretty quickly, the amygdala part of the fear part of her brain started to calm down and the frontal lobes came online, the bigger parts of her brain that are involved in thinking and processing reason and rational decision making and all those things. And then her blood pressure started to drop and her heart rate came down and her physiology improved in response to her changed thinking. We were watching that happen and my wife said, "That reminds me of Philippians 4, where it says, "Don't be anxious, be grateful, and the peace of God will guard your heart." These people are changing what they think about and it's affecting their bodies in a positive way. I had this ... I'm not a charismatic guy at work, Gary. I'm not the guy that goes around saying, "God spoke to me and told me this stuff." I know he does that, but he doesn't ever talk to me in an audible voice. But in that moment, something became crystal clear to me that I know was from God and it was, "Lee, when you go to surgery and you intentionally cut into somebody's brain, what you're doing is you're on purpose, you're making structural changes in their brain for the purpose of improving their life in some way." That's surgery. And when somebody thinks one thought and not another thought, when they intentionally change what they think about, what's happening is they are changing the structure of their brain on purpose for the purpose of improving their life in some way, and that is also surgery. Just in that moment where we were standing in the scanner, I saw that when you think better thoughts, as the Bible said, you structurally change your brain under your own command of your mind, and that means you are choosing to perform surgery. You're performing self-brain surgery, I'll call it. That's the day I was born, was this idea that I didn't have to necessarily feel everything I was feeling about Mitch for the rest of my life, that I could learn how to harness the power of this ability to change what my brain was doing and learn how to navigate grief in a more empowered way. That began this now 12-year long process of trying to understand how science and faith work together to help us navigate these things in an empowered way rather than thinking our brains get to tell us what we're going to feel and think all the time.
Warwick Fairfax:
That's incredible. I want to get here in a moment to the 10 commandments of self-brain surgery, because that is amazing stuff. But before there, you've got these four approaches to life, and you start with the bottom in a sense, nothing can help me. Basically, give up, there is no hope, doom and gloom, that's an approach. And as you said, even not making decision decision, then you go up to, I can be somewhat happy, maybe 10% happy, maybe science can help me, maybe God can help me. Just briefly, just talk about those four approaches to life and what you were getting at in saying you've got four different approaches.
Dr. Lee Warren:
Yeah. The first piece of that is that most of us feel that we are the way we are and that there's not much we can do about it. So going back to that idea that you just are the product of your brain, that we're just, this is how I am. And in today's culture, that's especially prominent because people are claiming identity out of diagnoses and labels that they've received, sometimes not even from professionals. You hear people say things like, "I'm ADHD or I'm neurodivergent or I'm enneagram six or whatever." And they put that in their Instagram profile and that's to tell other people how they expect to be treated so as not to be harmed or triggered in some way, because you're not honoring their identity. We were grabbing onto these things that we think identifies as who we are. But what the science is showing is that your brain is constantly changing and it changes mostly in response to what you think about. If you are thinking constantly about being anxious, you're going to become more anxious. Your brain is going to become more that way. When I wrote that, what I was trying to get at is as a surgeon, we use what we call approaches, which is a combination of philosophical and technical things that we look at how a particular operation or a particular problem, like a brain tumor, for example, how are the different ways that I could approach that, how would I need to position this patient on the table and where would I need to make the incision and what types of techniques would I need to use to get that job done? What happens to some surgeons is we get trained in a certain place by a really strong-willed professor and we get taught that there's only one way to do a certain thing. And if we get in the middle of that operation and it's not working, then we have two choices. We can either quit or we can press on and hurt the patient even though it's not working. We can keep doing what we've been doing and try to make it work when it doesn't work. But a wise surgeon learns four or five or six different ways to get every particular thing done. And if you're in the middle of an operation and it's not working, then you change the position of the patient or you switch to a different angle or you change approaches so that you can accomplish the goal of getting your patient through the operation safely. It seems like a lot of surgeons stick there because it's almost an admission of not being wise or smart if they have to change the approach that they chose, like "I made the wrong decision and I'm using the wrong approach and I don't want to admit that." But it's actually the best surgeons who are willing to pivot from one approach to another to get the job done for their patient. What I wrote in the book was that most people go through their lives just doing what they've always been doing and then wondering why nothing ever changes when we know that the science says that when you think a different thing, you get a different result, but we keep doing the same stuff in our lives and then feeling stuck and not knowing what to do about it. That first approach is just that people say, "Nothing can help me. I am the way that I am. This is just how things are for me. I'm just this guy. This is the way my dad was. It's the way I am." If you feel that, if you think nothing can help you, then guess what? Nothing can help you. That's what's going to turn out to be true for you. The second approach is that maybe something can help me. This came out of a ... there's a guy named Dan Harris, who was an ABC Nightline host, nightly news guy, and he had a panic attack on air in front of three million people one night on the ABC News and just went crazy. He treated that anxiety with drug use, which didn't work very well, and he almost wrecked his whole life. And then, he found out about meditation, Eastern meditation. He wasn't a believer, he's an agnostic or atheist guy, but he decided that he looked at the research and saw that people who did this Eastern meditation got a little bit happier and seemed to be able to manage their lives a little bit better. He just took that and stripped all the spiritual stuff out of it and developed a meditation practice that produced what he called being about 10% happier in this life. He wrote a book that became a runaway New York Times bestseller called 10% happier. His idea was all you need is to just calm your brain down a little bit and you can be a little happier, and for most people, that's enough. And for him, that was enough. But I tried to make the approach, the point in the book that if you have anxiety, then 10% happier might be enough. But if your son is stabbed to death or your wife has an aneurysm and dies in her sleep while you're next to her, 10% happier is probably not enough because you're going to be more than 10% sadder than you were before that. This idea that maybe something can help me if you're a little hopeful and you press in, you're going to find that there are some things that can help you and you'll find some traction and for a lot of situations in life, that might be enough for you. But then, there's other people that it's not enough and they need more, and so they turn to science and they say, "Well, by learning how the brain works and by understanding the way we think and that our thoughts improve our lives, I can actually get significantly better in my life and I can develop a sense of purpose again after I've gone through something hard." That's all true. The research really shows it, that if you understand how the brain works and how the mind works, you can really make your life better, even if you don't believe in God and even if you don't ever take it to the next level. But I think, if you follow that approach, that maybe science can help me approach, I think you're going to get to a place where you'll find that there are some questions and some issues in your life that science doesn't have an answer for. Certainly, for me, that was the case. I couldn't science my way out of losing my son or understanding how to live again after I lost him. At some point, I got to a place where the answers I needed were not available to me using science. That's where I said, "If you follow the scientific method, it's not supposed to have ever been that we decide what we believe and then we reject any evidence that contradicts that. And that's what happens to a lot of people, evolutionary biologists, a lot of materialists, neuroscientists, they decide upfront what they believe. There's no God or this is how this works. And then, even if evidence seems to suggest something else, they just ignore that evidence and pivot and say, "We'll figure it out later. This is still what we know to be true." But if in your life you start bumping into things over and over that aren't working and you do all the things and you learn all the science and you practice all this stuff and you just aren't getting there, then it starts to be reasonable to say, "Maybe science can't actually fix this and maybe I need something past the limit of what science can answer," and that's when it's reasonable to start looking at another approach where maybe philosophy, maybe theology, maybe God, maybe something else can help me. What I believe with all my heart is if you're a smart person, work and you're willing to let the scientific method lead you, the scientific method is actually that you're supposed to develop a hypothesis and test it, and when it doesn't test out, you change your hypothesis until you find something that is verifiable. I believe if you follow that kind of rational frontal lobe approach to your life, you get to a place where science can't solve it and you just let God tell you some things that he says are true and you test those things out and they turn out to work, that maybe they work because they're true. And then, it becomes reasonable for a smart person to say, "Maybe this is true and maybe I should investigate it further." And that's what I wrote about in the maybe God can help me approach. I don't think it's a whimsical or a moronic approach to say that maybe God is a reasonable thing, a place to turn when I'm hurting. It's actually a valid, rational, scientifically grounded approach, where I just let the evidence lead me and let the process of how to answer questions appropriately take me to this place where I understand that science hasn't gotten me there and maybe God is actually real.
Warwick Fairfax:
I want to move to the 10 commandments of brain surgery are really fascinating. I'm going to read them briefly and then just give us a high-level overview of these, because this is probably the core of the book. I love this first one. This is profound. The first commandment is, I must relentlessly refuse to participate in my own demise. Sometimes we wonder who the enemy is. We look at the mirror and the enemy is us. Sometimes that's the case. Second one, I must believe that feelings are not facts, they're chemical events in my brain. How often do we ... You write a lot about this. We have these feelings, but they're not necessarily facts. The world is against me. Well, sometimes they are, but maybe sometimes they're not to some people. Number three, I must believe that most of my automatic thoughts are untrue. You can easily go into autopilot with unhelpful thoughts. Number four, I must believe that my mind is in charge of my brain. Number five, I must believe that self-brain surgery is not a metaphor. It's the mechanism of transforming my life. Number six, I must love tomorrow more than I hate how I feel right now. Number seven, I must stop making an operation out of everything. You're talking about operations versus procedures, which if a doctor ever says to me, "I've got a big operation," I'll be worried versus a procedure, but anyway. Number eight, I must not perpetuate to start half a generational thought or behavioral issues in my family. Number nine, I must believe I'm getting better at what I'm doing. And number 10, I must understand that thoughts become things. This is profound stuff. What's the best way to approach these 10 commandments? Because these are, obviously, very well thought out. What's your overview of these commandments?
Dr. Lee Warren:
These came from, as I said, Lisa and I and our family trying to navigate the 12 years since we lost Mitch and me understanding that God had given me this insight to see this process of self-brain surgery as something that was already happening, and if you don't take command of it happens in a default way that generally leads to more chaos in your life or staying stuck. And then, realizing that neuroscience and scripture have said a lot of things about how humans are best to flourish.
Renewal and restoration. Those are the things to focus on, not resolutions, as a new year begins. That’s what we discuss this week as we dive into Warwick’s latest blog at beyondthecrusible.com
The key to arriving at this more helpful destination to recharge our lives in 2026 involves such strategic actions as asking yourself if anything is holding you back, considering your beliefs and values and then — and only then — setting specific goals and objectives.
That’s what will fuel your journey to a life of significance.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond the Crucible, I'm Warwick Fairfax, the founder of Beyond the Crucible. When we talk about the new year, we talk about renewal and restoration, it's so important. Goals and objectives are fine but start with who do I authentically want to be, how do I want to show up in the world, how do I want to make a difference at home or at work.
Gary Schneeberger:
Renewal and restoration, those are the things to focus on not resolutions as a new year begins. That's what we discuss this week as we take a deep dive into Warwick's latest blog at beyondthecrucible.com The key to arriving at this more helpful destination to recharge our lives in 2026 involves such strategic actions as asking yourself if anything is holding you back, considering your beliefs and values and then, and only then, adding specific goals and objectives, that's what will fuel your journey to a life of significance. Welcome, friends, to this episode of Beyond the Crucible. This is, I'm going to add this in here, it begins the wind down, the kickdown, the clock's ticking, the ball's dropping to our 300th episode, we're not there yet but it's coming soon and you're going to like it. I think you're going to like it, that milestone 300th episode. But this episode is another one of those that we do where Warwick and I discuss his most recent blog at https://www.google.com/search?q=beyondecrucible.com. And this blog, you might say, allowed you to really dial into renewal as we begin 2026, right?
Warwick Fairfax:
Absolutely, Gary. And the reason I focused on renewal and restoration as opposed to resolutions—and they're fine, there's nothing wrong with them—but often we start with the "what" and the "how." "I'm going to run five miles a day," "I'm going to eat less sugar," "I'm going to work harder to get that promotion." All fine, but they're often external. What I find is that if we don't start with the "who"—who are we, what do we value, what is our purpose—then those resolutions often fail because they're not grounded in anything substantive. Renewal is about looking at the foundation. Is the foundation cracked? Does it need some work? Restoration is bringing back what was intended to be there in the first place. It's a much more profound way to start a year than just a checklist of things to do.
Gary Schneeberger:
And you talk in the blog about three strategic actions, three reflection points. The first one you mentioned is asking yourself if anything is holding you back. This isn't just about physical habits; it's about the internal landscape, isn't it? It's about those crucibles that might still be casting a shadow or those limiting beliefs we carry around.
Warwick Fairfax:
Exactly. We all carry baggage. Some of it is from recent crucibles, some of it is from childhood. If you don't acknowledge what's holding you back—be it fear, a lack of forgiveness, or a belief that you're not "enough"—then no amount of goal-setting is going to fix that. You have to clear the ground before you can build something new. That's the first step of renewal: what do I need to let go of? What weights am I carrying that are preventing me from running the race I'm meant to run?
Gary Schneeberger:
The second point you make is considering your beliefs and values. This is the "who" you were talking about. In the blog, you emphasize that these aren't just words on a page; they're the compass for your life. If your goals aren't aligned with your values, you'll feel a sense of friction even if you're "successful" by the world's standards.
Warwick Fairfax:
That friction is a clear sign of a lack of alignment. If I value family but my goals are all about working 80 hours a week to get a title, I'm going to be miserable. Part of renewal is checking that compass. Are my values still what I think they are? Have I drifted? To live a life of significance, your actions must be an extension of your core beliefs. When they are, you have a natural energy and peace because you're living authentically.
Gary Schneeberger:
And then the third point, which you summarized as "just do it," but with a twist. It's not just blind action; it's action focused on who you want to become. You mentioned celebrating small wins. Why is that small-win mentality so important in this journey of restoration?
Warwick Fairfax:
Because restoration is a process, not an event. If you're restoring an old house or a classic car, you don't do it in an afternoon. You celebrate when the engine starts, or when the first room is painted. It's the same with our lives. If you want to become a more patient person, or a more present leader, celebrate the one conversation where you actually listened instead of interrupting. Those small wins build momentum. They prove to you that change is possible and that you are becoming more of who you were always intended to be. That's a great place to put a bow on the package that is this episode of Beyond the Crucible.
Gary Schneeberger:
Folks, we will be back with you next week with more stories of folks who have gone through crucibles, bounced back from crucibles and are now living that great destination we love talking about and that is a life of significance.
Warwick Fairfax:
Welcome to a journey of transformation with the Beyond the Crucible Assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like the helper or the individualist, instead you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for and, crucially, the steps to get there. It's more than an assessment, it's a roadmap to a life of significance. Ready? Visit beyondthecrucible.com, take the free assessment and start charting your course to a life of significance today.
At the beginning of a new year, we often think of goals and objectives we want to accomplish in the 12 months ahead. They could be work objectives, health or relationship objectives. Goals and objectives can be helpful. But just focusing on specific targets or things we want to accomplish may lead us to overlook deeper questions. Who do we want to become? How do we want to show up?
As the year begins, we have the opportunity to ask ourselves some thought-provoking questions. Who do we want to be? What is important to us? What do we want to let go of? What do we want to do more of? What beliefs and values do we want to embrace more and live out more?
This is what renewal is. Shedding what does not serve us and holds us back and embracing that which helps us move forward and become more of who we were intended to be.
So let’s talk about how we become more authentically who we want to be, and in that sense experience renewal.
1. Put aside for now defining specific goals and objectives for the year. That may come later. Let’s first look at the deeper issues before getting into metrics, focusing more on who you want to become. Without doing some soul work first, there will be a tendency to have goals and objectives that continue the path you are on.
2. Ask yourself whether anything is holding you back. It could be resentment and anger over past relationships. It could be about failure or things that were done to you. You might have a hard time moving forward, because you find yourself often dwelling on the pain, anger and resentments of the past.
3. Forgive and move on. As has been said, that which does not serve you, you should consider letting go. Forgive past hurts, either forgiving yourself or forgiving others (which does not mean condoning). The past is in the rear-view mirror. Focus forward, and stop ruminating and regretting past mistakes and failures.
4. Consider your beliefs and values. What would your life look like if you were fully living in light of them? How would that affect your career and vocational path? How would that affect your relationships and family? How would that affect how you show up in the world?
5. Evaluate how far away you are from living a life that is fully in line with your beliefs and values. Be honest. Ask friends and family what they think. Ask them to be honest.
6. Do something about it. We have one life to live, one legacy to leave. Let’s make our life count and leave a legacy that our family and friends will be proud of. Maybe that means changing your career path. Maybe that means staying in your current career, but showing up very differently, treating those you work with and for differently than before. Maybe that means paying more attention to your family and friends and your close relationships. This might mean prioritizing your family, which could have career- limiting consequences. So be it, if that’s what is important to you. To do otherwise is not living a life in line with your beliefs and values.
7. Now you are ready to set goals and objectives. But these may well be different than before. They will focus on measuring how you are becoming more of who you feel called to be. So, for instance, if you want to prioritize family more, start measuring how many sports games and other activities you were present at in a given week or month. What is the pattern? Were you present for your family, or were you traveling for work most of the month, just like you did the month before?
Life is more about becoming than about doing. Joy and fulfillment come from fully living a life in light of your beliefs and values, and becoming the person you were always intended to be and were called to be. Achieving specific career and monetary objectives may give you pleasure for a time, but it does not last. That kind of joy fades and we fall into the illusion that the next promotion or the next monetary level will make us happy. It never does, not in the lasting sense.
Joy and fulfillment come more from living in light of your values and beliefs. At Beyond The Crucible we believe joy and fulfillment come from living a life of significance, a life on purpose dedicated to serving others. It comes from seeing someone you work with grow and achieve their dreams. It comes from loving and supporting our family members. It comes from making an impact for good in the world, no matter how large or small. It comes from laying your head down at night and saying to yourself that today was a good day. I helped someone. I encouraged someone. I made a difference.
That is where true joy and fulfillment comes from. It comes from immense gratitude for the journey of helping others and fully living who you want to be. Some days will be easier than others. Some days we will feel like we really made a difference. Some days we will think we did not do much to help anyone or have an impact. But overall we will feel that we are doing our utmost to live in light of our values and beliefs and in some way to make the world a better place. That is enough. We can be immensely grateful for the journey we are on, and for those who are spiritual or look to a higher power, we feel grateful to God or however we see eternity for the journey we are on.
This is what a life of significance is all about.
Reflection
1. Ask yourself who you want to become. If you were fully living in light of your values and beliefs, what would that look like?
2. What do you need to do less of, and be less of; and what do you need to do more of and be more like to live a legacy that your friends and family would be proud of?
3. Just do it! Set some goals and targets that focus more on who you want to become in your career and vocation and in your family and relationships. Celebrate each small win as you become more of who you were always intended to be.
We share inspirational stories and transformational tools from leaders who have moved beyond life’s most difficult moments to create lives of significance.
From coaching CEOs of Fortune 500 companies to transforming the mindsets of sports teams, David Nurse specializes in helping high achievers break through barriers, unlock their flow state and discover the untapped potential that’s already within them.
What sets Nurse apart is his ability to make mindset transformation relatable and actionable. He delivers real tools that companies and individuals can immediately apply to maximize performance, culture, and creativity, unlocking the mystery of mindset optimization.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond The Crucible. I'm Warwick Fairfax, the founder of Beyond The Crucible.
David Nurse:
I believe life is this long hallway, right? So, if you're listening, imagine a long hallway. You're at the start of the hallway, you look down that hallway, and there's doors on each side. And everything that we do is learning, teaching us, preparing us for the next thing along the path.
Gary Schneeberger:
That's our guest this week, David Nurse, explaining just one of the mindset practices that will help us get from setback to significance. He's a former NBA assistant coach, listened closely to learn what he helped the Brooklyn Nets accomplish, whose insights have helped thousands across the globe take action and live with alignment.
Warwick Fairfax:
Well, it's so great to have you here, David, and loved reading your book, Pivot & Go: The 29-Day Mindset Blueprint to Redefine and Achieve YOUR Success. I know that's your first book. You've got a couple other books since. And just a little bit about David. So, David, for the past 15 years, has been blessed to help the world's top performers unlock the zone and actually stay there. So, that's Fortune 500 CEOs, NBA All Stars, elite military units, Hollywood A-listers. And growing up as well here, David chased his own dream to be a professional basketball player. And that led him to have two Guinness World Records, which we'll have to find out about. The stint with the Brooklyn Nets in 2016, and he helped take their three point shooting from 28th and the league to second, which is very impressive. He's worked with over 150 NBA players, three books, Pivot & Go, Breakthrough and Do It, and has also been rated as one of the top 50 keynote speakers in the world. And he is married to his wife, an actress Taylor Kalupa. And very briefly on Taylor, she's been in a number of programs such as The Fix, Modern Family and Chosen. And I'm one of these people, not that many of us, but at least guys that like both Hallmark and Great American Family, she wrote a Christmas movie called Christmas Less Travel that I really enjoyed.
David Nurse:
Oh, nice.
Warwick Fairfax:
About Old Red, the Red Pickup. Great movie. So, well done, Taylor. Not only she's a-
David Nurse:
Oh, nice.
Warwick Fairfax:
... wonderful actress, she's a great script writer. So, well done.
David Nurse:
I mean, yeah, she's awesome.
Warwick Fairfax:
So, there you go. You can tell Taylor... When I think of Taylor, I think of Big Red and Christmas Less Travel. So, there you go. So, David, tell us a bit about growing up. I know you grew up in Iowa in a small town and your dream very early on was to be an NBA player. A lot of kids think that and their parents are thinking, sure. But just tell us about what life was like in Iowa and that dream that just animated your young life and yeah.
David Nurse:
Yeah. I mean, I think sometimes it's a blessing to have incompetent confidence to an extent. And my parents were so encouraging and I told them I wanted to play in the NBA from as early as I could remember. So, every waking hour was centered around basketball, shooting in my driveway when it was snowing in Iowa, going to any camp that I could. They probably should have said play tennis or golf, something that a 6-foot 2 guy with a vertical leap about two inches would have had a better chance at. But I just loved it. And I think there's something really important from a young age of chasing your dreams and something you're passionate about. It led me to play college basketball and led me to play professionally overseas. Now, I always thought I was still going to play in the NBA when I was playing professionally overseas in more of a Will Ferrell semi-pro type of league, as you know, work in Australia where I was at, but...
Warwick Fairfax:
And what was the name of the team in Australia in Adelaide?
David Nurse:
Yeah, Adelaide. The Adelaide Bearcats. Yeah.
Warwick Fairfax:
Yeah. Great night.
David Nurse:
It was such a fun experience. I mean, I think the life experiences I got to be able to see the world through basketball was probably more of a blessing than I ever had imagined. Now, I wanted to play in the NBA and still had those dreams, but when the doors shut in my third year of playing professional basketball in Northern Spain in the Basque region where they don't even speak Spanish actually, it's a wake-up call. It was a moment that I had that I got cut from the team and I go back home and I'm living on my parents' recliner chair. They're living outside of Kansas City in the time in a small town of Missouri. And I'm a big believer in these moments in our lives. I call them snapshot moments where you can remember vividly exactly where you were, what was said. And they're moments, they're pivotal moments that give you this opportunity to take one of two paths. I was feeling bad for myself. I was sleeping on my parents' recliner chair for about six months. I didn't have any backup plans. I probably should have had some backup plans in college of like, "Hey, what if the NBA doesn't work out?" But I didn't. So, my mom was doing dishes and I remember this vividly and I was kicked back in the recliner chair and she said, "David, when one door closes, four open and an entire beachfront patio overlooking the ocean." I was like, "Mom, what? Come again. I thought it was one door, one door. What's this beachfront patio and these four doors thing?" What she was telling me is that everything that I'd done to that point to play in the NBA was learning these transferable skills that I could use for something else. My path that God had planned for me was not to play in the NBA, but it was to coach, to help players who had more God-given ability and athleticism and height than I did. So, I made my pivot moment, hence the name pivot and go, these snapshot moments where you get the chance to either keep running into this wall that's ahead of you or pivot to the next thing. I believe life is this long hallway, right? So, if you're listening, imagine a long hallway. You're at the start of the hallway, you look down that hallway and there's doors on each side. And everything that we do is learning, teaching us, preparing us for the next thing along the path, along the hallway. We go into one door. My door was professional basketball with air quotes, and I learned from that. The next door is, I want to coach in the NBA. So, I went all in. I hand wrote a letter to every NBA GM because I had no NBA connections at the time. I did it old school style. I put it in the mailbox and I sent it out. I didn't get anything back. Month and a half goes by, I get a phone call, 310 area code number. It was the GM of the LA Clippers. His name was Gary Sachs. And it was the nicest guy. I think he did it just because he just has such a good soul. It was a quick conversation. At the end of it, he said, "Look, if you're ever in LA, look me up, we'll grab coffee." Basically, "Good luck with the rest of your life, kid." But that door was opened, right? He gave that opportunity. So, I took that opportunity. I spent all my money, I stole some of my parents' money to be able to book a ticket, to go out to LA that following week, acting like I was going to do a basketball camp so I didn't look desperate. But I prepared for that meeting and Gary and I, we hit it off. That was the entry point to every connection that led to throughout the NBA, which is now friends with almost every team, eventually led to coaching with the Brooklyn Nets. So, the story is, it's much longer and we'll get to that crucible moment with the Nets when I thought That I'd made it and when I was thinking I was a little bit too big for my britches there. But the point of it is like everybody has these moments, everybody, when you think what you wanted was taken away. Nothing just happens easily. God doesn't do it that way. We have to learn, we have to grow. And that was my moment where I was like, "Hey, feel bad for yourself for getting cut from your dreams that didn't work out or pivoted to something even better and reaching out, taking that chance, even though I didn't know, like Gary could have never got back to me." Nobody could have got back to me, but I would have been at the same spot, you know what I mean? I think life is about taking those chances, taking those shots and knowing that what's the worst that can happen, that somebody says no, and then you're at the same spot that you are. So, to be able to get to that spot, the NBA connections, it happened through other people and Gary was that one for me.
Warwick Fairfax:
It's really a remarkable story. And you write a lot in your book about resilience. I mean, talk about that earlier crucible when your whole dream was to be an NBA player. I mean, 6'2" doesn't sound that short, but obviously in basketball, it's a different average high. And I remember you write something funny. I think the pediatrician promised your mom or parents you're going to be 6'7". And it's like, seriously, how could you be five inches wrong? Because that could have made a difference. And you played in Spain, Australia. I think your dad was a coach for a... To be honest, I didn't grow up with the NBA, but an NBA D level, one level below the NBA. And even he said, basically, "Sorry kid, I got to cut you." It's like you're an uncle...
David Nurse:
As an uncle, yeah. I hope my dad wouldn't do that to me, but my uncle did.
Warwick Fairfax:
I mean, it's like, are you serious? So, when you realized that you were playing countries all over the world and you were not going to have a career playing basketball, how did you deal with that? Because that original dream ended then. A lot of people would just get very angry, very bitter, and not even think of pivoting to coaching. How did you decide not to just be angry and bitter and say, "This is so unfair. 6'2" is not that short. Come on, I can shoot, which obviously we'll get to later"? I mean, what's the problem here? How did you not get bitter and angry about the whole thing?
David Nurse:
Yeah. I mean, I think at the end of the day, my hope and trust is in Jesus. That's the choice that I made when I was 22 years old, that his plan is better than my plans. Sure, I'm going to go for it and have my dreams and stuff. But even if I feel bad for myself, which I totally did, it wasn't a quick bounce back like, "Hey, okay, that didn't work. I'm onto the next." I felt the feelings and everything, but I also knew that if this door was meant to open, it would have opened. So, I need to look for other doors and there's other ways to get in the NBA and my gifts that God gave me are better set for leading, for motivating, for coaching. And so, that's what led to coaching in the NBA. Now, hey, when I was there, you learn everything from every situation that you're at. I'm a big believer in it. It's not really about wins and losses. It's about learning and growth from that learning. And when I was with Brooklyn, I was 28 years old. So, I was young, a young NBA coach. And we had, right when I came on, we had this super hot streak, went from 28th, which is almost last in the NBA and three point shooting percentage, all the way to second. So, I was getting all this media and New York media, NBA media, like this new development coach and he's doing such a great job. So, of course I was drinking my own Kool-Aid of like, "Eh, I got this. I'm in this league for the long haul." And at the end of the year, the head coach got fired, which if you have a bad record, that happens in sports. And when that happens in sports, 99% of the time, the entire staff is gone as well. So, as quick as I thought that I made it to my mountaintop moment, I was going down the other way and the crucible moment happened again where I poured five years into getting into this NBA coaching job. So, I said I met Gary Sachs, but I didn't just wait for him to make calls. I went and ran my own basketball camps and I had these custom-made basketballs, terrible leather, this line down the middle where you could see the rotation on it. I had them ordered from China, which it was back. They sent these a few basketballs to the Oakland Seaport. I drove from small town Missouri 29 hours out to Oakland, put them in the trunk of my car. I spent the next five years of my life traveling around the country, doing basketball camps for anybody that would take me in, sleeping on friends' couches who probably didn't consider me a friend, random people, and crashing in my car in well-lit Walmart parking lots throughout the country. So, it was a journey to get there. So, to have that moment where once again it was taken away, it was like, "Huh, gosh, here we go again." But once again, it's this path of which choice, which road am I going to take? And I'm a really big believer on the choices we make determine who we are going to be. Now there's different levels of choices. There's tier one, which are the most important, which is your faith, the person you marry and kids or not kids. I think those are the three irreversible to an extent, choices. And there's tier two and tier three and on down the line. And that choice for me to make after I got cut from the nets was another big determiner of where's my life going to go because we always get the chance to feel bad for ourselves and lick our own wounds, right? And you'll have these people, and I've seen it many times of like, "Oh, you got a raw deal. Oh, you shouldn't have been fired. You were a good coach. They're terrible for doing that." And you can agree with that crowd who's going to say that, but what good does it do? Like, you don't get anywhere from it. So, part of that, getting cut from the basketball team in Spain, getting fired by the Nets, it's just this moment in refinement in the fire that makes you even stronger for the next thing to come, even though those moments suck, even though any pain that anybody goes through does suck, totally. But if you embrace it and you know that on the other side of it, there's something great in it, and you get the ability to teach other people that are going to go through that very similar thing and help them along their path, then that's when you find the fruit of it and the growth from it.
Warwick Fairfax:
Yeah. It's so well said, David. I mean, one of the things we say here Beyond The Crucible, which is really we've learned from a lot of our guests, that phrase that didn't happen to you, it happened for you. I mean, we've had so many guests, some with just horrendous crucibles. We had a woman, Stacey Copas from the suburbs of Sydney, and she was an athlete in high school, and she dove into an above ground pool like kids do and was diagnosed as a quadriplegic. So, she went through what you would expect-
David Nurse:
Wow.
Warwick Fairfax:
... suicidal ideation and drug abuse. But later on, she's now a speaker and consultant, and she's actually grateful for what she went through, which doesn't mean that she's happy about what happened, but the person she is now wouldn't have been possible without that. Now, we've heard so many stories like that. You can't just dismiss them all as just like delusional, crazy people and what does this mean? But yet, and you did that in that you said, "Okay, this is awful. Not only do I not get to play in the NBA, I don't even get to coach in the NBA." It's like, what's next? It's not quite a job experience, but it probably felt like that at the time. It's like boils and hail. And I mean, fine. I mean, what's next? I mean, So, you probably went through a bit of that, but I'm sensing you didn't languish there for years when that happened. You probably were angry. "Hey, this is unfair. Look at my record. I understand that a coach brings in his team. I get the NBA logic, but come on. If there's one person he should have kept, it's me. So, come on, look at the record. I mean, don't you want to be second in shooting? Isn't that important in the NBA? Maybe not. What do I know? And you could have gone through those angry internal dialogue. So, talk a bit about that, because my guess is you didn't dwell on that anger almost sulking mode for too long, right?
David Nurse:
Yeah. Yeah, totally. I mean, we all have that self-bias, right? We're the coolest people in our own minds and that part of that is that the incompetent confidence that I had. And I think you need to have a little bit of that, a little bit of that type of self-belief, self-swagger to it, but it's also about life moves very fast. And at the end of the day, where you're at right now in your life is probably not where you're going to be at five years, 10 years from now. And it's so hard for myself at the time, and I think just for people to paint a picture of the future that they want, and then also be able to be flexible, nimble, be able to pivot along the road that will eventually lead to that path or a path there of very similar. And yeah, so life is choices. It's like, like I said, it's perspectives and choices. You get either one road or the other road. You get the road of, "I'll feel bad about for myself, and this will be my narrative that I tell myself that I was wronged." Or you get the path of, "Okay, what can I learn from this? What can I extract from this to be able to take to the next thing?" It's like the analogy of you squeezing a lemon, you're making lemonade from it. I mean, obviously the whole life gives you lemons things, but that's where it comes from of what is the extraction you can take from that situation to be able then to apply to a much better situation that will come. And I think the hardest thing for myself at the time, and for most people is, you can't actually feel what the tangible thing that is going to come, right? The old adage, again, I'm using all these cliches of chopping down the tree, one swing of the ax at a time, you might take a thousand swings of the ax and you don't see that tree fall down, but then there's that one swing that does it. And then you look back, you're like, "Oh yeah, I knew that was coming." You didn't at the time. Had you, you might have had more foresight to be able to be calm in the moment. I think it's just the belief though, right? And that's where my faith in Jesus and God comes into play where I know he's going to work it out. I know he's going to work it out and he does it time and time again where it's better than I could imagine. I wouldn't ever have even imagined I'd be doing the things that I'm doing now, speaking to companies and different countries and coaching CEOs and starting a protein gummies company of all things, like all these different opportunities that have come along the way of just being open to the next door that will potentially be an opportunity that I can go down that path.
Gary Schneeberger:
And that will have a Lakeside Villa and a bunch of other rooms around like...
David Nurse:
Oceanside, I'm not selling for the last year.
Gary Schneeberger:
Oceanside. Yeah, yeah. Oh, sorry. Sorry, my bad. My bad.
Warwick Fairfax:
My bad. So, I want to talk a bit about the first book, Pivot and Go. And you talk about, it's built around 29 days saying that's what it takes these habits to have a whole lifestyle change. We'll get into in a bit just these concepts you have here of success, faded, joy, passion and confidence, but to find in a bit of a different way than most of us would do, but you have a lot of really just profound insights like you have a chapter on the rich life when you were doing these camps all over the world. Yeah, you probably weren't saving as much money as maybe you could have, but yet what you saved in a sense, more important than money was life lessons. So, talk a bit about that because one of the things you say, which I love is the only treasures that you will, without a doubt, never have taken from you are your own personal life experiences, your own lessons learned, your own faith developed, your own memories created. That's not a normal way of thinking, to think about experiences when you're actually trying to build a business, but yet in the end, you learn something much greater than that.
David Nurse:
Yeah. Isn't 2020 hindsight so bad? I wish I could say I had that in the moment too, but yeah, I mean, you always remember those type of memories and those type of moments. And my whole thing with what you're speaking about there is, I set this goal of I wanted to make $100,000, which seemed like a lot to me at the time doing basketball camps. And every spot that I was in, I looked as a transactional dollar amount from a basketball camp. And what I didn't realize at the time was I was going into these unbelievable countries. I tapped into this market of international schools, which spoke English, so there you go. And to be quite honest, they didn't have very good basketball programs. So, anything that I was doing was a value add. I was able to do these camps in Singapore, in Hong Kong, in Japan, and throughout Europe. I was just looking at them as like, "Okay, the mission is 100K. I've got to get there." Instead of thinking, "Wow, I could immerse myself in this unbelievable culture in Singapore that hardly anybody from America gets to go check out and be part of and stay with families there and get to know the people." So, it is the hindsight thing of everybody's looking at like, "What's the next thing? Let me just get through this moment instead of actually sit in the moment and be present in the moment." And I've done this whole study recently on Flow State, which is essentially being in the zone where time dissipates, it's effortless effort. The thing that defines it the most is these top performers or athletes that I've interviewed and is being able to be actually present in the moment without ruminating on the past and without having anxiety of the future. And I truly do believe that the most joyful people in life are able to spend more time presently present than in the other two slots of past and future. So, the learning lesson for me, which I still struggle with for sure, I think a lot of people would resonate with this of, you're looking for the security in, whether it's financial bottom line, whether it's in identity based, whether it's in people looking to you for social media likes or whatnot, when you look in your security in something other than one, Jesus and two, also the being present in the moment, you're going to tend to be stressed, anxious, worried, and everybody wants to be in that present moment. So, it's that dichotomy and that paradoxical tension of how do we get there and how do you feel secure in that moment? And to me, what that taught me was God's got the plan. I honestly believe he just keeps beating it over my head. Whether I'm ever going to listen or not, that's the question, but I know it's there.
Warwick Fairfax:
You've talked about identity a bit and you do have a chapter in there where you talk about coming to faith in Christ. I think it's like Western Illinois University and a group called Fuel that I actually hadn't heard of, although I go to an evangelical church and all of a lot of different ministries. So, I have a sense that that grounding of faith in Christ changed your whole perspective about identity and it's a process. It's not like it's one and done. I've got all the answers. So, next time I make a mistake or bad things happen, I'll just say, "Boy, thank you, Lord. This is wonderful. What can I learn?" I realize, as they say, sanctification's a process, but my sense is that, although you probably didn't realize that that choice you made at grad school changed your life and enabled you to have some of these perspectives you have about choice and identity and the journey. So, talk about how that happened and how your faith has really influenced, I would guess everything you do and write about.
David Nurse:
Yeah. And it is that, right? It is everything that I do and write about. And it was, I think the biggest thing is, I keep coming back to just the plan and the vision and the future is, I get a lot of excitement out of waking up every day, knowing that I've got goals that I want to hit, I've got a big mission that I'm on, but also knowing that at the end of the day, none of it really matters, which sounds like, "Hey, then why are you doing it?" But it's for a much bigger purpose, but I know the pressure isn't on me. Does that make sense? It's like a basketball player who can just go out there and just like, "Hey, if you miss a shot, it's cool. Keep shooting. Just keep shooting." That's how I look at the life perspective because the best athletes that I've ever been around, basketball players will talk about the Shai Alexander who I trained who's the best player in the world right now, or being around Steph Currys and all these guys, they don't worry about missed shots because they know that that doesn't define them. They know who they are and they're like, "I'm just going to keep shooting because I've got a big purpose. I got a big mission." So, it changed my life and my senior year of college, like you mentioned, I went to this thing, fuel with a teammate of mine and I knew God, but I didn't have a personal relationship with Jesus and the people there were just, they were so joyful. They were like praising and high-fiving and like encouraging each other. I was like, "What drug are these people taking?" And I wasn't doing drugs or anything like that. I'm not sure I drink my fair share of alcohol here and there in college, but I was intrigued. I was like, "Well, how are these people so joyful?" So, I kept coming back and I kept coming back and then I realized like, wow, okay, they have the love of Jesus Christ and the Holy Spirit with them, like I want this. And that honestly was where it changed my life. And I said that earlier, the tier one choices we make, that was the best decision that I ever made. It changed the trajectory on anything that I do professionally, the way I live my life, the way that I don't feel pressure with having to perform. And the second-biggest decision I made was marrying my wife, asking my wife Taylor to marry me and I cannot even imagine what life would be like without her. She is everything as in is makes me better, encourages me, just that was another best decision that I ever made. So, to me, I'm hitting home runs in the two most important areas of life and I wish that for everybody because if you're missing those, it's going to be a rocky road. I really believe if you miss those two, you're probably in for some strife in life.
Warwick Fairfax:
Talk about those two because obviously there's a link you write in the chapter about your wife when you tried to find a future partner in life, a future wife, and it didn't happen. And you wrote... I'm just going to sounds trite, but a lot of truth is trite in terms of the sayings. I'm going to let go and let God and just... I think within three months, you were having coffee with her in Los Angeles. So, I mean, it seemed there was a mindset shift, a choice that directly, at least as you write it, led you to meeting Taylor, maybe not just meeting, but maybe being in the right place to meet her. Does that make sense? Is that what you wrote or that sense?
David Nurse:
For sure. Yeah. And I think the biggest one there is people's decision, do you settle or do you pursue what you know is great? Do you settle for good or do you go for great? And I think that's a choice we make in a lot of different areas in life. And one of the biggest detriments to people is settling. And I truly believe people will Settle for the comfortable when they know the comfortable is not the great. I had this in a relationship before I met Taylor. I was like, "It's good sometimes and it's really bad sometimes, but is this what it's supposed to be?" And I had a friend tell me, he's like, "Hey, look, the struggles that you have now in that relationship, they're only going to 10X when you're married or if you have kids." And it hit me like a ton of bricks. I'm like, "Whoa, all right." So, there is better out there. And I made a non-negotiable list of the things that I wanted in a wife. I mean, it was spot on to what Taylor is and she's even more than that. Come to find out she had 52 different things that she'd been praying about since she was seven years old that she gave to me on our wedding day and I hit all of those, which I tooed my own horn here. I've got some good qualities here, but it was basically like spot onto that. So, it showed me don't ever settle because you'll just be miserable and actively pray for the things that you want in a spouse and actively ask God to open your eyes to find that person. And you can be very, very picky. And I don't think a lot of people tell you that. I think a lot of people will say, "Well, you make the most of it. You just married somebody you made." No, absolutely not.
Gary Schneeberger:
I have an interesting, to me anyway, about not settling. And it's funny because it came from a place of absolutely the worst motives ever. So, I'm in my late 20s and I meet this woman at a journalism conference. I was a reporter and she was engaged to somebody, but I liked her. So, I said to her, this is the phrase I came up with, "Never settle, strive." And it was purely selfish on my part. But guess what? 35 years later, that has become a motto of mine, and it has been for 35 years, this idea of not settling, striving, moving beyond, don't settle for the thing that's here, right? Don't settle for the grass, right? Pull up by the weeds. I mean, clear things out, do those kind of things. Don't settle for what looks like it might be good. Go after the thing that you know is good. So, I love hearing you say that. And I hope our listeners and viewers grasp that idea that you're not going to find the great movements of your life in settling, right? When I'm ready to go, I'm going to list the hundred things that I have done in my life. And I guarantee you of the top 100 things I've done, it's not going to be any time I spent watching Netflix. I can guarantee that's not going to be one of them. It's taking action and doing something towards the goals that you want to achieve.
David Nurse:
Man, I love that. I was telling somebody this the other day, and isn't it funny? I honestly, I can't remember series that Taylor and I watched like two weeks ago. We watched it in the evening, it's just like a little nighttime routine. We'll watch a show and stuff, and we'll be so into it. Two weeks ago, I can't remember the name of it. I can't remember what happened. What does that show you? Was that really important? Probably not.
Warwick Fairfax:
No, that's so good. One of the other things that's really interesting here is obviously the story you shared about sending handwritten notes to the 30 GMs and the NBA. I mean, that takes, I don't know if an insane level of confidence, persistence, it's remarkable. But one of the other things you say, which is very counterintuitive, everybody thinks networking is great. Find the people that can do stuff for you. And it's all about what they can do for you. But yet your mindset, you talk about having, was it like the Golden 15, you had this incredible instance in which here you were coaching on the coaching staff of the Brooklyn Nets, you're in Dallas, Dallas Mavericks, and Mark Cuban is there. He's on the court just practicing his shot. And you did something that I don't think anybody would actually do. It's like Mark Cuban, billionaire, goodness does. So, talk about what you did and what you didn't do, because it's incredibly counterintuitive, that whole instance. It's really a window into your philosophy that's not what many people would have.
David Nurse:
Yeah. I gave him shooting lessons. I gave him shooting lessons on the court before that game. And it wasn't out of a way of like, "Hey, I hope Mark can help me start a business or invest in something that I do someday." It was genuinely out of a... I had a passion for teaching people how to shoot a basketball. As weird as that might sound, I loved when people would become better shooters, more for the point of they become excited about what they were passionate in. To me, that vehicle was shooting a basketball, which I later realized is inspiring people for what they love to do and helping them uncover roadblocks to be able to get there. For Mark, he loved basketball. He loves it. And he was a really bad shooter and he's better now and not all thanks to me obviously, but gave him a few little pointers. And I told him I'd send him more drills because the real players had to start coming to warm up before the game. We were in Dallas before a Brooklyn Nets and Mavericks game. And he's like, "Yeah, he was really excited about it." So, I sent him over more drills in an email and just sent him an email the next day thanking him, right? Just didn't expect anything to come back from it. And I got an email five minutes later just thanking me for the time and everything. And we stayed in touch, are still in touch to this day. And if I ever have a business question, I can send Mark an email and ask him a question. And it's like, what better person in the business world to be able to have pick their brain or tap into than Mark Cuban? But that was all because I was helping him with something he was passionate about. I wasn't going up to Mark and saying, "Hey Mark, I've got this business question. Can you help me with the business?" So, there's different angles to be able to help people. And I think there's two types of people. There's givers and there's takers. And whether you get burnt by somebody you pour into, and I've been burnt many, many times and spend a lot of time, I'll serve people, I'll serve people, but I'll just keep doing it because it's all going to come back in the end. I don't know how it's going to come back. And there's been crazy ways where I did not expect something at all of a seed that I planted by serving somebody years ago and then they come around full circle. Like even this protein gummies company that I started, when I started raising money from it, I reached out to people who I'd served or knew years ago and they're like, "Yeah, I'm an investor. I would love to invest in this." I'm like, "My goodness." So, it just goes to show you is don't transactionally use somebody in a relationship, do it for the betterment of what you have gifted in you to be able to help them get excited, be passionate about what they're doing and then let it sit. Stay in touch with them, cultivate the relationship and maybe something will come back to you in the end. And in my own life, I can only speak from my own experiences and what I've seen in friends too, is it does come back to you. And it comes back to you from the right people as well. So, yeah, that's the crazy Mark Cuban story.
Warwick Fairfax:
Yeah. I mean, that's just remarkable that you, and you talk about the golden 15 of having 15 relationships that you pour into. And again, your philosophy is not what you can get out of them, it's what you can give to them and how they can help you be a better person, but not about what they can necessarily do for you in your career. That is so counterintuitive. That is not traditional networking. It's anything but...
David Nurse:
Traditional networking just seems... I hated it when I was in a room and I'd be having a conversation with somebody and I could see their eyes darting around me, like looking up at who else is... I was like, "All right." And then you just make those decisions, right? You're like, "This is not a person that I want to be. I'm going to make these life decisions that reflect the better side of it and the human relationship side of it, instead of the transactional networking side of it."
Warwick Fairfax:
No, it's so well said. So, really at the end of the book, you summarize, you talk about relentless consistency, which obviously is in part being consistent in how you live out your faith every day. We'll have good days and bad days, but from my perspective, what's the trajectory? What's the arc of your life? If it's a graph, is it like down or is it up in terms of how you live out your faith and you redefine a series of terms, success, failure, joy, passion, confidence. So, talk about how, because your definitions are very different than the world's definitions. I mean, they're radically different. So, talk about those because none of them is what people would expect.
David Nurse:
Well, it all started for me in basketball players talking about going through shooting slumps. And every time somebody would talk about a shooting slump is where you're missing a lot of shots, their whole body language would just change. And what I realized is like, well, what if we changed the word slump to hippopotamus? Would it change it? And they would laugh and look at me crazy like, shoot, shooting hippopotamus, but like, look at that. It's just a word that you're letting dictate how you feel. And that's what got me onto this of like, whoa, why do we have to let these words that were taught be able to define how we feel of it? Like what if failure meant something different than what the world teaches us? What if wealth, what if confidence, what if they all meant something of a different fashion? And I'm a big believer in defining your own words, especially using failure, for example, like the two greatest basketball players of all time, Kobe Bryant, Michael Jordan, and their mental coach is a good friend of mine, George Mumford, and he said they would look at games, they would look at wins and losses, not as wins and losses. They didn't care about that. They looked at things as momentum and learning. So, if they had a great game, they're like, "That's momentum. I built some momentum on this. I'm going to keep doubling down on this." So, if they had a bad game, they're like, "All right, how can I learn from it?" And it just changes the whole trajectory because you're not defining yourself as a winner or a loser, but you just love, like they did, the joy of the competition, but it's the competition with self, not that necessarily the competition with your neighbor or somebody else on social media. How do you continue to strive to be the best version of yourself? And I think, and it's also once again, it's not in a, "Hey, the pressure's on you." This is the joy. The joy of the constant growth and relentlessly pouring into yourself so that you can better others. And I think a lot of that we have to start with, a good spot for people to start with is redefine your own words. What does rich mean to you? What does it truly mean? Is it money or is it time with your spouse, your kids doing incredible experiences and adventures? What does failure look like? What does confidence look like? What does consistency look like? Define your own main important words, and that's where that concept came from. It's served me very well in life.
Warwick Fairfax:
Yeah. I mean, you've talked about failure and that's really good. It's not a loss, it's a lesson. True success isn't tied to anything the world has to offer. It's living at each stage to come more fully who you are made to be, knowing you are doing so for a much bigger purpose than yourself. That truly is a great definition. Joy is understanding that extreme struggles and drastic changes you go through, all part of the adventure, shaping you into who you were made to be, passion, speaking into existence, what is it you want to be and taking their daily steps on the path to reach that goal. I love this one about confidence, being comfortable in your own skin, no matter how quirky it might look to you. And it's the knowledge you have a gift from God, specifically craft and creative for you. We're all quirky. We all have our things that our spouses know. Some they love, some they find annoying, but that's okay. We are who we are and being comfortable with yourself what's in all. I mean, this is really game changing all of these concepts. They're not normal concepts. I mean, do you find people look at you like you have two heads when you talk about these terms and say, "Say what?" Because you're talking at a foreign language for each of these words.
David Nurse:
Yeah, sometimes. I mean, the comfortable on your own skin is a fun one for me because I'll say things and do things in public that my wife's like, "What are you doing? What are you doing?" But it's just to see how people react and see how people feel and just show that be yourself. That's the most attractive quality somebody can have is just truly being who you are, not trying to put on a mask or trying to act like somebody that you're not, but just truly be comfortable with who God has created you to be and comfortable in your own skin. So, yeah, it's a different way to look at things, but I think when people hear it, they're like, "Yeah, I want that." That's very freeing for me.
Gary Schneeberger:
And I will display that I do that myself with all the bracelets that I'm wearing. I'm a devotee to that.
David Nurse:
I love it. I love it.
Warwick Fairfax:
So, I like how you end your book talking about choice and we all get to choose how we want to live. I know in my case at Beyond The Crucible, I love what I do with the podcast, helping people realize that they're not defined by their worst day because I, as listeners know very well, I was in that space, gosh, back in my 20s and early 30s when I did a 2.25 billion dollar takeover from my family's 150-year-old media business, which ended up after three years not working. So, am I going to be defined by a 2.25 billion dollar failure? I'd like to think not. And I think what's important to me, and fortunately for me, I found the Lord during my undergrad days at Oxford, but I really try and live that. So, for instance, I wrote a book Crucible Leadership a few years ago and I went around speaking and I'm not a natural speaker, but I got with some training got to, I think competent to the point where at least judging by the audience, I was effective even though I'm not a natural speaker, but I came to realize I don't enjoy that and I blessed financially in that I don't have to do that. And so, I do write blogs, podcasts, we're very active on social media, but I don't like traveling all over the place. And so, it's like, well, if I don't have to, I'm not passionate about it, even if I'm effective, then why do it? I get to choose to create my own life. I'm an elder at my evangelical church. I'm on a few other nonprofit faith-based organizations that I contribute to with some strategic advice and I love all that. That's part of what I love to do. So, everybody gets to choose their own adventures, choose their own life, but so often we're living the lives of others. And you have so many stories in your book about people living, certainly in sports, living their parents' dreams, which many athletes do. So, talk a bit about, I know it sounds simple, but you have a choice how you want to live your life. Don't live what you think people want you to live. And it seems like you've lived that to the max, is right? You constantly try to live in light of what you feel called to by the Lord, not because of what anybody else is telling you to do, right?
David Nurse:
Yeah, totally. And thanks for that. I mean, it is one thing that I do really make sure that I stay away from what the media is saying or what the world is saying, like this is what you need to pursue. Because I feel like they try to funnel you in a way that do this, do this, do this, don't take chances, don't take risks, just go with the flow. And that never turns out to be the right way. And it's, my dad was, and it's funny saying the masses are fill in the blank with that, so don't follow them, run the other way, run the other way fast if everybody's going one way. So, I think that's really stuck with me. And it's just been, whether it's very uncertain times when you go your own path, because it is uncertain, but you're doing your own path, your own thing. And the best way to summarize the whole podcast itself is God does have the plan. He's not going to leave you hanging. Go and just take action on your dreams and your goals and what God's called you to do, but know it's probably not going to be exactly what you foresee it to be, but it will be better because God has the ultimate plan.
Gary Schneeberger:
We promised David to get you out for your next meeting that you have. I also promised that before we did that, I would give you the opportunity to let listeners and viewers know how they can find out more about you on the worldwide web. How can they find more about David Nurse?
David Nurse:
Yeah. Website is davidnurse.com, social media, David Nurse NBA. Books are all out there in Amazon. Company is called More or Less Protein. It's Protein Gummies. It's a whole nother story in itself about relationships lead to incredible things. But yeah, I'm very easy to get ahold of. And I just want to thank you guys for this opportunity and thank you guys for what you are doing. You are using your skills, your gifts, abilities, and a platform to be able to show people the true light. And that's so needed, especially in today's day and age.
Warwick Fairfax:
So, David, let's say, there might be somebody here listening and it might be their worst day. They might think there is no hope. They're defined by that faded, by getting fired from that job. What would a word of hope be for that person?
David Nurse:
Just keep going. Don't give upness is the greatest skill that you can have. What if there's a word called don't give upness. Just don't give up. Keep looking at different opportunities of what are the skills you've developed through that thing that you just got fired or the door slammed in your face? Who are people, truth tellers around you that you can seek wisdom from who have been there before? Ask them, have them guide you. Somebody has gone through the exact thing that you're going through. Know that God has the overall plan. So, I know that wasn't just one thing, it was about three, but I think those in combination make a nice sandwich together.
Gary Schneeberger:
Well, I've been in the communications business long enough to know when the last word on the subject has been spoken and our guest today, David Nurse, has just spoken it. So, Warwick, we have just mere minutes ago finished our interview with David Nurse. Lots of great things. I know you were really excited about this going into it because you read his book and we're really moved by a lot of what he had to say. So, let our listeners and viewers know what's like one big takeaway you'd like them to take with them after they see this episode.
Warwick Fairfax:
Life is about choice. We use that word often up Beyond The Crucible and certainly the way David Nurse has led his life. He's made a lot of very good choices and it's really mindset shifts, which he talks a lot about in the book that we focused on. That was the one that he said us. It was actually his first book. It's called Pivot & Go: The 29-Day Mindset Blueprint to Redefine and Achieve YOUR Success. What's remarkable about David's story is here he is, is somebody that's very successful. He had a stint as part of the coaching team with the Brooklyn Nets. He has worked with over 1150 NBA players, helping them become better players and just coaching them in all aspects of their life. His achieved remarkable success, three books speaks all over the place, was voted I think one of the top 50 keynote speakers in the world. He's had a lot of success, but yet as he puts it, he comes from a small town in Iowa, not from any particular background of wealth or influence. And yet he had this dream of being an NBA player. Now he's not short his six two, but as any basketball fan will know, six two is still on the shorter side if you want to play in the NBA. A few more inches would have been helpful, but yet he didn't give up and he had all sorts of roadblocks. He ended up playing in Spain and Australia and just different leagues to try and make it to the NBA and it never worked out. So, in his 20s, he had to give up that dream. So, then he had this dream of being a coach and he achieved that. He was on the Brooklyn Nets coaching staff and helped them go from like 28th and shooting to second, which is pretty good, like outstanding. That was his expertise amongst other things is shooting. And yet a new coach comes in and as often happens, a new coach wants his own stuff. Well, that's common, but I'm sure David felt at the time, "Are you kidding me? Look what I've done. From 28th to second in shooting, you got to fire me?" And it's like, I'm sure they probably said things like it's not personal, but we're going in a different direction, all those wonderful phrases that we hate to hear. And so, he was out of a job. But yet, both of those crucibles, both not making it into the NBA and then getting fired as a coach in the NBA, yes, I'm sure there were periods of being angry and frustrated, yet he didn't let get him down. And I think one of the keys was his faith in Christ, which happened during his college years, gave him a different perspective that were not defined by each individual failure. Life's a journey. What can you learn from it? So, his capacity to learn and think differently is crazy. He's done bold things that I've rarely heard anybody do. One of the reasons he got into the NBA as a coach is he wrote handwritten letters to the 30 general managers of the NBA. After a month and a half, one got back and he talked about himself and maybe a few things about the team and that one relationship led to others that then led him to being a coaching staff in the NBA. Well, his philosophy about networking, which is not networking. The story he shared where he meets Mark Cuban, the then owner of the Dallas Mavericks when the Brooklyn Nets were playing the Mavericks and is out there before the game shooting and David Nurse being an expert on shooting gave him a couple tips and said, "Would you want me to give you some more tips?" "Sure." So, he gave him his email and he gave him a bunch of tips on how to shoot better and it really helped. Not once did he ask Mark Cuban, who's a billionaire, for help with anything. Now, who does that? I've never heard of anybody you think," Mark Cuban, he can take me to the next level in basketball or anything else." I remember at the time he's on the coaching style for the Nets. So, his focus on giving to others and just almost this ministry mindset of so many stories in his book of how he's tried to help others. He's been successful, but not because he's put his own agenda first. He's really in a sense tried to put the Lord's agenda first, be it in his marriage or in his career and he's constantly saying, "Okay, so this didn't work out. So, Lord, what's the plan here? What am I meant to learn?" He has this almost superhuman, I'd say, God-given mindset about not letting failure get him down and saying, "Okay." He has massive persistence, massive courage of trying things, no lack of courage here, but yet he is not defined by his worst day or his worst getting fired. His mindset and the way he chooses to look at life, we can learn a huge amount from us as we all go through the challenges we have in life.
Gary Schneeberger:
So, folks, until the next time we're together, please remember this. We know that your crucible experiences are difficult. David talked about several crucible experiences that he went through that were very difficult. Warwick, you know, has talked about his before. I've talked about mine before, but here's the other thing we know. We know that if we learn the lessons of our crucibles and we apply those lessons moving forward, it's not the end of our story. In fact, it can be the beginning of a profoundly new story that leads to the best destination you can possibly be led to, and that is to a life of significance. Welcome to a journey of transformation with the Beyond The Crucible Assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like the helper or the individualist. Instead, you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for, and crucially the steps to get there. It's more than an assessment. It's a roadmap to a life of significance. Ready? Visit beyondthecrucible.com. Take the free assessment and start charting your course to a life of significance today.
William Wallace: Lessons in Building a Shared Vision
The historical figure we talk about this week, William Wallace, faces high stakes, and a high risk, in the 1995 Oscar-winning movie, Braveheart.
The story of his effort to build a shared vision among his Scottish countrymen to fight for their freedom is the focus of this first episode of our 2026 series within the show, More Stories from The Book Crucible Leadership.
Wallace may have lived in the 13th century, but the lessons we can learn from him on this critical aspect of leading a life of significance remain helpful to us in the 21st century.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us.
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible. A key part of inspiring a shared vision is to help people look beyond their own self-interest to a vision of a greater purpose. And as we'll see, Wallace sees something in Robert the Bruce. "In the other nobles, what chance of success does he have?" He's probably thinking, "Slim to none, but I've got to try." With Robert the Bruce, he's thinking, "It's going to be a tough sell, but it just may be possible. It just may be."
Gary Schneeberger:
Those are high stakes and a high risk that the historical figure we talk about this week, William Wallace, faces in the 1995 Oscar-winning film Braveheart. The story of his effort to build a vision among his Scottish countrymen to fight for their freedom is the focus of this first episode of our 2026 Series Within the Show, more stories from the book Crucible Leadership. Wallace may have lived in the 13th century, but the lessons we can learn from him on this critical aspect of leading a life of significance are extremely relevant to all of us in the 21st century.
Welcome, friends, to this episode of Beyond the Crucible. It's that time of year again. The year is the calendar's flipped over to 2026. And we're recording our first show in what we're calling, as we have called before, the Series Within the Show once a month for the next year, except for our Summer Series part. But the Series Within the Show this year is a callback a little bit to two years ago when we did stories from the book Crucible Leadership, that's Warwick's book. Now we very creatively have come up with more stories from the book Crucible Leadership, just so everybody knows exactly what we're drilling into.
But we have something that we're doing that's a little bit different than what we've done before, and we'll tell you more about that in a bit. But just to level-set us on what Crucible Leadership is, it's The Wall Street Journal bestseller that was released in 2022, written by Warwick. And it's an important book because without that book, folks, without that book, there wouldn't be a Beyond the Crucible. There wouldn't be this podcast. There wouldn't be this brand. There wouldn't be this business if it weren't for that book that Warwick wrote.
But the angle that we've added to what we're doing here in the Series Within the Show is that some of the things that we're going to talk about from the book weren't in the printed copy of the book that I'm sure all of you ordered and have read. These are things that, as they say in the business, wound up on the cutting-room floor. Please understand, when I say that, it does not mean that they weren't good enough, that they're bad bits. It just means that there was such a multitude of good things to go in that book, these things just didn't make the cut.
These things were good stuff, but the great stuff that got in the book didn't quite allow for this to go in. So we want to make sure that you get to know those things that Warwick did write about back when he wrote his book. And so, that's why we're doing this Series Within the Show on more stories from the book Crucible Leadership. And we're beginning with William Wallace and the power and the importance of shared vision. You've heard us talk about shared vision a lot, but we're going to talk about it today in the context of the story of William Wallace, who, historical figure, but he's also a filmic figure in that he was the protagonist. He was the main character on which the story was based in the movie Braveheart.
So, all of that, that's a lot of me blabbing, Warwick. Let me ask you a question. And this is an important one. Why William Wallace? And why do you think that he's an example of the importance of shared vision as we begin this new dive into stories from the book Crucible Leadership?
Warwick Fairfax:
So, sometimes when we think of stories of visionaries motivating the troops or a nation, we think of presidents, kings, prime ministers, generals. But William Wallace is different. He's a great example of an ordinary person having the powerful ability to get so many people on board with his vision. He was not somebody that anybody had ever heard of. He was just a regular guy. But he was able to unite his fellow Scots and have a powerful influence on the leading figure to be the future king of Scotland, Robert the Bruce.
So, there are key elements in inspiring a team with shared vision. And one of the most important aspects of that is completely living that vision to your core and inspiring a team with a vision that they would have found hard to believe was possible before. And one of the keys of that is to help people look beyond their own self-interest, look beyond just a few feet in front of them, and to look for a vision that is bigger than they could have imagined, that fulfills some higher purpose. That is not normal for most people.
And so, the other aspect that this movie and story talks about is not just inspiring those around you, those that work for you and with you, but inspiring people at all levels, including those above us. Many of us work in organizations in which we have people two, three, four levels above us. And so, this story of William Wallace shows not just how you can inspire people around you and who work for you but those who are several levels above you, which often is necessary to have a vision become reality. It's really an inspiring story from which we can learn a lot.
Gary Schneeberger:
Yeah. And as Warwick has intimated there, what we're going to be talking about here isn't perhaps scholarly book studies of William Wallace. It is indeed the movie Braveheart, because the key elements that we want to talk about about shared vision come through very starkly, very clearly in the film. So that's the ground that we're going to cover here.
And it's important to note, just for those of you who've been with us before when we've done a summer series on movies, we're not going to do from the opening credits to the closing credits on Braveheart. We're going to focus on those things that really speak into the shared-vision aspect of what he does. So this is a little bit of a different approach to going after looking at the details of the movie. That's a fair assessment, isn't it, Warwick?
Warwick Fairfax:
Absolutely. Yeah. We're really going to focus on the key aspects of the story of how to live a vision, how to share that vision at all levels. So we'll be talking about aspects of the story that really fit into William Wallace's ability to inspire the whole of the Scottish people with the vision that he has.
Gary Schneeberger:
Right. And that happens all the time. We prepared for this for... For a fair bit of time, we prepared for this episode. And then you just built a perfect bridge into the first question I'm going to ask you. So, that's fabulous. Or the second question I'm going to ask you.
And the first hint of William Wallace doing this in the film Braveheart is he loses his father early in the movie in a battle against the British, and the young man who returns, right? So he's a boy when he loses his father. The young man who returns to Scotland after living with his Uncle Argyle has a much different vision than William Wallace ended up having. So, talk about that a little bit, Warwick, because the William Wallace who comes back from Uncle Argyle's place to live again in Scotland among his clansman, not the guy we're going to see as this movie carries on, right? He's got a different kind of vision early, early, early on.
Warwick Fairfax:
Yeah, it's very true. When we see William Wallace as a young boy, I mean, he's got to be, like, 5, 6. He's certainly less than 10. I mean, we don't quite know how old he is, but he's young. And we see his father and older brother go off to war. And he obviously wants to come with, as all kids want to go with parents, but he's obviously too young. And sadly, both his father and older brother are killed. Now, I don't know that we see his mother. So, at that point, it would seem like he's an orphan. And so he ends up going to live with his Uncle Argyle.
And this changes the trajectory of his life completely, not just because he's not with his parents, but his uncle, his Uncle Argyle, is a well-educated man. And the life he would live in just a very primitive... we wouldn't even call a house. It's almost like sort of grass thatching on it and wood, maybe stone. It's a very primitive existence. And his uncle is very educated. And so, when Wallace returns as a young man, he can read and write, which many people in his village would not have been able to, necessarily. Not only can he read and write, but he can speak French and Latin and has been to Rome, a very radically different existence than he would have had without growing up with his uncle.
Early on when William Wallace is a young boy, Argyle says, his uncle says to him, "William, you must use your mind. You must first use your mind, and then I will teach you how to use a sword." And this was a powerful life lesson, because as we'll see later in the movie, William Wallace's greatest weapon wasn't just his ability to wield the sword, which he was very proficient at. It was his intellect and cunning, that his mind was very finely honed, very adept, and that was arguably a greater weapon than his sword.
So, when he returns to the village, he's off somewhere else in Scotland, the townspeople ask if he wants to fight. They're tired of the English oppression. And so, Wallace says he wants to live in peace and raise a family. He doesn't want to go to war. That's not his mission. He just wants to live in peace, get married and have a family. That's the vision for his life at that point.
Gary Schneeberger:
Yeah. And it's interesting that you mentioned what his uncle says to him, because before that, even, his father says, as you indicated, when William runs out as a boy to his dad and says, "I can fight," and his dad says, I have to find the exact phrase, "It's our wits that make a man a hero," his dad tells him. So, dad and uncle both have the same approach to... It's not just about brawn. It's not just about battle readiness. It's also about, it starts with what happens in the mind and in the vision, if you will, right? Having a vision for something. And I think that's what we see develop for William Wallace, for sure.
But Wallace's perspective on whether he's going to fight changes when he marries his childhood friend, Murron. She is killed for fighting to get away from an attack by British soldiers. And that changes Wallace's perspective completely from saying, "I just want a peaceful life." He was on his path to have that peaceful life, to have those children that he talked about. And then this tragedy happened with his wife being killed. That gives William Wallace a different vision in the aftermath of that work, but it's a narrow one. And it's still not the vision that certainly his life will be known for, right?
Warwick Fairfax:
Yeah. Well said, Gary. I mean, the death of his childhood friend, Murron, is transformative. So, when William Wallace returns, he's a young man, he sees this young woman, Murron. And she's somebody that he's known his whole life. I mean, when he was small, living back in the village, they knew each other. And he's immediately drawn to her, and they start courting, and they get married in secret.
Now, the reason they do this is that the English nobility, the English king, want to really make sure that the Scottish people are under thumb and exert their tyrannical rule. And they enforce this horrific thing called prima nocta. And what that means is that if a couple are about to get married, the very first night after the wedding, the local English noble has the right of first night, as in to be with, to lay with the bride. And so, this is obviously a horrific thing. And so, both William Wallace and Murron are aware of this. And so, they do indeed get, as I mentioned, caught and get married in secret.
But one time when Wallace is somewhere else outside the village, a group of English soldiers see Murron, and they're just common soldiers, and they proceed to try to rape her. And she fights back and maybe causes some degree of injury to one of the soldiers. And because she fights back, the local leader of the English troops, he might be a local noble, we don't quite know, he comes back and he wants to make an example of it. Basically, don't fight back, even against rape. I mean, it's a horrific thing that's going on here.
Gary Schneeberger:
Right.
Warwick Fairfax:
And so, what this local English leader does is he ties Murron to a stake and he slits her throat with a dagger and kills her. So, Wallace later returns and sees that the English troops have killed the love of his life, and he is transformed. His vision of, "Hey, I just want to live in peace and raise a family," that is gone. The love of his life has been killed. And so, he is just filled with rage and bent on vengeance.
So, he, along with other Scots, go to the local garrison of the English troops where this local noble of that area is. And he kills many of those troops and captures the English leader, the local noble who's killed his wife, and he exacts his vengeance. He ties that leader to a stake. And in the same way that leader killed his wife, he also slits the throat of that leader. So, at this point, his vision is his vengeance and payback. He's filled with rage. That is the extent of his vision at this point.
Gary Schneeberger:
Right. But that, again, as the movie goes on, as we learn more about him, as he encounters more of what's going on between England and his homeland of Scotland, there's really a critical scene, one of the film's most renowned, actually, that you unpack in detail in the piece of the book that ended up on the cutting-room floor. Talk about that scene and how it offers us guidance on crafting a shared vision, because it really is a masterclass in doing so.
Warwick Fairfax:
It surely is. So, as you've mentioned, initially, Wallace's vision after his wife is killed is narrow. He just wants to avenge the murder of his wife. But then it grows to abolishing this apparent practice of prima nocta first night of just the English troops, on nobility being able to sleep with the bride on her first night. And then it grows from there to being one of freeing Scotland from the English tyranny.
So, what's interesting is, William Wallace had no desire to be a hero or the leader of his people. He initially, again, was all about revenge. But Wallace's fame spreads because they hear about how he took on that English garrison and got payback for what they did to his wife. So people keep coming to him and they look to him to be their leader. Initially, he's a bit nonplussed. It's like, "I'm just a regular guy. I mean, what do you want from me?" kind of thing.
Gary Schneeberger:
And he actually, Warwick, he actually tells them, because I took a note when I watched it again yesterday, he actually tells them to go home. He tells them at first to go home. He doesn't want them to be part of what he knows is going to be a difficult vision. So he's trying to spare his kinsmen.
Warwick Fairfax:
Right. He doesn't necessarily want to lead this whole big vision. But he's a commoner, not of noble birth. And I don't think he necessarily wants to be this hero with this cause. But I think the Scottish people, they see him as one of them. He's not some noble. He's just a regular guy.
So, one of the key battle scenes in the movie is a Battle of Stirling Bridge, which was in 1297. And so we see the Scots, and they're arrayed in the battlefield. And on the other side of the field, we see the might of the English army. This isn't just some small garrison. This is the English army. And some Scots are getting nervous and saying, "Whoa, I don't know that I signed up for this. I mean, look at these. That's an organized army. We're just a bunch of regular people. We're not like trained soldiers. These people are."
And so then William Wallace gives this rousing speech, and he says the following. He says, "I'm William Wallace, and I see a whole army of my countrymen here in defiance of tyranny. You've come to fight as free men, and free men you are. What would you do without freedom? Will you fight?" And so then one of the folks in his army, one of these fellow Scots, says, "Fight against that?" pointing to this massive English army raid against them. "No, we will run, and we will live."
And then Wallace says this, and it's an incredible speech he gives. He says, "Aye," very Scottish, right? Means yes, as we all know. "Aye-"
Gary Schneeberger:
Very well done, by the way. Like, "Aye."
Warwick Fairfax:
"... fight and you may die. Run and you will live, at least a while. And dying in your beds many years from now. Would you be willing to trade all the days from this day to that for one chance, just one chance to come back here and tell your enemies that they may take our lives, but they will never take our freedom."
So, this is an incredible example of William Wallace inspiring a shared vision. He's trying to help his fellow Scots have a vision that the seemingly impossible task of taking on the might of the English army, that they may have hope, that they might win. And even if they don't, at least they will have died fighting for freedom. I mean, this is not an easy sell. They're just regular people against the might of a trained army. And he says that they're fighting to be free men and ask them what will they do without freedom. Do they want to look back years from now and say what might have been? "I could have fought for freedom, but I didn't." You've got to live with the what-if. "Maybe we could have won, maybe not, but we'll never know."
So, Wallace is a common man like them. He's not wealthy. He has shown that he's willing to oppose tyranny and is living his vision and inspires Scots to live that vision, too, a vision more than just tending to their fields and their flocks, but a higher purpose vision, a vision of freedom against tyranny. It's just a remarkable speech. And he's somebody that... You can't really ignore William Wallace. He lives his vision, as we'll talk more about later. He's somebody that... When William Wallace gives a speech, he's one of them. He's been through incredible hardship. They respect him. It's tough to ignore William Wallace when he's giving this impassioned speech in front of the army, railed against the whole might of the English army. It's an incredible speech, incredible moment.
Gary Schneeberger:
Yeah. So, let's move from 1297 to 2026, and folks who are listening, folks who aren't on the battlefield in Scotland, folks who are listening to us talk right now. There's something in what William Wallace does by just being so sold out to his mission that he encourages... He brings aboard, he captures with his rhetoric, with his inspirational notes, a team of fellow travelers. That's an important thing for us to know now, I mean, to just kind of take that and put that in our pockets as we look to build shared visions ourselves for the things that we have on our lists.
Warwick Fairfax:
Absolutely. And we'll unpack this more as the movie goes on. But it starts with really being completely sold out for the vision. Well, he started off by taking on that English garrison and exacting revenge for the death of his wife. Here he is fighting for freedom for all of Scotland against the whole of the might of the English army. So, he's living his vision and is trying to inspire people to think beyond themselves, to inspire them beyond their fears and maybe narrow vision. And so, that's something that we can all learn from is inspiring people.
You've got to model the vision, but you want to inspire them to a vision beyond just their own immediate needs. You inspire them a vision that helps other people. We talk about a life of significance, a vision of a life of significance, of helping others making some impact in the world that we live in. And so, that's really what shared vision should be all about. You should be inspiring people to do what they think is almost impossible and to think of something that's beyond their own immediate interest, to help those around them and their neighborhood, their community, their country, maybe the world. That's what an ideal shared vision is, and that's what William Wallace is doing.
Gary Schneeberger:
Right. And he continues to have his vision grow as the film goes on. He continues to strengthen his vision and motivate others to join him in an important scene that follows what we just talked about, that battle where he gives that rousing speech. Talk about that scene of, again, the next thing that happens in this film that really solidifies his vision and gets more people to climb aboard it.
Warwick Fairfax:
So, Wallace is a very smart man. He realizes it's not enough to inspire his fellow Scots, regular folks, the common people, as they would be called back then. He realized that's critical. But what is also critical is he has to get the powerful Scottish nobles. They have influence, troops, money. He knows they're not going to win without the support of the Scottish nobles. And he realizes that this is not easy because the English king Longshanks, who we see in the movie, who's a very ruthless man, but also a cunning, a smart man. He's no idiot, Longshanks.
And so, what is customary back then is you try to buy off those who might oppose you. So, he gives the Scottish nobles position and land, some even in Northern England. He gives some of the English nobles some land and position in Scotland. He's trying to make sure that people have a vested interest in opposing the Scots and standing up for the English crown. So, this is not an easy sell.
Gary Schneeberger:
Right. I mean, even him bringing back prima nocta, right? There's that scene where, "Hey, if we want to get the nobles on our sides, let's just do this thing."
Warwick Fairfax:
Exactly.
Gary Schneeberger:
So, he's very good at that.
Warwick Fairfax:
Exactly. It's such a good point. So, it's, why should the English nobles go there? Well, they have this whole, the young women on the night that they'll be married, being able to lay with them, kind of take advantage of them. For some, that's an attractive proposition, very sadly.
So, really, what Wallace does is he tries to appeal to the hearts of these nobles and tries to help them think beyond their own self-interest, which is not easy. I mean, these are people with castles, position. In today's age, it's like, "Don't just think about you're CEO of X company and you have this $10 million home and all this money. Think beyond that." It's like, "Okay, why is that? Because life is pretty good. I'm enjoying everything I have. Why should I think beyond the wealth and power and position that I have?" Whether it's 1297 or 2026, it's not an easy sell.
And so, Wallace starts to leave a meeting of the Scottish nobles and he's stopped by one of the nobles, because he's sort of disgusted with what he sees, really. They're just all about their own self-interest. And so, one of the nobles says... Oh, I should add, because of Wallace's triumph at the Battle of Stirling, he's made a knight, which he's a-
Gary Schneeberger:
Right. He becomes a noble.
Warwick Fairfax:
Yeah. He becomes Sir William Wallace. He still thinks of himself as a commoner. Just because he's got a title, I don't think he instantly gets a castle and money. We don't really see any evidence of that. You've got a title. Well, great.
Anyway. So, one of the nobles says to him, "Sir William, where are you going?" And Wallace says, "We have beaten the English, but they'll come back because you won't stand together." In other words, the English nobles. This nobleman says, "Well, what will you do?" So Wallace says, "I will invade England and defeat the English on their own ground." This noble says, "Invade? That's impossible." I mean, it's one thing to try to stop the English in Scotland, but he's thinking, "Go to England and invade." That's, like, insanity.
And Wallace says, "Why? Why is that impossible? You were so concerned with squabbling for the scraps of Longshanks' table..." In other words, the king of England. "You're so concerned with squabbling for the scraps of Longshanks' table that you've missed your God-given right to something better. There is a difference between us. You think the people of this country exist to provide you with position. I think position exists to provide those people with freedom, and I go to make sure that they have it."
I mean, he is really appealing to the better angels, the better motivation of these Scottish nobles. And when you look at that scene, it's like, what is there to appeal to? Are there any better angels within them? They're all about their own self-interest. You're thinking, talk about mission impossible. I mean, he's giving a speech to people that there's no way they're going to listen. I mean, why would they? To fight against the might of the English army with this sort of ragtag group of Scottish people. But he says, "Don't just think of your position, but realize you've been given this position," I'm assuming maybe by God or however he looks at it, "to fight for people."
Gary Schneeberger:
And then there comes not the introduction of, but really the most vivid scene with the rightful heir to the Scottish throne, Robert the Bruce, which, side note, when this movie came out in 1995, I worked with a guy named Bruce and he got very sick of us calling him Robert the Bruce.
Warwick Fairfax:
You should have told him, "Bruce, you should be honored. What a noble name, Robert the Bruce." You know?
Gary Schneeberger:
I know, I know. Right. But Robert the Bruce starts playing a bigger role in the film at this point. And Robert the Bruce is pivotal to Wallace's shared vision becoming reality. There's a scene that really unpacks that. Talk about that scene where how important Robert the Bruce is to the vision that William Wallace has and which he wants to have others share with him.
Warwick Fairfax:
So, right after the scene with the nobles, the Scottish nobles, in which doesn't really seem like they're on board with Wallace's vision of freedom, he's leaving, and Robert the Bruce goes after him. And it's clear that he's really struck by what Wallace has said. So they get in a discussion about balancing the desire for freedom and keeping the nobles happy, because Robert the Bruce is a smart guy. He said, "It's not easy to get these nobles to think beyond their self-interest and power and position."
And so, Robert the Bruce says this. "I'm not a coward. I want what you want, but we need the nobles." So Wallace says, "We need them? Nobles? Now tell me, what does that mean to be noble? Your title gives you claim to the throne of our country, but men don't follow titles, they follow courage. Now, our people know you. Noble and common, they respect you. And if you would just lead them to freedom, they would follow you. And so would I."
Wallace is appealing to Robert the Bruce, the most important Scottish noble, the most influential, and the leading figure to be the future king of Scotland. He tells Bruce that men don't follow titles, they follow courage. He says that if Robert the Bruce would just lead them to freedom, the Scottish people, the regular folks, they would follow Robert the Bruce. So, Wallace is trying to get him to think more than about his self-interest and money. And he has, obviously, a lot of it as a leading Scottish noble and to think about the Scottish people.
A key part of inspiring a shared vision is to help people look beyond their own self-interest to a vision of a greater purpose. And as we'll see, Wallace sees something in Robert the Bruce. "In the other nobles, what chance of success does he have?" He's probably thinking, "Slim to none, but I've got to try." With Robert the Bruce, he's thinking, "It's going to be a tough sell, but it just may be possible. It just may be."
Again, we cannot underestimate how intelligent and discerning William Wallace is. He knows how to understand what's in the heart of a person. He has this sixth sense of where they are and what he can do to appeal to them to accomplish his vision. And he sees something in Wallace. And we'll see through the course of the movie, he's really trying to fight for Robert the Bruce.
Gary Schneeberger:
Right. And that brings us on the precipice of another thing we talk about a lot at Beyond the Crucible, and that is this idea of having fellow travelers. You have to be wise about the way you pick fellow travelers. And really, in our terms in 2026, what William Wallace sees in Robert the Bruce is someone who would make an ideal fellow traveler, not having the same skills necessarily that he does. He's got higher rank. He's got more money. He's got all those things. He's not exactly like him, but he's someone who can help him carry out his vision. And that really is a fellow traveler that he's eyeing when he's talking to Robert the Bruce, isn't it?
Warwick Fairfax:
It surely is. He sees somebody that he thinks he can win over, and he's a critical fellow traveler. It's helpful to have fellow travelers of all different kinds. But if you've got a vision that you are passionate about, if you can find a fellow traveler that has a fair amount of position and influence and the ability to make your vision become reality, that's a pretty key fellow traveler.
You could be working in a large organization. You've got this idea for a new product line, new vision, something that will take the company to the next level. If you're able to get somebody in senior management on board with that vision, that is absolutely critical fellow travelers. It's great to have all your buddies that you work with say, "I think this is a great idea, but I have zero influence or ability to make it happen, but I'm with you. Let me know if you get the green light from corporate and I'm on your team. But until then, just let me know."
So, having fellow travelers who have influence and position and the ability to help you. Who you pick as fellow travelers is important. And certainly, this is arguably the most important fellow traveler that William Wallace needs to get on board to get freedom for Scotland.
Gary Schneeberger:
Yeah. And yet William Wallace, I think, at this point in the film, sees more character in Robert the Bruce than Robert the Bruce manifests in his own life, and certainly, than he's... that he's brave enough to share, to show. He's fearful. And we'll see why his dad plays a major role in that. There's another interaction between Wallace and Robert the Bruce that follows immediately after the scene that we've been talking about. Unpack that scene a little bit to, again, show folks how this is on a continuum and it keeps moving forward. William Wallace is almost unrelenting in his wooing of Robert the Bruce to be someone who shares his vision with him.
Warwick Fairfax:
Yeah, absolutely. So, there's this other interaction where Wallace again appeals to Robert the Bruce. So, there's a dialogue that goes like this. Robert the Bruce says this. "Now you," as in Wallace, "Now you have achieved more than anyone dreamed, but fighting these odds, it looks like rage, not courage."
So Wallace says this. "It is well beyond rage. Help me. In the name of Christ, help yourself. Now is our chance, now. If we join, we can win. If we win, then we will have what none of us have ever had before, a country of our own. You're the rightful leader, and there is strength in you. I see it. Unite us. Unite us. Unite the clans."
Wallace appeals to the strength of character that he sees inside Robert the Bruce. He says that if Bruce will join them, they will win. He sees the inner strength within Robert the Bruce, his character. He says, "Unite us. Unite the clans. Unite the Scottish people." So, basically, what we see in these scenes is that Wallace is fighting for the soul of Robert the Bruce. If he wins this battle for Bruce's soul, then Scotland may be free. If he doesn't, then the Scots unlikely to win their freedom.
Sometimes when you're trying to get people on board, that's what happens. It's funny, one of the things before we aired, we've also talked about William Wilberforce, William Wallace, William Wilberforce.
Gary Schneeberger:
Yeah. It was me always saying Wilberforce by mistake, yes. Thank you for not calling me out on that work. I raise my hand and take the flower.
Warwick Fairfax:
But the reason I mention that is because later on in the late 1700s and early 1800s, Wilberforce is in a similar situation in that he is striving to abolish the slave trade in the British Empire. And here's a conservative member of parliament, and he's trying to appeal to the better angels of other members of parliament who have a huge amount of economic interest in the slave trade.
And he's saying to them, "I realize this pours in millions," or the equivalent of billions of dollars or pounds, "into the coffers of the country," and I'm sure probably helps them in their own self-interest. "But think about morality. The slave trade is morally wrong. We're meant to be religious people here. It's against God's plan. It's morally wrong." So, again, a tough sell. It's similar in the sense that both Wilberforce and Wallace are appealing to the better angels of those in power against their own self-interest. Ultimately, Wilberforce succeeds. And it took decades. But ultimately, the slave trade is abolished. And we'll see how things unfold for William Wallace. So, there are some similar beats to those stories.
Gary Schneeberger:
To the Williams. Now I'm going to say Wilberforce, but I don't mean to. I'm turning my brain the other way so that doesn't happen. Talk a little bit now, Warwick, about the Battle of Falkirk and its aftermath. And it causes a change in the same way that we saw a change caused in William Wallace earlier in the film when his vision went from peace, then to vengeance, and then it went to freedom for his people. Robert the Bruce has a change happen to him that's tied to the battle of Falkirk. Talk about that.
Warwick Fairfax:
Yeah. This is one of the saddest moments in the movie, maybe the saddest. I mean, there are some other sad moments, but this is a real low point. So, in the Battle of Falkirk, the English army, they beat the Scots. Now, the Scots won before, but the key difference is this. The Scottish nobles, you see them on horseback and cavalry on the side of the battlefield, and they leave the battle. Right in the middle of the battle, there's arrows, there's swords blazing, and they leave the battlefield.
Throughout this battle, we see a noble on horseback amidst the English army. He has a helmet on. You can't see his face. It's a closed helmet. Later, we learn that that nobleman who's on the side of the English is none other than Robert the Bruce. And so, later on, after the battle is over, Wallace and Robert the Bruce encounter each other and Robert the Bruce takes off his helmet. And Wallace is absolutely crushed and devastated to see that Wallace has betrayed him. He was fighting on the side of the English army. There's almost a tear in his eye. You can see he's just absolutely broken. And that look of brokenness and betrayal on Wallace's face, that will sear deep into the soul of Robert the Bruce. It's a look that Robert the Bruce I don't know that will ever be able to get out of his soul and his consciousness.
And so, there's a powerful scene after that between Robert the Bruce and his father. Now, his father is more pragmatic. He's a realist. He wants to preserve position and power.
Gary Schneeberger:
Right. That's a very charitable term. His father's perhaps more... I mean, yeah, he is pragmatic. I mean, what does he say to his son? He says, "You're the 17th Robert the Bruce." That means that 16 people before you have built up all of this wealth and all these lands and all this stuff. So, he's very much about what he can gain from the position. So, yes, he's pragmatic.
Warwick Fairfax:
Absolutely. It's all about power and money. And freeing the Scottish people, not so much, not high on his agenda. It's not even anywhere on his agenda.
So, there's this ensuing dialogue. So, the father says, "Son, we must have alliance with England to prevail here. You achieved that. You saved your family, increased your lands. In time, you will have all the power in Scotland." So Robert the Bruce says, "Lands, title, men, power, nothing." The father says, "Nothing?"
And so then the son, Robert the Bruce, says this. "Men fight for me, because if they do not, I throw them off my land. I starve their wives and their children. Those men who bled the ground red at Falkirk, they fought for William Wallace, and he fights for something that I've never had. And I took it from him when I betrayed him, and I saw it in his face on the battlefield, and it's tearing me apart."
The father says, "All men betray. All lose heart." And Robert the Bruce says this. "I don't want to lose heart. I want to believe as he does. I will never be on the wrong side again." That is a powerful statement.
Robert the Bruce's father is fighting to ensure that his son stays on the side of pragmatism, wealth, money, position, make sure you're going to be the future leader of Scotland. We've seen this moment that this battle for Robert the Bruce's soul is being won by William Wallace and his vision.
So, I think there's a powerful lesson here. Sometimes people will disappoint us. Maybe people have influenced the position, our bosses, parents, maybe mentors. They might let us down and they just follow their own self-interest. They won't help us. They won't follow a vision of higher purpose. And it can be crushing.
But what William Wallace shows us is don't give up. Keep appealing to the better angels of those people. Keep appealing to the goodness within their soul that somewhere in there maybe does want to believe that a higher purpose, a life of significance, a life beyond their own self-interest matters. So, if at first you don't succeed, don't give up. Keep appealing to the better angels of those often powerful people we try to influence. It could be people in your company, in your family, in your county, state. Just don't give up appealing to the better angels of those you might perceive as having more power and influence than you do. It's a powerful example that William Wallace gives us.
Gary Schneeberger:
Yeah. And it's interesting to hear you talk about Wallace doing battle for Robert the Bruce's soul. Because at Beyond the Crucible, we talk a lot, you talk a lot about doing the soul work. And what happens here, really, is Robert the Bruce isn't able, because of his dad's influence or whatever, he's not really able to do a lot of soul work on his own. But William Wallace does soul work on his behalf and for him and he sees it reflected in Wallace. And that's what ultimately changes him, right? I think what you're talking about is someone helping someone do the soul work. I mean, when he says, "I want to be this," to his father, the soul work's been completed. He's done some soul work. But that's another aspect of what we do at Beyond the Crucible that we encourage people to get to. And I think it's important to see that Wallace helps Robert the Bruce get there.
Warwick Fairfax:
It's such an important point you're raising, Gary. When we think about inspiring a shared vision, a critical part of it is the soul work. We're fighting for the souls of men and women, in our families, that we work with, that are in our counties, states, countries. We're trying to fight to help people think beyond their own self-interest, think of the interest of their family, their company, their state, their nation, their planet. You want them to think of just more than just their own self-interest.
And ultimately, when people are living a life of significance, living a life on purpose, dedicated to serving others, that gives more joy and fulfillment than any amount of money and position can ever give you. I mean, a while back, we did a podcast on Citizen Kane. Was it Charles Foster Kane?
Gary Schneeberger:
Right. Charles Foster Kane, yep.
Warwick Fairfax:
Yeah. And he spent his whole life getting money and power and newspapers, and he dies alone in abject poverty of the soul. None of his money will he be able to take with him. He'll be left with nothing after he dies in that sense, from an eternal perspective. And so, yes, he was very wealthy with this massive estate, but he was poverty-stricken in the soul. You don't want to be Charles Foster Kane.
So, that's really what Wallace is fighting for. And really, more broadly, fighting for the souls of people, it's a noble cause. You're trying to help free them from the tyranny of self-interest and narrow sectarianism and all that. You're trying to help, to appeal to the better angels to fight for a noble cause, a life of significance, a life that helps other people and maybe even the world in some sense. So, really, the core of getting people on a shared vision, at least one that's a noble vision of a higher purpose, is you're fighting for the souls of people. It's a great point.
Gary Schneeberger:
Yeah. Well, we're at that point in the film and the story of Wallace's life where Robert the Bruce has gotten his soul activated, alive. So, talk a little bit about what happens next and the legacy of William Wallace, certainly as displayed in this film, but in real life as well.
Warwick Fairfax:
So, unbeknownst to Robert the Bruce, the Scottish nobles lay a trap for Wallace. Clearly, they're focused on self-interest. "We're going to carry favor with the English King Longshanks." And so they lure him into a trap, and Wallace is captured by the English troops. He's sent to London to face torture and execution. And so, the executioner basically says, "I can give you mercy," which means a quick death. That's what mercy means in this sense. But you will have to swear allegiance to the King of England.
And before he dies, Wallace is, I think, praying in a sense and saying, "God, just basically, give me strength to die well. I want to die well," because he wants to continue to inspire the Scottish people. He doesn't want to just whimper, which would be pretty understandable under torture. He doesn't want to take anything away from the cause of freedom. He knows he may die, but I don't think he's given up on the whole notion of freedom for the Scottish people.
And so, he refuses to show allegiance to the King of England. And he is executed. But what's amazing is, he's in London. This is just English people. They're not Scots. But at first, they abuse him and boo at him. But as they see his strength and his courage, and the last words he shouts with his almost last breath is freedom. And they shout to the executioner mercy, as in, "Please, let's get this over with." You can even see the executioner, who does this for a living, is moved, which is unbelievable, because executioners typically are not moved by these things. So, even then, you can see his vision. He's inspiring people even outside of Scotland.
After this, after Wallace is executed, we shift to the Battle of Bannockburn. And here we see Robert the Bruce, he's leading the Scots in victory against the British troops, and they actually do win freedom for the Scottish people. Now, it's not going to be lasting freedom in the sense of, yes, there will be a Britain and United Kingdom, but at least for a time, there is freedom for the Scottish people.
And here we have Robert the Bruce in front of his Scottish troops as Wallace was before. And he said that they have bled with Wallace, now bleed with him. So he is inspiring the Scots to have a shared vision of freedom the way that Wallace did before. He is really now in Wallace's shoes. It's truly remarkable. And even though he's a noble, he's not a commoner like pretty much everybody fighting there, he inspired the Scots. They believe now in Robert the Bruce. They believe that Robert the Bruce really does believe in the vision of freedom. He's now standing in the place, taking up the mantle of Wallace's legacy.
So, what's interesting is, fast-forward many hundreds of years, it's remarkable the final testimony to the power of this movie Braveheart and the story of William Wallace. So, in 1997, two years after the movie came out, there is a vote for a new Scottish Parliament. It's not complete independence, but it's certainly more autonomy for the Scottish people. So it's been said by some commentators that this new Scottish Parliament was powerfully influenced by the movie Braveheart and William Wallace's story.
In some sense, Wallace's battle for freedom for the Scottish people, it lived on hundreds of years later. And certainly, some measure of freedom was achieved by the legacy of William Wallace in 1997 when they voted to have a Scottish Parliament, which they have to this day. His legacy is just remarkable.
Gary Schneeberger:
So, Warwick, what are the big takeaways of William Wallace's story that we've discussed today that can help our listeners and viewers make their vision a reality, make their shared vision a shared reality? What are some of the takeaways that we've talked about today?
Warwick Fairfax:
So, inspiring a shared vision, it starts with completely living that vision. William Wallace may have begun his vision as one of vengeance to want a payback for the death of his wife and just the rape and just the murder of his wife. But his vision grew to be a vision of freedom for all of the Scottish people. His life is so inspiring in that he was just a regular man, just a common man. And ordinary people came up to him, and they wanted to fight for freedom by his side. He didn't look to lead a movement. The movement found him. It's just quite remarkable. He wasn't trying to be a leader, but people saw themselves in him. Somebody who had courage and would fight for freedom.
Not only is it important to wholly live that vision, but we have to inspire people by word and deed to not just look to their own self-interest but to a higher purpose. Wallace did that at the Battle of Stirling Bridge when some Scots were getting a little nervous, a little weak in the knees because they were just regular folks, farmers, herders, tradesmen, against the might of the English army. It's understandable they'll be anxious. And so he appealed to look beyond their own self-interest to a higher purpose, to fighting for freedom from themselves and their families.
But he also appealed to the better angels of the Scottish nobles, which was a tough sell, but especially Robert the Bruce. Wallace knew that Bruce was the leading candidate to be the future king of Scotland. And so, Wallace just saw something in Robert the Bruce, some small ember of character, of love of country, somebody that would fight for freedom. And so, Wallace was a smart guy. He knew that without Bruce, without Robert the Bruce, victory would be impossible. He might have all of the common people on his side, but without the nobles, especially Robert the Bruce, victory was impossible.
Sometimes there are critical people that we have to have on board for our vision to succeed, maybe people of power and wealth or position in our organization or our neighborhood or our country. People are naturally going to gravitate to their self-interest. Certainly, the power and wealthy will absolutely do that. We need to appeal to their better angels and their power of a higher purpose to get them on board with our vision.
We said before, William Wilberforce did in the battle to abolish the slave trade in the British Empire in the late 1700s and early 1800s. In a similar way, in a sense, in an earlier time, in the late 1200s, we've got William Wallace appealing to not just the regular people, the common men and women. He's appealing to the Scottish nobility, especially Robert the Bruce, the potential future king of Scotland.
It's just a remarkable story about the strength of modeling a vision and somebody that was doing whatever it takes to accomplish that vision using cunning, guile, intelligence, because this was a noble vision, a vision for freedom, to help people think beyond themselves for a higher purpose. It's a great role model.
And we might think that our battle to achieve our vision is not easy and our battle to get people on board with our shared vision is not easy. Think of William Wallace. He's up against the might of the English army, of the English King Longshanks. I mean, that's, like, a million-to-one odds. That's not an easy call. And he's trying to convince these Scottish nobles to back him when they're getting bribed by the English king with position and wealth and land. Why in the world would they listen to this common man? The chance of success feels like a million to one. So, if William Wallace can do it, I think there's hope for the rest of us.
Gary Schneeberger:
It's a great place to land the plane here, Warwick. And that does, indeed, friends, wrap up our first Series Within the Show episode on more stories from the book Crucible Leadership. We'll turn the page next month to another story to help you turn the page and move beyond your crucible to a life of significance.
From Success to Surrender: Chris Arnold
Our guest this week, Chris Arnold, says he dialed into a deeper, more fulfilling calling after he was let go from his six-figure corporate job. That’s right, his crucible didn’t happen to him, he says, but for him.
It was only after being freed from what he describes as the “golden handcuffs” of his job that he was able learn the lessons he’s packed into his book, FROM SUCCESS TO SURRENDER.
He and Warwick go through the key lessons he’s learned along his journey, including “success isn’t measured by what we achieve but by who we become” and “our greatest growth often comes through our deepest struggles.
—
👉 Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
👉 Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
👉 Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
👉 Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
👉 Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax: Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.
Chris Arnold: The light bulb coming on of and starting to ask the question around significance. What's significance? And just really starting to... I mean, I was never in the first half of my life trying to look through the lens of what's significance. And so it was during the season. I was like, okay, significance. What does that look like?
Gary Schneeberger: That's our guest this week, Chris Arnold, discussing how he dialed into a deeper, more fulfilling calling after he was let go from his six-figure corporate job. It was only after being free from what he calls the golden handcuffs of that position, that he was able to learn the lessons he's packed into his book, From Success to Surrender. He and Warwick go through all of those lessons in this week's episode, including success isn't measured by what we achieve, but by who we become. And our greatest growth often comes through our deepest struggles.
Warwick Fairfax: Well, Chris, welcome. It's wonderful to have you on the podcast and definitely enjoy learning more about you and reading your book, From Success to Surrender. Love that title, Finding Your True Purpose in God's Perfect Timing. So we're going to talk quite a bit about what success to surrender means and a bit about Chris. Chris has spent 25 plus years as a founder, executive CEO, and advisor, launching ventures, leading teams, and helping leaders navigate growth crisis and transition. Says he lives in Indiana in Zionsville. Is that correct?
Chris Arnold: Yeah.
Warwick Fairfax: And with his wife, Lisa, and I know you have two kids having read the book, son and daughter. And you're active in your local community and mentor leaders and couples in the seasons of change. And I also saw another page that you speak from the boardroom and the breaking point, former corporate director and business advisor. He's lived a painful gap between success and significance. His journey through job loss, financial uncertainty, and spiritual awakening, uniquely positioned him to guide leaders seeking purpose in the marketplace. So a lot of good stuff. I love the phrases I read on the website, guiding leaders and families towards purpose-driven success. A lot of great things on there. So before we get to the crucible, Chris, talk about what was life growing up like for you? Talk about your parents, because they had a certain set of values and expectations for you that kind of set you, what influenced your path.
Chris Arnold: Well, absolutely. And thanks again for the invite to be here. So yeah, growing up, I grew up in a small town in Indiana, just west of the Indianapolis area. And my mom and dad were self-employed. My mom and dad owned a commercial laundry and dry cleaning business and a retail clothing business. And so I can remember growing up and working alongside dad and mom as early as kindergarten, I would get out of kindergarten, I'd be working on the flat iron folding sheets with the old ladies, their commercial laundry business. And just a lot of fond memories growing up, working alongside my parents and my sisters as well. They both, we all worked together. Self-employment sometimes is not everything that's cracked up to me. So mom and dad wanted the kids to go off school, get good grades and get a real job. So that's what all three of us did. We all went to college. I went to a school, engineering school, Rose Holman Institute of Technology, and I graduated from there in 1991. And then I was a mechanical engineer and went off into the metals industry at that point in time and started working in the metals industry.
Warwick Fairfax: Yeah. I mean, talk about pre-crucible. What was your frame of mind as you sort of navigated your way through life?
Chris Arnold: Yeah. I mean, it's a great question because to your point, I mean, the values of my dad I always talk about with teams are things like integrity, honesty, and hard work. My mom was a very driven person as well. So really both parents, very driven, hard workers, and that's how we grew up. I mean, we grew up working hard and grew up with the anticipation that if you worked hard, then you could achieve great things.
Warwick Fairfax: I guess 2008 was it was that the defining year. And I read somewhere that a few years back, maybe it was 2003, that your company got bought out, at least your division by a private equity firm, which I think against private equity, but that's never a good thing. If they tend to be focused purely on... I mean, it's fine to focus on money, but it's not always a long term horizon. A lot of certainly in corporate America, it's often what's quarterly earnings per share and how's that all work? And so it can change the dynamics of the company and how it looks at strategy and say long term potential is probably short term potential. So yeah, once that happened, I imagine some people might have been nervous, "Gee, what does this mean?" And sometimes you get a right to be nervous. So leading up to 2008, it felt like you felt that something was going to happen, like the writing is on the wall. So talk about, I mean, how did you feel like you knew? Because it sure felt like when the conversation happened, "Hey, Chris, can you come to my office?" There's a certain tone in that conversation sometimes. It's like, "Hm, this doesn't sound good." So how did you kind of know?
Chris Arnold: Well, and it's interesting that you mentioned 2003 and the buyout. So prior to that time, I was on the fast track. I mean, in early 30s, one of the youngest site leaders in a billion dollar multi-billion dollar manufacturing corporation. And so, and my success to that point was inspiring teams and employee engagement and really just the facility I was at in 2002, 2003 timeframe was a turnaround type of opportunity with a new acquisition and just really a great success story. And then in 2003, what ended up happening was is that the private equity firm took over. The gentleman that took over as president of the company, I wasn't necessarily 100% aligned with him initially on, myself and several on the regime. So actually several people in my regime got their papers during 2003 to exit. I was able to continue to stay on board, continue to build trust in that relationship. And for the next few years, I mean, we started to do a lot of great things with a turnaround from another facility and a new facility that we built in Arkansas in 2006 and 2007, which I had the privilege of leading the team to do. So again, during that whole season though, especially again, kids were probably at this stage, I'm thinking 10 and eight years old, my son, 10, daughter, eight years old, and I'm doing a lot of traveling. So I mean, until 2005, I'd leave out on a Monday and I'd be back on Fridays. Again, great success story, same thing in '06, '07. I mean, we had a second house on a lake and I can remember distinctly one summer that I never even saw our primary residence. I would meet the family at the lake house and we'd enjoy a weekend together. I'd wash my clothes and then I'd be off on Mondays again. So there was just things in my life that just I wasn't completely fulfilled and just the priorities I was wrestling with from a faith standpoint, I tell people I accepted Christ when I was in middle school. So there was a little bit of a faith element to things and a little bit of conversations that I was trying to have with the Lord along the way and some of these trips driving back and forth. But at the end of the day, I just was wrestling quite a bit on where I was at. And I tell people that I couldn't make the decision. It's the traditional golden handcuffs. I mean, making a pretty good six figure income and again, having the house, the kids, the lake house, second house. I mean, not that we were living extravagant lives, but living meaningful lives. And so I tell people, God made it for me. And so in 2008 when the economy tanked, myself and a couple other executives were approached with severance packages. And yeah, that moment is a very memorable moment on multiple occasions. So I think you kind of alluded to, I got a phone call to head back to the corporate office at one of our manufacturing facilities. A couple of people had been let go the day before and I just called my wife on the way to there and I said, "Honey, I think that today might be the day." And so I arrived back at the corporate office. I actually packed my stuff because I was like, "I'm pretty confident this is it." So my stuff was in a box, created up, ready to go when the senior director of HR came in and said, "Hey, you got a moment to come down to the conference room." And so he walked into the conference room and of course did the typical conversation around, "Hey, we're going to downsize, let you go." And walked, I drove a company car, so cab ride on the way home and they called the cab and we were just waiting there. The HR guy was so embarrassed because the cab was late, so we're standing outside just waiting. And so the cab driver finally comes up and I'm getting in the car and I said, "How's your day going? So I guess it's going better than yours." And I said, "You never know, brother. This could be the best day of the rest of my life."
Warwick Fairfax: Because he saw your little crate with a dead giveaway that you might have gotten let go, right?
Chris Arnold: Yeah, absolutely. Yep. So it's about 45 minute ride from the corporate office to my house and we enjoyed a great conversation. So good that once he got in my driveway, he wanted to continue the conversation. So he got out of the car. We continued the conversation, walked out to the pond behind my house and had some good conversations about fishing and took him back and showed him a fish that my son had caught and just really had a great conversation with him. And he said, "Brother, you're going to be okay." He said, "I'm a cab driver, but I'm also a counselor on the side. That's really my primary role. And a lot about this is just how you react to your circumstances. And I can tell that you're going to react in a positive way." And then stepping inside, Lisa was sitting there on the couch and I just, as I walked in with my boxing hand, I mean, she remembers this to this day is like seeing me walk in with that box and just being brokenhearted, but yet screaming at the top of my lungs, I'm free and really feeling like that and experiencing that in that moment was like, "Yeah, it was tough and nobody wants to go through that experience." However, there was a sense of freedom at that moment of saying, "Okay, don't know what's next, but I do know that this feels right."
Warwick Fairfax: So talk about those early days. I think you had, I don't know if it was 40 days, but a period of time in which you reflected basically as you journaled and prayed, "Well, God, what next?" And I felt like some people talk about doing business with God or maybe it's God doing business with us depending on how you look at it, I suppose. But it felt like those were pivotal days in your life. So what were some of the thoughts and the discussions that were going on in your head between you and yourself, you and God, God and you? I mean, there was a whole series of dialogues going on. So talk a bit about those dialogues as yes, you were free, but there was a lot of things to think about and consider and, gee, where am I going with my life? Where have I been? Where do I want to go? There was a lot of very deep discussions you were having.
Chris Arnold: Yeah. Yeah. And so I mean, Rick Warren's book, The 40-Day Purpose, what is it?
Gary Schneeberger: The Purpose-Driven Life.
Chris Arnold: The Purpose-Driven Life. Yeah. It was popular back in those days. So I think that's kind of what probably set the context of saying, "Hey, look, I'm just going to take 40 days." And so it was intentional that I wanted to carve out 40 days and just really lean into and take this time, knowing it was a great pivotal time in my life. Again, I had a severance package, so I had some time. I didn't necessarily have to rush and go find the next opportunity. And so it was very intentional that I wanted to take 40 days, but again, at that stage, it's like, "Okay, now what? Okay, I'm going to take 40 days. What's this look like? " So I mean, I would just get up in the morning and pick up my Bible and a notepad and I'd look for a particular verse and start going through and journaling and writing at that point in time on just things that were coming to mind, thoughts that were coming to mind. And actually, this is the season of my life too where I started to pick up journaling and I think it's just a discipline that I highly encourage everyone to do. I've been journaling ever since that time in my life. And as I look back during that season, I tell folks that there were ... The themes that were really coming up is that I would told you that God and family were priorities in my life. However, reality is I wasn't off track, totally, but they weren't the priorities. It was all about my career and career success. And so, and even in the career aspects of things, I was huge on employee engagement, servant leadership, but at a deep level, what God started to convict me of is that a lot of that servant leadership was achieving what Chris was trying to achieve. So motivating teams was more about, okay, Chris and the goals and everything that he was trying to accomplish, I really got that personal conviction. It sounds harsh to say it that harshly, but it was at the end of the day. So reordering things, I mean, stepping away from that and saying, "Okay, I want to really be intentional about reordering things. God, I really want to put you first. I want to put my family next and then beyond that, then I want my career to kind of fall in alignment." So it was during that season as well that I think some of my... I started to work with mission statements, vision statements for my life. I mean, we all do this for business a lot of times, but we sometimes neglect trying to do it for ourselves. And I think a mission statement and a vision statement started to evolve at that point in time. One of the lens that I kind of filter through things even yet today that came is to experience freedom and flexibility to serve God wherever I called without concern for income. So it was just, that's a lens that even today, I mean, it's just what I really filter things through is that experience of being able to experience that freedom and flexibility that I wasn't experiencing because at the time that I was doing all that traveling and everything, I was missing ball games. And that's the thing that I distinctly remember about my dad in self-employment was that, man, he worked hard, we worked hard, we worked a lot of Sundays and nights keeping the place running, but at the end of the day, I never remember my dad missing a ballgame. And that was something that I looked at and said, "Look, yeah, I want to be that too. I don't know what this looks like for me, but I just know that from a value standpoint, I want to get some things realigned and make sure that my priorities are in order."
Gary Schneeberger: So we ask our guests all the time, folks, you may not know this, we ask our guests to fill out a forum so we can ask intelligent questions when we're doing the interviews. And one of the things that you said, Chris, to the question about the best advice you could offer people was the most critical action is to slow down and listen. And you just described that a little bit, and we talk a lot at Beyond the Crucible about self-reflecting. In fact, we have what we call the actionable truths of Beyond the Crucible, and that's one of the top ones is self-reflection. And you sort of walked through that a little bit. After a setback, let me ask you this, right? The most critical action is to slow down and listen, but that can come. Yes, you were reading your Bible, you were communing with God, but even people who perhaps don't have the same faith that you have, it can come in the form of self-reflection, right? Because you talked a little bit about self-reflection. What we tell ourselves truthfully about ourselves is an important part of how we bounce back from a crucible. Talk about that a little bit.
Chris Arnold: Yeah, that's a great observation and slowing down and taking time. My wife and I were actually just talking about this a couple weeks ago, that during that season, I could have gone off and gotten another job. I could have started looking for the next corporate opportunity, but it was the fact that I took time and intentionally slowed down and said, "Okay, I'm not. " And even to that point, career coaching wise, I actually encourage folks to identify what the runway is. And often that runaway is longer than what they tell you, if they really stop and think about it. And then I said, "Break it out in thirds." And I said, "For that first third, don't take anything. Just stop, slow down, listen, and open up to the world of possibilities." And really, and to your point, Gary, I mean, a lot of it is self-reflection too. I mean, it's getting into, how am I wired? How am I created? What are my gifts? What are my talents? And coaching, I think you guys are both familiar with coaching process. And the first step of that is a lot of times is just getting people conscious of who they are. And so that was the season. And in the season that I think that really when you get into the 40 days, that was a lot of it was just the self-reflection, getting conscious of who am I, what are my gifts, what are my talents, how am I created? And then it was like, okay, now how do you go from that, take that next step? Where do we go from here? And that's where the journey really began. I mean, yeah, that was just the beginning for me. And then the journey started to unfold from that point.
Warwick Fairfax: One of the things that happened then, which was frankly painful to read, there was one time when, I guess you've got two kids like Chris Jr. And Kylie, right? And then your daughter, Kylie, something happened that day at school. And so you were asking about it and you asked some question and your response was that Kylie said, "Why do you care? You haven't been home the past five years." That has got to be every parent and as a dad, every dad's almost like worst nightmare talk about, and you write, you say it's a punch to the gut as it would be. There's self-reflection and then there's... I mean, that must have... You were thinking about this anyway, but that must have really said, "Okay, I got to do things differently because I don't want to hear Kylie or Chris say that to me again." I mean, that's obvious, but talk a bit about that because that had to have been painful. But amongst the pain, there was also value. It gave you opportunities, "Okay, I'm going to do things differently."
Chris Arnold: Yeah. As you were just reading that, it brings back the experience and almost tearing up a little bit, just thinking about the moment that that all transpired. And again, that's truly how she felt in that time and then in that moment in that season, and it was humbling to really reflect back on that and say, "Wow, as a mirror, back to me, something that I already knew, but to hear that directly from her child." Matter of fact, before I put things in the book, I've made sure that I've reviewed them with the kids and said, "Hey, this is a circumstance that I put in the book." And we just talked about it this past year again. And so it brought back some memories of that season and what's not in the book also that we cherish as a family is that she was approaching middle school at that time, but middle school started to be difficult years for her. And then into high school, she really had a lot of mental health challenges and ultimately transparently at age 15 was suicidal and just some very difficult moments at that. And so as a father, a couple things for that. One was I was blessed to be home to deal with that. So we look back on that season because I chose the career option that I did with coaching and the freedom of flexibility to be home more, I was there to support the family at that seasonal life. And I was the one that was taking her to counseling sessions and various things, which was a tremendous time of our looking back from that aspect of our life. But yeah, I mean, as a father too though, don't you even bet or have to doubt that I wasn't wrestling with, okay, all these years I was away from home, is that the reason we are where we are today? Because of not being there as a father, was I the absent father that led to a lot of the mental health challenges that she was suffering from? So yeah, there was some seasons there that, again, go back to self-reflection. I really had to start wrestling during those seasons as well about me as a father. Now, we've coming out on the other side of that and sure, there's things, but again, I wasn't the cause for all that now that we're on the other side of it.
Warwick Fairfax: So I want to talk a bit about calling and vocation. You've got so many good things in your book. I love this quote by Frederick, is it Buechner, Buechner? I'm not sure I pronounced that.
Chris Arnold: Yeah. Buechner, I think is probably it.
Warwick Fairfax: Warwick Fairfax: Buechner. Okay. Your calling is where your deepest passions meet the world's greatest needs. I mean, I think I've come across that, but I love that. And you were really trying to find out your calling. I love the questions you have in here that somebody posed to you about helping to figure out calling. What do you think about most often? What do you worry about? What do you complain about? Where do you run for comfort? Where does the majority of your money go? What affirmation do you crave? What makes you happy? How do you describe yourself to others? And I think somewhere in here, you talk about your gifts of being administration and wisdom. And yeah, so talk about, because that must have been huge because a lot of people run around in life not knowing how they're wired. I think you came across halftime at one point that also has a lot of hugely valuable material. So talk about how did that help you navigate your life as you started off in coaching and consulting, just really understanding from your perspective how God wired you. That must have been huge because a lot of people, they just run off, get a job and they're not thinking about, "Gee, what's my gifting and wiring?" Just off they go. What am I passionate about? It's like, "I'm passionate about being able to pay my mortgage and rent. That's what I'm thinking about and that's it." So just talk about what that meant for you and why it's so important for people.
Chris Arnold: Yeah. You mentioned Bob Buford in halftime and it was during that 40 day season or shortly following that I ran across that book. And again, the theme through that is from success to significance. Actually, I had somebody at halftime just after my book launched, mentioned to me, said, "Hey, I think your book title is actually Buford's original title, From Success to Surrender but they told him that it would never sell because of the word surrender." And I went back to Bob's passed away, so nobody knows, but they believe that that is... I went back to halftime and they said they do believe that is true. But also what they talk about in that is that in order to go to significance, they do talk through people around this whole process of what surrender look like. So the light bulb coming on of ... And starting to ask the question around significance, what's significance? And just really starting to... I mean, I was never in the first half of my life trying to look through the lens of what's significance. And so it was during the season I was like, "Okay, significance. What does that look like?" And then even things like, "Hey, were we created on purpose for a purpose?" Again, never wrestled with any of those kind of things before. So starting to try to process through, "Hey, are we created on purpose for a purpose?" And if so, if we're called to do something, then how specific is that calling? So that's always the paradox that I think that over the last now, probably 15 years, I've wrestled with, watched other people wrestle with is like, okay, they really wrestle with, okay, in my worldview, if God has a specific calling, then how specific is that calling? So yeah, I've spent a lot of time trying to work through that. I think that the light bulb that's come on for me though is that, yeah, I believe that all of us are created for a specific purpose. And ultimately, we're wired with gifts and like you've mentioned, I mean, administration, wisdom, faith is the other one as well that's a spiritual gift of mine. And then just the leadership abilities, all those gifts, those are the ways that I'm wired. And then how do you walk that out? Is there a specific way or a purpose? And what I also did and fell into the trap of a lot of time, which I see happens a lot of times, is I started to tie it to a vocation. Now where I'm at today, so my purpose simply stated is to come alongside leaders and help them discover their purpose and intentionally fulfill that purpose. That's what I'm created to do in short. And so looking through that lens, what I discovered is like, yeah, I do that as a coach, but I also, we'll get to probably here in a few minutes. I was president and CEO of a company for seven years during this journey as well, and I was still fulfilling that purpose through... And it also goes back to what I told you earlier about having a vision statement, experiencing freedom, flexibility to serve God wherever called without concerned income. Again, when you go into evaluating president and CEO roles, those were lenses that I kind of filtered that through. So yeah, this whole aspect around purpose and helping people discover what that is for them and their lives is something I'm passionate about. My sense is it's something you're passionate about as well.
Warwick Fairfax: Oh, absolutely. But it's interesting, your journey back was not necessarily a linear, smooth one. It might not have been the same level of crucible, but there were challenges. I mean, life is not easy. It reminds me one of my favorite quotes from a former prime minister of Australia back in '75 during the election, Malcolm Frazee was a conservative. And in a moment of madness and honesty, he said life wasn't meant to be easy. How many politicians have you ever heard say that? I mean, it's just like, it's true, but it's not really a good political sales line, but anyway, but it's true. So one of the things that people of faith and beyond wrestle with is most people these days, it may not be religious necessarily, but they're spiritual, they want to make a difference. And so sometimes for believers, there can be a sense, "Well, if I really want to be fully on board for the kingdom and for God and Jesus, gosh, I need to be in some overtly Christian ministry.
And there was a bit of wrestling with that. And then a number of people said, "No, God needs people in the marketplace who are believers." It's not so much from my perspective saying Jesus lives every day, but more in how you treat people with integrity and honesty and care for them and love them. And as I look at it. But you wrestled with that a bit. And as we'll get into, you even had a couple times when you almost became executive pastor of two different churches, one in Kentucky, one in Indianapolis. So it's not like you... So talk about that whole, because that seemed like a throughline too is it okay for me to do my consulting coaching and then see over business? And because it's easy sometimes in church, you see people in missionaries overseas and it's like, I guess that's the A team, right? I guess I must not be the A team, which is completely biblically wrong, but it's tempting to fall into that. Or I'm not leading some nonprofit to help bring clean water to a Third World country. I'm just making money. Even if you're not a person of faith, it's easy to believe I'm a sellout because I'm not really helping people. Heaven forbid, I'm a corporate lawyer investment banker. How's that redemptive? I'm not saying that's true, but it's easy to think that. So talk a bit about what that meant for you and what that means more generally, this wrestling with your power.
Chris Arnold: Well, you're right. It's a big part of the story. And for me, there's a marketplace ministry that's headquartered here in Indianapolis, Indiana. So in 2009, I had some people encouraging me to step in and join it and sit in it as it's personal advisory boards for Christian business owners. And so I chose to go ahead and sit in an advisory board. And over the... I distinctly remember one advisory board in February of 2011 where I walked into the room and I said, "We rate our issues on a scale of one to 10, 10 being absolutely critical and needed to get on the table." And so I said, "I guess I better say I got to attend today." And the facilitator says, "What is it?" I said, "Well, I got a $12,000 tax bill and I'm really not sure I'm going to pay. However, that's not the issue." The issue is, am I doing what God's calling me to be doing in life?
It's because it's like there's just things we're not clicking. Again, using the financial barometer, I wasn't, again, still trying to live the six figure lifestyle, hadn't backed out. We didn't really downsize a whole lot in our lifestyle. And then in 2012, that marketplace ministry began to expand nationally. And so they needed someone to step in the Indianapolis area and start facilitating groups in the Indianapolis area to allow the leadership team to really focus on growing the organization. And so in 2012, I joined as a chapter president was the title that they use and started facilitating groups. And in 2012, that whole year, I mean, I would talk to people and two out of three people I would talk to would join. And so I was like, "Man, this is it." I built four groups and I distinctly remember sitting with the CEO of this organization in January of 13, kind of looking back on 12 and saying, "Hey, you're only a few people away from ultimately being a place where you've got financial sustainability and so on."
And then lo and behold, in 2013, I talked to a hundred people and two people joined. And I'm like, "What in the world is happening?" So really wrestling again, thinking that, okay, I have marketplace ministry, facilitating this group. So I was doing what God was calling me to do and thinking now I'm in this season of reevaluating, okay. And then even getting to the place where just through some unique circumstances, I take a spiritual retreat day generally every first Friday of the month. And through these circumstances, having a spiritual retreat, I'd gone to Kenya in September, had a good experience there and just came back from that and October was really wrestling, trying to understand and just through some unique circumstances, felt that God was really convicting me, "Don't turn my father's house into a marketplace."
And so it was, again, coming back to money, really convicting me at a heart level, and that's one of the biggest things that as you read the book that I really had to turn loose of, and still today is continually my thorn to my flesh probably of just financial security and turning loose of the financial security in life and leaning in on the promises that provision will be there. So yeah, that ended up... At that season, I wrestled, ultimately ended up wrestling so much that I went to the organization and said, "Hey, look, these groups that I'm actually getting paid a substantial money, amount of money to facilitate, I'm going to have to back down on them because I'm so convicted over this and give them up." I kept one group that was kind of a nonprofit group that I've still facilitated to this day, but I needed to transition at that point in time. And that's 2015 timeframe, and then that's where it picks up with you alluded to, "Well, maybe I'm being called to be an executive pastor." So I started interviewing at that point.
Warwick Fairfax: Yeah. Just one of the things you talk about in the book is wrestling with financial security and money as an idol, you call it, which I'm not familiar with. We all have idols where we can put our significance in things that are not eternal or not necessarily in line with our beliefs and values. So that's something you wrestled with, which we all have them. And so that really was a bold step of faith to do what you did. But just before you got into, I think it's uplift that non... Uplift [inaudible 00:36:38].
Chris Arnold: Uplift Good Food On Purpose.
Warwick Fairfax: Yeah. If there was a plan for you to be in ministry, it sure seemed like there were two big signs that not in a traditional sense. If you believe God speaks through circumstances, and they were not easy. The one in Kentucky and the one in Indianapolis, I think your son at one point said, "Hey, basically don't get your hopes up too much." And maybe he had a prophetic word. I don't know.
Chris Arnold: Yeah.
Warwick Fairfax: So there you go.
Chris Arnold: Yeah, that's definitely a memorable moment as well. Yeah. The one in Kentucky, I mean, we really felt that the handwriting was all over the wall that we were going. And to your point, we were sitting at dinner one evening and Christopher says, "Hey, you guys got to stop your dreams up about Kentucky." And I'm like, "Son, we never know what God has in the store, but man, the handwriting is pretty clear on this one." And he's like, "Well, okay, but you might need to eat some humble pie." And we generally don't have our phones at the table, but it was sitting behind me and I heard the phone buzz and I just grabbed it and picked it up. And lo and behold, it was the email in the inbox from the senior pastor saying, "Hey, we're choosing to go in another direction." So boy, if you don't think that that was a humility, tested humility, that was-
Warwick Fairfax: It feels like in both cases, I guess you probably don't know, but you were down to the last two or three. You weren't like one of 50.
Chris Arnold: I was second runner up on both occasions. Yeah.
Warwick Fairfax: So what did you make of that, saying, "God, what's the deal here? Why get me so close and then shut the door on my face?" So I'm sure you've had those conversations. Did you get any sense of what all that meant and why you got so close, but then the answer's no?
Chris Arnold: I think it's just part of the whole journey of stripping a lot of things away and faith and trust and then again, stripping my finances away too. I mean, at the end of the day, we went negative net worth. We went from a substantial network to negative net worth during this season. So we were at this... As I was interviewing for the second one in late 2015, early 2016, we were going negative at that point in time. And again, wrestling with the fact that shouldn't I be earning a living and trying, not that I wasn't trying to do some other things to earn a living, it just wasn't happening for me. So yeah, I think just coming to the end of myself, sometimes we use the depth of self experience and that was like the final nail in the coffin for me, I think, is like that whole season of interviewing for about a year period of time and not being able to even land myself in a church. It's like, "Are you kidding me? I can't even go serve at a church."
Warwick Fairfax: So that wasn't to be. And then in 2016, you became CEO, excuse me, of Uplift. So because you were there for seven years, so that sounds like that was really fulfilling. You felt like you were doing good for this company, providing sustainable, healthy produce. That must have been a pretty cool season. You're using your gift of administration and faith. You must have felt like, "This is it, Lord, I'm here for the next 20 years. Let's go."
Chris Arnold: Yeah, the quarterback was back on the field, man. It's one thing to be a coach. It's another one to get the quarterback back on the field. So yeah, I mean, through some circumstances, I had a couple friends that had approached me really just to, as sometimes happens in the coaching consulting world is step in, help them out. And that's how it was initially is, "Hey, can you step in?" And indoor farming, growing lettuce indoors was under lights was ultimately the business venture that was an emerging technology all over the world, candidly, back in that season and the US was really starting to take root back in the season of life and stepped into that and as you often do as a coach consultant for six months, kind of determined, "Hey, the current business model was not going to be successful." Ended up deciding to go ahead and let the original founder go at that season, but we're sitting there with significant investment funding and went to the board and said, "Hey guys, you can get out now, cut your losses, or we can go... There's a lot of excitement in this area. We can go look and see and try to find somebody to partner up with and that can provide a turnkey farm solution and we can go have a good run at this." And so they chose the latter. So US-wise, we did due diligence on some folks in the US, just couldn't find the right partner with the right technology emerging at that time. And so came across a company out of the Netherlands, Plantlab was the name of them and really struck up a great relationship with them and came to a place of deciding that we wanted to partner with them in a 50-50 joint venture on bringing their technology to the US. So yeah, to your point, yes, in the zone at this season of things, things were... It's like this business is never completely easy, but ultimately waking up every morning, energized, thinking, "Man, we're finally there, man." From a Christian's perspective, "Hey, you molded my heart, you got my heart, my values in the right place, and ultimately let's go do this together." And so to that point, I mean, yeah, Uplift, the brand that we launched was Uplift, Uplift Good Food On Purpose. It was somewhat of a social impact. There was a community, a nonprofit that I was one of our investors in combination with several for profit folks, and really had a plan to get back to the community, create jobs in that community, and then healthy produce. And then that ended up moving forward to a potential partnership with a large food distributor, Cisco, throughout the worldwide food distributor, and had intent to build multiple farms starting out in the US and major metropolitan areas in the US, and started to go through the construction estimates on a farm, and this is kind of fast forwarding into, we're all way into 2022 now, that we were fast forwarding into basically, and came off of that in Pompano Beach, Florida was going to be the first joint venture farm there, highly automated, show-place, good place to fly people into, and show the place off. And just once we got all the estimates in, it didn't pencil out on paper. So we had to make the tough decision to pull out of the North American market, and unfortunately since that time, this past year, pull out of the worldwide as well, the company shut down worldwide. But yeah, great run from a culture standpoint, probably, I mean, other people listening to this might debate this, but I think we were known as having probably the best operation here in Indianapolis, Indiana. And the reason I attribute that is a lot around the culture that we were able to build. It was very much employee engagement. I'm a huge Patrick Lencioni fan of five dysfunctions as a team, so trust, conflict, those kind of the five aspects of that. And then brought in some great young leadership, also brought in folks that were second chance employment as well. I mean, people that had historical backgrounds and were just thankful to have a job and have a great family to come into and work with on a day-to-day basis.
Warwick Fairfax: So you mentioned in 2023 when that company decided to pull out of the North American market, talk about what that was you were going through because that's another season of reflection. You've had a number of seasons of reflection, and this is another opportunity. It's like, "Lord, can I just be done with these seasons of reflection, at least not this kind? I think I got the message." He said, "Well, Chris, I've got a few more lessons." "Oh, come on. Enough of the lessons. I'm ready to graduate." But such as life is really that way. So that must have been tough because it's like, well, now what? I was in the zone, as you said, the quarterbacks on the field, that must not have been easy when that ended. All the business reasons made sense of why potentially, but still, what were you thinking then when that ended? Because it must not have been easy.
Chris Arnold: You captured it. It was like, "Okay, now what? Why again? Are we going here again?" I've been here before. So to your point though, I mean, yeah, I think as that happened, I mean, you always go back into reflection mode. It was like, "Okay, what am I supposed to be learning from all this? What are you teaching me from all this?" And I tell people that it was subtle, but it was... And again, this is in my world and in my belief system, but being more connected to the dream than I was connected to my Lord. So I started chasing after the dream and all the things we were great things we were doing together and kind of subtle, but left that relationship, one-on-one relationship I had with my heavenly father, not totally in behind, but it just wasn't like it once was and now is.
Warwick Fairfax: Yeah. Just for listeners, whether you're people of faith like Chris is, the broader issue is you can have a set of beliefs, but we talk about this a lot, mission drift, and you can subtly drift so that the dream, the mission becomes an idol. There's nothing wrong with having healthy, nutritious produce. Nothing wrong with that. That's a good vision, but the key is make sure that that doesn't become an idol. "Hey, look at me, I'm Chris Arnold and I'm doing these wonderful things and you should respect me." And that probably is not a verb on the top of your mind, but there might have been a few grains in there. And anybody, that can happen to any of us, whether irrespective of what your belief system... We talk about idols a lot. You never want to have money or what you do as an idol. So I want to talk a bit about what you do now, because you say that this whole thing has clarified your calling to use your gift of wisdom, to lead people in the intentional discovery and fulfillment of their God given purpose. And I love what you talk about is the truths that you say echo through the book. And these are profound. Success isn't measured by what we achieve, but by what we become, God's timing is perfect even when it doesn't match our schedule. Our greatest growth often comes through our deeper struggles. True freedom is found in surrender, not control. Every closed door can hide unexpected blessings. Ministry happens wherever God places it. So talk about what you do now and maybe some of the key two or three things that God has taught you in this journey.
Chris Arnold: Yeah. Well, yeah. I mean, what I do now is coming alongside leaders and their families is another thing. My wife, Lisa and I, she's joined me in this effort. We just did a sideline on her part of the story. We started doing premarital counseling back in 2019. Some girls approached her and said, "Hey, will you do premarital counseling?" So we evolved into that world. And then since that time, I have partnered up with our church and we do premarital and then I'm also ordained to do weddings. So marriage and family is an element that we brought to it. And then my daughter-in-law also has come along beside us as well with my son and their health journeys and she's a health coach too. So we're really looking to come alongside leaders and their families, help them go through this process of alignment and start to ask the questions and recognizing like we've talked that you don't figure this all out in 40 days. I mean, there is a journey that you need to go through. And then that's also part of why the book actually... The book was actually written in 2018. It wasn't until this past year that I actually published it. Just a quick sideline on that, one of the things that I was really wrestling to get to finish the book. And the reason being is that I wanted to get to the top of the mountain and look back and be able to tell that uplift story and be able to talk about, "Hey, here was the journey. Yeah, I went through the valley and ultimately, but man, whenever the 23 event transpired and that ended up really..." And if you're reading the epilogue of the book, I mean, I talk about, hey, God really convicted me that, hey son, it's not about the particular destination. It's about the journey. And so that was really what sparked the idea of... I'd always wanted to tell my story because I felt like people could learn from that journey. And so that's basically what I ended up doing was the book was getting very intentional about finishing the book and getting it published, but also in the effort of publishing the book, making sure that it does more... It's a teaching memoir. So as you know, I mean, ultimately at the end of each chapter, there's questions that are reflection questions. There's also, we've built into this also a whole... I'll share more about our website and information later on, but if you come to our information, you'll see that there's a 40-day journey that we, because the 40-day journey was so important to me, so we put together a devotional series and a study companion guide that kind of goes with all this stuff. And again, it's really packaging up a lot of the things that I learned in my journey such that in this coaching relationship, it's the foundation and a lot of times at the starting point for someone to come in and start to work alongside and wrestle through some of this stuff.
Warwick Fairfax: As we close here, you've got some profound thoughts that you're talking about on the epilogue, and this is really worthy of people reflecting on. The season has crystallized the core message of the book, true transformation happens in the walking, not the arriving. We can get so focused about getting to the top of the mountain, which you did even back in the uplift days. I want to write the book when I'm at the top of the mountain. I'm sure now you'd say that was probably a wrong promise, because it's not about the top of the mountain, which obviously you've learned and I've certainly tried to learn. Each closed door, each desert season, each moment of surrender shaped us more than any achievement could. Just the beauty and the power of surrender. You talk about these three truths, every step of surrender shapes us more into his image. In other words, God's image. Our greatest ministry often flows from our deepest struggles. I've got a whole podcast about, talks about my failures. It's pretty much, I mean, other people's challenges, but for me, my failures, I've learned a lot through that. When we walk with God, we're always exactly where we need to be. And I love this thing, and I don't know if you have it there on your desk, but there's like a little... I don't know what you call it, if it's a sailboat or something. Ship.
Chris Arnold: Yeah.
Warwick Fairfax: So on it says, "The man who walks with God always gets to his destination. Just the power of God, whoever you feel is up there, your core beliefs and values, it's walking with those rather than focus on the destination." Do you have that there just to show people-
Chris Arnold: It's across the room. I can go grab it if you'd like me to.
Warwick Fairfax: Why not? Why not? Because it's a pretty powerful thing. Might want to grab it.
Chris Arnold: Yeah. It's across the room where I can look at it, but...
Warwick Fairfax: There we go. And on that, on that boat, again, the man who walks with God always gets to his destination. So folks, what we're saying here is it's about the journey, not the destination. Don't get so focused on, gosh, when I get to the CEO or get a million dollars or five million or whatever, then I'll be happy. No, I don't care what your beliefs and values are. Success in of itself doesn't make you happy. It's the journey. And that's really, I think, maybe what you're talking about, surrender, right? It's like it's enjoy the journey, surrender the outcome. Is that like a fair summary as we close?
Chris Arnold: I couldn't have said it any better.
Gary Schneeberger: That sounds you heard folks was the captain turning on the fast and seatbelt sign, indicating that our plane is descending to land this episode of Beyond the Crucible. Until we do that though, so put your peanut bags away, but we're not quite there yet. I'd be remiss, Chris, if I didn't ask you how our listeners and viewers can reach you on the internet, learn more about your coaching and anything else that you may have that they can explore.
Chris Arnold: Yeah. So there's multiple ways. Probably the easiest way is to go to our book website, which is fromsuccesstosurrender.com. And then well through that, you can navigate to a couple other different sites. I've got chrisarnold.org and then the lastinglegacycollective.com. And then I'm very active on LinkedIn as well. I think that's probably how we got connected.
Gary Schneeberger: Warwick, as always, the last question or questions of the guest are yours.
Warwick Fairfax: So Chris, there might be somebody listening today, maybe today's their worst day, maybe they've been fired from that job that was either in the C-suite or was going to lead to the C-suite. Maybe they were like your son who had a dream of being a high school quarterback and maybe college quarterback and to have injuries that basically the doctor says, "You got to give it up." Maybe you're either the C-suite executive that got fired or the high school kid that could have been the quarterback like his dad. So what would a word of hope be to somebody that's in that position which they feel like my dreams have just turned to ashes and what now?
Chris Arnold: Well, first of all, it's acknowledging that it's not easy. I mean, it is a painful experience as much as it's looking back, telling the story and even talking about the fact that freedom walking into the door, it's easy to sit here and say that, but yet, yes, there still was a lot of pains and suffering through that. So experiencing that, yet recognizing it's not the end of the world. And that too, the story that hopefully you've heard today is that I've been joying life and it was a transitional, very pivotal point in my life that freed me up to do some great things on going out and serving people in a completely different perspective, which hopefully you can tell that I'm going with great joy on a day-to-day basis.
Gary Schneeberger: Folks, I've been in the communications business long enough to know when the final word's been spoken on a subject and our guest, Chris Arnold, just spoke it. Warwick, we just finished our discussion with our guest, Chris Arnold. And as we always do when we have guests on the show, I ask you, what's the big takeaway from Chris's crucible story and his bounce back story and his life of significant story? What's the big learning that we walk away with from our interview with Chris today?
Warwick Fairfax: Chris Arnold is a fascinating guy. He went through the crucible of being on track to doing exceptionally well at a company in Indianapolis. He was making quite a lot of money and with the prospect of making more and was going to very successful, worked hard. And on the surface, it seemed like he was living his values, he's a person of faith, but yet in practice, he was away most of the week. He missed a lot of his son and daughter's games and activities they were involved in. And so in a sense, it's a very sobering lesson. Whether you're a person of faith and his faith in Christ is of course who he is, whether you're a person of that faith, some other religious faith, or just him or broadly, just other spiritual paradigms, it's very easy to drift from your beliefs and values and your mission. And it's very easy to have money or success as an idol. Nothing wrong with success, but when your whole sense of self gets defined in what you do, how much you make, that is never good. And so when he got fired and let go, he had enough self-awareness to realize there was a problem. He wouldn't have left voluntarily because how do you give up that kind of career income and prospects, but he felt freedom, but yet it wasn't an easy journey back. There were a number of things, like you thought, "Gosh, I'm a person of faith, maybe I should be an executive pastor." Twice, it got down to two people and he was not the person that was picked. That's devastating is what's up with that. Then his CEO for, I don't know, six, seven years of a company called Uplift that is about producing healthy food, and that ended up ending. It's been a journey coming alongside people, coaching them, consulting with them, mentoring folks, including families. And his profound wisdom is, he says, "True transformation that happens in the walking, not the arriving." It's not about getting to the top of the mountain. Life is never about Oh, when I get to the top of the mouth and I'll be happy. Life is about being happy in the journey, having a sense of joy through the bad times and the good times. Hard to have joy in the bad times. I fully realize that. We've all been through that. We're just saying life is going to have its ups and downs, but enjoying the journey, the times that feel like that are tough, there can be so much learning and wisdom that both Gary and I have certainly learned in our own lives. And so it is really about the journey, not the destination. This is something I'm sure you might have heard before, but Chris Arnold's life is a testament to don't focus on the destination, focus on the journey and make sure that you live your beliefs and values along the way. Don't be that mom. Don't be that dad who, when your kids grow up, if you have kids say, "Mom, dad, you were never around. I was hurting. I had a big game. You were not there. You were not present. I needed you and you didn't show up." There's always, well, hopefully there's always forgiveness. There's always redemption. But you don't want to be that mom or dad. You don't want to be that sister, that brother, that uncle, that aunt, that friend who was not around. You want to be somebody that lives your beliefs and values and not just have them as a bumper sticker, as the company that a lot of us have heard of, Enron that was very notorious for, went under because they had all sorts of scandals and financial impropriety, but yet their mission was all about caring people and uplifting them. But they weren't living that. You don't want to be CEO of an Enron kind of company when you're not living your beliefs and values. You don't want to be the kind of person that says, "Yes, that person, their beliefs and values sounded good, but they really didn't live it. And their family, their friends, but all say that." You don't want to be that to be your legacy. So Chris has spent years trying to make sure that he lived in light of his beliefs and values. And even when he was trying, after he got fired from that company all those years ago in 2008, it still wasn't easy. And he was trying. It still was tough not to have finances and success as an idol. So it's not only is life a journey, life is a journey trying to live and lie to you with beliefs and values. That isn't easy, but let us at least try. And when we go through challenges, let's see them as gifts that happen for us and not to us. And so, okay, maybe I need to up my game in terms of living my beliefs and vanities. Maybe I'm too focused on the destination, not the journey. So a lot of wisdom that we can learn from Chris Arnold.
Gary Schneeberger: So until the next time we're together, please remember this. We know your crucible experiences are difficult. Chris, despite the fact that... He chuckled quite a bit through talking through his, despite the fact that when he went through his really big crucible, he actually said, "I'm free at the end of it." There were some struggles that went with that. But you heard it here today, the good news about his story, and it can be the good news about your story too. It's not the end of your story, your crucible isn't. In fact, if you learn the lessons from that crucible and you apply those lessons moving forward, the destination it can lead you to is the greatest destination you can ever reach. And that is a life of significance. Welcome to a journey of transformation with the Beyond the Crucible Assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like the helper or the individualist. Instead, you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for, and crucially the steps to get there. It's more than an assessment. It's a roadmap to a life of significance. Ready? Visit beyondthecrucible.com. Take the free assessment and start charting your course to a life of significance
BEST OF 2025: Meet Our “Actionable Truths”
Our research into how people experience crucibles and chart a path beyond them led us to identify a core set of “actionable truths” — 10 in all — that will help you overcome the impediments you face as you navigate your unique journey from trials to triumph.
In this first episode of what we’re calling the series within the show, we’ll discuss the insights the roadmap offers and identify each of the actionable truths.
And don’t forget to tune into the 10 episodes that followed that unpack the importance of each of the truths, along with tips on how you can activate them
Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Beyond the Crucible: Actionable TruthsWarwick Fairfax: Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond The Crucible. These actionable truths, they will help you get beyond your worst day and your crucible. They will also help you make your vision become a reality. These are critical both for you and the team that you work with. So these concepts might seem like, well, yes, they're concepts, but we call them actionable truths because if you live these out, whether it's self-reflection or authenticity, just a big two out of the 10, they can be life-transforming, they can be vision-transforming.
Gary Schneeberger: What are these actionable truths anyway? That's what you'll discover this week as we take a big picture look at a big refinement in the ways we help you move from trials to triumphs. So fasten your virtual seat belts as we begin our year-long drive through the Beyond the Crucible roadmap and the fresh insights it offers to help you not be defined by your worst day.
So today folks, we're going to discuss an exciting new development in the Beyond the Crucible thinking for turning trials into triumphs. Now, if you've been with us for any period of time, you've heard us talk about things that help you do that. We have refined what our counsel, our wisdom, and our help to you is. And this is what we're going to talk about in this first episode of the New Year. We call them actionable truths, these things that we're going to talk to you about that will help you move from trial to triumph, that will help you navigate that journey to your life of significance.
The Evolution: Stage One & Two
Gary Schneeberger: But before we can move into what we're doing next, we need to take a little time reviewing where we've been. It started with your book, Crucible Leadership, your Wall Street Journal bestselling book. We’re not throwing anything out, we're just refining things. Stage one was founded in 2018. The process was: It starts with being refined. Then leaning into your design. Then casting a vision, and then making that vision a reality.
Warwick Fairfax: It's interesting, Gary, as I was writing the book, we were talking about the intrinsic model. The first step, Refine, is when you're facing your worst day. You got to process it. We often say that crucibles don't have to happen to you; they can happen for you. A crucible, if we allow it, can be a refining moment, a bit like blast furnace with molten metal. The bad stuff can be removed and you're left with something that's refined, purer, sort of the essence of who you are.
The next step is Design. You've got to live a life that's in sync with how you are wired. I now operate in line with my design. Then Vision—something you've got to be off the charts passionate about. Finally, Reality is where you make your vision happen. We found there was this pattern of Refine, Design, Vision, Reality that helps you move from your worst day to a life of significance.
Gary Schneeberger: Stage Two added quantitative and qualitative data. We commissioned a study of more than 11,000 people. Warwick, what stood out to you most once we understood that data?
Warwick Fairfax: What was astounding to the researchers was that moving from a crucible to a life of significance did not vary with gender, age, personality, or zip code. It was 100% a product of how we see ourselves at a particular time. In our podcast—more than 240 episodes—we saw guests with every crucible imaginable: financial, physical, loss of loved ones. Despite the diversity, the path back was universally identical. It’s a mindset shift. It’s a choice of how you choose to move on.
Stage Three: The Beyond the Crucible Roadmap
Gary Schneeberger: We’ve combined these insights to create Stage Three: The Beyond the Crucible Roadmap. Here is how we help people turn their worst day into their greatest opportunity:
The Trial: The aftermath of a life-altering crucible moment where we are fundamentally changed.
Processing: Recognizing and letting go of feelings of anger or hurt resulting from the crucible.
Vision: Casting a new post-crucible vision for life through experimentation and exploration.
Reality: Executing an actionable plan to turn that vision into a new everyday reality.
Triumph: Being well on the way to a new, significant, and significant post-crucible life.
Warwick Fairfax: This model is a statistically valid framework. It starts with trial, but you only move to processing if you make a choice that you won't be defined by your worst day. Triumph is not about your bank account; it's measured by the impact you feel like you are having—being a force for good in your community.
The 10 Actionable Truths
Warwick Fairfax: We view these actionable truths as accelerators. Life is tough, and you need help. Take Self-Reflection—it's not one and done. Life happens, and self-reflection can be a part of your daily way of living. What happened? Why did it happen? What can I learn?
Gary Schneeberger: This is the first time we're listing them this way. Here are the 10 Actionable Truths:
Crucibles: Your crucible didn't happen to you, it happened for you.
Self-Reflection: Reveals insights about yourself to help you bounce forward.
Authenticity: Embracing your authentic self, not who others want you to be.
Faith: An immovable anchor for your soul no matter what's happening around you.
Character: Your belief system in action; how you live out your faith.
Vision: A sacred calling that summons you to a mission beyond yourself.
Fellow Travelers: A team of trusted advisors and community are key.
Perseverance: Continuing to move forward; perseverance is hope.
Redemption: Your worst day can be redeemed; it is a catalyst for growth.
Significance: A life lived on purpose dedicated to serving others.
Warwick Fairfax: These truths are vital. Take Authenticity—it includes "vulnerability for a purpose." Being honest with your team about being nervous in a tough market is authentic. If you live these out, they can be life-transforming and vision-transforming.
Conclusion
Gary Schneeberger: We want you to believe these truths, but more than that, we want you to act on them. Subscribe on YouTube and your favorite podcast apps. We'll see you next week.
Welcome to a journey of transformation with the Beyond the Crucible assessment. This tool reveals where you stand today and the steps to get where you want to be. Visit Beyondthecrucible.com to start charting your course to a life of significance today.
BEST OF 2025: Gregory Vetter Gained Much After Losing His $300 Million Business
Gregory Vetter describes the shock and loss he felt over losing the $300 million dollar salad dressing business he and his brothers built using their mother’s recipe.
They were forced to file for bankruptcy, he says, because of a legal battle with greedy and unscrupulous investors. He may have lost millions of dollars, but not his entrepreneurial spirit — going on to launch new businesses and help other entrepreneurs with a big idea do the same.
You’ll want to pay special attention when he tells us the lesson his crucible taught him about the four things money can’t buy.
—
Don’t forget to subscribe for more leadership and personal growth insights: https://www.youtube.com/@beyondthecrucible
Follow Beyond the Crucible on Facebook: https://www.facebook.com/beyondthecrucible
Follow Warwick on LinkedIn: https://www.linkedin.com/in/warwickfairfax/
Follow Beyond the Crucible on Instagram: https://www.instagram.com/beyondthecrucible
Take the free Trials-to-Triumphs Self-Assessment to discover where you are on your journey of moving beyond your crucible and how to chart your personal course to a life of significance: https://beyondthecrucible.com/assessment/
Transcript
Warwick Fairfax:
Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.
Gregory Vetter:
It tested my belief system. It tested my faith in humanity, honestly. It made me very, very bitter for a while. It started to harden my heart.
Gary Schneeberger:
That's our guest this week, Gregory Vetter, describing how he felt in the immediate aftermath of losing the $300 million salad dressing company he and his brothers built using their mother's recipe. They were forced to file for bankruptcy, he says, because of a legal battle with greedy and unscrupulous investors. He may have lost millions of dollars, but not his entrepreneurial spirit, going on to launch new businesses and help other dreamers with a big idea do the same. You will want to pay special attention when he tells us the lesson his crucible taught him about the four things that money can't buy.
Warwick Fairfax:
Well, Greg, it's wonderful to have you here. Greg is Greg Vetter, and just to give folks a little bit of idea of his background, Greg is a trailblazing entrepreneur. He turned a family recipe into Tessemae's. Is that close?
Gregory Vetter:
Yep, close enough.
Warwick Fairfax:
Okay. Into the number one organic salad dressing brand in the U.S., and pioneered clean food manufacturing. He's gone on to found Alta Fresh Foods, revolutionizing the salad industry with innovative processes, as well as Quenchers Vodka Drinks and Tushees Portable Toilets, showcasing his diverse entrepreneurial spirit. And he's also launched homegrown brand Accelerated to help others build the next great American brands. He is committed to mentoring young leaders and entrepreneurs, empowering them to dream big and execute with purpose. Where I thought we'd get started is this whole salad dressing became this enormous business, but the way you started it I found absolutely fascinating. You have just this pure go for broke, there is no fear, or if there is fear, I'm plowing right through it kind of spirit. So just talk about where that whole recipe came from and how you got started in that first natural food store. I love the gumption you have instead of not build it and they will come. It's like sell it and then let's build it later, kind of thing.
Gregory Vetter:
That's actually the entire philosophy. Yeah, I was selling insurance and sitting in a cubicle over top of a bodega with our scenery being a graveyard, and I'm not making that up. And I actually ended up being good at cold calling all day. I was kind of very disciplined. I could sit there and just grind through the pain. And so I went to the owner and I said, "Hey, man, I brought in three of the top five largest customers. I want to be a partner." And before I got the word partner out, he was like, "No, you make enough money. You're young. You're never going to be a partner in this. And that's that." And in that moment I realized I was not in control over my destiny, I guess you could say. And I wanted to be.
And so every day at lunch, I would go home in my little townhouse and I'd stand on my head with a journal next to me waiting for an epiphany. And they didn't come. But afterwards I'd walk downstairs, I'd make myself a big salad with protein on it, and my mom would make me this one salad dressing in a two liter bottle. It would last about a month. And I would put dressing on it and I'd go back to work and I'd cold call all day. And so one day I walked downstairs and this two liter bottle of salad dressing's missing. And you do not misplace a two liter bottle of salad dressing. And so I'm looking all over, I'm opening every cabinet, every drawer is open, and then I'm like, "Oh, man, I got to call my wife. I cannot find this." And so I call my wife, I'm like, "Hey, did you take the salad dressing to work?" She goes, "No, I didn't take a two liter bottle of salad dressing to work."
And I'm like, "I cannot find it anywhere." And she's like, "Well, maybe someone came into our house and took it." I'm like, "No one broke into our home and stole the salad dress." And she goes, "Well, I don't know what to tell you, Greg." So she hangs up. So I call some people and I get to a guy that doesn't have a full-time job, and I said, "Hey, man, random question. Have you seen my salad dressing?" Everybody prior to this point had said no and hung up. And he goes, "Yep, woke up this morning, was Jonesing for it, knew the code to your house, hopped on my scooter, came over, took it. Now I'm crushing a salad."
And I sat there in the kitchen of my little townhouse and I thought to myself, what kind of man steals another man's salad dressing? And then I thought, what kind of salad dressing is so good that someone would break into my house and steal it? And so I told him to bring it back. And then I called my wife back and I'm like, "Hey, so you were right. So-and-so broke in and stole the dressing." And so then I sat there for a minute and I'm like, "I'm going to start a salad dressing company." And so I said that as a pressure test to my wife to see her reaction, I'm going to quit my job and I'm going to start a salad dressing company. Dead silence. And she goes, "That's the best idea I've ever heard. I have a weird feeling that it's going to work." And so I go, "Okay."
So I took the only business skill I had, which was cold calling, and I started cold calling grocery stores and I was just going to see if I could get a meeting. And I was just focused on, I'm going to get an educated yes or no. I don't know what it's going to be, but I'm just going to call until I get an educated yes or no. And so for about two weeks, all I got were nos. But being a quote-unquote expert at cold calling, you know when it's an educated yes or it's an educated no. And so everybody just kind of picked up and they're like, "Yeah, we're not interested." And I'm like, "They didn't even ask any questions. I'm going to keep going until I get an educated no." And this one guy goes, "Bring it in today," which was a Friday in February, "and let me try it."
So I call my mom and I go, "Hey, I need you to make the greatest batch of salad dressing ever made." And she's like, "Why?" I go, "I got a meeting at this grocery store." And she goes, "For what?" And I'm like, "I'm going to bring it in there. I'm going to start a salad dressing, I'm going to take your recipe. We're going to go into business together." She goes, "You're not a company. There's no name, there's no bottle. You have nothing." I'm like, "I didn't ask you for any of this. I just need you to make the dressing. I'll take care of the rest." So she makes the dressing, I stop by her house. She goes, what are you going to put it in? And I'm like, "Give me a Tupperware container." So I take some crunchy romaine lettuce, I put it in a little Tupperware container with a red lid, and I marched myself into this grocery store and I ask for this guy and he comes up and he looks like a former professional boxer. He does not look like a guy that's buying organic salad dressing.
And he's like, "Show me your stuff." And I'm like, "Ooh." So I hold this little Tupperware container up. I'm like, "I brought you a salad. It's lunchtime." So he takes this piece of wet lettuce out of this little Tupperware container, licks the dressing off and goes, "That's the greatest salad dressing I've ever had. You need to call the regional office." And I go, "Well, why don't you call the regional office and I'll show up to the meeting." So they ended up giving me 200 pages of food manufacturing paperwork, and they said, "Fill this out and you can be in for the grand opening of this new store in Annapolis, May 5th, 2009."
And so I take the papers home and I look at the first page and it's a different language. I have no idea what they're asking me. So I start Googling, "What is a HACCP plan? What is a HACCP plan for salad dressing?" And so I'm literally just printing these documents off the internet, this is before AI could just do it in two seconds, and I'm sending this grocery store these documents. And so we ended up overcoming a million hurdles to be a food manufacturer. And we get in for the grand opening of this grocery store, and I got an apron that's embroidered, and I got my little table and samples and recipe cards. And the doors open and people are running into this grocery store. I've never seen people so excited for a new grocery store before in my life.
And the next thing I know, the four cases that they ordered were sold. So I go to the director of the East Coast and I go, "Hey man, all that dressing's gone." He goes, "There's more in the back." I'm like, "No, I sold it." And he goes, "You sold four cases of dressing in 30 minutes?" And I'm like, "Yeah." And he goes, "Well, go get more." I'm like, "I got to go make more. You said this was a month." And so I run outside, I call my mom, I'm like, "We got to make more salad dressing!" And she's like, "I'm in Pilates." I'm like, "No one cares about Pilates." And she hung up on me.
So then I called my wife. I'm like, "We sold all four cases. It's unbelievable." And so next day, same thing happened. We ended up making six cases that night. I stayed up till 3:00 o'clock in the morning making salad dressing. And sold the next six cases in 45 minutes. And in that five-day period, we set a national sales record for that grocery store, and we ended up selling 650 bottles of one dressing in one store in five days. And so that was really my pressure test of people like this, I bet I could build this to something bigger. I'm not sure how big, but I'm willing to bet everything on the journey. And so that is when the journey began, which was May 5th, 2009.
Warwick Fairfax:
I mean, it's just so amazing how, I guess it's maybe not resilience yet, but it's courage and gumption. I mean, you were like, "Where are we going to make this?" And you found a couple of different places initially, the back of a barbecue place, and then middle of the night at a bakery. I mean, and eventually you got a warehouse near Baltimore. But it's like friends, your brothers, friends or friends, anybody you could find. I mean, that was just, and even when people said no, some of these folks that had locations, we had to make stuff, it was like, you thought to yourself, it may be no now, but I can get you the yes. And they said yes. I mean, the courage it took in those early days. Well, the whole journey is ... I know it's easy to look back at some of the bad side, which we'll get to, but if you look back and said, "I had a lot of courage, a lot of guts that not everybody has." I mean, are you able to give yourself your fair due of some of the courage and gumption that you had?
Gregory Vetter:
Yeah, I mean, I think I honestly had to brainwash myself, right? Because you have to ignore every social norm that you've been taught up to that point to build something from nothing. Because everybody says no. Nobody wants to be bothered with your problems. No one cares about your problems. And so you're just nonstop trying to find a way to appeal to their humanity so that they will stop what they're doing and take a chance on you. And so that was really the theme in the beginning, which was we almost didn't get our manufacturing license because a shelf was a half inch too low and the guy was going to deny our manufacturing license. And I grabbed him, I'm like, "Listen, man, everything is on the line. I need you to do this for me." And he was just like, "Whoa, dude. I've never seen someone who's this crazy about salad."
Sure. Because my day, I don't care whether or not you pass or fail, but you really care. And so there was a lot of that in the beginning, and that kind of ended up running out. I think maybe we used up all of our miracles for that journey. By the end, everybody was kind of like, "Dude, we've given you all the miracles we can give." And so yeah, it was a lot of breaking social norms and really just burning the ships. I mean, we're either going to win this battle or we're not going home. And that was really the view we took. And I think when you take that view, generally speaking, the universe conspires in your favor.
Warwick Fairfax:
Yeah, it's almost like, I forget the exact quote, but the Teddy Roosevelt quote that talks about the man in the arena that's willing to try and go for it. And very much that philosophy. And you grew tremendously with nationwide chains and one in California. And there were problems, but you just overcame them. We need to seal these salad dressing bottles. Well, how do we do that? Well, let's use wax from Maker's Mark liquor and stuff. And incredibly, they have a patent on that wax and they said, "Sure. You're not a competitor, obviously. You can use our wax." Which is like ... There's so many ... So talk a bit about before we get to the challenging years, you grew tremendously. It's almost like the biggest challenge you had was how can we keep up with manufacturing, with personnel, with financing? It's almost like you didn't have a problem that nobody wanted it. The problem you had is everybody wanted it. I mean, that growth must've been heady days and just one chain after another, it's like, "Are you kidding me? How many stores is this?" It's like, wow, it must've been quite a trip, if you will.
Gregory Vetter:
It was very wild. And we were also, I think a big part of the issue was we were three years ahead of the organic clean food movement. We really spearheaded that entire movement. We were just banging down doors to get people to bring stuff in. Whereas years later, all you had to say was, "Oh, yeah, it's organic and it's clean," and everybody's bringing it in and in mass truckloads. But in the beginning, nobody believed that organic salad dressing was going to be able to be a thing. And I kept thinking about rap music in the eighties and early nineties where everyone just kept going, "Well, it's just a trend. It's going to go away." And organic foods, you're like, "It tastes good and it's better for you. Why would anybody go back to something that doesn't taste as good and isn't good for you?" And those were the conversations we're having with people. But yeah, I mean, it was a Herculean effort in the beginning to match manufacturing capacity with sales demand. And it was always a tightrope where we were getting these national retailers on board and then we had to figure out how to deliver it with zero time to plan.
Warwick Fairfax:
So let's get to maybe some of the more challenging years. It seems like that growth in manufacturing required financing. Just talk about how the financing felt like it was so difficult to, A, find, and then find people that you didn't have a queasy feeling in your stomach.
Gregory Vetter:
Yeah, I mean, I think the interesting part is people are willing to bet on you if they can basically take over everything. And so we were always trying to find this balance of protecting our original shareholders that believed in us with bringing in the right capital to then take the brand to where it could be. And I think because we were so early in the organic clean food movement, when people started finally saying yes, we were just so excited that someone finally saw what we had been screaming from the rooftops for for years. And so it was less about us being selective and it was more us just being grateful that somebody finally kind of believed what we had been saying and saw the data and saw the future and wanted to participate. So we really were not as selective as we should have been. For example, let's use AIs as an example. I'm sure you go in, you've got some situation and a patent and you've got this and that and this and that, and you can look at the top tier people and you have them competing against each other and you put yourself in the best situation possible. We were always being told this isn't going to work. This doesn't scale. There's never been a lifestyle brand for salad dressing. Who cares about salad dressing? And so not until after we would close these massive deals, would we then take the data points back to these people and say, "Well, look, we just got another 2,600 doors. We got another 3,500 doors. We got this and we got that."
And in not being as selective as we should have been, you start letting in people that have ulterior motives to what they originally said. And you fast-forward a couple years and the next thing you know you're paying professional negotiators to come to an agreement because everybody just wanted to take the entire thing. And so that part obviously was very tough to process because there was so much value there for everybody. And all that needed to happen was just everybody come to an agreement on the path forward and let's get it done and everybody rides off into the sunset. And that's not always how it goes, specifically for us. And so a lot of insane lessons learned, enough to write a book about, enough to be giving keynotes and lecturing to business departments across the country on the lessons learned. So a lot of wild stories there for sure.
Warwick Fairfax:
So talk about how things kind of ended up at the end, because it feels like you had these two billionaires and there's a whole host of characters in the book even before that, of just the LA young guns and there's Ryan, somebody, there's all these people with colorful names, but it just seems like at the end, it wasn't about common sense, even wasn't about what was in their best interest, it was about winning to a degree, maybe crushing you, crushing the other guy. It's a lesson in that sometimes people, not only are they not just cutthroat, but they don't always act in their own interests. It just, it's win at all costs, greed at all costs. If we have to pay the lawyers hundreds of thousands a month, who cares? It's all about winning. It's not about money. I mean, that was powerful lessons, I'm sure, right?
Gregory Vetter:
Well, and it went against rational thought, because you're sitting there at the end and you're like, "We can all come to an agreement. We can all do this. Everybody's willing to play ball." And we would spend six weeks ironing out some type of deal where it worked for everybody and the board would get on the phone, they go, "We got it. It's good. I know this is going to suck for you, Greg, but it's not as good for them too, but we're all going to move forward together. And here it is moving forward." And the lawyers would send over the documents and it was nothing that was discussed or negotiated. And so then you really start thinking about, okay, well, what are the motives? To understand a person, you need to understand their motives. And it really just came down to unbelievable greed, almost like an addiction, ego to the point of addiction, but then also the need for complete destruction of their opponent. And that was the part that went against what I thought their motives were, which were kind of greed and ego, because then you layered in the destruction part and you're like, but you're going to get the greed side, that'll be satisfied, your ego component will be satisfied, but destroying me and my family, we're going to part ways and part of us will be destroyed, but it wasn't the complete destruction they were looking for. And that was the part where it gave me a completely different insight into human behavior that I didn't know at the time.
Warwick Fairfax:
I mean, the fact that their desire to destroy was greater than their desire for greed?
Gregory Vetter:
Right.
Warwick Fairfax:
I mean, the story you tell, there's a lot of stories, but the one in the parking lot when I guess as you put it, [inaudible 00:24:04] has this document, he makes you sign this template, say, "Look, it doesn't really mean a whole lot. We just need something."
Gregory Vetter:
A start.
Warwick Fairfax:
Right. And then later on, so that's not a starting point, that's the finish. So they lied. I mean, obviously that happens a lot. So obviously you're in a position where you don't have a whole lot of choices, the salad dressing market isn't what it is now, and organic, but dealing with people that you can't trust, I mean that felt like that was almost the apex of, "Are you kidding me?" moments in the book. I mean, it's one thing to play hard. I mean, you and your brothers played lacrosse, which is massive in Maryland, certainly in Annapolis. You play hard, you want to win, but it's like you play by a set of rules and you know what they are: play hard but play fair. Really? But here it's like it's all about winning. If you have to lie, cheat, steal, hey, whatever it takes. I mean, that must've been sobering to say the least, those kind of moments.
Gregory Vetter:
Again, it tested my belief system. It tested my faith in humanity, honestly. It made me very, very bitter for a while. It started to harden my heart because I had always tried to do what was right for the entire shareholder base, which included all the employees because we gave them all stock. And so when you're dealing with people that don't care about any of that and they don't care about the repercussions from a karma perspective, you're dealing with a different animal. And again, I thought people had some level of decency, right? Like, okay, I can get the greed side. My ego's fulfilled. I don't need to destroy this dude and his family. I know him. I've invited him to my Christmas parties. But no. Again, it was something I've never experienced before. And leaving that and reflecting on that, that took me a long time to really process because it really just made me question humanity for the most part.
Warwick Fairfax:
So let's talk about how you got over that. Because in the book, you start in a very haunting way. Obviously you talk how there was a $300 million business that was valued and sold bankruptcy for 4.5 million, which seemed like a fair amount of money, but relative to 300 million, it's not much. It's a small, small percentage. And you talk about having in your farm in western Maryland, stacking wooden pallets and having a bonfire almost back to the Viking ship thing with the ritual. It's horrendous, it's sad, but we're going to have some kind of ritual to kind of mark this time to even say Tessemae's all-natural would go out like a Viking. You actually say that. "I decide on a funeral pyre fit for a battle-scarred warrior." So how did you come back from being, I mean, it's one thing to be battle-scarred, which obviously you are, I get that and I can certainly relate in many ways, but how did you find a way not to be bitter and angry? You could have been angry at God, who's ever up there, at not just these billionaires, but there were stacks of people after them. There was the investment bank that gave you the B team, I think you wrote, and let's do the financing road show in the summer, which is the worst time to do it because everybody's ... having done one of those myself, I get it. So there's a list of people you could feel like let you down. So how did you deal with the sense of bitterness at both at other people, the world, God, gosh, if we'd been five or 10 years later, we would've killed it. I mean, how do you process all that so it didn't just sit there forever?
Gregory Vetter:
A couple things. I started writing the book. I hired a performance coach. He said something really funny one time. He goes, "Are these stories real?" And I'm like, "Yeah." And he goes, "Listen man, I spend 99% of my time convincing my clients to not write books because they have nothing interesting to say and it's purely an ego play. I think you need to write a book." And I said, "No, I don't want to write a book about the greatest failure of my life and how stupid I was for 15 years." But he planted a seed in my brain and my leadership philosophy kind of boils down to leave things better than when you found them and lead by example. And so at a minimum, I wanted to document the journey for my kids. I have four kids, they range in age right now from a freshman in high school down to a nine-year-old, and I just wanted them to know how hard it was and what I was willing to do to fight for my dream, because I think every parent wants their kids to fight for a dream no matter what the dream is. And so I went to this kind of men's group on Friday mornings, and these guys were talking about forgiving your enemies. And I was really just not on board with that. But then I kept going every Friday and I started thinking about it, and it really helped me to ... there's a difference that these guys were talking about, which is forgiveness, which is in your heart, and reconciliation, which is with another person. So it requires another person to forgive you as well as you forgive them. So I got to the point where I go, "Yeah, you know what? I'm willing to forgive these people in my heart." Because having that much bitterness and that much anger is not going to help anybody or anything moving forward.
Gary Schneeberger:
And that's one of the things that we talk about a lot at Beyond the Crucible is that forgiveness is key, because Warwick said it, if he said it once, he said it a hundred times on this show, if you don't forgive, it's like just drinking poison, right? I mean, it's going to affect you more than it affects the other person. They're not really going to care necessarily. They may not even know that you've forgiven them, but that frees you up from the cell, that unforgiveness, from the cell that bitterness can create in you.
Gregory Vetter:
I can forgive somebody in my heart, but it doesn't require the reconciliation with another person because it really comes down to an alignment with me and God. And that took probably a year to get to. If you ever talk to the guys from that group, they joke all the time of me talking about like, yeah, man, I'm cool with all this stuff you guys are talking about except for forgiving your enemies. I am not okay with that. I eventually got there.
Warwick Fairfax:
Yeah, just as you've been talking, even though, as Gary would say, the products, the numbers, the countries are different, I can relate. And our personalities couldn't be more different. I'm not an entrepreneur at all. I could never do what you did. I don't have that kind of gumption in that area. I've got a fair amount of perseverance, but not that kind of gumption. But yeah, I mean, just like you, I wrote my book Crucible Leadership, I guess '22 it came out, took years to do it. Like you, it was incredibly painful because I was writing about some of the toughest times of my life and some of the stupidest mistakes I made. And one of the things that we say a lot on Beyond the Crucible is forgiveness doesn't mean condoning. Forgiving those two billionaires along with a whole host of others doesn't mean that you approve how they do business. You abhor and condemn how they do business, putting words in your mouth, not something that you would model or want your kid's doing. Put it that way.
Gregory Vetter:
Yeah.
Gary Schneeberger:
Let me jump in. I've hosted this show with you, Warwick, for 270-something, 280 episodes. This is the first time we've had a guest who has something approximating your story. And I'm just wondering, Greg, I imagine you don't run into a lot of people who have a story like yours and the way it's like yours down to the point that you were 25 and he was 26. I mean, how helpful is that? And I think about that across anybody who has a crucible. How helpful is it just to hear someone who's got your experience someplace? Warwick has talked before about he felt in the aftermath of the failed takeover, he felt like he was a party of one. You must have felt like that a little bit too. Is it helpful to hear somebody else who's been through some of the same beats of a story like yours?
Gregory Vetter:
Yeah, I mean, it's always helpful because I think I've always felt alone and all of the alleged consultants and advisors and experts at every phase and at every stage, I remember I went to this one performance coach in the middle of it, and he's former Army Ranger and PhD and worked with all these pro athletes, and he's so elite. He's not my current performance coach, but I went to him and I tell him the whole story and I have to pay ahead of time to get into his room. And at the end he just goes, "Oh my God. It's like you're fighting three different wars at the same time with three different weapons simultaneously. I wish you nothing but the best." And then that was it. And I'm like, "Any advice, man? Because I feel like I'm drowning." And he's like, "Good luck. Good luck to you. I don't really have any insights on that one at all."
So that is the theme. The theme is everybody talks a big game, but the amount of people that can actually sit there and empathize and provide credible insight and understanding and actually listen, to provide meaningful counsel, it is so rare I cannot begin to describe it to you. And I get all these thank you notes for my book, and it's all these entrepreneurs, they go, "Man, thank you so much for writing this because I felt alone. Because when you go on LinkedIn or you go on YouTube or you go on Instagram and you hear all these business experts, it's pay for my program and these four things will make you a billionaire and these systems will skyrocket your business, and this will do that, and this will do that. And I just feel like I'm an idiot all the time."
And so it is a very kind of rare select group of people that have endured the complete destruction of their belief system and then found a way at the end of it to pick themselves up, move forward, make the best out of it, and then even have the wherewithal to come back and try and help others. Because I can tell you, I was doing an interview with this venture capitalist and she said, "Thank you so much for your honesty because I have people on here all the time that I know have failed, and they will answer my questions and blatantly lie to my face knowing that I know because they don't want to be associated with any of the weak components of their life."
And I just don't really know what that gets you. I don't get it. I don't understand it. It's not how I parent my kids. Because life's tough and nobody bats a thousand. And these stories are important for the simple fact that someone's going to listen to it and they're going to go, "Man, I'm going through something similar. One, I'm not alone. I'm going to do some more research into these guys. Maybe their stories can provide me that one little kernel of hope or insight or advice to allow me to move forward one step the next day." Because it doesn't end. We're dealing with something similar right now with one of our businesses, not investor-related, but employee-related. And Gary, I told you when we were chatting, it was like rock bottom has a basement.
Warwick Fairfax:
Right. And that has a sub-basement, right?
Gregory Vetter:
And you're like, wow, this is as low as it gets. And then the next day you're like, whoa, it's getting lower. I thought I was there. And then the next day, you're a little bit lower and you're like, "Man, okay, well, I thought I already experienced all of this." And it's like, no, you haven't. You've only experienced one component of it.
Warwick Fairfax:
"Hey, we're going to give five minute talk to a bunch of people talking about resilience and what they've learned in business." And I said, "Well, you know my story?" And yeah, sure, and people said, "Warwick, we never knew. I was going through some of the stresses during business school because my dad dying and the expectations that we never knew, I'm so sorry." And there was empathy. I was like, but of course the lies in my head was like, oh, they're going to laugh. The dumbest Harvard MBA graduate in history, Warwick Fairfax, because if you Google me, it's actually there. And Wikipedia. So talk about how you did not let your worst day define you. You found a way to bounce back and help people.
Gregory Vetter:
Well, I think the four things money can't buy: your soul, your health, your time, and your children's love. When all of your transactional friends leave you and when all of your material possessions have no more meaning to you, you're left with the things that really matter. And every time I've ever gone through something horrible, I basically have stripped more and more and more away to get down to this core me. The St. John of the Cross has a book The Dark Night of the Soul, and there's a two-part purification process. And I have gone through it. And what you find is that really actually in the most fundamental sense of reality, there is nothing more than your capacity to be loved by your kids and love them and lead by example, to be in control over your time and your health. But then the soul component is something that that's the one that takes a lot of daily work because a lot creeps in day in and day out where you think about getting back at the people that have destroyed you, or can you still maintain the forgiveness of your enemies, or are you still leading by example? Are you still a person that is in pursuit of living this life that you're proud of? And so the shame component is real, but it's personal.
The thing that I realize is when all of your fears are realized, you understand there's nothing to lose and you actually understand what you're made of. All of my fears were exposed. They were all written in newspaper articles and everybody knows that we lost the business and there was no exit. And so it really, again, in that refinement process of the four things that money can't buy, it made me understand what I was willing to sacrifice and what I wasn't willing to sacrifice in this life for the pursuit of alleged ambition or the grand cosmic plans that God has for me or doesn't have for me. So there is a lot of continued soul-searching on a daily basis to make sure that I'm hearing the voice of God and that I am doing what I'm supposed to be doing, even though sometimes I feel like I'm on hold. "Hey, are you there, man? I need some answers, brother." So, yeah.
Warwick Fairfax:
You've learned some powerful lessons that you can be with your kids. So just talk about what that means to you because like you, you probably have your bad days and read an article and, "Oh, yeah, I could have been ... look at what I could have done and what an idiot I was."
Gregory Vetter:
I was talking to somebody and they're like, yeah, I sold my business for this, and I'm like, "I was right there."
Warwick Fairfax:
I have that house.
Gregory Vetter:
"I was right there."
Warwick Fairfax:
I have that house in the Caribbean, man, that huge boat. We just love going in the Mediterranean. It's just such a fun thing with the family and friends.
Gregory Vetter:
Exactly. South of France. No biggie. I'm like, okay. Yeah. But I think I realized once we won Inc. Magazine's Entrepreneur of the Year, I don't know what year that was, it was kind of like in the early days, I thought that was going to be a defining moment for the trajectory of our business and me specifically, and nothing happened from it. Nothing. I think we got more cold calls for copiers and everybody trying to sell something under the sun, but no one was like, "Hey, man, you're awesome and we want you on this board. You took salad dressing and ..." And nothing happened. And we went to the party in New York and it was a soulless event without any positive real connection or energy. It was kind of like a bunch of people walking around trying to figure out who's who and how can they benefit me or not me.
And I think that was the first time where I'm like, I really need to make sure that I'm not getting sucked up in this nonsense. Now, I was not that wise at that point so it's still much more bad decisions came after that. But as I look back on it, that was my first real taste of, yeah, we won the things, we were at the parties. It means nothing. It really means nothing. And the only thing that actually matters is how much my kids want to be around me and love me and tell me their secrets and want my opinion on things and want me to coach their teams and want me to take them to wherever. And I've seen a lot of people sacrifice that, the children's love side of it, justify not being around for this other stuff that doesn't mean anything. It will never mean anything.
Warwick Fairfax:
So just as we begin to close, talk about what you do now, because it must be very fulfilling as you're speaking, talking to young entrepreneurs, giving your hard-earned wisdom. There's that oft-used phrase, pain for a purpose. But I've certainly found when I've spoken, podcasting and other things, when I feel like somehow what I went through can help other people, it doesn't make all the pain go away, but it helps a bit.
Gregory Vetter:
It does.
Warwick Fairfax:
Not that that's necessarily the reason you do it, but talk about how fulfilling it is to use your hard-earned wisdom to help young entrepreneurs and other folks and just talk about what that feels like and what your mission is now, would you say?
Gregory Vetter:
Well, one, it feels great to help people. And it doesn't matter how you're helping them, whether or not you're coaching kids, which I do a lot of that because it brings me unbelievable amounts of joy, or speaking to entrepreneurial kind of incubators, regardless of the age, business departments, talking to them about risk and scale and risking it all and age. Real quick, I had somebody call and they're like, "Hey, I'm planning and I'm really worried about where I'm going to be at 25." And I go, "Hey, bud, you should be really ... like you're 20 now. I would say, where am I going to be at 45 or 50? What does that look like? Not where are you going to be at 25, because that means nothing." But trying to bring that youthful perspective to that group of people, it's super rewarding because, again, I have an unbelievable, relatable story. I'm not a genius. I didn't invent anything. I took my mom's recipe, everybody has a mom with a recipe, and I decided to risk it all, came from no money, credit cards and 401(k)s and crazy loans, and I just was willing to do it.
And so I think a lot of people can relate to that, and it gives me a lot of ... it's a new-found sense of purpose where people need to make things. People need to take risk, people need to be okay with ... I don't want people to fail. I didn't want to fail, but I learned an unbelievable amount about myself in the failure process. I figured out who I was, I figured out what mattered, I figured out what I was capable of, and I figured out what I wanted to do moving forward because I didn't have to keep up a facade to people that didn't really matter. So I just think that giving back is magnificent for me personally. And then what I'm doing now is I have a brand accelerator where we help people launch and scale companies, I do a lot of consulting work that ranges where CEO performance coach type stuff to product consulting to just helping people in turnaround situations, because I've been through a lot of wild stuff. And I really do enjoy that because I give them the insights I needed people to give me that they wouldn't give me. I was searching for answers and everybody's like, you're talking to your lawyers and they're just like, "Yeah, well, it's whatever you want to do." I'm like, "No, I need the answer here. It's not what I want to do. I need to know the right answer." Well, I've never been in this situation before, and you're just like, "Help me, please." So I love that part of it.
And then I also love exposing my kids to it all. I bring them to a lot of my speaking engagements. I bring them to a lot of the events and the book tour stuff. And so anything I can do where I'm bringing them, I bring them. And so that's been really rewarding for them to be able to be a part of it because they're at an age where they can really understand it.
Gary Schneeberger:
This is a good time for me to jump in, Greg, since you've just talked about all the things that you're doing now and the benefits that you're bringing to other people, for you to tell our listeners and viewers how they can find you on the internet and perhaps engage with you.
Gregory Vetter:
Yep. Gregoryvetter.com is my website. And then I'm on social media. I'm on Instagram, I'm on TikTok, I'm on LinkedIn. Just look for the aggressive loud guy with a mustache and that's me. So I have a team that responds to everybody or I respond. So if somebody wants to get to me, they will.
Gary Schneeberger:
Awesome. Warwick, as always, the last question or questions are yours.
Warwick Fairfax:
So really a couple come to mind. One is, there may be somebody today that maybe today is their worst day. And, of course, as you would say, "Never know. Tomorrow could be worse."
Gary Schneeberger:
Rock bottom has a basement, my friend.
Warwick Fairfax:
Exactly. Yeah. So let's say they think today's their worst day. What would a word of hope be? I guess that's one question, and maybe a different question would be, what's the biggest lesson that you've learned throughout your whole painful experience? So there are really two questions. One is, what is your worst day? What's a word of hope? And then the second is the biggest lesson you've learned.
Gregory Vetter:
Worst day for hope is I always ground myself in things that matter. So read something of substance that gives you perspective. That could be the Bible, that could be a biography of great people that have done great things. Read a passage of that for perspective. I did a lot of that. You read about Teddy Roosevelt, Ulysses, S. Grant, Abraham Linc- ... all these people, and you're like, "Man, my salad dressing problems really aren't that difficult." So I did a lot of that. Go on a walk. I do a lot of walking. Do something that brings you actual joy. So watch a sunset, eat dinner with your family and actually be present. Watch a funny movie. If you want to eat ice cream or something, let's not overeat and do that, but do something that brings you actual joy, and then go to bed early because tomorrow is a completely new day and your perspective on how bad yesterday was is going to be totally different.
So I really focus on that type of stuff. Where things get real bad, I'm like, for me, I just go to my kids. I'm like, I'm going to go, I got to coach their team tonight, I got to drive to this, we're going to go out to dinner. It's going to be great. Everything's going to be fine. So there's that piece. And then the one thing that I really learned from all of it is trust your gut and also have unwavering faith in your journey. Because I think so often on our worst day, we think that is the end of the game. And what I realized, lacrosse has four quarters, the kind of destruction of that first business was just the end of the first quarter, and I had three more quarters to go. And so understanding where you are on your journey I think is really important. And then just also, again, going back, unwavering faith in the journey. It will eventually work itself out for you and you just have to have faith in that. And that's really hard. It's easy to say, but it's very hard to do.
Gary Schneeberger:
Friends, I've been in the communications business long enough to know when the last words have been spoken on a subject, and our guest, Greg Vetter, just spoke it. Warwick, we just got off an interview with, from my perspective, the most fascinating guest we've ever had on the show because his story is very similar to yours, and we've not been able to say that in terms of the details of his story, more similar to yours than perhaps any other guest, not perhaps, than any other guest we've had. We talk all the time. Details can differ, emotions can be the same. Here you've got details that are closer than usual and the emotions are certainly the same. So my question to you is, as it always is after an interview, what's the big takeaway that you want listeners and viewers to take from our conversation with Greg Vetter?
Warwick Fairfax:
You know, what's amazing about Greg's story is that he and I, we couldn't be more different. I mean, he grew up in Maryland, in Annapolis, where I actually now live, which is kind of crazy because a lot of the place names, I kind of know what he's talking about, but he didn't grow up with a whole lot of money. He's sort of this entrepreneur person that goes into the local health food store and tries to sell his mom's dressing. He has no manufacturing, no nothing, and it's like, "Hey, take a sample." So he has gumption in that area that I certainly don't have. Mine was sort of this family newspaper business in Australia. His was this organic salad dressing business that he grew and lost. I mean, it was massive. It was like a $300 million business that eventually had to file for bankruptcy. So there's a lot of differences, but yet there are similarities. As you say, sort of the emotions are in a similar, but one of the biggest challenges he had to face was a sense of shame, a failure. I had to face that. I mean, I'm a Harvard MBA, launched my $2.25 billion takeover within months of graduating at age 26. It was just the sense of letting down my father, who'd died earlier in 1987 when I did the takeover, letting down John Fairfax, my great-great-grandfather who founded the business. Yeah, there was that sense of shame. Just the number of things that went wrong, of just advisors in his case, bankers, actually more than bankers, but just people, potential investors that you expect people to have ego and greed, but it was like it about destroying him. That was more important to them than the ego and the greed. It's just the desire to crush one's enemy. Just some perverse satisfaction out of doing that. So I'm not quite sure whether I faced ... I faced certainly people with the greed and ego. I'm not sure about people who loved crushing people just for fun.
But yes, the sense of failure, dealing with people that maybe you wished you had other advisors. In my case, I've often said ignoring the good advisors and listening to the financial advisors that maybe weren't as good. So a lot of the emotions. Just how painful it was for him. He talked about how hard it was to forgive when he was with a group that was, I think, faith-based group, and they talked about the importance of forgiveness, and him saying, "Yeah, no, I can't do that one. What they did to me basically, in not so many words, no." It took him a year and he learned that forgiveness doesn't always mean reconciliation. You're not always going to have people say, "Oh, I'm so sorry I hurt you." People that are disreputable as he dealt with, the odds of them having a sense of self-knowledge that they're going to say, "Yeah, but I'm so sorry, Greg. We were awful to you." It's like one in a trillion or one in a billion. It typically doesn't happen. And you just have to realize most people don't tend to say they're sorry for things like this. So, yeah, I mean, while the businesses were different, the countries were different, the sense of failure and the shame in it and the sense of, gosh, maybe what I'll do now, maybe I won't have a $300 million business again. For me, maybe I won't have the same kind of impact that I could have had in the nation of Australia. And you got to tell yourself, it's not a comparison game. It's like, am I doing what in my view God's calling me to? That's what's important.
He talks about the four things that money can't buy: your soul, your health, your time, and your children's love. He played lacrosse growing up in Annapolis and he coaches his kids in sports and spends time with them. He works on his soul to make sure he doesn't go astray. He's a healthy person. He gives back by helping other young entrepreneurs and just speaks and gives advice. He's leading definitely a life of significance, a life on purpose dedicated to serving others. There's no question. So his lessons are hard-won, but really money and success into themselves are meaningless. Success is not wrong. But if your whole soul and identity is wrapped up in success, it's not really going to make you happy. It's not fulfilling. When you're focused on others and you have some higher purpose, you value your family, that gives far more satisfaction and is far more lasting than just building some empire.
He shared how he won Inc. Magazine's Entrepreneur of the Year Award. He went to this big deal, I think probably in New York, and it just felt empty. It didn't generate him any more business. It's like, so what? I'm sure he was proud of getting it, but in of itself, he didn't seem to lead to some next level of business, still less did it lead to some next level of happiness or joy in of itself. He can be proud of it, but in of itself, you don't want to worship the fact, "Hey, I was the entrepreneur of the year." That's great. But in of itself, does that achievement make you happy or fulfilled? I'm not sure that it does. So yeah, this is a powerful discussion, a lot of common emotions, and a lot of powerful lessons about what really matters in life.
Gary Schneeberger:
So until the next time we're together, please remember this truth. We know your crucible experiences are difficult. Warwick and Greg talked about similar crucible experiences, which were similarly difficult for them. But here's the good news. Your crucibles are not the end of your story. In fact, if you learn the lessons from them and apply those lessons moving forward, they can take you to a destination that will be the greatest, most rewarding destination you'll ever find. And that is, too, a life of significance. Welcome to a journey of transformation with the Beyond the Crucible Assessment. Unlike any other, this tool is designed to guide you from adversity to achievement. As you answer a few insightful questions, you won't just find a label like The Helper or The Individualist. Instead, you'll uncover your unique position in the journey of resilience. This assessment reveals where you stand today, the direction you should aim for, and, crucially, the steps to get there. It's more than an assessment. It's a roadmap to a life of significance. Ready? Visit Beyondthecrucible.com. Take the free assessment and start charting your course to a life of significance today.