Our guest this week, Beth Guckenberger, explains how the death of her father when she was certain he would pull through knocked her off balance, making her question the faith in which her life was rooted. But when she realized God’s ways were not her ways, that they were grander and more mysterious than she had ever imagined, that knowledge was fuel for her journey to care for the physical, emotional and spiritual needs of orphans through Back2Back Ministries, which she and her husband started by writing a personal check and which now has 400 employees rescuing the most vulnerable all across the globe.

“If you know what you’re going to be doing 50 Sundays from now, your faith is not reckless enough,” she says, bold inspiration to all of us pursuing lives of significance.

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Beth Guckenberger:

I keep saying we all have little banks of testimonies and some of those testimonies in our banks are stories other people tell us about the things that have happened in their life. This is why we have podcasts like this so people can put someone else's story in their bank of testimonies, and some of the stories in our bank of testimonies come from our own life, things we eyewitness that have happened. When we're in maybe one of those crucible moments, we're in one of those moments where like, "Man, I do not know which way this is going to go," then we withdraw from that bank of testimonies and we can pull from it hope, perspective, encouragement, discernment, wisdom, whatever we need.




Gary Schneeberger:

We've welcomed about a hundred guests to be on The Crucible since our first episode three and a half years ago. That perspective from this week's guest, Beth Guckenberger, could serve as the mission statement for why we produce this show week in and week out, to provide listeners like you a bank of testimonies from which you can withdraw insights and action steps to help you move from tragedy to triumph. Hi, I'm Gary Schneeberger, co-host of the show. In this conversation with Warwick, Guckenberger explains how the death of her father when she was certain he would pull through knocked her off balance, making her question the faith in which her life was rooted.

But when she realized God's ways were not her way, that they were grander and more mysterious than she had ever imagined, that knowledge was fuel for her journey to care for the physical, emotional, and spiritual needs of orphans through Back2Back Ministries, which she and her husband started by writing a personal check and which now has 400 employees rescuing the most vulnerable all across the globe. "If you know what you're going to be doing 50 Sundays from now, your faith is not reckless enough," she says. A bold perspective you just may decide to deposit in your bank of testimony.




Warwick Fairfax:

Well, Beth, I'm so excited to have you here. I first met you and your husband Todd at a Taylor event, just, I don't know, back in February and you spoke a few times and I was just blown away by your story. In particular, you talked about reckless faith. I mean, I just could not get that word out of my mind because I'm not... I mean, I've done some pretty bold things I suppose, including a somewhat stupid $2.25 billion takeover of my family's media company, which I guess that was bold, but it wasn't the smartest move, which listeners are pretty well aware of. That concept of reckless faith, I mean, you talk in your book about a burr in your saddle, you've written a lot of books and this is the first one, but I had to read that book. There was something about it that's like, "What does that mean? That does not feel like me, but I need to understand it."

It was almost haunting. I know you don't like people saying your book's haunted them, but in the best sense of the word, haunting. All that's to say it's a privilege to have you here, and I kind of just wanted to start a bit, Beth, with a bit of the backstory, the origin story of kind of where you grew up, your parents, and maybe even... Obviously, you're a very missional person having spent 15 years in Mexico with orphan ministry and now Back2Back Ministries, but as you're telling your story of growing up, I wonder if there's any threads that looking back now you can see how you ended up where you did. Just tell us a bit about a young Beth and growing up and your family and all.




Beth Guckenberger:

Yeah, for sure. Thanks for having me, both of you, on this conversation. I always like to imagine that a listener is sitting at the table with us. When I think about telling my family's story, it was, gosh, it was very idyllic for most of my childhood. My parents loved each other, they loved God, they loved my siblings and I. We had only safe adults around us, so I certainly grew to understand that there were dark forces in the world, there were people doing bad things, but I never interacted really with any of them. While that made for healthy self-esteem and it made for a healthy understanding of connection and attachment and communication, it also... One of the unintended consequences of that kind of idyllic childhood is that I formed a theology around this idea that if you do your thing, if you do right by God, he'll do right by you because that's certainly what I had seen.

I had watched... I had been encouraged by my parents and I had watched God do some big things even as a teenager, then through college. We started a Young Life ministry when I was a freshman in high school, and I remember the club leaders saying, "If we get 50 people in your parents' basement, that would be killer." I immediately thought to myself, "We need to get a hundred people in that basement." We had well more than a hundred that first day, and just that spirit of asking God for big things, bold things. I would later use phrases like "assignments that outsized me," wanted to stretch bigger than anyone thought was possible, and then giving God credit for it. I had those muscles pretty well-exercised all through college. Lots of mission trip experiences. Lots of thinking, "Man, I have God on my side, nothing is impossible."

It was just a little speed bump when the year I got married, I was 22, and my Dad was 51. He was diagnosed with cancer and I told him, "Hey, no worries. We know God. It doesn't matter what the cancer counts say. It doesn't matter what a doctors says. It's going to be okay. God, he lets water get pooled on an office and still lights it up on fire. There's still like anything is possible, and even before I should have, I was standing in front of churches telling people, "Don't be crying about my Dad. God's going to do something really amazing in the end."

The last weeks of his life, he could see that the crash was coming because he knew he was dying and he knew I was not facing that. He knew that once reality hit me, it was going to be bad and it was. I remember the moment my father passed, my brothers and mother and I were in the room and all of a sudden you could tell when he was gone. I looked at my brothers and I'm like, "Dad just moved. Heaven's not a theory. It's actually like an address and he moved there." I had assumed I wanted my GPS set to where my parents' GPS had been set to because that looked like a pretty good life, but all of a sudden the GPS got moved. I thought, "How do I live a life that's based on things that are still to come and not on the things that are in the here and now?"

It was conflicting with this deep disappointment that God had failed me and I broke up with him for a while. I walked away from my faith for a season. It wasn't comfortable for me because it's really all I'd ever known, but it was this like, "Can bad things happen and God still be good?" A pretty primal, primary question to ask, but it just took my breath away, and so when God and I got back together again, I had to accept that He was sovereign and if He was doing something, regardless if I didn't like it, or worse, didn't understand it, I could trust it. Later, I would find a verse in the Book of Jeremiah that says, "When you extract the precious from the worthless, then you can be spokesman." That's in the 15th chapter of the Book of Jeremiah.

I didn't know that verse, but that was what I was busy doing there in the aftermath, trying to figure out in the midst of something that felt worthless to me. Death feels worthless, like that should not have happened. How can I find precious in the midst of it? It really set me up for then what would become a lifetime of working in some of the hardest and darkest stories around our globe. I had my eyes now peeled for precious.




Warwick Fairfax:

You know what's interesting, Beth, is on this podcast and, I don't know, I've had like 150 episodes or so, we hear a lot of really tough origin stories. I mean, the stuff you experience on a daily basis with the orphanage, that's not uncommon. Victims of abuse, abandonment, physical challenges, quadriplegics, paraplegics, financial failures, drug addiction, I mean, we've had pretty much them all, but your origin story is unusual because it was a good, loving family and yet some... I mean, I haven't thought of this before, but sometimes there can be challenges when you grow up with a seemingly perfect, almost Disneyland kind of experience.

I mean, how could that be challenging? Every child wants that. Probably every orphan you've ever ministered to has said, "Boy, I wish I could have grew up the way you did, Beth. That just sounds a life I can't even imagine. I can't even contemplate." Does that makes sense? Talk about how-




Beth Guckenberger:

Yes.




Warwick Fairfax:

... I think you've really explained even growing up in the so-called "perfect family" with loving, wonderful, God-loving parents, that can set you up, well, I don't want to say not for failure, but that can have its own unintended consequences. Does that make sense at all?




Beth Guckenberger:

Yeah, I mean, for sure. Just no one's immune and I would love to have God who taught me the lessons that I learned in that season in a hundred other ways, but I certainly had to metabolize at the most basic level, do I trust God? Do I really believe this life is about that one? Because if I do, then I believe that God created my Dad for eternity and his plan was not thwarted when he only had a little over 50 of those years here on Earth. He was still created for eternity and will live for eternity. Am I going to really believe that I'm living for a world to come? When I work... so I work, I don't know if we've mentioned it yet, but I work with orphaned and vulnerable children around the world and they have some really hard stories. Some of those stories, those knots are not going to get untied here on Earth.

The consequences of the choices that other people have made ad that they have to face, they'll carry with them forever here on Earth. There are some miracle stories. There are ways in which you can't believe it how stories get turned around, but for a lot of kids, they have to live with the consequences of choices parents made before they even got to raise their hand and say, "This isn't fair." I think... so I've been doing that work 26 years now. I think if you were to poll some of the communities where I serve, I think what they'd say that I bring to the table is a sense of hope, and hope is a pretty... it's a powerful gift to bring into a conversation, a hope that things can still be good even when they're hard, a hope that your questions can remain unanswered and you can still find peace. A hope that there are good days still ahead, even when it's something that feels devastating.

There's a lot of messages of hope out there, and I think that probably walking through my Dad's death and the aftermath of that impact on my family, his parting gift to me was God is sovereign and He's going to have hope. That's... I will forever carry those inside of me and all the kind of complications that life threw in the aftermath of that, the adult-sized problems that I had not yet experienced.




Warwick Fairfax:

Maybe one of the other gifts maybe he gave in your upbringing even before all that, you always had hope. We're not going to have 50 people for Young Life. We're going to have a hundred, 150. You have, I guess, a sense of hope ingrained, whether it's God-given or parents or family. It sounds like that is something that you came out of the box or through your parents regard, if that makes sense, that sense of optimism. There's probably a few dents along the way, but sure seems like you came out of the box that way, right?




Beth Guckenberger:

Yeah, I do think it's a part... It's part of it's temperament, whether you the Enneagram or your Myers-Briggs or whatever your personality profile is, I always tend to skew that way, so some of that is just part of who how I was made to be. Part of it is having seen things, seeing marriages that look like there was no hope for them getting resurrected, watching prodigals come home, watching sicknesses get reversed. I keep saying we all have little banks of testimonies and some of those testimonies in our banks are stories other people tell us about the things that have happened in their life. This is why we have podcasts like this so people can put someone else's story in their bank of testimonies. Some of the stories in our bank of testimonies come from our own life, things we eyewitness that have happened.

When we're in maybe one of those crucible moments, we're in one of those moments where like, "Man, I do not know which way this is going to go," then we withdraw from that bank of testimonies and we can pull from it hope, perspective, encouragement, discernment, wisdom, whatever we need from the things that we have accrued. When I think about particularly my childhood and kind of early adult life, the way it set me up for some of the challenges we would have in international orphan care ministry and community development around the world is like kind of make me. You tell me it's not possible? All things are possible. Really, anything can happen.

When most people tell me something can't work, it feels frankly like a dare to me. In fact, someone asked me the other day if... Reckless Faith came out almost 15 years ago and they were asking me, "Do you think the older you get the less reckless you are because the stakes are higher and you realize?" I said, "No, actually, it's quite the opposite. The older I get the more reckless I become because I now have more deposits in my bank of testimonies and I now can tell you with even more certainty that I'll be just fine." Even more than I ever imagined is possible is possible, and so Reckless Faith is a relevant... it's a relevant message for me still today.




Warwick Fairfax:

That's mind-blowing. I want to fully hit the bounce back because you mentioned it a couple of times. You've very kindly said it to me, so I'll hold up for people. This is the original one, Reckless Faith. That is mind-blowing. I love the subtitle, Let Go and be Led. I mean, that is just... yeah, that says it all. Before we kind of talk a little bit about how you bounced back through this, one of the talks you gave at the Taylor event, I think you mentioned there was another challenge and you've adopted some kids. It was an adoption challenge that was not easy, and you used the words "spiritual bruises." I think you used that phrase, and a bit like reckless faith, it's like, "Gosh, I think I know what that word means." What an incredible phrase, spiritual bruises. Again, it was just swimming around in my brain that phrase. I think you talked about I believe just the experience with your Dad left you, I don't know, more prone to be triggered by different things. I don't know if that makes sense at all. I remember-




Beth Guckenberger:

Mm-hmm.




Warwick Fairfax:

... something like that. Talk about what you meant by that, that part of the talk and maybe it was another-




Beth Guckenberger:

Yeah.




Warwick Fairfax:

... crucible, if you will.




Beth Guckenberger:

Like a year or two after my Dad was gone, Todd and I tried to, my husband and I tried to adopt a set of sisters that were one and three at one of the orphanages that we served. We felt like God told us to do it, and we started that arduous process of an international adoption and the paperwork it requires. Then, halfway through that process it got disrupted, and maybe if I had been in a healthier place, it would've just felt like something along the lines of this just wasn't meant to be, but instead because I was tender, I was mad. Like, "Here I am again feeling like I thought you were powerful. You're obviously not that powerful or this thing would have happened. Why didn't you stop what stopped it?" I now know because of the work we do in trauma training in our organization that anger and all of its forms is a secondary emotion sitting on the primary emotion of fear.

I was actually scared. I just didn't have the words to say that, so it came out like anger. Then, I got pregnant with my first child and in the process of that pregnancy delivered her in Mexico where we were living at the time. Pretty fast after, about six weeks after her birth, I got a call about a little boy who was her exact same age and who had been moved from Mexican state into another and his international adoption eligibility was shrinking. Someone was just looking for an American family who was paperwork-ready who would execute an adoption that very week. I was paperwork-ready because I'd gotten ready for those two sisters the year before and we kind of sprung into action and felt like God was opening this crazy door for us and, is this what he always meant to have happen?

We brought my son home that week and he and my daughter are the same age, and it was really exciting for a hot second until I realized that he had some kind of disability. I didn't have any expertise in disabilities, so I didn't know what it was. It turns out he was diagnosed eventually with severe cerebral palsy and the physician was able to let us know he'll never walk or talk or live independently.

While we at that point already were pretty crazy about him, we loved him like a son, it was another pressing in on that spiritual bruise like, "Gosh, I don't even know what to do at this point. I'm definitely not going to pray for healing because that did not work. I'm supposed to trust You, God, but is this really what You had in mind? Now, this young boy needs a lot of medical attention that would require us to live in the United States, and I thought you wanted us to live as missionaries in another country, so which one is it? Are You asking me to do that or this? Could You just make up Your mind?"

Again, a lot of anger coming out, but it was not really anger, it was actually just fear. I just didn't know how to say it. Then, the way God healed my spiritual bruise 18 months later, my son still had met none of his developmental milestones. One afternoon just started to move across the floor and, I mean, I didn't even know what I was looking at. I left the room for just a minute to get a camera to video him, and when I came back in the room he was all the way across the floor. He pulled himself up on a couch and turned around and walked across the room into my arms. I realized I was looking at a miracle. I'd never seen a miracle before. I never even knew anybody who had seen a miracle, but I couldn't deny what I was looking at.

Eventually, that young boy, my son never again had any other signs of cerebral palsy. He was considered medically healed. Went on to become a pretty tremendous athlete, played football for the university where our children attended. I got to share his story with his university campus, and at one point when I was telling the story and I got to the part of his healing, the students started to cheer because that's what kids do. I tell them, "Listen, I'm not sharing this," and the same thing is true for your listeners, "I'm not sharing this so that people know wildly personal things about my family. I'm just here to testify that what God taught me is that with Him, still all things are possible because I'm the same girl that prayed to the same God for two people that I loved, and one of those stories did not turn out the way that I wanted it and one of them turned out better than I even asked it for.

The way that God healed my spiritual bruise is He basically whispered to my very soul, "Just trust Me. No matter what happens, I am good and I am to be trusted." That lesson I have carried with me, my son is 25, I've carried with me the last 25 years because there were lots of stories when I find myself subsequently there were lots of crucible moments, disappointments. I thought I heard you. Did you want this or that? Just let me know. This is not turning out the way I thought it was. I don't like this circumstance. I can't control this circumstance. The reminder of that God is good and He can be trusted has carried me through a lot of hard seasons.




Warwick Fairfax:

I mean, there's so much from what you just said. That is remarkable stories you share in your book, your daughter Amber and your son Evan. You mentioned looking back that whole artificial twinning that your daughter is significantly responsible being used by God for your son walking. I don't know if kids tease each other about that saying, "Hey-




Beth Guckenberger:

Yeah-




Warwick Fairfax:

... "you know-




Beth Guckenberger:

... very much so all the time.




Warwick Fairfax:

... just remember it's all me.




Beth Guckenberger:

Every touchdown she said, "Those are my seven points, by the way."




Warwick Fairfax:

I'm sure it's all-




Beth Guckenberger:

Yes it's all...




Warwick Fairfax:

... in good nature and fun-




Beth Guckenberger:

Fun, yes.




Warwick Fairfax:

... you know?




Beth Guckenberger:

Yes, yes.




Warwick Fairfax:

That's just remarkable, and I think what you said is sort of deposits in the bank is that sometimes things will work out he way we hope they would, and God is sovereign in a way we hope it'd be. Sometimes He's sovereign in ways that it's hard to understand, but those drops of grace, that manna from Heaven as sort of the Israelites had, sort of that whatever, that sort of sweet bread that came from Heaven to get them through the desert as they were fleeing Egypt, those do get you through. You remember when God really showed up, and there are other times you can't understand, but you now He's sovereign, so it's those are the drops of grace that help us to go through and carry on and trust and believe. He doesn't have to, but He does, which is remarkable.

I want to talk a bit about your ministry with Back2Back Ministries and it kind of, at least reading the book, and correct me if I'm wrong, but it felt like it all started in Albania. You'd say, "Well-




Beth Guckenberger:

Mm-hmm.




Warwick Fairfax:

... "it all started in Mexico, didn't it?" Well, yes and no. Right? You were there with Cru in '94 with Todd and you saw this child on the street, so talk about how there was something about that event that, I don't know, you talk about defining moments. Maybe that was a defining moment that altered the course of your life, so talk about that story. I think later you talk about... I believe it's about this, the... Is that, well, I was going to say burr under the saddle. That's probably a different story.




Beth Guckenberger:

Mm-hmm.




Warwick Fairfax:

Forgive me.




Beth Guckenberger:

It's all connected. I mean, it's okay-




Warwick Fairfax:

Yeah-




Beth Guckenberger:

... this is not a book report, yeah.




Warwick Fairfax:

Thank you.




Beth Guckenberger:

I think-




Warwick Fairfax:

Yeah, that... We'll-




Beth Guckenberger:

... I-




Warwick Fairfax:

... get to that other story in a second, but talk about the Albanian kid and thank you. I'm glad it's not a book report, even though I've got lots of notes, but still, yeah, talk about that Albanian kid.




Beth Guckenberger:

I was going to say you would still pass. Yeah. You know, when you look at your life at any point in hindsight, you realize how there were these inciting incidents that happened that set you on a course that you don't know at the time, "Hey, my whole life is changing." You just are living the life that you're living, but you can look back and realize, "That's why that happened." I think we were college students at Indiana University and Albania had been under a pretty difficult government for about two generations. They were essentially couped and we knew that they had about a month and a half where they would be reorganizing and probably shut out the Western world again and, therefore, all evangelical influences. They were asking college students if anybody could afford to take an additional week out of classes and we'd go for two weeks to Albania.

They were just trying to blitz the country to expose as many people as possible to the Gospel. Obviously, I mean, as you know, I like to say yes. I'm like, "Yes, sign me up," so we went... He was my current husband, but at the time he was just my boyfriend, and we were going around to university campuses and government buildings and local parks and telling people about Jesus. Then, I think now looking back, there probably was a miscommunication and there was an afternoon free and they were trying to figure out something to do with us. They took us to an orphanage and it gave me a sensitivity, it was the first orphanage I'd ever been to, to the idea that somebody... I mean, I had watched Little Orphan Annie. I knew the concept of an orphan, but I'd never actually met an orphan, and it was hard for me to imagine institutionalized orphans, like kids who were living in homes.

Then, the very next day we were walking down the main highway in Tirana, the capital of Albania, and I saw a toddler that was asleep on the sidewalk without a single adult in sight. I kind of rushed over to that child with my newfound glasses that were seeing vulnerable kids in new ways since the day before. The translator hurried over to tell me to not touch the child and I said, "Well, I mean, he's out here all by himself. Somebody needs to hold him." He told me it was a gypsy child, that the gypsies were keeping kids awake all night long so they would sleep during the day. He said, "If you lift up his side, you'll see people have been throwing money at him all day. They'll come around at dusk, wake up the children, collect the money, and stay up all night."

I mean, again, I literally grew up on a street that was called Sunday Lane. It was as picturesque and idyllic as you can possibly imagine for a street called Sunday Lane. I just didn't have any worldview that somebody would treat a child like that. I understood and respected that they didn't want me to touch the child, but I wasn't quite ready to leave him, so I sat on the bench for a seat for a little bit with Todd and with this translator and just kept wondering out loud like, "Are there more kids like him? Does he know that this is being done? If somebody picked him up, is the parent miles away? Does anybody care?" Just kind of the hardest versions of those questions you could ask, I was just kind of outward-processing.

On the way home on the airplane, people were all buzzing on our plane about some of the crazy experiences we had in a country so far from the state we were living in in the United States and with a people group, a country that was in utter chaos trying to reorganize itself. Just remarkable stories we had seen, and honestly, all I could think about was that gypsy kid and that orphanage I had been in and, what did it mean? How many more kids out there were like that? What did that mean for us for the rest of our life? When I think about the story of the life I live today, it very much started on that park bench when I just felt kind of gobsmacked with the reality that kids are treated that way.




Warwick Fairfax:

I feel like in God's providence, that was one moment he dropped in your life, and then I feel like a little bit after there was another moment he dropped, which was-




Beth Guckenberger:

Yeah.




Warwick Fairfax:

... the story I was getting the two together in which you were visiting Mexico. I don't think you'd moved there permanently yet. It was a missions trip and you were in an orphanage and you were providing toys and hamburgers to the kids, but yet one little girl did something unexpected with that hamburger. Talk about what she did and why it affected you much and why that was a defining moment that that little girl in that orphanage on that missions trip in Mexico.




Beth Guckenberger:

Yeah, we were participating in a mission trip that someone else had organized, and we were painting a wall around the church from blue to green, which is kind of okay, except for the year before we'd been there and painted it from green to blue and people were just trying to keep us busy. I don't think any... We weren't swept up in anybody's strategic plan or mission.




Warwick Fairfax:

Okay.




Beth Guckenberger:

In the back of my mind, I'd never left that gypsy child and what it had stirred in me, and so just pretty miserable on this experience and wanting kids to have a different kind of experience than the one we were having. I said to Todd, "Do you think there's any orphans in this city?" He didn't have any idea, but man, it was worth exploring, so we eventually found an orphanage and the director of that children's home told us that the kids hadn't had meat in over a year. The next day, we brought enough meat that we thought would feed those 50 kids for a month. I was serving the hamburgers from off of a griddle right into kids' plates and hands. This little girl came up for the fifth time and Todd was like, "Hey, I don't know a single preschooler who can eat five hamburgers, so something's going on with the food. Why don't you follow her and see if you can find out what's going on?"

I followed her like up some stairs and down a hall and into the doorframe of what was her dorm room. I stopped because from that vantage point, I could see the other preschoolers. They were all waiting, helping each other lift up mattresses and they were sticking those burgers underneath them saving them for another day because they'd never tasted or seen anything like that really probably in their memories. I just kept thinking like, "Gosh, I know people who would buy hamburgers for orphans if they just knew how to get them here."

The vision of the life that I live was born in that moment, like the idea that we could build a bridge. I didn't realize at the time that things would flow in both directions over that bridge. I didn't understand. I had a lot to learn about poverty and a lot to learn about nonprofit work. I had a lot to learn about the language and the culture, and there was still a lot of lessons ahead for me, but in that moment I thought, "Hmm, I think that God's kids are supposed to do something about this, and I mean, it might as well be me."

On the way home, we talked about, what would it look like for us to try to do that? I got back. Mission trips are usually a week. I went home and drove my same car, my same job, same condo, same friends, same life, but I kept saying like, "I feel like I got a burr in my saddle. I'm trying to sit down in the same place and I just feel something poking at me." Eventually, that burr caused us to just want to do something now even though we weren't really in a position to.

We decided we were double income, no kids. We are just going to live off of one of our teaching salaries and save the other one. At the end of that year, sitting on what we thought would be a pot of gold, we were going to ask God what He would have us do. Would we buy a bunch of hamburgers with that gold? Or would we buy a plane ticket with that gold? What would He want us to do? It turns out, He wanted us to go, and so that one year of a teaching salary basically supported us for a year of living in Mexico, and that's the start of the organization that we still lead today.




Gary Schneeberger:

One of the things that you said to me when we talked earlier, Beth, was that you started Back2Back Ministries, right? It was birthed out of your checkbook.




Beth Guckenberger:

Yeah.




Gary Schneeberger:

Fast forward, now you have... You told me it's probably, and it could be more now, 400 employees, so from a line item in your checkbook to 400 employees, that is, as they say, money well spent, right? I mean, you have to look back on that and go that leap that you took was the right leap to take, and in all humility it's made quite an impact.




Beth Guckenberger:

Yeah, it's again where you look back and you realize when you say yes to anything, "Yes, I'll go; yes, I'll give; yes, I'll do; yes, I'll say whatever, you really only see the step that you are about to take. You don't have any idea where that step will lead you, what relationship it'll put you into, what door it will open. You just don't know, and if we spend too much time evaluating what's going to happen after our yeses and nos, we might get kind of stunned to inactivity. I've found that I recognize a closed door pretty fast, so I tend to say yes first, and if the door shut, okay, it's shut. If it's not shut, who the heck knows what's on the other side? That's part of the adventure of life really.




Warwick Fairfax:

You know, Beth, that leads to there's a lot of fascinating things in this book, but you talk in a number of places about a refined faith versus a reckless faith, and boy, I mean, I'm one of those people that, yes, I've made my leaps of faith. I'm one of these people that, I don't know, I like to think I'm as fearful as the next person and very cautious, think, think, plan, and go think again before taking a baby step. The only thin that's gotten me out of it, if I feel like the Lord's telling me to do something, I will tend to do it come what may because I've got a fair amount of perseverance, so I guess God gave me that to balance out my innate caution and fear, which is another story.

I tend to be by nature a little bit in the refined faith category. Talk a bit about the difference because I've never heard it described that way. It's like, again, that was haunted me a bit in the best sense of the word. I mean, this is not a thing that most listeners will be familiar with, reckless versus refined. Tell the listeners what the difference is.




Beth Guckenberger:

Yeah, I mean, I have a more sophisticated answer in the book, but basically I say if you know what you're going to be doing 50 Sundays from now, your faith is not reckless enough. There has to be some element of, "I'm not in control and I don't know what he's going to do, I don't know where this is going to lead." All of our faith fits in a frame, our understanding of God, what he can and cannot do, what he means in our lives, what... All of our theology, our orthodoxy, and orthopraxy and all of that, it fits in a frame. If we're not willing for that frame to stretch and grow and break and get reframed, then we have a pretty refined faith. I mean, honestly, it'll get you to heaven. I mean, we know what our Bible says about that kind of thing, but what kind of life do we miss out on when we don't allow God to reintroduce Himself to us?




Warwick Fairfax:

I'll just read just a couple of things you say about reckless faith just for the listeners. "A truly reckless faith, however, always expects change, and as a result, it's eager to risk more and fear less. A reckless faith knows there is more to the story, more we can't see, more than I experience. It is hungry." I mean, there's a lot of incidents that for people familiar with the Bible will be familiar with. The talks refers to the woman Mary, who used an expensive bottle of perfume to wash Jesus' feet with her hairs. You have used that image and a bunch of others.

You say, "A reckless faith understands the best use of an expensive bottle of perfume maybe to wash somebody's feet. A reckless faith charges into the sea before thinking that God may part the water. A reckless faith leaves 99 sheep to go after the one. It does not need man's approval or man's money. A reckless faith believes in death do us part." I mean, yeah, that's sort of just that sense of... You know, I think C.S. Lewis talks about that still small voice of God when you know that you know you know it's Him just willing to step out in faith even when you don't have all the answers and all the plans. That feels like what you're talking about. Is that a reasonable summary?




Beth Guckenberger:

Yes. Yes, of course it is, and it just... We live in world so full of Yelp reviews, right? Amazon reviews. We need everyone else to tell it's like, "This is a good idea. This is a really good idea. You should definitely buy this, and here's exactly what my experience was, and I'm going to... You can make your choices based on what my choices were like." I just... I don't want to look left or right. I don't want to make my choices based on what's happening around me. I want to have a singular vision of what's before me and attack it. I'm currently in the middle of a project. It's with very high stakes and a huge possibility for failure.

In fact, we hired a consultant the other day and they said to me, "What kind of odds are you putting on this thing happening?" I said, "That actually does... It's not the point. Even if what I'm hoping happened doesn't end up happening, there's something in this journey that I'll take with me to the rest of my life. I'm not looking... I'm not - I'm not foolish. There's a difference in my mind between reckless and foolish. I'm not foolish, but I am... I will not be held down by the opinion of others, and I think that's what I was trying to summarize in that paragraph you just read.




Gary Schneeberger:

I want to jump in and, just for the listeners, pull some things together because both of you, again, this is my favorite part of the show, Beth, when what the guest says, the guest's story and Warwick's story kind of align. I found this article that you wrote on your blog from 2021, New Chapters in Your Life and How to Embrace Them. You list five steps to go through there, and two of those steps are things that if you go to beyondthecrucible.com right now, you'll find the same things written there, right?




Beth Guckenberger:

Mm-hmm.




Gary Schneeberger:

What you've just described about not having to have all the answers, just take one step, that's what you say in this article. One of the steps is to take one step. Warwick talks about it all the time here on the show. Guests here on the show talk about it all the time. Take that first small step. Trust that step, one foot in front of the other. That's what you did. That's what you're doing. That's what you're doing right now is you're facing that situation that you talked about where the consultant's like, "SO what kind of odds are giving this?" Right? You're not even probably-




Beth Guckenberger:

Mm-hmm.




Gary Schneeberger:

... thinking about that, right? You're thinking about, "I'm taking this step because this is where I'm supposed to go." That, I think-




Beth Guckenberger:

Mm-hmm.




Gary Schneeberger:

... is the great equalizer in what we have here with the show, what Warwick's created and the guests that we bring on is regardless of background, regardless of crucible, regardless of story of coming back from that crucible, folks learn something from the crucible. They've applied that to their life moving forward and that is how they're living their life, one step at a time. I just had to bring that up for folks who are listening in to say nope, you're not crazy. That's the same thing that you've heard 147 other times on this show as we've gone through it.




Beth Guckenberger:

Someone just asked me, an interviewer was asking me about a new book I wrote recently and said, "Tell me the distinctive, tell me what makes this message unique." I said, "I actually don't want it to be distinctive and I don't want it to be unique. If I'm the only person that's hearing that message, that means I heard it wrong."




Warwick Fairfax:

Right.




Beth Guckenberger:

I get encouragement and comfort when I realize God's told the same thing to other people, and so I love the fact that something that I felt compelled to write about is something that you all have found to be true, and may that just strengthen us each.




Warwick Fairfax:

You know, as we're... I want to talk a little bit more about Back2Back Ministries, but one of the things you just talked about with this big initiative you are doing, another thought I think you're implicitly saying, the journey is as if not more important than the destination. If you feel called to do it, you don't necessarily know if it's going to work or not, but you feel certain that the journey will be worth it irrespective-




Beth Guckenberger:

Yes.




Warwick Fairfax:

... of the result. That is counterintuitive for most people. It's like, "It's all about the result." Well, no, it's like the adage, "Does God care about what we are going to accomplish for Him?" Again, very brief segue, but in my naivete growing up in this 150-year-old very large family media business that was started by as strong a business person for Christ that I've ever come across, and then faith waned a bit as that power and money grew. I felt like, "Well, I know God's plan. I'm a believer." Oxford, Harvard Business School, became a believer at Oxford and evangelical Anglican church. I know God's plan. It's to resurrect the company in the image of the founder. It's pretty obvious to me. That'd be a pretty good plan for God, wouldn't it be? That must be God's plan.

Well, clearly, despite my mistakes, if He wanted it to happen, God's sovereign and it would have. It didn't happen. The $2.25 billion takeover failed spectacularly after three years, so it's like, "Okay, so does God really care about the size of what I could do for him? Or does He care more about me and my heart?" I've done some things since that maybe are not quite on that epic a scale, but I don't think God really cares about the size of what we do. He cares about our heart. You've done a massive amount for orphans, but is there more? Of course there is. It's a drop in the bucket in one sense, which could be depressing. Are there other organizations that do more? I don't know, maybe, but that's kind of irrelevant, right? It's like you can get caught-




Beth Guckenberger:

Yeah, yeah.




Warwick Fairfax:

... up in the size of it and, "Gosh, I did something big for God last year," or, "Now's it's going to be small," and you get caught up in numbers and impact rather than... It's kind of irrelevant. Does that line of thinking make sense at all?




Beth Guckenberger:

It does, and I just had a large speaking opportunity and I was kind of excited about, oh, the size of the venue and the attention it would bring to what we were doing, and I had a very meaningful experience with the person that picked me up from the airport and that was supposed to be my host for that day. At the end of the night when I went to bed, I thought, "My gosh, this whole thing was actually about that conversation."

God just... That was his plan A for the day. The rest of this was just gravy, and I hope God did something with that event, but I actually think the whole reason I went to that city was to have that conversation with that person. I think there's something to training our eyes to not be impressed with style all the time and be more on the lookout for substance, and He can do substance in the middle of successes and in the middle of failures.




Warwick Fairfax:

Amen. I want to talk about just as we're sort of rounding out the conversation Back2Back Ministries. You lived in Mexico for 15 years and now in Cincinnati. One of the statistics in the book that may not be surprising, but for those who are not that familiar with the world of orphan ministries maybe, and this statistic is out of date, but sadly it's probably still true. You mentioned... I think you mentioned, what, 15 years ago there were 143.5 million orphans in the world. I'm guessing it's probably larger than that probably by a lot-




Beth Guckenberger:

Yeah.




Warwick Fairfax:

... but then what you said here is, I mean, it's hard to read to be honest, but it says, "Statistics say that 90% of orphans go into the black market or prostitution. They often lack family support." You give lots of stories in this book and I'm sure others. I mean, it's a pretty dark, depressing world and you save some. You can't save all of them, be it spiritually, physically, and that's got to be soul-crushing. Talk about just... This isn't for the faint of heart, but talk about this ministry and it's... it'd be easy to get depressed and say, "I saved one, but there are 30 abused kids who I didn't save." You know? "I saw them for a second and they left."




Beth Guckenberger:

Mm-hmm.




Warwick Fairfax:

"I did everything I could." How do you work in that area without it crushing your soul? Yeah, there's some glimmers of hope, but there's the darkness must feel overwhelming. How do you work in that kind of environment?




Beth Guckenberger:

Tenderly. I mean, there's a pastor in the United States named Andy Stanley, and he has a phrase, he says, "Do for one what you wish you could do for them all." There is this sense that you have to just realize, "I'm going to do for one," and I hope that in my doing for one, I inspire or encourage or challenge someone else to do something for their one. There's enough people in God's family to turn around those numbers if everybody does there's something for their one. I happen to make this my vocation, so I'm helping more than one, but if we would all have eyes to see, there's a Greek word that sometimes is translated in our Bibles as look, like Peter looked at someone, John looked at someone. A better translation is like double taked or look look.

I'm always challenging myself, "Make sure you look look. Make sure you double take." Don't... Let your eye linger there even though it might make you sad or it might make you feel helpless or it might make you angry or you might feel afraid. Don't be afraid to look look because it's when we don't look look that God gives us His heart and sight for things. To some of the listeners on your podcast who have experienced really, really worse days, they know what it feels like to have nobody look look at them. Sometimes our pain is so bad that people just avoid us because, "I don't even know what I would do with that kind of thing. That is so hard." We remember who look looked at us. We remember who came for us in those moments, and that's exactly what it feels like to a child in their darkest day when someone comes for them.




Warwick Fairfax:

And somebody cares. One of the things you have on your website is this Five-Point Child Development Plan, and again, I'm not an expert and you know way more than I do, but I looked at that and I was blown away. It is so different. It's just this holistic... You talk about the sustainability of the orphan, the spiritual, physical, educational, emotional, social. That just feels a lot different than meeting the physical needs, which is obviously-




Beth Guckenberger:

Yes.




Warwick Fairfax:

... important to talk about why that all those points are important to care for orphans and ultimately give them hope and a sustainable future. Talk about those five points because it just blew my mind reading them. It just seemed so wise.




Beth Guckenberger:

Well, in the beginning, we weren't that wise. In the very beginning, we just met physical needs because that's all we could see, and then our language skills caught up with us and we wanted to make sure people knew we were doing it in the name of Jesus, not in our own name. Then, our tagline was, "We provide care for today and hope for tomorrow," but it didn't feel like much hope for tomorrow when kids were leaving orphanages across the world around age 15 when the government stops giving it to them for free. They were chronologically 15, emotionally because of their trauma more like 10, 11, and 12. Not able to take care of themselves out in the world, finding each other, making babies they couldn't take care of, and bringing them right back to the same places.

Then, we thought, "Education is the key. That's it. We're going to just make sure everybody gets a fabulous education and this will set them up for life." We got a lot of attention when we did that. We were taking orphans all the way through Bachelor's degrees in countries where not many people had that level of education. I was meeting country presidents and it was very exciting. Then, we graduated one of our first college graduates, a computer systems engineer, and after six weeks in his new job he told us he was going to quit because there was this guy who was following him around everywhere and he was driving him crazy because he was always telling him what to do. I said, "Is he your boss?" "Yeah, he's our boss."

I realized that this young man had all the intellectual capabilities of performing his responsibilities, but he had so much trauma in his heart. He hadn't dealt with issues of men or authority or working in a team or asking for help. Then, we took a deep dive into trauma and eventually rounded out what we now call the Five-Point Child Development Plan where we want kids to be holistically... their needs holistically addressed so that we eventually release kids into the world who are able to financially be independent, still interdependent within their communities, and fully dependent on Jesus. That's now the goal of the kids that we work with in Back2Back.




Warwick Fairfax:

Just maybe one final area to talk about. As you've been talking, sometimes we feel like there's so much problems in the world. We've touched on this, but whether it's orphans or whatever area we work in, it's a drop in the bucket, so why bother? Or there can be a sense of guilt. "I didn't save that one," or, "I didn't have that spiritual conversation with their family member or tribe, that things didn't go the way I would hope." It's easy to just get depressed and say, "Well, why bother?" I feel like as the years go by, I guess I have this thought as, "I'm not responsible for solving every problem in the world. I'm just responsible for Lord Jesus, What are the things that you want me to do? What are the areas? What are the ministries? What are the people?" I'm just responsible for listening and doing that.

That might mean some might think I have a big ministry, a small ministry, which is irrelevant. The only person's opinion that matters is God's, and it's not easy, but I'm trying to have that attitude of not being measured by numbers. When my book came out in the fall of 2021, Crucible Leadership: Embrace Your Trial to Lead a Life for Significance, I mean, I was pretty much on my knee saying, "Lord, I will not be defined by numbers. If it sells one, a thousand, 10,000, it's irrelevant. All I'm called to be is faithful. I will not measure my sense of self-worth by numbers, even numbers of a book or numbers on a podcast." Not that we don't try to improve those numbers. We try to do all the things you can. I'm not foolish to use your words.




Beth Guckenberger:

Yep.




Warwick Fairfax:

I'm sensible. I'm a planner. I have a Harvard MBA. I get this stuff, but my sense of self-worth and identity will not be measured by numbers or the impact the world sees or places I speak at or what have you. I'm not responsible for solving every problem in the world. I'm not responsible for solving any of them. I just need to be faithful to what God has led me to and... Does any of that make any sense at all? I think... Put that in your words. Or what's your sort of thoughts about that paradigm? Or how would you pit it in Beth Guckenberger phraseology, if you will?




Beth Guckenberger:

Yes, in my first language. A hundred percent, I mean, when I think, again, just circling back to the beginning of our conversation, when I think about what being in the presence of someone dying did for me, it made me realize this life that I live, it's just... it's mine. I give it back to God, but no one else should tell me what to do with my life. No one else should like... That doesn't mean I'm not influenced by the right things, but at the end of the day, we only get this day one time and you exchange it for... What are exchanging today for? What conversations? What things have I labored towards? What have I given myself to my most important commodity?

We've learned how to budget our money and we've learned how to budget our time, but the most important thing for me to budget, frankly, is my energy, my capacity. What am I going to budget my energy towards? Am I just going to give it away all day to anybody who asks of it and we'll figure out if there's enough at the end of the day? Or am I going to think about... I'm going to... I want the bulk of my energy to go in this direction. I want the intentionality of a life that I've lived in a way that I've given it away, and I can just testify to your listeners that the more I have given my life away, the richer it's become.




Gary Schneeberger:

That sound you just heard, listener, was the captain turning on the fasten seatbelt sign indicating that we have begun our descent to end our conversation, but we are not there yet. A couple things before we get there. One, Beth, I just want to be in full openness and honesty, say to you, I'm going to steal steal the look look viewpoint of the way that you do things. I love that, so-




Beth Guckenberger:

Of course, anyway.




Gary Schneeberger:

... I'll be using that in conversation with friends. Very, very, very sterling insight into how we should regard those with whom we interact. Second thing, I would be remiss if I did not give you the opportunity to let listeners know how they can find out more about you and Back2Back Ministries, so how can they find out more?




Beth Guckenberger:

Absolutely. They can find us online at back2back.org. Certainly, we're on all social media platforms, and you can find me every place. You can find me on social media platforms. I have my own website, but yeah, any of those locations back2back.org is probably a great place to start.




Gary Schneeberger:

Awesome. Warwick, you're the one who brought Beth into our midst. You can be the one who asked Beth the final question as we wrap.




Warwick Fairfax:

Well, thank you, Beth. I mean, it was a privilege to hear you at that Taylor event back in February and read your book Reckless Faith, and maybe I have more reckless faith than I think, but I just feel like that's so not me, but maybe it could be with God's intervention. It's given me a lot to think about. I almost hesitate to ask the last question because what you said before was just so fantastic, but a question we often ask is, there might be some listeners today listening to you, and today might be their worst day as we often say, they might be in the bottom of the pit and there's all sorts of pits. That could be loss of a loved one, abuse, financial failure, physical loss. They might feel like there's no hope. Any faith they had was squelched. What would be a word of hope for those who maybe today is their worst day?




Beth Guckenberger:

That they're not alone. I think one of the things that can happen to us on bad days is we can feel shame and we can feel isolated, and those are dangerous mindsets to adopt that this happened to us because we're not okay in our very core. There's something about us broken and we're not okay, and there's... That shame is very insidious and isolation is where we don't get any fresh air into our thinking. If our thinking is toxic because it's our worst day, it can just make us sicker, and so I would just say to someone who's in a really bad day, reach out and look up, and I'll pray that someone is there for you in that place.




Gary Schneeberger:

I have been in the communication business long enough, listener, to know when the last words have been spoken on a topic, and Beth has just spoken it. Thank you for spending time with us, listener, in this episode of Beyond the Crucible. Please remember before we meet again, in the time that it takes for us to meet again, which will be next week, please remember that we understand that your crucible experiences are indeed difficult.

We described some of the difficulties of those crucibles right here in this episode, but we also know and we described that as well. We talked about that as well, but they're not the end of your story. In fact, if you learn the lessons of what is being taught to you in those moments, you can move on, one step at a time. The direction that it will lead you can become the most fulfilling direction that you go, can become the most fulfilling destination that you end up at because that destination is a life of significance.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond the Crucible. Visit our website, beyondthecrucible.com, to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible and to chart a course forward. See you next week.

Your crucible didn’t happen to you, it happened for you. You’ll hear us say that a lot — tied to that trial, set within that setback, affixed to that failure… you’ll discover seeds you can plant along your journey to a life of significance. You just have to look for and learn from them.

Our guest this week, Andrea Heuston, has accumulated plenty of those seeds as she’s moved beyond her crucibles. From an emotionally wrenching infertility struggle, to a medical emergency that left her in a coma for weeks, to a fire that destroyed the home she called her “happy place” — she has faced a lifetime’s worth of tragedies. And yet she’s moved on to live a life of triumph — choosing hope and grace as she helps others to do exactly what she’s done.

“I had to get over myself in order to go anywhere else,” she tells us… and the wisdom she’s accumulated can guide you along your own unique path to the life you’ve always dreamed of.

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Andrea Heuston:

I can't control what happens. I can't control a spark from a fire that hits my roof. I can't control the fact that I was born unable to conceive. I can't control any of these things. I can't control the fact that I was in a coma. Who knew? But what I can control is my reaction to things and how I moved forward. So for me, I could be a victim. "Oh my gosh, the universe did this to me," or "Oh my gosh, this happened to me." It's really about what happens for us, not to us.




Gary Schneeberger:

You'll hear us say that a lot around these parts. Your crucible experiences did not happen to you. They happened for you. Tied to that trial set within that setback, affixed to that failure, you'll discover seeds you can plant along your journey to a life of significance. You just have to look for them and learn from them.

Hi, I'm Gary Schneeberger, co-host of the show. Our guest this week, Andrea Heuston, has accumulated plenty of those seeds as she's moved beyond her crucibles from an emotionally wrenching infertility struggle, to a medical emergency that left her in a coma for weeks, to a fire that destroyed the home she called her happy place, she has faced a lifetime's worth of tragedies. And yet she's moved on to live a life of triumph choosing hope and grace as she helps others to do exactly what she's done, to lead like a woman. "I had to get over myself in order to go anywhere else," she tells us. And the wisdom she's accumulated can guide you along your own unique path to the life you've always dreamed of.




Warwick Fairfax:

I loved reading your book, Andrea, Stronger on the Other Side. I just felt that so much wisdom, empowerment, it was incredible. Love what you do with your branding and communications firm, Artitudes Design. You've got a podcast, as Garymentioned, The Lead Like a Woman Show, and then a new book as we just heard, Lead Like a Woman With Audacity, so a lot of things. But I'd like to start a little bit about your background. I think growing up in Washington state and just obviously that was formative in both your challenges and how you've chosen to use those challenges to help others. So just tell us a bit about a young Andrea growing up and who were you and dreams and challenges. What was the young Andrea like?




Andrea Heuston:

Oh, the young Andrea was a nerd first of all. Although my brother, who I'm very close to, he didn't call me a nerd. He called me a brain. So I grew up as the middle child of three. And my older brother's only seven months older than I am because my parents couldn't conceive. So they adopted my brother at three days old. And so Ryan and I grew up fairly close. He's still a major player in my life. Really, I was born in the seventies, well early seventies. So it was, I don't want to say an idyllic childhood, I just want to say life was good overall. I mean, both my parents were teachers at one point, so we had no money because you only get paid once a month as a teacher. So at the end of every month we were eating Campbell's soup and saltine crackers, but none of us knew that. We just had a pretty great life together.

As I got a little older, I realized that as a girl, I was not as valued, and I have to be careful about that word, as the boys in the family because I was the girl. I grew up very right wing, conservative Christian, which was great. I had a huge community there because my friends were all youth group friends or friends from church overall until I went to Europe as an exchange student. But it was very much girls are supposed to do certain things and they have certain roles, and really those roles are about being a mother and being a wife and taking care of the homestead, things like that.

So I chafed against that a little bit just because I do. I am a very much, my favorite quote is leaders challenge the process. And that's what I do and have done for many, many years. But yeah, I had a dad who worked for The Man, as we say, The Man, so the suit and tie, all the whole thing all the time. And my mom was a teacher, which was a great career for a woman. And then she took time off to raise kids, and then she was a principal of a Christian school for a while as well. So it was lovely in a lot of ways. And you only know what you know. You know where you are and you know what you know until you learn something new.




Warwick Fairfax:

And that is interesting. I don't want to dwell on it too much, but that part of the book when you talk about your upbringing, that to me, it's going to sound weird, that was one of the saddest parts of the book as I read it. I just felt so bad for you. And again, I don't want to prolong this too much because I didn't grow up like that. I grew up in a sort of Anglican background in Australia, and my parents were... My dad was philosophical in his faith. He wouldn't have considered himself evangelical, still less fundamentalist. And along the way, and again, listeners know this, faith became important to me. We go to an evangelical church. But I read that and I don't want to get too much on it, but I just thought as you were talking about your upbringing, it's like, well, this doesn't really accord with my philosophy of life, which is sort of interesting given that faith is important to me.

So yeah, I have two sons.




Andrea Heuston:

Mine neither.




Warwick Fairfax:

Well, I have two sons and a daughter in their twenties into early thirties. And with all of my kids, including my daughter, I want them to be who they want to be. Encourage them. And whenever they say, "Gosh, I don't know that I feel worthy enough," I'll absolutely hammer into that if that's the right or wrong word, saying, "You are worthy. You are brilliant." I mean, I'm into all of the kids. So suffice it to say, I read that it's like, I don't know, I found it hard to understand, even though I'm a person of faith. Anyway, I don't want to dwell too much on that because it's your story, not mine. But I just felt so bad. So anyway, let's move on from that. But I guess as we're talking about that, that was really formative because I sense from your book that there was a sense of not just not being valued, but it's like, am I worth something? Am I a valuable person?

And sometimes people mean well, they have their paradigms and we may agree or disagree with them, but it was formative into some of the lifelong challenges. So talk a bit about what that did to you, right or wrong, let's ignore how it happened for a moment, because I could talk about it for a long time because it really kind of hit me pretty hard I got to say in terms of... But let's move on from my issues with that. But talk about what that did to you. Just that sense of girls get married and have kids, which is not wrong, but it's like this mortal, you shouldn't be lessened if you will or limited. So talk about what that did to you, that kind of philosophy.




Andrea Heuston:

Yeah. Well, I called it "other" in my book is that I felt like I was other because I was a girl. And my feeling came not just from my upbringing, but also from the church in a way of how girls were supposed to be a certain way. And I did allude to that already. But I wanted more myself. I wanted more. I wanted to be more than that. And so I had a brain or I have a brain, but at the time I used it. I was teacher's pet sometimes. I was slightly ostracized. I was bullied a bit because of that. But the idea of girls must just fall in line, do what you're expected to do, say what you're expected to say, always honor the church and God. And I think it's wonderful for people to have religion, to have faith. I mean, we have to have faith.

And I'm sorry, I look outside at the mountains right now and how stunning they're, and there is a greater being, absolutely, because otherwise the beauty wouldn't be here. But for me growing up other, as I say, was hard because I felt absolutely like I wasn't worthy, like I couldn't do all the things I wanted to do. And to be honest, in the seventies and early eighties, women were still pigeonholed. I mean, women couldn't even get a credit card in their name until the 1970s. They couldn't buy a car without a husband's signature. They couldn't rent a place to live. There was nothing a woman was allowed to do until we had somebody in the Supreme Court who really, really, really voiced her opinion and helped us out. But it was one of those states of the world as well and of my family and of the religion that kind of piled on to make me feel small.

And there's nothing about me that's small. And so for me, I had that imposter syndrome. And frankly, I still do. I mean, there's that voice in my head that says should you really be doing this? Should you really say that? That kind of thing. And don't swear and never take the Lord's name in vain, and all those things are in my head. And so feeling other when I was young gave me that feeling of smallness as well. And I didn't really find my voice and really get to who I believe I am, the beginnings of it, until I was an exchange student in Europe.




Gary Schneeberger:

And Warwick's going to ask you some questions here about your crucibles as we define them on the show. But before we go there, I just want to stay here for one more minute or two, because that's a crucible. Your first crucible in life was being made to feel other. And that crucible, as we'll hear, shaped the way you responded to some of those other crucibles that came, didn't it?




Andrea Heuston:

Oh, absolutely, because I had to find the power within myself and my voice where I didn't feel like I had a voice as a child. I just didn't feel like it was there. Even as I say in my book, I was suicidal at one point when I was 14 years old because I felt like I had nowhere in the world to fit. There was nowhere that I fit. And that was feeling other. I don't like to use the term being made to feel other, only because I think it was a bunch of things that came together that helped me feel that way or created that feeling within me versus being made to do something. And as a child, you do what you're supposed to do. You follow your family norms and the societal norms, I mean, most of us do, but you try because you want to please people.

So being made to feel feels like somebody said, "You must do this." And there's always a little bit of that in families, especially when you have a patriarchal family. It just is how it is, and a religion that was very patriarchal or is very patriarchal in this case. But for me, that was a crucible because I had to get over myself in order to go anywhere else. Because if I was still in that space, I wouldn't be doing what I'm doing. I wouldn't be elevating other women. I wouldn't be keynote speaking, I wouldn't be an influencer on female leadership topics. And I believe wholly that women have a voice and they need to be able to use them. But I wasn't raised that way.




Warwick Fairfax:

So you state in your book that a key moment was when you went to Denmark as an exchange student. It seemed like that was a key step to finding your voice and trying to discover who really is Andrea Heuston? Who am I?




Andrea Heuston:

Oh yes.




Warwick Fairfax:

Is there anything inside there? Was there just a hollow nothingness? I mean, who am I? So talk about that sort of experience in Denmark and how that was pretty transformative.




Andrea Heuston:

Oh my goodness. So I applied to be a Rotary Exchange student, and I was a sophomore in high school and I applied. I learned about it my freshman year because a friend of mine from elementary school, her sister was an exchange student in, I believe Spain at the time. So I applied to be a Rotary Exchange student. And when I got it, I wanted to go to France because I spoke French. I'd lived in Canada as a small child, and I had learned French in school there. And then when I moved back home, I try to keep languages even as a kid, I remember some of the words. And then I took French in high school. So I was so excited. I wanted to go to France. Well, I didn't get France. So my second choice was Scandinavia. And because my mother's half Swedish, I thought, "Oh, it'd be fun to go to Sweden."

Well, then I got Denmark and I was so devastated. I was so upset that I got Denmark. What Denmark is the place now where if I fly into Kastrup, which is the main airport in Copenhagen, my eyes fill with tears because I'm coming home. Because what happened for me is I found a place. And it wasn't just a physical place, but it was a place within myself and a voice. So I said that I was a nerd when I was a kid or brain as my brother Ryan has always called me. But I did feel ostracized. In Denmark as an exchange student, everybody wanted to talk to me. They wanted to know me. They wanted to know my opinions. They wanted to joke about America like, "Are cheerleaders real?" I'm like, "Yeah, sadly they are." So things like that that they learned in movies that they wanted to talk to me about.

And it made me feel like I had a place and I found my best friend in the world there. She's still my best friend to this very day, so many, so many years later. But I also found a place for me that challenged the beliefs I'd grown up with. I mean, women had a voice already in Scandinavia. Absolutely. Women were important. And in my little world that I'd grown up with or in, women were not important. And so learning that, but also learning that it's okay to think differently. It's okay to have different laws and different rules and different norms that are absolutely different than what I'd grown up with, and it wasn't wrong. So I had always believed it would be wrong to be different, but it wasn't wrong. It was just different. And I realized and learned that I could be different too, and I could have a voice and I could have my opinions.

And Denmark in the eighties and now is a very liberal place. I mean liberal in their political thoughts, liberal in just the way they do things and believe in things. And I'd never seen that in my life. Liberal was bad, bad when I was a child. But what it gave me was this ability to see both sides of the coin. I was able to say, "That's not bad. And the other way's not bad either. It's just different." And it's okay to find your place in between or it's okay to find one or the other. It's a spectrum. It is. And so Denmark changed my life. And I learned the language very quickly. I had to communicate. I just had to communicate. So I spent a lot of time learning how to communicate. And my God, it was the best year for me because I figured out who I am. And it helped me figure out who I was going to be even though I was still forming.




Warwick Fairfax:

Let's move on to some of your crucibles. But you know, went to college, you had to finance that yourself from what I understand. You got into founding this business Artitudes, which became a million dollar business, very successful, got married to your husband, Eric. I mean, a lot of good things are happening. I mean, you're not sitting there just like a wallflower. You are seizing life and you're saying, "Let's go for it," which I think is wonderful. But challenges didn't just desert you once you grew up. Okay, that's in my rear view mirror.




Andrea Heuston:

No.




Warwick Fairfax:

Upbringing had some challenges, but now everything's Disneyland. Sadly that wasn't the case. So you and your husband tried to have kids and that was certainly one significant issue. Let's talk about that. Sadly that's not a new issue for many women. Sadly there's obviously other women who've gone through this. But talk about that and why that was every woman's journey in this particular case is different. So talk about your journey through this and what that meant to you.




Andrea Heuston:

My husband and I met, we were young, so he's about a year and a half younger than me. And we met when I was 21, almost 22, and he was 20. So we got married when I was 23, which was part of the path and part of the way I grew up is women get married, women have families. And I'd always wanted kids. And I have a girlfriend who's a teacher, and she said, "I didn't know really you wanted kids. We've been friends since we were 12." She goes, "I just didn't." I'm like, "No, no. I've always wanted kids, my friend." And so we tried. We started trying fairly early on to have children and it just didn't happen. And so we ended up starting infertility treatments and that was where we started slow. So they start you slow and then they ramp you up. And it was over the course of four or five years that we did all this.

I mean, it really was so many treatments and so many things. And I was devastated. I will say to the women listening that if you're doing infertility or you're trying to get pregnant, every month that you don't is a small death. And that's something you have to deal with. And I say you have to deal with you, get through it your own way. But it is demoralizing and it is brutal, especially when you've been taught and what's ingrained in your head is this is what women are meant to do. So I felt like I couldn't do what I was meant to do despite the fact that I was learning to find my voice and really following my own path. But that was still there. So women were meant to be mothers, wives and mothers, and I could not do that.

So we spent years trying to have kids. We did everything possible. I mean, we did all of the procedures that were there in the late nineties and 2000 to get to a point where we could be parents. And that included all the way up through in vitro fertilization. Now in vitro also takes a toll on both women and men, frankly, because it was a death for my husband each time as well. And it was one of those things where so I have veins that roll. I have other things that I didn't know were issues, but they ended up taking blood out of my foot, out of my forehead just to get test results from me. So I was not only a pin cushion, I was a science experiment. My husband had to give me shots twice a day. Twice a day he had to give me a shot, one in the backside and one in the abdomen.

So it was one of those where first of all, the romance is gone. Let's just say that. There's no romance there when you're in infertility treatments. You're like, "Hmm, what time is it? What's my body temperature? Let's go." So it's not fun, really. It's not fun. And it takes a toll on your relationships too. It just on your relationship with your spouse or your partner, it takes a toll. And it was brutal because I looked at myself as defective. And I will tell you that I called myself defective for a good 10 years. And this is after I had children as well. So I was doing that to myself and I was doing that to my psyche and I was bringing myself down as well because I felt like this is my fault. I will also say we were undiagnosed for most of that time until they figured out I had polycystic ovarian syndrome.

And that said, that's a long definition. But that said, later on in one of my other crucibles, they figured out why I could never have children. But it was one of those things where we had to go through every step possible, and we spent so much money that we didn't have. In the US in particular, it's not covered by insurance unless you work for a Microsoft or if you live in the state of, I think West Virginia, they cover it. But they don't cover any of those treatments anywhere. And I could go on and on about our healthcare system, but it is absolutely broken. However, I had friends who would say to me things like, "Well, maybe you're not meant to be a mother. Maybe this is God's way of telling you that you shouldn't be a mother." And which that friend I are no longer friends.

But still. It's that space where you feel like you're not doing what you're supposed to be doing, where you're not being who you're supposed to be. And it was horrible. It spun my husband and I into marriage counseling, the only time we've ever done something like that where we were just not on the same page because we were blaming each other because we didn't know what the reason was that we could not conceive. It was hard. I had multiple surgeries, I had multiple procedures, and so many things that didn't go right. And in hindsight, they all went right. We don't know that at the time. You don't know that when you're in it.




Warwick Fairfax:

Well, I know there's a couple other crucibles I want to dwell on too, but just to talk about this one. As I read that, there was a lot of hard things to read in your book. It's just so sad. And I can't think of the word that adequately describes it, but thinking that you are defective, that from your worldview as you grew up anyway that inherited worldview, gosh, women are meant to be wives and mothers. And as a woman, if you're not a mother, you're not being who God designed you to be, which from a faith paradigm is about as much of a sword through the heart as you can possibly get, absolutely soul crushing.

And again, it doesn't matter so much whether that's a right or wrong paradigm, that was the truth that you grew up with.




Andrea Heuston:

It is.




Warwick Fairfax:

And therefore that was a real dagger to the heart saying, "I'm defective." Anybody to think that they are defective, broken, that leads you on the path to why am I here? And I'm worthless. Those are the cousins which is just terrible.




Andrea Heuston:

Absolutely.




Warwick Fairfax:

And obviously this wasn't easy, but that led to adoption, I think you mentioned from a woman that had some substance abuse challenges, and you adopted two wonderful boys, which was a blessing. Wasn't an easy process from what you stated in the book.




Andrea Heuston:

Not at all. But you know what? We were there for the birth of each boy.




Warwick Fairfax:

Wow.




Andrea Heuston:

We were there for the birth of each child. So anyway, I just have to talk about this because it's so beautiful. They are half-brothers, same birth mother. She actually has five.




Warwick Fairfax:

Wow.




Andrea Heuston:

Five children. So yeah, I don't know what that says because when you go through adoption, you have to really give blood and all your money and they have to look at everything and interview you to see if you're fit. But there are women who can conceive when they look at somebody else and really probably shouldn't be parents in lots of ways. That said, it was a process and it was brutal because we actually had started with we were matched with somebody else first through a private adoption. And she decided after she gave birth, her mother would take the baby.

So we'd already had plans. That's not in the book. But when we met the birth mother of our children through an agency on the other side of our state about five hours away, she was already four or five months pregnant. And so we were with her that whole time. And then when my son was two and a half, almost three, I always sent her flowers, yellow roses, on Aiden's birthday. And when he was almost three, I couldn't find her again to send her flowers. So I called her grandmother and I just picked up the phone and said, "Hey Mary, I'm trying to find our birth mother so I can send her flowers because it's Aiden's birthday. Do you have her address?" And Mary said, "Just a minute." And then our birth mother came on the phone, shockingly. I was like, "Wait, I like to prepare myself for these conversations."

But she said, "Would you like another child?" And I said, "What?" And she said, "Well, this one's due on August 27th," which would've been our 10th wedding anniversary. So without hanging up and calling my husband, I said, "Yes." Because I'm like that's a sign. The universe is telling me something. And then he was born on August 21st. So the first thing I did is I looked at his toes and they're the same toes that Aiden has. And just for some reason I wanted to see, and it was beautiful. I was the first to hold each boy. My husband was the one to cut the cord each time. So anyway, I had to side bar there because it's such a beautiful story. And these are my boys. They're my heart.




Gary Schneeberger:

And there was a moment that you told me about Andre. I mean, we talked a few months back that really, because after you adopted your first son, you said you still struggled a little bit with feeling like a mom. But then you were in the car. You said he was 10 months old. He was in the backseat. You were in the car. Tell listeners what happened because that was a pivotal moment where you owned that you had gone from feeling less than to feeling like a mom in that moment. Describe that moment for folks.




Andrea Heuston:

Oh, absolutely. And it's such a funny little moment. Most moms probably wouldn't remember this but it struck me so hard. So we were running a quick errand and I didn't bring the diaper bag. Note to all you new moms out there, bring the diaper bag everywhere you go. But we were in the car and Aiden had sneezed. And when he sneezed, he had snot running down his face. And so when I stopped the car, I thought, what am I going to do? This baby and I are running into the store. What am I going to do? There was nothing in the car to clean up with. So note, there's always something in the car nowadays. And they're 21, almost 22 and 18. So I got out of the car and I went around and I had to dig through my bag and I found a receipt.

So I took the receipt and I wiped down this child's face. And of course I got stuff all over me. But in that moment I was like, wow, I'm this kid's mom. I'm a mom. I just cleaned his face up with a receipt. You do what you have to do as a mom. But I still remember that moment. I still remember that chubby little baby face in the car seat. It was that moment that I went, "Wow, I'm a mom. I'm a mother. I'm not just taking care of this gorgeous baby who I loved from the minute he entered the world." But that is when it got me. I'm a mom.




Warwick Fairfax:

So I want to pivot to another crucible because unfortunately you've had quite a lot of challenges.




Andrea Heuston:

I had a few. Yeah.




Warwick Fairfax:

So you write in your book you had a weight challenge. You were heavier than you would like to be and so you went and had lap band surgery, which led to a bunch of other things that you probably had no way of knowing would happen. So just talk about what happened from that whole journey, if you will.




Andrea Heuston:

Yes. Well, as we talked about, I had fertility issues, but I had a lap band put in, as you just said, Warwick, and things were going great. I was losing weight. Now also, the lap band was a fairly new procedure at the time. Yes, it had been all approved and everything else, but there were things they didn't know. It's that whole thing. You don't know what you know or don't know until you figure it out. And I had in January of the next year, lap band went in September, and January I had ovarian cyst burst. Worst pain I've ever felt in my life. In February I had another one burst. And so we needed to go in and take that ovary out, which was full of cysts. And they also took my appendix out at the same time. But the surgeon, when I had my follow up, he said, "First of all, I took pictures of your insides because I'm writing a textbook and you have the worst endometriosis I've ever seen in my life," which was pretty brutal.

And I'm not going to define endometriosis here, but it is the absolute reason why I couldn't conceive. But he said, "You need a hysterectomy." And so I went and had a second opinion and a third and everyone agreed. So I again went under the knife, you will say. But what happened is both surgeries were done laparoscopically. And when they do them laparoscopically, they blow your insides up with gases so that they can do the work. The second one was done by the DaVinci robot, which was very, very new at the time. And so the surgeon was running the robot who would go in and do the surgery. Great. They got everything. So I had two surgeries, boom, boom in a row, a couple months apart. And then about a month later, I started getting really sick.

And we were on our way to our beach house. And I ended up throwing up probably every three minutes. The kids were little. They were three and six at the time. And my husband decided to sleep in the guest room that night because I was so ill. And he came up around 3:00 AM and found me on the floor of the bedroom, the cold bedroom and excuse me, I was naked and crying on the floor. And so he called 911 and I ended up in an ambulance to the local hospital down where my beach house is, which is not really a great hospital. So diagnosed with food poisoning. Had to go back and get more medications in the form of suppositories because I couldn't hold anything in, even though the hospital knew about my history and we talked about it.

We ended up going to three different hospitals on our way, I think it was five stops basically, to the hospital that had diagnosed me with ovarian cysts. And they knew right away what it was. They put me in an ambulance up to another hospital and I had a surgery the next morning. The last thing I remember was at midnight I spoke to the surgeon. They went in and took out the lap band, but I aspirated on the operating table and my lungs filled with fluid and they honestly didn't know if I was brain dead because they didn't know how long I'd been without oxygen. So that was a worry. But they had me intubated. And the surgery that was supposed to be short went very long. So my husband knew something was wrong. And I ended up in a coma. So what happened is I got pneumonia. When your lungs fill with fluid, that's what happens. I got pneumonia. And the next day I got something called ARDS, Acute Respiratory Distress Syndrome, which they're controlling way better than they did 15 years ago.

So when I had that happen, it was a 30% chance of survival. And I was put into a medical coma to heal. And I don't remember June of 2008, I just don't remember June. And my babies were little. My husband was told to say goodbye to me three times, that I wouldn't make it through the night. The first time they asked him if we had a priest. He goes, "No, we don't have a priest." And so he said goodbye to me, but they also brought the children in to say goodbye, which I had a conversation with my son a couple months ago. We were talking about memories. And I was giving him my first memory. He was in a psychology class and I said, "What was yours?" He goes, "You don't want to know." And I said, "Why not? What's your first memory?" Taking into account this child was three.

And he said, "My first memory was saying goodbye to you at the hospital," which just broke my heart into another million pieces. And it was hard. It was hard to come back from. After the coma and I woke up, the first thing I did is ask my husband for my cell phone, and he sat down on the side of the bed and started crying. I'm like, "What's wrong?" Apparently they didn't know, like I said, if I was brain dead. So he was very happy that I was asking for my cell phone. But it was a long road to recovery, including lots of physical therapy, Pilates actually, a wheelchair, a walker, all sorts of things.




Warwick Fairfax:

I want to talk about the lessons here in a moment because that was pretty transformative in your life and marriage. You talk a lot about gifts from crucibles, which we actually do funnily enough too. But I want to round out these crucibles because people are probably thinking they can't surely be anything more. But wait, there's more. It's like a sales offer. But wait, we have more for you. So talk about the beach house fire because it may not seem in one sense as big as the others, but yet emotionally it was really, really hard. So tell people what happened and why it was so hard. Because you have got to dig beneath the surface to truly understand why that beach house burning down was so devastating.




Andrea Heuston:

Well, for me it was the most devastating thing that I have dealt with. For my husband, it was my coma, but for me and my husband wasn't there when the house burned down. So we had started a little fire, a little Duraflame log in the fireplace, and the kids were getting ready for bed. And after they'd gone to bed, they'd brushed their teeth and gone to bed, I heard a noise. It sounded like a jet airplane landing on the roof. And I thought, what is going on? And sparks flew out of the fireplace and I ran and got a Brita, a Brita thing with a pitcher in our fridge. And I got that out and I dumped it all over the fire and I thought, "Oh, we're fine." And then somebody is driving up in my driveway honking. So I ran outside and they said, "Hey, you have a chimney fire."

Because there was spark shooting out of the chimney. It was incredible. And so there was a lot of fast forward here, but the house, it did ignite, the roof ignited. It was a cedar shake, shingle roof. It was August. It had been a dry July and it was pretty brutal. So I had to get my kids out of bed. We ran. I called 911 and as I'm on the phone with 911, I'm getting my kids out of bed to get dressed. And one funny side note is I said, "You got to get dressed and get out of the house. Get dressed. Get dressed." My oldest who, God, I love this child, he was 13 and he had Spider-Man underwear on. He had flip flops and he had a fleece. So we're - that's right. We're down below and I'm like, "You got to go get some pants on. You have to go back in the house."

So we ran back in the house and he gets more clothes on and we come back down. But he tells the story that I sent him into a burning house. I'm like, "I was there with you and it hadn't hit everywhere yet." I just needed him to wear clothes because I knew we weren't getting back in. So we watched it burn for a couple hours because it was a five alarm fire and nobody knew we were there from the city, even though we had called 911. I used to spend every August at the beach with the boys. And this was only August 4th. So we had just been there a few days. But finally the police chief drives by and he said, "Are you the homeowners?" We're standing in the neighbor's driveway watching our house burn down. And I said, "Yeah, I can't get out," because I had somehow moved my car to the neighbor's driveway.

It was a car I loved. It was a convertible. And I had moved it and I don't remember doing it, but I couldn't get out. So they took us to a local hotel to stay. But the beach house has always been my happy place. We bought it when my youngest was two. He's now almost 19. So it's been 17 years this year since we bought the house. And it was the only place on earth I really felt like I could be me. In August especially, I would go down and I would just be a mom. My company could run itself. I had people in place who could do the things they needed to do. And that was a result of the coma, which I can talk about later. But it was one of those spaces for me where it was my heart home. So I would be there and I would find peace there.

So I call it my happy place, but it was peaceful as well. And I felt like I could be me. And so when the house burned down, I lost me. And what happened there is that felt like there was nowhere on earth I could just be where I could relax, where I could just be a mom, where I could just be me without judgment. And I know a house doesn't judge you, but it was a feeling I got that I needed this happy place to really be happy. And when it burnt down, I was devastated and I spiraled. I spiraled down because I didn't have that place to go. My realization now is anywhere can be my happy place. That's my choice.




Warwick Fairfax:

Right. But there's obviously a lot of learning that came from that. But in that-




Andrea Heuston:

Oh my gosh, yes.




Warwick Fairfax:

But in that moment you're thinking, this is the only place on the planet where I can fully be me. And not only is my house burnt down, I have burnt down. My soul is burnt down.




Andrea Heuston:

Yeah, and that's how I felt.




Warwick Fairfax:

Everything who I am is burnt down. And it's like, does the universe, God, whoever's up there, do they not like me? I mean, what is the deal here? I mean, come on. Can't you just give me a little corner of the world where I can be me? I mean, my gosh. Are you going to chase me with lightning bolts. I mean, what's the story? It sounds like just emotionally it was just crippling and devastating.




Andrea Heuston:

It was. And for me it was about humility. I felt in hindsight that any time I got a little high on myself that the universe would smack me around. I don't believe that's true now. I just really felt that way that apparently I'd done something that I needed to be more humble about. And I don't remember what it was. I just think for me, every time I really was in a good place where I was feeling good about myself and the business, I maybe got a little cocky, the universe said, "No, no, you're not allowed to do that."




Warwick Fairfax:

Yeah, I think both of us would agree. That really doesn't quite work that way philosophically.




Andrea Heuston:

No it doesn't but that's how I was feeling.




Warwick Fairfax:

At the time. One of the things I find that with crucibles, they can be a gift. I mean even in my own world, again, this is about you, not me, but having done this $2.25 billion takeover of the family business and it falling into receivership under my watch, I was like 30 at the time.




Andrea Heuston:

Wow.




Warwick Fairfax:

It was crippling, disappointing my parents, 4,000 employees, I mean was yeah, myself, my attitude in life is if something in the world goes wrong, it's my fault. That's my default psychology. I tend not to blame others. I blame myself. So the point of that story is that was sort of crippling yet as I look back in the last maybe year I've been able to say what happened was a gift because it delivered me from the bondage of a family business. And again, we grew up very different, but I could truly be me because me growing up was the heir to this dynasty. What do you want to do in life, Warwick? Irrelevant. I have got my duty. Who I am as an individual is, I guess, that's the ultimate othering, I suppose. Who I am as an individual is completely-




Andrea Heuston:

Yeah, exactly.




Warwick Fairfax:

It's completely irrelevant. All else to say is crucibles, if we choose, can provide a huge gift. And you've put a number of them in your books. I'm going to just touch on a few of them. I mean there's many of them. But one of the things that you say early on, well, I like the thing in your forward, which was really fun, "Don't apologize for who you are." So that's a great quote.




Andrea Heuston:

Never apologize.




Warwick Fairfax:

I mean, sometimes there are things you have to apologize for if you've done something wrong but you don't apologize for who you are. That's different. Okay, so first one, other than that's like a little prelude is you write, "The gift from the fire is this. The realization that I'm not in control of anything. I'm only in control of the way that I react." And then you talk later on about almost being a cocoon or caterpillar emerging out of the butterfly. So just talk about this profound wisdom you share there. You can't control what happened to you. You can't control your upbringing, your house burning down, the infertility, the coma, all of these things you can't control. And in pretty much all of those cases, not like, oh, it was your fault, you did something stupid. None of them was really your fault. So talk about how you can't control what happened, but you control the way that you react because that is very profound.




Andrea Heuston:

So that is my theme in life, I would say now, because so many things have happened. I can't control what happens. I can't control a spark from a fire that hits my roof. I can't control the fact that I was born unable to conceive. I can't control any of these things. I can't control the fact that I was in a coma. Who knew? But what I can control is my reaction to things and how I move forward. So for me, I could be a victim. "Oh my gosh, the universe did this to me," or, "Oh my gosh, this happened to me." And as Gary said in the beginning, it's really about what happens for us, not to us. And for me, the for me is what lessons can I learn? And it is really hard to see in the moment. I will tell you that. And I honor that and I understand that.

Because you know what? It feels good once in a while to be a victim for five minutes for me, five minutes. That's all you get really. Although you know spin a little bit sometimes. But really if you can focus on the mindset of there's a lesson here. And I will say from the coma itself, I learned. I mean, my business ran without me for six months that year. My business coach came in and helped. My husband came in and helped out. And some of my peers who were also business owners came in and helped out. And you know what? We were fine. We didn't make a lot of money that year. We didn't lose money either though.




Warwick Fairfax:

Talk about how there was a gift in your marriage. So talk a bit about that because I found that so fascinating. So talk about that.




Andrea Heuston:

There's been a lot of gifts in my marriage. What I learned actually from my coma within my relationship, I'd always taken over. I was the one who just wanted to be in control of things. And it was fine. Our roles worked that way for a long time. But for me, when I was in a coma, I didn't do anything obviously, and I don't remember any of it. But the world still had to run. The company had to run, but my family had to run, and my boys had to get to school. And there was so much that was out of my control that I didn't know about, and then I did know about when I was awake again and healing. But my husband stepped up. And for me, it wasn't that I didn't know he could because he's an incredible human being, but I never let him. I never let him show or let him do because I was always showing and doing.

And so what happened from there is it almost, I don't want to say our roles evened out or it became equal or equality, but it became different and it's more of a gift now with a lot of introspection as well, because my husband is so giving and so intelligent and so amazing. And yes, he's an introvert and I'm an extrovert. I'll jump off that building too, and I will grow wings before I hit the ground. My sweet wonderful husband will look over the edge and then he'll back away slowly because the risk is too much. We balance each other out. And I will say, as of last December, we've been together for 30 years, married over 28 right now, but we've been together for 30 years. And what was created after my coma in his ability and my ability, his ability to know he could do it, first of all, because I always did everything, but my ability to let him created this depth to our relationship that hadn't been there before.




Warwick Fairfax:

So as we sort of begin to wrap up, talk about how that's almost maybe the theme of your book in a sense. Obviously it's called Stronger on the Other Side, but it's in the broader sense of that word. It's also about choice. It's choosing your mindset and your attitude. And I'm assuming you had to have some measure of, I don't know if the word is forgiveness. We talk a lot about forgiveness, doesn't mean condoning - very different. But you must have had some ways of coming to peace with because if you were just a seething sea of anger, it just poisons you and typically other people don't care, which is galling. But talk about in that whole word of choice, I guess I buried another question in there, forgive me, but talk about what that means to you. And also there's got to be some sense of forgiveness but not acceptance or something in there to enable you to move forward and be whole. Does that question make any degree of sense?




Andrea Heuston:

Oh yes. And I'm a work in progress, but I do believe that every day we get to choose first our attitude when we get up in the morning, but also our reaction to anything. It's that deep breath. It's that moment where you go, "Oh, I don't need to get angry. I don't need to jump on somebody else." The other thing I would say within that, Warwick, is it's the look in the mirror. A lot of people don't look in the mirror. They don't go, yeah, what is my part in this? What happened here that I could have done differently? And you actually have to understand yourself in order to be able to do that. So I choose the word of the year every single year. Last year was momentum. This year is kindness. And the reason I chose kindness, it's for myself and others, but it's all around grace and really it's for myself.

I am mean to myself. I look in the mirror and I say mean things, and that's both literally and figuratively. I just am mean to myself. Would I say those things to other people? Never. So it's my choice every single day to realize and to say things to myself and other people that are kind. But really we have the power to choose where we're going. The universe has given us thoughts in any situation, and I'm saying at the lowest of my lows, very, very lowest, I had the power to choose my attitude and to choose where I was going next. One of the quotes that I will share this with you, it's not in the book, that I have really hung my hat on for the last year or so that I say to people all the time, because I'm also a speaker coach and this helps people understand.

But you know what? It's none of my business what other people think of me because it's not. It doesn't matter. What I think of me is important. It's not what they think of me. It doesn't matter because your self-worth doesn't come from outside sources or other people. It comes from inside. It takes a lot to get there. I'm not saying that's easy and you can't flip a switch. You can try, but it's a lot of self-work. So honestly, I start every day with gratitudes. I write three things down every morning that I'm grateful for. It can be as small as the first spring bird that I hear chirping out my window. It can be the taste of a fresh strawberry. Or it can be as big as my health or my family's health. It doesn't matter. It's a gratitude.

And when I fall into that space of not being grateful or not having a good attitude or not realizing my own worth, I stop and think about what I'm grateful for because without gratitude, you really cannot be a gracious person and you cannot be gracious to yourself. And I think that's important for all of our growth. I think that's important in choosing our own path and our own attitude and our own reaction to anything that comes our way. Like we said, it doesn't happen to me, it happens for me. What are the gifts? Really hard to see when you're in it. But if you stop and try to think about it, you get there.




Gary Schneeberger:

That's an excellent point. Warwick used the words a little while ago. We're getting close to winding down. I like to say the sound you heard listeners, the captain turned down the fasten your seatbelt sign indicating we're approaching our dissent, but we're not quite on the ground yet. Before I turn it back over to Warwick to ask you like another question or so, I'd be remiss in my duties as co-host if I did not ask you to tell our listeners how they can get to know more about Artitudes, more about you, more about your work, where can they find you and your work online?




Andrea Heuston:

I'm all over the place just so you know. The best way to get me is on LinkedIn, and it's Andrea Heuston. My last name is weird, just so you know. I've been spelling it for everybody for almost 30 years and I'm sure it'll be in the show notes, but it is H-E-U-S-T-O-N. So it's Andrea Heuston. I'm all over LinkedIn. You can find me there. I also have a website called andreaheuston.com that leads to all my brands. So it's the easiest way to get me.




Gary Schneeberger:

Awesome. And with a guy whose last name is Schneeberger, trust me, I know how to spell a last name. And I've been doing it for 58 years now. I wasn't doing it when I was like one-




Andrea Heuston:

That's funny.




Gary Schneeberger:

But I've been doing it for a long time, more than half a century. Warwick, last question or two are yours.




Warwick Fairfax:

Well, Andrea, I love kind of what you do and we haven't talked about it too much, but I love what you do in Artitudes Design, creating you say thoughtfully branded visual experiences these days with visual media being everywhere from social media to presentations. That is huge and obviously very successful, multimillion dollar brand, which is awesome. I love just the thought about your podcast, Lead Like a Woman Show and your two books.

I want to end with a question that there may be some people here who are maybe feeling worthless, maybe whether it might be a young woman or somebody of just different backgrounds may not be feeling much worth. I guess two questions, a word of hope and I guess another question that popped into my mind as you were talking, and so I'll maybe make a brief statement. One of the things I think of, and I'm a very reflective person by nature, is that internal soul work is important because if we hate ourselves or other ourselves, unfortunately anger, bitterness, whatever, it leaks out and it tends to leak out on those that we love the most, which spouse, kids, which they don't deserve because it wasn't their fault.

Some things are people's faults, but our stuff is never, but not never. It depends.




Andrea Heuston:

That's right.




Warwick Fairfax:

That's assuming they're not the protagonist in this conflict, let's say that's not the case. So for those who say, "Look, I don't want to deal with my stuff." Well, if you don't, you will affect your coworkers, the people that work for you, those that you love, your friends. So that soul work-




Andrea Heuston:

You'll alienate.




Warwick Fairfax:

Right. As one person set in a broader contract, it's holy work. So talk a bit about that and then maybe just a word of hope for those people that might be where you were years ago and it's like I'm worth nothing and I just need to hide in a hole for the next 40 years. So talk about both of those.




Andrea Heuston:

Yes, I do believe absolutely if you don't deal with your own stuff, everybody else, they'll feel it because they know when you're not being the best you. And really that means if you're angry or if you're resentful or if you're feeling like a victim, frankly. Because when you are feeling low like that, it brings everybody else down. And I know that from personal experience. Especially with little kids, they take on whatever energy you give off, but so does everybody else. It's just not as apparent. My husband was a massage therapist for about a minute years ago, licensed massage practitioner. And he always came home saying, "Oh my gosh, this person, I could feel their anger," or "I could feel how low they were." And as a massage therapist, because you've got your hands on people and you take it into your body, that's how it works.

But it's the same thing when people are around us, you take it into their body. And so it manifests itself in so many ways that it just brings other people down around you. So it's hard to go forward when you're stuck. When you're stuck in the past or stuck in a moment, you can't move. So it's about moving forward and owning your own path and really knowing who you are and what you stand for. And that's hard. It's so great when I meet somebody who stands for something and I don't care if they stand for something that I don't stand for. It doesn't matter to me. They believe something and they stand for it. It's so powerful to be able to do that and to be able to show it to the world.

And I would say there's a Martin Luther King quote, and I'm going to butcher it today cause I can't remember the whole thing, but you can't see the whole staircase. You just got to take that first step because you don't know where it's going to go. And you know what? You can figure out where it's going to go. You can change where that staircase leads because you have the power to do that by owning your own path, and you just got to remember to give yourself grace. That would be the thing that I want people to remember is take a pause and give yourself grace. It is so, so okay to be human because you don't have to apologize for who you are. You just have to own it.




Gary Schneeberger:

I have been in the communications business long enough to know when the last word has been spoken on a subject, and our guest, Andrea Heuston, just spoke it. Until the next time we are together listeners, couple of things I want to say to you. One, remember from Andrea's story, several things, but one thing I really want you to take away is that she went through these periods in her life where she felt that she was other. She felt that she was less than. And play it back. That's not the testimony of this woman who we're talking to today. She does not feel other. She does not feel less than. If you've ever felt that way, you don't - that's not your destination - you don't have to feel that way either.

Also, we understand that your crucible experiences are difficult. We've all been through crucible experiences. You heard Warwick and Andrea talk about theirs here. But they are not the end of your story. In fact, they can be the beginning of a brand new story for you which can be the best story of your life. Because if you learn the lessons from them, if you embrace them, as both Warwick and Andrea talked about, as gifts that can teach you lessons, they can lead you to a destination that will be the finest in your life, and that destination is the life of significance.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond The Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible and to chart a course forward. See you next week.

Over the last eight weeks, our guests have shared some profound insights to help guide you as you consider making a bold, dramatic pivot in your life to pursue something life-changing and significant. We distilled their top tips into our latest blog, and Warwick and cohost Gary Schneeberger discuss them in depth on this episode.

Our goal is to help you walk away – maybe “sail away” is a better way to put it – from the series with critical takeaways to help you decide whether it’s time for you to burn some ships… and if it is, to give you some guidance on how and when to strike the match.

And you’ll want to be sure, more than ever, that you stick around till the end. Because that’s when we’ll give you all the details you need about the opportunity we’re offering for you to be personally coached by Warwick as you look to board the boat that takes you from “Is this all there is?” to “This is all I’ve ever wanted.”

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Gary Schneeberger:

When you burn your ships, it's a tough journey. You're leaving behind something that you love doing or you wouldn't have been doing it for as long as you did or you liked doing it or it was comfortable doing it. So your head and your heart really have to be aligned as you set your ships ablaze and you head for a new port, you've got to do the inner work, you've called it soul work before another context, but that is really critically important. Why is that so important?




Warwick Fairfax:

To be able to move forward, you've got to really first move inside, do that inner work, just really understand who you are.




Gary Schneeberger:

That, listener, is just a taste of the discussion Warwick and I have on this, the 9th and final episode of our special winter now into spring series Burn the Ships. Hi, I'm Gary Schneeberger, the co-host of the show. That snippet you just heard was from one of the five key truths we learned from the seven guests we interviewed during the two-month run of the series. Truths we've distilled into the latest blog at beyondthecrucible.com. Our goal is to help you walk away, maybe sail away is a better way to put it, from the series with critical takeaways to help you decide whether it's time for you to burn some ships, and if it is, to give you some guidance on how and when to strike the match. And you'll want to be sure more than ever that you stick around till the end of the show because that's when we'll give you all the details you need about the opportunity we're offering for you to be personally coached by Warwick as you look to board the boat that takes you from, "Is this all there is?" to "This is all I've ever wanted."

This is one of those episodes, listener, that I guess I'm the host now and Warwick is the guest. So that's kind of interesting. I'm going to be guiding us through this conversation. Here's what we're not going to do. We're not going to revisit the beats of every story of every guest because those episodes are available at beyondthecrucible.com. You can find all those episodes if you've missed one. What we're going to do is extract some key learnings that we can pass along to you that our guests shared with us about what it means to burn your ships, how you go about doing it, if you should do it, the circumstances under which you should do it, all of those things.

So, the place that we want to start to level set this whole conversation is, what does burn the ships mean anyway? Why did we do now a nine part series on burning the ships? What does that mean and why is that important to do? I did this on purpose because, well, it's the Cambridge Dictionary and I know Warwick loves the Cambridge Dictionary rather than Webster, the definition from the Cambridge Dictionary about burning the ships is this, this idiom is described as this. "If you are in a situation and you burn your boats/bridges or ships, you destroy all possible ways of going back to the situation that you've left." It's a pretty fair summary of both the idiom and also the stories of the guests that we've talked to in the series, right?




Warwick Fairfax:

I have to confess, it really is as listeners may know I went to Oxford, so it would be easy for me to challenge the Cambridge definition, but it's actually an all fairness a pretty decent definition even if it is from the Cambridge Dictionary. I mean, there's this notion in history that sometimes one country, whether it's the Vikings or what have you, would go over to another country and want to conquer them and lay siege, and as a way of motivating the troops, it's like, "Well, we are going to burn the ships because there's no going back, there's no retreat. We are here for the long haul." And that is a very interesting image, it's the sense that, "I've made almost an irreversible decision to move forward, to change from one direction in my life to a fundamentally different direction. I'm burning the ships, I'm not going back. I've made this irrevocable line in the sand, decision that we are moving forward, we are not going back." So it's a graphic image, but I think it's a very helpful and profound image too.




Gary Schneeberger:

And it's the kind of thing that guards you against metaphorically as you change direction and you pivot in your life - and we'll talk about our criteria for the guests that we chose here - but it helps guard against sort of fleeing back to the familiar in the context of something that you try and the very definition, and we talk about it all the time on the show, the very pursuit of a second-act, the very pursuit of moving beyond your worst day, having your tragedy become a triumph. That very process, it can be difficult, can feel overwhelming. There's lots of points along the way where you feel like you've said it many times, your phrase is lying in bed with the covers over your head. Burning your ships metaphorically helps you keep moving forward and not going backward, right?




Warwick Fairfax:

You have a choice to either just stay there under the covers, or how do you move forward? How do you use your brokenness to help others? How do you find a positive way forward? And that's really a choice. It's a decision of the will. And so, burning the ships is akin to that choice. You're making a decision, "I'm going to move forward in a different direction of my life. I'm not going to wallow in my cubicle." Saying, "Look, I hate my life, hate my job, hate my boss." One can spiral down at times and say, "Well, okay, life isn't ideal, but how can I move forward? Maybe there's a different direction." So that choice, that active decision, which might entail a hundred or a thousand different steps that comes from that decision, that choice, that decision of the will is really a similar concept to burning the ships.




Gary Schneeberger:

And that's a great segue into the criteria we used in picking guests, searching for guests for the show. And one of the things we did in the series is the title of every series was from what they did in the old ships to what they're doing now in their new ships. And I'm just going to run through in a minute, this is the preview, wait for it, it's coming, of what those from this to this moments are. But what we looked for in the guest to get to that place was, this is how I described it in every episode as shown on YouTube, guests who have been brave enough to make dramatic pivots leading behind safe and familiar lives to do something dramatic, new life-changing and significant, facing down and overcoming crucibles along the way. And that description fits every one of our seven guests.

The eighth guest was Warwick kind of, and we'll get to that in a minute. But here's the stories from/to stories. We're not going to unpack, as I said, every beat of the stories. But here's the dramatic pivots that we're talking about in our episodes. From Music to Lifestyle Brand Entrepreneur. From Chasing Success to Embracing Intentionality, I love this one. From Doctor to Actor, very simple and very straightforward. From Biomedical Engineer to Reality TV Show Adventurer. From Drug Dealer to Entrepreneur and Mentor. And then these two are kind of flip sides of each other, which was fun, the last couple episodes we had. From Corporate Executive to Ministry President, and then we go From Ministry Executive to Corporate CEO. Those stories do indeed, they are all about, they've been brave enough to make dramatic pivots leaving behind safe things and moving on to things that aren't quite so safe. And that's one of the reasons - because they're not so safe - that's one of the reasons that burning the ships metaphorically is so important in those pursuits. Isn't it?




Warwick Fairfax:

It really is. I mean, each of those people that we had made bold, brave, life-defining choices, so we could pick any one of the seven guests we had and they made bold, brave, in some cases, you could say risky, but risky with a purpose and with a belief behind it. Bold choices to shift from their formal lives to a new life. And each of them, in different ways, want to lead what we call a life of significance, a life on purpose dedicated to serving others, there was some altruism in different ways, different forms, all of those guests that we had, so it was a brave and bold decision to pivot. And just the titles you read, it just makes it very clear that this wasn't a safe choice, none of those folks made safe choices, they made very bold and brave choices. And when you're burning your ships, that metaphor should indicate it is a bold and brave choice. It really is. It's not for the faint of heart.




Gary Schneeberger:

Indeed. And one of the reasons that we're doing this episode as a wrap up is that we have a blog at beyondthecrucible.com, which I wrote, which summarizes, again, not so much the stories of each guest, but the learnings from what Warwick just described as that very not safe but bold choice, sometimes risky choice, to pivot from this to that. And we're going to unpack in just a few minutes here, we're going to unpack five key learnings from that. The title of the blog is called Thinking of Burning Your Ships? Here Are Five Truths To Make For Smoother Sailing. So we want to empower you, listener, with the best counsel and wisdom from our guests about how they indeed pivoted, burned their ships and moved into a different adventure than the one that they were sailing on before.

The first one of those truths, I don't know about you, for me, if I were to ask what was the biggest aha or the biggest sort of hit you upside the head, I hadn't thought about that before, was this one, the first point, and that is to beware of toxic persistence. Just hearing the phrase maybe you go, "Huh, what does that mean?" And when our guest who said that, Mike Beckham spoke about it, it really did have an impact on me. So talk a little bit about toxic persistence, what Mike was talking about when he said it and what the value is for listeners to do exactly that, be aware of toxic persistence.




Warwick Fairfax:

Yeah. I mean, Mike Beckham was a very interesting guy. He's an entrepreneur at heart, but for a variety of reasons, he started out working for a faith-based non-profit, Cru, and tending to just do it for a year while his wife was finishing up at University of Oklahoma and ended up being there for 10 years. And because he is a driven, highly intelligent and caring person, he rose up the ranks to various levels of leadership. And then I think with his brother, he was involved in a startup that didn't work before getting into Simple Modern. And really what Mike was talking about, toxic persistence means you keep going no matter what. Sometimes in a business, especially startups, I mean, the vast majority of startups fail, sometimes at the point at which, "This isn't going to work. The market is not there. I don't know if they're the right people, or I can't find the right people, or I'm not the right person. The economy is tanking."

There's all sorts of reasons why things don't work out. And so toxic persistence means, "I'm going to keep going no matter what." And that was probably one of the most haunting phrases for me because there was a time for me in the takeover. As I mentioned, the $2.25 billion takeover I launched in Australia in 1987, and my family's large media company. I felt like the company wasn't being well run, I run along the videos that I've found, and my dad had died early in '87, and I've talked about this obviously fairly often. But what I haven't talked about as much is, it was very difficult family members sold out October '87, stock market crash, hurt our asset sale program. So by later in the year of 1987, things were not looking good. We looked like we were going to have an unsustainable level of debt, and the smart play might have been to figure out a way to back out, which would've been obviously humiliating and financially, I'm not sure, but it wouldn't have looked that good.

But I remember thinking at the time, maybe even saying there are no break points, "There is no quitting, we are going to move forward no matter what." And I have very, if not, extremely high levels of persistence, which sometimes maybe often can be good. Sometimes your greatest strength can be your greatest flaw or one of my strengths I guess you'd say. Now, one could debate whether I really could have backed out, and there's one legal advisor said, "No, you really can't." Was that advice good or bad? One can debate the intricacies of it, but irrespective of legal advice as to whether it was possible or not. Once I'd made that formal tender offer for the shares, there's no question that emotionally, psychologically, quitting was not an option. It was not an option no matter what, pretty much. And there are reasons for a family legacy.

All I has to say is toxic persistence, you've got to know when it's time to quit. Sometimes it's time to say, "You know what? This isn't working out." And it's not a matter of just effort, it's just for a variety of reasons. The smart play is to quit this particular avenue and move to some other avenue. So it really was a haunting and profound discussion.




Gary Schneeberger:

I call it the Kenny Rogers rule, "You got to know when to hold them, know when to fold them, know when to walk away, and know when to run." But all of that to say, that does not mean that your burn the ship's effort that led you to that place is negative or is shot. There are more than one, you can burn a second set of ships, it's not a one and done, as we say a lot at Beyond the Crucible. Things aren't a one and done. It's not a one and done. If you've burned one set of ships, if the next set of ships isn't sailing in the right direction, isn't doing what you want to accomplish, to stick in it is toxic, you can burn that set too and then move on. That's what Mike Beckham did, and he's found great success applying some of the same principles that he had used before, but in a different context.

I think that's important to let people know that recognizing that persistence can be toxic doesn't mean that it's a bad idea to burn the ships if you think about it in the right way. This is one of the quotes Mike said when we talked to him about this idea, Warwick. He said, "Persistence in the wrong context is more destructive than anything else." Which is true, and you can get away from persistence, you can burn the persistence ship, if you will, as you move on to find what that next act is for you, right?




Warwick Fairfax:

Absolutely. Yeah, it's very well said in the context of Mike Beckham. He'd tried a couple businesses, a couple startup ventures after he left Cru, the faith-based non-profit ministry before getting into Simple Modern. And one of them in particular just didn't work out. He didn't mean he didn't want to be an entrepreneur and start of business, he did. And so he started one. It was very successful and he started it based on a set of values in particular having a spirit of generosity. They say, "We exist to give generously." It was start with a set of principles, and then what is it we're going to do together? In this case, producing water bottles and flasks and that kind of thing, which is a whole other discussion. But it wasn't giving up from being an entrepreneur, it was just being an entrepreneur and that particular business didn't work out, so let's quit that and move to an avenue that has more chance of success. So he didn't really stop being an entrepreneur, he just pivoted to a different business. So that's I think the nuance it's important to state.




Gary Schneeberger:

He took his ships into a different waterway to continue our metaphor. Another great learning and it's one that has the greatest pool of guests around it in the blog at beyondthecrucible.com, and that is lean into your passion. Three guests that we talked to in various ways talked about how they leaned into their passion when they decided to burn their ships. Why is that so important? The word we say more than crucible, almost as much as crucible at Beyond the Crucible is passion. You talk about it all the time. Why is it so important if you're contemplating setting fire to your ships to lean into your passion as you head off to the next set of ships?




Warwick Fairfax:

Yeah, it's a good question. I mean, when you change from one career to another, if you're bouncing back from a crucible from your worst day, and we all talk about as you move forward, you want to lead a life of significance, which again, we talk about is a life on purpose dedicated to serving others. It's got to be yes, as we say in line with your design and values and beliefs, but you've got to be off the chart's passionate about, life is tough, there will be setbacks, life requires persistence and perseverance. And so, you've got to have a sense of, "You know what, this is important. I'm passionate about it. This is not just about me, it's about helping others, helping the planet." We'll figure out a way to move forward. each of these guests in different ways, they lent into their passion. Passion greatly increases your chances of success, passion motivates you, it motivates others, passion fuels the very needed perseverance you'll have to cope with the inevitable setbacks. So passion is absolutely crucial to bouncing back from a crucible and certainly pivoting to your second-act.




Gary Schneeberger:

Yeah. And one of the guests who that's his story is Darwin Shaw, the From Doctor to Actor. And one of the things that Darwin said about that, I mean, think about that decision, doctors, the apex of success, there's money attached to it, there's impact, you're making a difference. But he felt called to this pursuit of the creative arts and he then went and enrolled in acting school and he now lives in Hollywood, and he's not had the breakthrough role that has catapulted him to the A-list, but he's still going after it. He's had some great meaty roles, he's an excellent, excellent actor and he's still after it. But here's what he said to encourage you, listener, as you contemplate this learning of lean into your passions, this is what Darwin Shaw said, "If you can hone in on what is truthful for you and follow that, I don't think you're ever going to regret it."

Those are words that come from a man who was on track to be an orthopedic surgeon, who by now would probably have his own practice and a lot more zeros in his bank account on this very day, and yet he's got just fulfillment and significance in his heart, not only from his acting, but he started an effort, The Antiviral Film Project, to encourage filmmakers of all stripes to make films about the pandemic and how we coped with it. That idea of, "You're never going to regret it if you follow your passions," that's a huge motivator, I think, to get the matchbook out, isn't it?




Warwick Fairfax:

It really is. I mean, what's fascinating about Darwin Shaw is his fundamental beliefs, values and motivation has not changed. There was no pivot from the fundamental of what drives Darwin Shaw. He always had the social consciousness. He grew up in the north of England and Britain of Middle Eastern, I believe, Pakistani heritage, which back then was not easy. But he and his family just had the sense that we are put on this earth to give back, to help our community, help our neighbors, just help those in need. And so, being a doctor, obviously that makes sense in the sense of you are helping to heal people. That definitely fulfills the sense of social consciousness, but that's a relatively safe job, I mean, it pays well. And given the way he grew up, that certainly would've been different than he grew up. So that made a lot of sense.

But yet he just felt like when he learned about acting and went to a class in New York one time, that this was really what he was called to do. He just felt this overwhelming passion and that was a massive burn the ships moment. I mean, you go through medical schools for years, it's not cheap typically, and it requires massive amounts of hours and effort, and he was on the track, he was bright, motivated, intelligent. To quit that to be an actor, which is there's no certainty of success in acting.




Gary Schneeberger:

And there's a lot of people who want to do it.




Warwick Fairfax:

There is. And look, he's had some degree of success, he played Peter in The Bible Mini Series and has been in Marvel and was in James Bond, as you know better than I do, a small role there, but impactful. So it was very courageous, but his values have always been about social consciousness. And as you mentioned, The Antiviral Project, which seeks to bring filmmakers from throughout the world telling meaningful stories. His social consciousness of values and beliefs and mission, that hasn't changed, it just pivoted from one direction, from one set of ships to another set of ships. But it was a massive burn the ships moment that took a huge amount of courage and was just driven by his passion, as you say.




Gary Schneeberger:

Yeah, and when I think about Darwin's story and the stories of the other two guests who fit into this category of lean into your passions, Eryn Eddy and Joel Hungate, it was funny, as I was prepping for this conversation, Warwick, I remembered something I hadn't thought of in, gosh, 18 years. I went to a conference one time headed by an author named John Eldredge who had written a book called Wild at Heart, and it was all about getting in touch with your heart and pursuing those things. And I remember what he said, and I wrote it down on this sticky note, I wrote it down so I didn't forget it, and I'm paraphrasing it, but I think I got it pretty close because it's been stuck up here for 18 years. "Don't try to figure out what the world needs, figure out what brings your heart alive, because what the world needs are people whose hearts are alive." That is a gold-plated truth, and it's a gold-plated truth that was lived out by Eryn Eddy, our guest, by Darwin Shaw, our guest, and by Joel Hungate, our guest, right?




Warwick Fairfax:

Yeah, that is incredible. I might have heard that, I'm not sure. But I think that is incredibly wise. Rather than focusing on what the world needs, figure out what lights your heart on fire because you will find a way to use that to help the world and find an area that the world does need. So that makes so much sense. Really looking for those moments when your heart begins to sing, your heart begins to soar. Each of those guests we talked about Darwin Shaw, with Eryn Eddy, she was licensing music in that whole area, and she started spray-painting some t-shirts with the words, "So Worth Loving," and just send it out to some of her customers, supporters and just people in her network. And it just took off, she just had this sense that so many of us feel like that we're not worth loving.

Sometimes in our worst moments, maybe we feel like we are worthless, not always, but there's different days when we feel low to different levels, and that just took off. And she changed from a musical career to one where she's just got this life-affirming massive message. But when she got the feedback from other people saying, "Eryn, I love that, that is helping me so much," it made her heart soar, it made her heart sing. She knew, "This was for me." Joel Hungate story was pretty different. He was a biomedical engineer and his mother committed suicide, who was the last person you would ever think would commit suicide because she was full of life, person of faith, even joked about it, "Hey, if you think that happens, it won't be the reason because I'm just full of life." So that was just devastating and mental health is complex.

Well, he ended up being on the Outlast sort of survivor type show on Netflix and doing adventure readiness. And his mother, I think her final words to him was like, "Just do it." In other words, if there's some adventure, I think he was thinking of climbing a mountain in Mongolia, just this sense of adventure and using adventure as a way of helping people feel motivated to lead healthy lifestyles and eating and exercise, giving them a fun goal, even if it's a tough goal. Each of those other people, including Darwin Shaw, Eryn Eddy and Joel Hungate, they lent into their passion at critical moments in their life. And yeah, they're tremendous examples.




Gary Schneeberger:

And when you see, you're in the water, you see on the horizon your passions fulfilled, you see how your passions can come into reality. I mean, yeah, we've talked about it's tough to burn the ships, but it makes it far, far more likely and far easier on you emotionally, circumstantially to strike that match and light those ships ablaze.




Warwick Fairfax:

Yeah, that is so profound because one of the things I've found is I'm sure with Eryn Eddy, when you've got those first few people saying, "Eryn, this is helping to change my life." So Worth Loving, it's what a wonderful reminder. She created a community around that, that creates not just perseverance, but it creates a flywheel of hope, a flywheel of passion and encouragement, and it draws people in almost like a centrifuge. People are drawn in by the passion and the change in people's lives. So passion can not just fuel perseverance, but it can fuel a flywheel of passion, hope, and encouragement that can increase your creativity and just pull people in. So yeah, that absolutely certainly happened with Eryn Eddy.




Gary Schneeberger:

I've just determined that if we ever get a house band like on The Tonight Show for Beyond the Crucible, that house band, we have to call it Flywheel of Hope.




Warwick Fairfax:

There you go.




Gary Schneeberger:

That's what we talk about all the time. Your last question to guests all the time is, what's your message of hope for listeners? And that is indeed, what we've just been talking about, what this whole episode is, we hope is a message of hope, a flywheel of hope for you. Third point in the blog at beyondthecrucible.com called Thinking of Burning Your Ships? Here Are Five Truths To Make For Smoother Sailing. Number three in that blog is Do the Inner Work. It's that kind of thing Warwick, it's a tough journey. When you burn your ships, it's a tough journey. You're leaving behind something that you love doing, or you wouldn't have been doing it for as long as you did, or you liked doing it or it was comfortable doing it. So your head and your heart really have to be aligned as you set your ships ablaze and you head for a new port, you've got to do the inner work. You've called it soul work before in other contexts, but that is really critically important. Why is that so important?




Warwick Fairfax:

To be able to move forward, you've got to really first move inside, do that inner work, just really understand who you are. So if you don't deal with the inner work, the inner soul, it will make it much more difficult to be successful, to accomplish your dreams, to lead a life of significance. To be able to care for others, you've got to care for yourself. Remember, when you're on an airplane, if you have small kids, the flight attendants will always say, "Before putting the mask on your young children, put it on yourself first." Because if you can't breathe, how can you help your kids to breathe? You can't. I mean, that's really a life and death or can be a life and death situation under certain circumstances. So to be able to help others, you've got to help yourself. And one of the other sad factors of life is if there are things you've got inside of you that haven't been dealt with, toxic emotions, which can be from growing up, they have a habit of leaking, and that can leak in the form of anger and negative emotions.

And typically, you take that anger and negative emotions out on the people you love the most, the people who are closest to you. That's not fair or right, but that happens about, I wouldn't even say 90% of the time, 100% of the time. So why should you do the inner work? Your family, your friends deserve for you to do the inner work. They're worth it, they're worth the effort. So yeah, I can't stress too strongly not just for business and career and pivoting to your second-act, but just for family, your own sanity and life. That inner work is so crucial, and so often we don't do it because it's hard, it's scary, and it's often excruciatingly painful, but it's like, "Gee, I'm not going to go get that operation because it's going to be painful and the recovery is going to be awful." Okay, but it's going to be a lot worse if you don't have the operation often. So sometimes pain can be helpful in some ways, pain sometimes is inevitable. If it's going to have pain, let it be for the right reason. So doing inner work is so crucial.




Gary Schneeberger:

Yeah. And two guests that we had who really explored this space for us are Finnian Kelly and Dan Wolgemuth. And Dan Wolgemuth had an interesting, very, very profound quote that he said during our episode, which sums up this point really well. He said that his burn the ship moment that burn the ship moment, he said, had to happen first in my own soul. In other words, you can't light a match. I mean, matches get let to burn your ships first in your heart, and you've got to get to that place because if your heart's along for the ride, if your heart is invested, if you are aligned properly in your insides, in your inner work, here's from the description of the show again, that's going to help you make dramatic pivots leaving something safe and familiar behind for something dramatic, new, life-changing, and significant. You've got to have the inner change before the outer change can happen. And that's something that we learned from both Finnian and from Dan.




Warwick Fairfax:

Of all of the guests, I mean, certainly one of the most thought-provoking guests we had was Dan Wolgemuth, who went in a very successful career in the corporate world in GE, GE Capital. He rose up the ranks and became a successful, I'm sure significantly paid executive. He was on the board of a large non-profit Christian ministry, Youth for Christ. And during that time, he had a moment where outside his building, I think it was Kansas City back then, there was a woman that committed suicide and just outside the building. And everybody was like, "Who is this woman?" And people were relieved, "Oh, it's nobody we know, it's nobody we work with." And Dan was like, "Well, that's not really the point. It's somebody's daughter, friend, maybe a mother, she was young." And really what happened is he talks about burning a ship in his own soul.

I mean, he was a person of faith, but he had this attitude of, "I'm going to work hard, be successful and hope God blesses my plans." Which is obviously not the best way to look at it, but we're all human and many of us have been there. And really he pivoted saying, "Okay, it's really not about my agenda, it's about a broader agenda." In his case, "What's God thinking? It's not just about my agenda, it's about who I can do it for." And that shift in thinking was before he left the executive corporate world and before he went to this non-profit Christian ministry, but Dan had to say that, "Shift in thinking is it's not about me, it's about others, and about a broader faith perspective." It changed his whole thinking and he would say, there's no way he could be as successful he was in, what, 15, 16 years heading up Youth for Christ without that shift. So he really burnt a ship in his own psyche, own thinking. It was incredibly significant.




Gary Schneeberger:

And Finnian Kelly, different story, different details, but he also really had to work on himself, he had to work to get his head and heart in the game before he could change the game, right?




Warwick Fairfax:

Absolutely. Finnian is an Australian. We've had a few Australians on the podcast. Funny that.




Gary Schneeberger:

I mean, who would ever think of that? We've had one person from Wisconsin on the podcast and we've had 4,287 from Australia, but who's keeping count.




Warwick Fairfax:

Yeah, and I'm sure it'll grow even more. But yeah, he had a challenging upbringing. He had just issues of self-worth and just had this desire to be successful. He graduated from a very prestigious military academy at Duntroon, I think it was the equivalent of West Point in the US. Became an entrepreneur, startup National Geographic Documentary, and he was doing great, but he was the classic executive, go mach three and all systems going without doing any inner work, "Let's stuff it. Let's not deal with the inner stuff. Let's just keep going." And eventually it led to a very difficult divorce and a significant business failure in his life. He just hit this brick wall that caused him to do some inner work, and now he is very focused on others, helping others live with authentic intentionality and purpose and choice, but he made this decision after that divorce saying, "I just can't keep going like this."

Because he realized if you don't deal with the inner work, the chances of more business failures, we didn't ask him this, we could have, would've been extremely high because he was in a bad place, understandably after a difficult divorce, maybe some of what he went through was coming bubbling up to the surface. Without doing the inner work, failure was probably in relationships and business is probably likely. So he was very courageous and said, "Okay, you know what? I've got to do the inner work to figure out, what's going on there? Why am I angry, bitter? I got to deal with this stuff from my upbringing and my life. Otherwise, I can't help anybody. I can't move forward." So that was a very courageous decision.




Gary Schneeberger:

We are, listener, three fifths of the way through the blog points our new blog at beyondthecrucible.com. I'll review them now just to level set us. Point one of how some truths you can learn to apply to whether you should burn your ships, how you should burn your ships, what did that look like for you. One is beware of toxic persistence. Two is to lean into your passion. Three is to do the inner work. Before we get to four, keep listening because in a few minutes, 10 minutes or so, we're going to talk about how you can get one-on-one coaching from Warwick to help you navigate your journey to second-act significance. And a lot of these folks here have achieved second-act significance. That's really kind of the burning the ships moment was about achieving second-act significance. So stay tuned because we're going to get into that.

But before we get into that, we're going to talk about point four of these five truths, and that is you don't need all the details at the start if you have the direction. It seems so simple, and yet a lot of people think, "If I'm going to do something as drastic as burn my ships, as make that pivot, I've got to have every step figured out exactly, I've got to have the business planned, all figured it out and all done." And that's not a bad thing to do, but it's not absolutely necessary in every situation. And the guest who really sticks out for us there, Donte Wilburn, the title of his episode, is perhaps my favorite, From Drug Dealer to Entrepreneur and Mentor, that's Donte's burn the ships journey. And he really exemplifies this point of, "You don't have to know all the details at the start as long as the direction you want to head." Right?




Warwick Fairfax:

Absolutely. He is a fascinating guy. Donte Wilburn grew up in a setting without that much money in Indiana. And in high school, like a lot of kids, he wanted to be successful, so he asked a buddy of his, "Man, looks like you got new shoes, looks like you got more than pocket money. How'd you do this?" "Selling drugs." "Really? You got this selling drugs? Wow, maybe I should think about that too because I'd like some nice shoes and some extra money and be able to throw some parties." So he went down that route and he was pretty successful. He's an entrepreneur and did his job well, in that sense. He got to a point where with some other drug dealers, it all went down and went very bad and could easily have been killed that one evening, and ended up being arrested.

And he found faith in this process and had begun to go back to Purdue, was getting straight A's, and getting to church, so his pastor was there and he had a great transcript from college and he was in front of the judge, and the judge could have easily thrown the book at Donte Wilburn. But instead of throwing the book and giving him 20, 30, 40 years like he'd done to probably several other people, maybe even that day, he showed him grace. He saw that there was potential. He said, "I'm going to give you one shot." And he realized if he blew that shot, he'd be back in his courtroom pretty soon and the book could get thrown at him.

So he gave him that grace and he ended up doing some auto detailing and without this big vision of, "Oh, I'm going to be this massive million-dollar business and what have you, I just want to get good grades and stay clean, if you will, and focus on my faith and getting some money, washing some cars at a detailing shop. Well, that ended up growing into a whole auto detailing business with a couple operations and different parts of Indiana and helping to buy a complex that helps kids. A sports complex, helps kids to have a place to play sports. But the original vision wasn't to have this massive business, it was, "Let me stay out of jail, let me stay clean, let me not get before this judge again, let me focus on my faith and let me just have a job." It was pretty simple in that sense. Very straightforward. Wasn't this massive vision.




Gary Schneeberger:

And it's easy to think of Donte's story as one of, "Well, did he really burn the ships? The judge burnt the ships because the judge is the one who had him under house arrest. He had to do work release to go to school, to work that job that you pointed out he had washing cars, only job he could get." But Donte did burn ships because he had to make the determination that he wasn't going to go back to that old life. He wasn't going to go back. Again, remember how we described the guests on the show before every episode, at the start of this episode, guests who've been brave enough to make dramatic pivots, stop there! Donte Wilburn made a dramatic pivot, he could have gone back to the old life. And he said something in that episode, Warwick, that is we say a lot Beyond the Crucible when we talk about overcoming your worst days.

Donte said this, "I know what chains looks like because I had to do it myself." He says. He's talking about his mentoring of the young men and women who work for him at his auto detailing business, which he now owns. "I found that my darkest time was the beginning of my best times." That's the second half of the pivot. You don't want to go back to the bad thing, you stick in the challenging time and then you pivot into this place where that dark time now becomes the launchpad for your life of significance. That to me was the beautiful part of Donte's story.




Warwick Fairfax:

One of the most important lessons, and you talked about this, for those that are pivoting from their first act to their second-act, most people in business, I'm the same way, they want a five-year plan, they want a Gantt chart with how much is each item cost, who's going to be on the team, what's the market analysis, competitive analysis, how's the economy doing. All of those are good things, but you can't typically figure out a five, 10, 15, 20, 30 year life plan and follow it and like, "Yep, I hit every benchmark like clockwork. That was awesome." Life is not like that. And in my own case, which I talked about before, when I left the Aviation Services company, I didn't have this big vision of Beyond the Crucible and a podcast and a book and social media and speaking, it was I want to do something different and there's something about coaching that I'd like to explore.

I'd like to go to a coaching conference and just check it out, see what it's like. That was the extent of my vision. I want to do something more, I want to be more who God maybe to be. I want to use my skills in some life-affirming way and let's check out coaching. I didn't have any big vision then, I had no clue what was to happen. I don't have a plan, there's no possible way I could have foreseen what was to come. I just knew that right first next step is let's go to that coaching conference in Denver in 2003 and explore it. That was the vision at the time.




Gary Schneeberger:

Yeah. And it proves the point that we made here, you don't need all the details at the start, you just need to have the direction you want to go in. And that can be exciting, that can be all you need to strike the match, set those ships on fire. The fifth point is interesting because we realized this truth Warwickas we were in the midst of this, this was eight episodes prior to this one. We're in the middle of doing that and we realized, "Hey, wait a minute. We're going through our own Burn the Ships moment here a little bit, what was then Crucible Leadership and is now Beyond the Crucible. And that is the pivot point that we're going to talk about here, and that is point five is that little ships count two, a little fire can keep you warm. You don't need to destroy an armada, you can simply take a little ship. And that's what we did, that's what you directed with the change of the organization from Crucible Leadership to Beyond the Crucible.

Unpack that a little bit about how that small bit of ship ignition was actually a brave pivot. It was a pivot, but not a complete change of course, for sure.




Warwick Fairfax:

Yeah, it's an interesting point. And one of the lessons I've learned through that experience of changing from Crucible Leadership to Beyond the Crucible is visions can grow, they can evolve, they can reform, they can refocus, they can be refined, and that's good. Just for me, that talk in church in 2008 that led to writing the book, Crucible Leadership: Embrace Your Trials to Lead a Life of Significance. It was how can I use my story and what I went through to help others. And so originally, if you'd asked me back then and a few years ago, it's like, "Well, I've got a passion for leadership, not so much that I want to be this business executive, but I had this passion that if businesses and organizations are led well, that would create a culture where people can feel affirmed, motivated, feel worthwhile, that their voices are heard, they feel seen, and that not only will that produce better products, I mean, if you have a whole bunch of employees that love where you're going and hopefully are on the same page, all things being equal, you'll do well.

So I had this thought, and a lot of my book or part of it anyway, is about different themes of leadership. I have chapters on organizational leadership and listening to a broader group of people and getting advice from a few, how you get vision, how you get people on the same page, a lot of leadership stuff, not all leadership, but a lot of leader leadership stuff. And so we began Crucible Leadership a number of years ago with this sense. We talked about leading at all levels from the boardroom to the living room. But a lot of leadership-




Gary Schneeberger:

Who came up with that line?




Warwick Fairfax:

A very bright fellow named Gary Schneeberger go host to the show.




Gary Schneeberger:

Shameless. Shameless, sorry.




Warwick Fairfax:

All good. All good. But then we had a pivot because as we did this podcast, we were telling stories of people who had crucibles from physical challenges, paraplegics, quadriplegics, people who had been abused, business failure. I mean, some people who'd made significant mistakes, others who terrible things were done to them. We kept coming up with this phrase that, "You're not defined by your worst day." And it became very personal, even when we were interviewing leaders, it became less about leadership and more about, how do you change your perspective? How do you pivot? When we talked to leaders like Dan Wolgemuth who led this large faith-based non-profit for many years, Youth for Christ or Mike Beckham who founded and leads Simple Modern, a company that makes flasks and water bottles. It became less about, so tell me the five points about how to make a business successful lead a large non-profit? It became more, how did you pivot? How did your thinking change? It became more about the story and the heart.

And so, we realized Crucible Leadership was just a name that had a place, but really Beyond the Crucible, it was more about inspirational, self-help, motivation to help inspire and equip people to go from their worst day to a life that they've always dreamed of, a life-affirming message that you're not defined by your worst day, but you can lead a life of significance, a life on purpose dedicated to serving others. So it really shifted from leadership to really more inspirational message. But just to go back for a second, the passion and the underlying values didn't shift, we were always about helping people. We were always about helping people get beyond their worst day, we were always about helping people lead a life of significance, but it became less about organizational leadership and leaders per se, and more about helping everybody bounce back from their worst day to lead a life and significance. So it wasn't a change exactly in mission, it was refining of the vision and what we do, it was a refocusing.




Gary Schneeberger:

The line in the blog here is the shift in names is not a pivot from our mission and vision, but an adjustment. We sparked up some boats but not our biggest vessels and not to sail to a completely different destination. But the fact of the matter is we did light some vessels, it's still igniting ships. Those small ships matter too as you're navigating your way through life. Speaking of navigating your way through life, listener, we've arrived at the point that I've been teasing this entire episode. And that is the opportunity for you to be coached by the man over my left shoulder known not the crane over Warwick's left shoulder, the man over my left shoulder is Warwick in Beyond the Crucible logo for the podcast.

But we've created this tool, this e-course several months ago that is designed to take you from, "Is this all there is in your life?" Thinking that to, "This is all I've ever wanted." It's not a painting class at Parks and Rec, I mean, there's some real work that goes into this, there's some real thought work that goes into this. It's not by any means exhausting, but it is exhaustive in the sense of what you learn and what you can apply to your life moving forward in the context of this conversation, burning one ship to board a new ship. And one of the things that we have realized that Warwick has realized, and I'm going to let him speak for himself in a minute here once I set this up, is that taking that journey, going from this ship that you've just set on fire into this new ship and charting the course to get to that second-act of significance is a journey that can be easier to navigate with assistance.

As part of the Discover Your Second-Act Significant series, Warwick has opened up a few slots of one-on-one coaching with him to help you go through that course. And there are only a couple of those left, right, Warwick? And I'll tell you, listener, how you can go find out more about it online, but tell them, Warwick, a little bit about why it's important first to have a coach going through that course as they in the context of this discussion, burn one ship and board a new one. Why is it important for the Discover Your Second-Act Significance to have the help of a coach going through it?




Warwick Fairfax:

Having an executive coach come alongside you can really help you process and just be your right-hand person each step of the way to help you go through this course. So really I've found in my own life, coaching is critical. I had an executive coach for many years as I was starting my coaching practice, and I think she even spoke about, "Maybe you'll write a book one day" and this is before 2008, my talk in church and said, "Ah, I can't see that. I'm not going to do that. I'm not going to write a book, because it'll be self-serving and I was right, they were wrong. It'll be kind of lame." But that seed was planted. And I like to think that I'm a relatively fearful, anxious person in some ways, so I need help. I mean, it's coaching, I have a team at work, I've blessed to have a wonderful wife of over 30 years.

But in the context of the second-act significance, it is extremely helpful to have a coach come alongside you to help you figure out, "Okay, what is my dream and why do I feel stuck? I know I feel stuck, I hate where I'm in this cubicle, but I'm having trouble articulating why I feel stuck. Still less, what doesnot being stuck look like and what are some inklings of a vision?" Having a coach can help you process and greatly turbocharge your ability to get there is sort of like, it's not easy to figure out your vision. Think of making bread. I'm not much of a baker. Try making bread without yeast, it's not going to rise very far. You need help, you need an extra ingredient to help you lead the life you've always wanted to lead. So coaching I think I've found in my own life has been critical and very invaluable. And it can greatly enhance your chance of just having this e-course take your whole life and career and business thinking to a whole other level that can really be a massive help.




Gary Schneeberger:

Yeah, and you heard, listener, the testimony from Warwick himself about the benefits of a coach. His coach said, "Maybe someday you'll write a book," and he laughed, he didn't think it was possible. That's the benefit of having a coach alongside you can inspire you to think about the things to dream of the things that you don't dare dream of. Warwick did not dare dream of writing a book. His coach brought it up, and somewhere a seed was planted and he walked that out. And lo and behold, the book's a Wall Street Journal bestseller. And the other thing about this, I think, that's going to be really helpful is work designed, the Discover Your Second-Act Significance course. So what we're talking about here is discovering your second-act significance with a first class guide. That's the offer being made here by having Warwick coach you one-on-one as you go through this class.

So before we ask any more questions of Warwick about it, let me tell you where you can go to find out more details about this offer. And again, there's only a couple spots left, so act quickly as they say in the TV commercials. You can go to beyondthecrucible.com/coaching to look at that offer, find out about it. And if you want to apply for it, if you want to sign up it, do it quickly, as I said, because there's only two spots left. And as they also say on the commercial, they're going fast.

So as we get into landing the plane here, Warwick, why are you so passionate about coaching in general? Why are you so passionate about helping? This turbocharges you, I think, this idea of being able to coach people through the second-act significance course because you put so much of you into the course, you've put so much of you into Beyond the Crucible. Now here's your chance to have your road meet the rubber of what they're doing, and I think it's just a perfect kind of marriage. Why are you so passionate about this stuff?




Warwick Fairfax:

Yeah, I mean, I'd say broadly I'm passionate about Beyond the Crucible because we say this a lot, I don't want people's worst day to define them. I want people to lead lives of hope, of worth. I want people to feel worthy. And certainly the idea of feeling sense of self-worth is a battle for many people far more than you would think. I want people to lead lives where they're contributing to society and the world, lives of significance, as we say, lives on purpose dedicated to serving others. And so we've designed an e-course here, Discover Your Second-Act Significance to really help you go from, "Is this all there is?" to "This is all I've ever wanted." We want you to be able to shift from your crucible, well, in this case, your cubicle to a life that you love. And it absolutely helps to have somebody come alongside you.

In corporate America now, there are coaches in most large corporations, internal coaches, they have outside coaches often for senior executives and folks that are ahead of corporate human resources. And many companies, they know the training is very valuable. But training with coaching can take your training to a whole other level. Coaching helps to cement the knowledge, so we believe this e-course is very valuable. But coupling this e-course with coaching, the value you will get from the course is, I don't know if it's two, three, five, 10 times, it's many. And the course itself is very valuable, but if you combine it with coaching, it takes that value to a whole other level because it increases your ability to learn, and importantly put the learning into action with a plan. Maybe not going to have a 20-year plan, we're already talked about that, but with an idea of, what are those next steps? Where do I begin?

As we said earlier, once you begin those steps and you see some fruition come, you get that flywheel of hope that we talked about, and that flywheel of hope can keep you motivated, keep you moving forward. So the hardest part is often starting the starter motor, or starting those first few cranks of the engine. And that's what really coaching is about, is understanding where you are, why you feel stuck, and how you move beyond feeling stuck, to lead a life you've always dreamed of, a life of significance, a life on purpose dedicated to serving others. Just feel a great degree of passion about Beyond the Crucible, this e-course and helping people move from, "Is this all there is?" to "This is all I've ever wanted." That's what we're trying to do with the e-course and with the coaching. I think coaching can greatly help your ability to get there.




Gary Schneeberger:

And that's what we tried to do, what we've tried to do with the series Burn the Ships, to encourage you how other people have done it, to give you the courage to do it yourself. And let me pull together all the balloon strings of what we've been talking about here. And that is maybe you are thinking right now about burning your ships, maybe you're thinking about burning an oar, making a change, taking a leap. We can help you. The Discover Your Second-Act Significance e-course can help you navigate those waters. And even more so, Warwick's coaching can help you get there much more robustly. So the offer is take Discover Your Second-Act Significance with a first class coach, the guy who helped design. It was the brainchild of Warwick. And I'll leave all of that only to say this again. You can find out more about your opportunity to have Warwick coach you through this course by going to beyondthecrucible.com/coaching.

Warwick, we always wrap up these episodes where we talk about a blog with some reflection questions that listeners can ask themselves as they ponder what they've learned in this episode. Remember, these are five points that we've talked about. I'm going to see if I get my notes in order here so I can tell you the points again, things that can help you navigate a burning the ships moment. One is beware of toxic persistence. Two is lean into your passion. Three is do the inner work. Four is you don't need all the details at the start, just the direction if you have it. And five is little ships count too.

And here's the reflections to close our time here. Number one, can you think of a time when you practiced toxic persistence? What was the result, and how might it have turned out differently if you'd burned your ships at that moment? That's question one. Question two, when have you charted a new course without having the exact destination fully formed? How did it turn out? Do you consider it looking back a wise move? Why or why not? Reflect on that as you process through your pursuit of maybe burning your own ships. And then the third point is, consider what you're passionate about. Are you leaning into those passions, or is it time to get the matches? Warwick, I'll give you the last word before I close us up.




Warwick Fairfax:

Yeah. This has been a great series, Burn the Ships. Life can get overwhelming. I think really the key point is you've got to make that decision that, "I'm not going to take it anymore, I'm not going to just sit here in my cubicle and wallow and be frustrated saying, well, you know what? Retirement will come in the next 20, 30, 40 years, then I can be on the beach, play golf and life will be better then." That's one approach. It's not approach - I'm not against retirement or enjoying life and all, but that concept of, "Life is not meant to be easy and I'm just going to suck it up, and eventually retirement will come or what have you."

In the context of Burn the Ships and Second-Act Significance, you want to make a choice saying, "You know what? I'm not going to take it. I'm going to find and pivot to a life that I've always dreamed of. I want to do something that I'm passionate about. I'm not going to just sit here feeling stifled, micromanaged, controlled. Who cares what I do? I'm not using my gifting. I'm not passionate about it. It's against my values and beliefs." There can be a variety of ways that leads to your sense of discontent and frustration, which can be from mild frustration to immense frustration. There's a spectrum of frustrations of feeling stuck. And so, there's a lot of lessons from the series that we've had from our guests, from the e-course, and obviously we like to think the coaching around the e-course. So if today is the day that you're feeling stuck and frustrated, make a choice to say, "I am not taking it one more day, I'm going to make a choice, a positive decision to move forward and figure out a way of getting unstuck."

And between the resources we have and the series, the e-course, coaching, we're here to help you get unstuck, we're here to help you figure out, what does it mean to say I'm not taking any more? What does it mean to move out of the pit of frustration in this case to a direction that leads to a life you've always dreamed of? We're here to come alongside you and help you from the e-course to coaching to the series. So if today is the day where you're feeling immensely frustrated, today is your cubicle moment, there can be a better life. Just make a decision to say, "I'm not taking any more and I'm going to move forward in a better direction that's going to be better for me, better for my family, and better for others."




Gary Schneeberger:

Well, if this microphone didn't cost a few hundred dollars, I would drop it because that was a mic drop moment that Warwick had right there. I'll end by saying this. Join us next week as we talk again about how you can turn your tragedies into triumphs, how your worst day doesn't have to define you, how if you learn the lessons of your crucible and you apply them as you move forward, that crucible experience can be the launching pad. It's not the worst day of your life, it can be a launching pad to the best day of your life, the best time of your life, because where it leads is to a life of significance.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond the Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start? Our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

When you find yourself with a match in your hand, contemplating burning the ship you’re in to climb aboard another that will take you in a different direction, having the opportunity to make an impact is about the best destination you can chart a course for. And that’s exactly what Mike Beckham did.

This week, in the final interview in our special winter series BURN THE SHIPS, Warwick talks with Beckham about transitioning from rewarding work at a nonprofit ministry to the world of business – first as a member of his brother’s team at an e-commerce startup and then as a founder and the CEO of Simple Modern, one of the nation’s most successful sellers of water bottles and tumblers. But the brand’s motto – We Exist To Give Generously – is as critical to its mission as its bottom line. The company has donated more than $2 million to more than 1,100 nonprofits since being established in 2015.

“I call myself a nonprofit refugee in a for-profit world,” Beckham says… and that’s how he has found the impact he was searching for when he set his ships on fire.

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Mike Beckham:

I was not going to be able to maintain really doing two full-time things and being the kind of father I wanted to be. So what it did is it brought to a head I needed to make a decision about falling and where did I feel like I could make the most impact. And really what swayed my wife and I was a belief that there was more opportunity for impact in the business world. That the magnitude and the scale of impact that we could potentially make with our lives was larger in the business world than it was in the ministry world. But it was hard work. I loved ministry and I had so many deep and meaningful relationships that the transition was really challenging.




Gary Schneeberger:

Opportunity for impact. When you find yourself with a match in your hand, contemplating burning the ship you're in to climb aboard another that will take you in a different direction, that's about the best destination you can chart a course for and that's exactly what Mike Beckham did.

Hi, I'm Gary Schneeberger, co-host of the show. This week in the final interview in our special winter series, Burn the Ships, Warwick talks with Beckham about transitioning away from rewarding work at a non-profit ministry to the corporate world. First as a member of his brother's team at an e-commerce startup, and then as a founder and the CEO of Simple Modern, one of the nation's most successful sellers of water bottles and tumblers. But the brand's motto, we exist to give generously, is as critical to its mission as its bottom line. The company has donated more than $2 million to more than 1100 non-profits since being established in 2015. "I call myself a non-profit refugee in a for-profit world," Beckham says, and that's how he's found the impact he was searching for when he set his ships on fire.




Warwick Fairfax:

Well, Mike, thanks so much for being here. Really looking forward to our conversation and just your journey, which is an unusual one, which listeners will understand here in a moment. Love what you do at Simple Modern. Just the whole ethos of generosity and relationships are as important as the product itself, and that's not normal in the corporate world. So we'll definitely get into that.

But I understand you grew up in Oklahoma. So tell us a little bit about your life growing up, and I'm guessing there might have been some signs growing up of your entrepreneurial spirit - that typically doesn't come out of nowhere. So just talk about what was life like for young Mike Beckham in Oklahoma?




Mike Beckham:

Well, thanks for having me on the show, Warwick. When I think about my childhood, I think that one of the things that stands out that's unique is both of my parents worked in the mental health profession. My mother was a social worker, my father was a psychologist. And really what I learned from that was the reason why they did their jobs is that they really deeply cared about helping people and making a positive impact.

I think I took away from my childhood part of doing life well is you're investing your life and making a positive impact in the lives of others. And as a kid, I remember them deliberately saying to me, "We did not pick the careers where we could make the most money. We picked the careers we felt like we could make the most difference." And for me; I'll talk more about this later; I tend to view success and my life being purposeful through the lens of achieving, which is not always the right way to view it, but I tend to view it that way.

And I think what happened as a child was my view of what ultimate success was, was defined as it is making a positive, tangible impact in the lives of other people. That's probably one of the great gifts that I got from my parents that, whether I've been in the non-profit world or the for-profit world, has really transcended and has been a North Star.

I did really well in school. I standardized tested really well. And so there was some thought that, hey, there might be some opportunity to do something academically. But honestly, my brother was probably the one that you would've said he's the entrepreneur. He was the one who started the businesses as a teenager and things like that. And so for me, entrepreneurship and the idea of running a business, I've been slower to come around to the idea.

It's funny because in Oklahoma, especially where I lived, a lot of people at this point would probably view me as the stereotypical example of the entrepreneur that you want to hold up. I don't think I even really viewed myself as an entrepreneur until my mid-30s. So that came later for me but I think what came first is having a lot of vision and a lot of ambition about, hey, how do I use my life to make a real impact in the lives of other people? And that's looked a lot of different ways over the course of my career.




Warwick Fairfax:

That is such a gift that you were given by your parents of just life is about impact and service and contribution. That's defining success. That is overwhelmingly powerful. You look back on that and say, "Boy, that's about as big a gift as I could have been given."




Mike Beckham:

Absolutely. And one of the things that is a huge value for me that there's often a gap between where I want to be and where I am is humility. But the way that I think about humility is just having a sober-minded view of yourself. That you actually see yourself as you are, and not just even in the eyes of other people, but in the context of the world, the universe. And that I really feel like that's one of the things that came from my childhood and the gifts that my parents gave me, is that I'm really able to accurately look at some of the success of experiences as an adult and rightly understand that even though our tendency is to want to point at ourselves for anything that's gone well in our lives and say, "Look at what I did."

I can't do that. I've certainly played a role and I'd like to think that I've worked hard, but the reality is I have all these advantages that I inherited, that I was born into. I won the genetic lottery, so to speak, by being born in this country, at this time, to this set of parents. So there is a sense of humility and also responsibility that comes with that.




Warwick Fairfax:

Mike, you would not consider yourself a better human just because you've had a successful business than you were before.




Mike Beckham:

No, not at all.




Warwick Fairfax:

You are the same person, you have good days and bad days. Does that make sense? Because I want listeners to understand just because you're successful doesn't mean that you're a better person per se.




Mike Beckham:

I think, Warwick, it's a great point. One of the ways that I would unpack it is part of to be human is to have a deep, almost heart-level desire to feel like you have value and to feel good about yourself. And unfortunately, the most destructive way that that expresses itself is that we want to compare. We want to ourselves to others and we're constantly looking for, hey, how do I stack up to other people? And really with the hopes that we feel like, hey, I stack up better.

And it's a terrible treadmill to be on because you're either basically engaged in some kind of form of pride or self-righteousness where you're looking at other people and comparing yourself and saying, "Hey, I feel better, or I feel like I've accomplished more than that person." Or you get stuck on the other side where you feel like, "I'm not worthy, that person's better than me," or whatever.

And I think health is really where we get out of comparing ourselves to other people and trying to find value and worth there. Once we abandon that pursuit, it opens up the possibility to find self-worth and identity in a different place, in a healthier place. And for me, that's probably the story of my adult life is abandoning trying to find my identity and my worth in my resume or how others perceived me and through comparison, and trying to find identity, worth, fulfillment through a comparison with myself of who can I be? What is it possible for me to strive towards with my life? And that that's the standard I really want to press against.

And I want to be the best version of myself. I want to be all that I possibly can be. And it's just been a much healthier place for me. So it's funny because I've been in out of college for 20 years. I worked for 10 years in the non-profit world, and now I've worked for 10 years in the for-profit world. And I can tell you that definitely the way that I'm situated in the world right now is the type of situation that the world claps for. That I'm the CEO of a company and it's fairly high profile. And so people want me to speak at things and I'm in the kind of position that the world claps for.

Well, 10 years ago I was in a ministry position that was the opposite to most of my friends. It seemed kind of weird. And yet I'm not a really radically different person over those last 10 years. But the way that people have responded to me is certainly different. And so it's another one of those examples where it's like, if I'm finding my worth or I'm finding my identity primarily through how other people view me and how I stack up, that's always going to be a treadmill and it's not even going to give me an accurate view of myself. And so instead it's I want to focus on am I running the race for me? Am I doing the most that I can to use my abilities and my gifts to make a positive impact on the people around me, the world around me? And if so, then however I'm situated, I feel comfortable with that.

Honestly, I call myself a non-profit refugee in the for-profit world sometimes because my heart in a lot of ways is to be that non-profit person. And so it's always a little bit comical how people respond to me now and how differently people respond to me now that I'm a CEO compared to somebody in ministry. But being on both sides has certainly been a formative experience and has really shaped a lot of my perspectives.




Warwick Fairfax:

So l let's go back a bit and cover some of the things you just said. So you're coming out of your upbringing. Were your parents, people of faith, I'm assuming?




Mike Beckham:

Yes.




Warwick Fairfax:

So given that kind of-




Mike Beckham:

Ironically, one thing-




Warwick Fairfax:

Go ahead.




Mike Beckham:

I'll interject here.




Warwick Fairfax:

Sure. Yeah.




Mike Beckham:

Ironically, my parents were people of faith, but I don't think faith really became a part of my life until college and it wasn't really anything they did. I think what it really highlights is faith is a personal thing that even if your parents take you to church or are talking to you about, it's a personal thing that each of us have to work out for ourselves. And so for me, that did not happen until about halfway through college. That was the big turning point faith-wise in my life.




Warwick Fairfax:

So you ended up working for a large, well-known faith-based non-profit, Cru. In fact, the lead pastor of our church back in the '80s worked for Cru in Poland and headed up their ministry and part of story. But in one sense, that's an understandable shift. You come to faith and, "Hey, let me go work for a faith-based non-profit or a church," and not at all denigrating that. I think that's great, but how did that evolve?




Mike Beckham:

So it's rather shocking, actually. I think the process was, in retrospect, there's things that happened in your life that you look back on and you just laugh. Like how did that unfold that way? Even now that I know, how did it go that way? So I was a finance major and finance, it just came easier than anything I'd ever done. It was like a language that I already knew that somebody just reintroduced me to. Got engaged in college. I got married the weekend after I graduated. My wife had one more year. She was getting a master's in accounting. She had interned at very prestigious accounting firms. I had had some very good business internships and I really felt like, okay, the plan here is for us to go and work in the marketplace and hopefully one of the ways we're making an impact is by being good business people and by giving generously.

But because she had one more year of school right after we got married, I knew I was going to still be around Norman, where the University of Oklahoma is. And so as I was looking at job opportunities, it just wasn't clear what the best fit was. And an opportunity arose for me to do one year in college, full-time college ministry. And I thought I was maybe going to go get a PhD or I was going to go into the business world. And I didn't do either of those things. I signed up for the one year, but I fully expected it to be one year.

I raised my salary. It was $18,000 a year. I struggled to raise the $18,000 a year. On every level, it did not make sense on paper why I was doing this and yet when I started to really pour into lives of college students, to my surprise it was making a difference and I loved it. And so one year turned into two, which turned into 10. My wife worked in the business world for a while and then she came on full-time and we spent most of our 20s engaged in full-time ministry with college students, which I never would've predicted as a 21 or 22 year old and yet it's one of the absolute favorite parts of my story.




Warwick Fairfax:

So you're working at Cru in college ministry. I think you're doing very well. You're in a senior leadership role. You're doing that for 10 years. But there was a pivot, there was a shift.




Mike Beckham:

Yeah.




Warwick Fairfax:

What happened and why? Because it's like I'm making a difference in the lives of students. What could be better than that? That's a noble holy calling, if you will. Maybe you don't get much respect in the business world, but in the faith world, they're thinking, "This is great." There's a circle of people who think, "Mike, way to go. Keep going." But yet there was a shift.




Mike Beckham:

So when I got to 30, I was leading the ministry at the University of Oklahoma. We were seeing some really cool things happen. The ministry was probably growing 50% a year for several years in a row. So it had gotten to some pretty critical mass. I looked at my life as a 30-year-old and some of the dreams that I had had as a 21 or 22 year old seemed like they needed to be let go of. I'm probably not going to work in the business world. I'm probably never going to teach. But I felt comfortable in my own skin. I felt like what I'm doing is meaningful and I'm making an impact in people's lives and so I'm okay with letting some of these dreams go.

Now what's ironic is right around the point where I was really processing through letting go of a bunch of this stuff, the narrative was about to change. I have a younger brother who's two-and-a-half years younger than me, and he had gotten involved in the business world, had started a company of his own. He had done pretty well, but it was really like a one-person marketing company and he wanted to start a bigger company. He approached me with an idea and said, "Would you help me to start this?" And I thought, "This'll be a great side project." I can put five, seven hours a week towards this. It'll scratch the itch that I have for numbers and things.

And so I said, sure. I helped him recruit several other people to start the company, but the expectation was always Mike's just going to help out on the side. So that company started in October of 2009. By November of 2010, that company was having million dollar revenue days. And I was the oldest person even associated with the company. I'm not full-time. I'm not taking any salary. It's taking up a lot of my time, but I'm not like a full-time employee. I'm still leading this ministry and I'm the oldest person at the company at 31.

So it was really a great example of just the craziness that's possible. How quickly things can scale in an internet age. And then we got pregnant with our first, my son Carter, who's right over my shoulder here in the picture. And I just realized I'm not going to ... I was probably working 80 hours a week and it was untenable. I was not going to be able to maintain really doing two full-time things and be the kind of father I wanted to be. So what it did is it brought to a head I needed to make a decision about falling and where did I feel like I could make the most impact?

And really what swayed my wife and I was a belief that there was more opportunity for impact in the business world. That the magnitude and the scale of impact that we could potentially make with our lives was larger in the business world than it was in the ministry world. But it was hard work. I loved ministry and I had so many deep and meaningful relationships, that the transition was really challenging to make. So this would've been around 2011, 2012. I transitioned to working full-time in the business world and that's where I've been for about the past 10 years. And I definitely think I underestimated the amount of challenge that I would feel making that transition.




Gary Schneeberger:

Would you describe that then as you burn the ships moment? Had you set at least a few sails on fire or did you burn the ... Because going from ministry to business, that's a pretty big shift. Seems to me like that would qualify as a burn the ships opportunity.




Mike Beckham:

Yeah, I think there's two in my professional life and I think that's the first of the two because I really went from somewhere where I had developed expertise and where I knew that I was making a difference and I was transitioning to somewhere where I did not have as deep of expertise and where it was less clear exactly what the path was to making the kind of impact that I wanted to make. But the belief was it would be worth it because the potential magnitude of impact would be greater.

But there was no certainty in that for sure. And to be honest, even in my marriage, I think my wife would describe that as the most challenging period for us as a married couple. We've had a very happy and harmonious marriage, but that was a challenging period because we were going through all the things that come with being parents for the first time, which anybody who's done that knows that's challenging. And then we were stacking on top of that a career change and I was working with family, which there's challenging dynamics about that. So all those things stacked together to create, I think, one of the more challenging periods that really required a lot of communication and a lot of processing from us. So yeah, I would say so. It was not certain that the transition to the business world would go well or that it would be a permanent thing.




Warwick Fairfax:

Before we get to Simple Modern, it seems like that first business in 2009 was going great, but then in 2011 emboldened by the success you got in another business, that didn't work out so well. So there was a speed bump, if you will, probably more than a speed bump before you got to Simple Modern. Talk about that speed bump, if you will, that you hit.




Mike Beckham:

Yeah, so the business that we started in 2009, like I said, when I first agreed to be a part of it, I thought this will be a fun thing that I put a few hours a week in and then it turned into a much bigger animal than I expected. But I didn't leave the ministry world to go into the business world to run that business. I wasn't passionate about running that business. It was a part of my job, but what I really got passionate about was we had another e-commerce concept that involved the gamification of purchasing and buying online that I thought was really compelling.

And that was what lured me into the business world is the idea of we're going to build this new company and it has tremendous potential. When I look back on that period of my life, what I realize is that I really had had a very small amount of adversity up until that point. That pretty much everything I had worked on or put concentrated effort towards had gone pretty well. And this was the first time where I put a 100% of what I had into something and we poured millions of dollars. Who knows how many thousands of hours. And then we launched it and it just flat out did not work.

It was really, for me, a defining moment in my life where I had to emotionally process through I have made this transition, this burn the ships moment, of going into the business world and now we have launched this business and put a lot of resources and a lot of our passion into it and it just flat out hasn't worked. What do I do with that? I think there were a couple of different dimensions I had to wrestle with. The first was, I mentioned this early on, I think the fundamental problem that my personality has is I view the world as I am valuable and I'm lovable if I achieve. And that is a destructive thought process.

It's like I had learned how to root that thought process out in other parts of my life, but I think in the business world, because of the change of context, I found a whole new vector where I really hadn't rooted that out at all. And so when you take somebody who thinks, "My self-worth comes from succeeding in achieving," and then you run them into failure, then there's all kinds of insecurity and problems that bubble up from that. So I had to relearn a concept in a new area of my life that I had been learning over and over again, which was my value and my worth cannot come for my achievement. It just can't. And I would like to say I learned it quickly. I think I learned it over a series of months and years even during that period. And I'd like to say I could have learned it proactively, but I don't know that I could have. I think I had to really experience the cold, hard, bitter taste of defeat and failure to really face up to this part of managing myself and having the right internal mindset.

The other thing I had to really wrestle with, Warwick, is I had this narrative of ... We talk about the narrative of your life. I had this narrative of, okay, things I've been involved with have gone well and they've grown and now I'm going to go into the business world and I'm going to start this thing and it's going to be great. And then who knows what happens after that? And then it's like, okay, the narrative totally is broken. That is not what happened. And so it's like, okay, well was I wrong? Was I wrong about that this was the right next move for my career? Was I wrong that I thought I heard some kind of calling towards this. What does this mean about the longer term view I have of what I'm trying to accomplish in my life, going to accomplish with my life?

And I would say my spouse, my wife, Heather, was profoundly helpful here. One of the things she said; and I give this advice to everyone; and I'll tell it through the lens of faith, but I think this can work even through a non-faith lens. She said, "Just because this didn't succeed doesn't mean that God didn't call you to it." And I think I had a thought process which was the right next step or what I'm called to inevitably is going to lead to success. And that's not always true in life. That sometimes the right next step and sometimes the thing we get called to doesn't go the way we want it to, doesn't go successfully because of the learning and the possibilities that it opens up through failure, through adversity, through difficulty.

And I think that that's what happened with me in a nutshell is I think that I really had to fail to really start the rest of my life and it transformed me as a person.




Warwick Fairfax:

What you just have been saying, Mike, is so profound. One of the things you sent us in advance is this statement. It really is worth dwelling on. You said, "For the first time something that I'd put all my heart and effort into failed and I put a lot of my identity in the failed outcome of that venture." "Sometimes," and I certainly can relate to this, "failure can be a gift because it roots out identity issues." And obviously I hear where you're coming from. You're somebody that always did well in school. It's like success, I don't want to say it came easy, but to a certain degree and you did so well. And you can think to yourself if you are really bright and you work hard, anything's possible. Other people may fail.




Mike Beckham:

It's like it's manifest destiny. It's just like, hey, inevitably, if I try and I work hard and I really believe then this has to go well. And you know what? Sometimes life just doesn't work that way. We all have to learn it and in our own timing, I guess.




Warwick Fairfax:

So I think failure can be a real gift. I guess part of that I think you've talked about is one lesson was identity. You've talked a bit about that, but one of the other things you said here which I found eerily unfortunately able to understand and relate to. You talked about how persistence can be toxic and toxic persistence is pressing on when quitting would be wise. That quitting saves us from devoting our resources to efforts that are destined to fail. So one lesson with identity. Talk about this whole persistence, because it feels like these lessons set you up for Simple Modern, I would assume, but talk about that.




Mike Beckham:

It is one of my favorite things to talk about, Warwick. If I just said persistence rated on a scale one to 10, 10 being positive, one being negative, it would get very favorable marks. And then I say quitting. Rate it on a one to 10. How you feel, favorable or negative. It's like I'm giving it a two or a one. We just get a favorable impression of one word and a negative impression of the other word.

If you look at the research. The research says tenacity and persistence is the most important trait in entrepreneurs, which is true, but ... And this is the most important but you can hear. Persistence in the wrong context is more destructive than anything else. What would we call it when a woman who's in an abusive relationship persists in that relationship? Well, we would say that's not wise. That's destructive.

What would we say when an addict persists in their addiction in spite of the fact that it chews through all their money and it chews through all their relationships and it creates all this hardship. That's not helpful persistence. And so I wrote a long piece about this where I talked about basically if you think about persistence as having a light side and a dark side or a redemptive side and a destructive side, I think it's really helpful. It is not a universally good thing.

What makes persistence good or bad is what we persist in and why we persist in it. And I think what's easy to hear, especially when you're a younger person, is persistence equals good. If you just keep going, it always turns out okay. All you got to do is keep going. That's just not true. It's just not true. There's some relationships that don't ever get better. Sometimes, there's some startups that, no matter how much time or money you pour into it, it's never going to get to product market fit.

And so what I learned through the process is that a lot of successful people also are persistent people and they developed this mindset that's, by force of will, I can make things ... By just hammering away enough, I can make things go the way that I want them to go. I think the perspective that we want to have and what I learned is that wisdom is understanding where to keep pressing in and where to quit quickly. That quitting quickly is actually one of the best skills you can have in life. It's like if I'm dating, the moment I know I'm not going to marry this person or I'm not interested in a long-term relationship, the quicker I quit, the better for everybody. Because the quicker I can get on to meeting the right person or moving towards what I actually want to pursue.

And so Seth Godin has written about this in a book called The Dip, which I would recommend. But what he basically knows to paraphrase is what really successful people do is they say, "There are a few things which I will doggedly pursue no matter what, and then everything else which I am giving myself the permission to quit very quickly and to quit early on." That you pick very few things, the best things, the most important things that you say, "I will press in and I will keep going," and that everything else you give yourself permission to quit quickly.

An example is my son. He's played both cello and piano in the last year. He doesn't like cello and so it's like, "I want to quit but I want to keep playing piano." And I'm like, "That's great, because the cello is just taking time that you could funnel towards piano." I think within the context of business, what I learned was having your eyes open and really looking at the feedback that you're getting from the market is incredibly helpful in understanding when I need to keep going and when I need to pivot or change direction altogether.

And that what had happened to me is that I wanted something to be true so badly that I just ran forward with my eyes shut. I just did not want to hear any kind of narrative or data that contradicted the narrative that I wanted to be true. And we're all guilty of this where we so badly want something to be true and we want to go after it as hard as we can that we're just not willing to any kind of interpretation or feedback that says, hey, this actually isn't something that you should be continuing to chase.

So as a result, what I think I have found and developed is a real wisdom and discernment about what I'm going to be dogged in my pursuit of, and then a willingness to let other things go because I really only can be excellent at a few things in life. I can really only be truly persistent in a few things in life, and that's okay.




Warwick Fairfax:

I want to shift here to what you do with Simple Modern, but gosh, we could spend a whole podcast on this last topic. My gosh, the idea of toxic persistence and listeners would probably ... I may be able to glean from my story that this is one of the greatest challenges I've faced because I have, think it's accurate to say, extremely high perseverance. I'm one of these people that never quit ever on things. It's just ingrained in my-




Mike Beckham:

Yeah. And your entire life you've viewed that as a positive, right?




Warwick Fairfax:

Well, right. But the-




Mike Beckham:

It's like, "Oh yeah. I'm like the Terminator. I can just keep going." But what if sometimes it flips the other way and it becomes your weakness?




Warwick Fairfax:

Well, yeah, there were moments certainly, and which is too complicated to explain here, in my family business, which was environment takeover. There's no break points. It's just we're going to make it work and ultimately we succeeded in getting control, but it didn't work in terms of being financially viable. But yes, that is something that's eerily familiar, that concept. Almost a haunting concept.

But let's move to Simple Modern because after all that experience, how did that get started? And what I love about Simple Modern, I'd love you to unpack this, this wasn't a typical business startup. You're analytical, I'm analytical, I get that. Let's do a market analysis. What product is needed in the market? What do we have unique, competitive value? All that good and analytical staff that I'm not against at all. But you didn't at all start that way. You did not do the traditional ... So talk about how did it get started? And it wasn't easy. Two full-time jobs. So talk about how it got started and that original vision, which is just so different than 99% of how other businesses get started.




Mike Beckham:

Yeah. So after a few years working with my brother, a couple of gentlemen that worked under me at that company approached me and said, "Hey, would you be willing to just do a side business with us? We love the culture in our department and we would love to work with you." And I thought this would be great. It'd be great to do something on the side with these two guys. All we knew at the beginning, Warwick, is that we had deep eCommerce skills and we wanted to do a consumer product. We wanted there to be a heavy generosity component to whatever we started and we wanted to really prioritize healthy culture and that was it.

People will ask me about the name and "Oh, the name is brilliant. How'd you come up with it?" You know what? The story is laughably mundane, how we came up with the name. And a year into the company we almost changed it because we didn't even like it and now people will just rave about the name. But it's like, no, there's no great story. They'll ask about the products and it's really like, "Hey, we looked at a lot of products and I got an insulated water bottle for the first time and thought it was great and said, 'yeah, let's try that too.'"

There just wasn't the Isaac Newton, apple falls out of the tree and hits you on the head kind of epiphany where the sky opens up and you know. But we knew principles of if we were going to build something, we knew the type of thing we wanted to build and we knew the fingerprints that it was going to have. Especially for me, really, I was torn between going back into the non-profit world and staying in the for-profit world. And so I knew that if I was going to stay in the for-profit world, it was going to be a certain way.

I think the way that I would describe what Simple Modern turned into is a fusion of the first 15 years of my career, where we took all of the things that I learned being in full-time ministry about healthy teams and about being purpose-driven in what you do. We took all the learnings from running a really big e-commerce company and the principles of a high growth startup, and we put all that together and came up with something that's a little bit of an experiment.

And I would describe Simple Modern as an experiment of what happens if you try to create a for-profit company that prioritizes every stakeholder. We're used to for-profit companies prioritize the shareholder. Everything else is subservient to that. There's a big gap from that to number two on the list. But what if instead you said, "The shareholder matters, the employee matters, the community matters, the customer matters, the partners that you work with, they all matter and we're going to try and create a for-profit company where everyone who interacts with that company's life is enriched in some way as a result. Is that possible?"

And I'm really happy to say that eight years into that experiment, the answer seems to be yes. It's a different type of company. It's not a perfect company, but it is a very purpose-driven company and our mission statement is we exist to give generously, for example. Well, that's pretty atypical for a for-profit company. So we've built something that's pretty different, but I think it stays true to all the things we've talked about up until this point.

I was really passionate about my life making as big a positive and redemptive impact in the world and the lives of others as I possibly could. We now get to serve tens of millions of customers and we get to give away millions of dollars to non-profits. And then we have all of the people that we employ and the people that we work with and the way that we're able to impact their life. And I feel like the company has provided the best vehicle I could have ever dreamed for being able to pursue that vision for my life.




Warwick Fairfax:

What I love about what you do with this company is, it's funny, I don't know how the business will ever do a case on this company, but they should because it'd blow their minds a bit because it's not the typical company. And I think even forget the faith paradigm. There is a paradigm for success here in how you did it and it's not why you did it, but from a spiritual paradigm, you do things the right way from a maybe heavenly perspective, I believe. I'm not a prosperity gospel person, but all things being equal it increases your chance of success, if I can thread that spiritual needle.

But what I love about some of the ethos; and there's a great video on your website that really talks about the founding and the story; your concept of developing deep, meaningful relationships, authentic relationships, inspiring community, giving generously, the fact that you work to be more than just paycheck. This idea that you give away 10% of your profits to a number of areas such as education, water supply, ending human trafficking, community outreach.

And one of the things you also say is a percentage of every employee's pay can be given by them to just different donations that they feel led to. I mean, who does that? It's one thing to give 10%, which is unbelievable. To give employees a chance of ... It seems like that's the core of the company. It's not so much that you make water bottles as wonderful as they are. It's the ethos and the principles and the values. That talk about that because that is not normal. What's the key to the success of Simple Modern? Who are we? You wouldn't say, "Simple Modern, we're about making really fun and cool water bottles."

My guess is that's not what you would say is, "That's who we are," right?




Mike Beckham:

No, I would say that we're a company that's about generosity and relationships and excellence and making a redemptive impact and we just so happen to sell water bottles and tumblers and backpacks. And that in a way, the things we sell fund the organization and that I think, if and when they write stories about the organization, if there are those case studies ... Some people have approached me like, "We should do an HBS case study about this organization." That if and when those get written, I think that the dominant theme is going to be that we set out to build a particular type of organization and that is really the secret sauce. And that the what you do does not matter nearly as much as why you do it and the type of organization that exists.

The entire book, Built to Last, is really built on this concept that the organizations that are really enduring and make an impact over decades and over centuries are the ones typically where the actual organization is the main point. That money and making money is not the central focus. It is a focus, but it's not the central focus. The central focus is on the building of the organization and having some kind of a transcendent thing that you're pointing towards.

And I think that I'm very specific to tell people our people are excellent at their jobs. I work with people that are very professional, very gifted, work very hard. And so you do have to go out and execute and do your job well. Just having a heart of gold is not enough to win in the marketplace. But when you get excellent people who want to do their job well and you give them a compelling vision and a healthy environment to grow in, you get exceptional results. There's a great quote that if you want your men to build ships, you don't talk to them about going to the forest and chopping down trees. You talk to them about the sea and that that's really what compels people.

What compels people is when you're able to ... I mean, everyone wants their life to have a story that matters and they are just searching for people that will help give them that context and that vision of how can I pour myself into a bigger story of something that matters? And I think that that's what we've been able to do with the company is we've been able to say, "Hey, it's just one company. We don't have any illusions that the entire world is going to be transformed by us, but we can make a significant impact and we can offer you an opportunity to invest the best working years of your life into making a real impact and something you really believe in and to be a part of a story that matters." And that's an incredibly compelling message to really gifted, really talented people.

So we've been able to have both. I think that if you came and you walked around our office, I think you would remark on a couple things. I think you'd say the culture seems exceptional, the amount of connectedness among people is really abnormal. And I think you would say, "Wow, the combination of capacity and aptitude with character here blows me away." That, "This is some of the best people I've ever met, but they're also really good at their jobs." And so we've been able to attract some of the brightest people I've ever interacted with because they're so compelled to use their giftings towards something bigger than themselves.




Gary Schneeberger:

I love the fact that you started that last anecdote talking about building ships because we're talking in a series about burning ships and you've indicated that, even though you didn't say it explicitly, starting Simple Modern, that was the second of your two burn the ships moments.

And it's interesting, you're the last guest, the final guest that we have in this series and you said something that I think is a great framework, great goalposts to aim for when people are approaching burn the ships moments as we're ending this Burn the Ship series. And you said this. We asked you what advice do you have for people who are considering burning their ships? And you say, "For those who consider their own burn the ships moment, I would advise them to reflect and ask themselves a couple of questions. First, 'Does this decision line up with my mission in life?' And second, 'Have you done enough research and experimenting to know that this is a wise risk?'" Why are those such critical questions?




Mike Beckham:

Yeah. Well, when you talk about burning the ships, what you're really saying is, "I'm about to make a decision that I can't just roll back." A good example with Simple Modern was when I made the decision to start this company, I said, "I'm going to tap every relationship I have. All of the very best people I know. I'm going to recruit them to this. I'm going to have a lot of relational risk. If this goes poorly, a lot of my closest relationships are going to be impacted. And there's probably no next time. It's going to be really difficult to ever get the kind of force and the kind of gathering of talent that I'm trying to do right now. I'm putting it all into this shot." So it felt like this is the attempt.

And so the first thing that I said, "Does this line up with your life mission?" If you're going to make a commitment that large, that cannot be rolled back, where you're investing a lot of your time, your relationships, your resources, that make sure that if it works, it was worth taking in the first place. I will see people take jobs, I'll see them pursue opportunities without thinking through. Let's say it succeeds. Are you closer? Are you fulfilling what you feel like you want your life to be about? Play it out all the way.

And so for me, it felt like if this is successful in the vision that I have in my head, then yes, I'm going to be able to impact more people than ever before and cast vision to a lot of people of you can build an organization differently. It can look different, especially in a for-profit company. And that seemed to really line up. This is an opportunity for me to make more redemptive and positive impact than any other way if it works.

The second piece goes back to this idea of persistence. You're going to burn the ships. You should have good analytical, data-backed reasons why you think this is not just a Hail Mary, but this is a wise investment because this is probably going to be the biggest investment you make in your life or one of the biggest investments you make in your life whether it's time or money or passion or effort or relationships or whatever else. So it's really important that you have found some ways to test and validate your hypothesis that this makes sense.

They would call it burning the ships, because if you wanted to go and conquer a place, the easiest way to do it was you put your army on ships, you go across the water to this territory you want to conquer, and then with all the army there, you burn the ships. And what you're saying to the army is there's only one way, and that is going through our objective, because we're not sailing back home. That's not an option that's on the table anymore.

And so you would never do that if you didn't know. If you took a bunch of ships to a strange land, you had no idea what was there, you would never burn the ships. That would be a terrible idea. You would have reconnaissance of like, "Okay, I want to know the lay of the land. I want to know where we're attacking. I want to know where we think we're going to settle. I want to know what the plan is and have reasons to believe that there's a better future on the other side."

And that's probably the combination. It's being able to marry mission and vision for your life with the tactical skills of experimentation and looking at feedback and making wise choices. When you're able to do those two things together, that's when you get the best. To the outside world, they look like Hail Marys, but they're much less risky than they appear because of the work you've done on the front end to validate that it's still a risk, but it's a wise risk.




Gary Schneeberger:

I'm going to shut up right after I ask this question or say this thing so Warwick can ask the final question because I know we're getting toward the end of our time together, but I'd be remiss if I didn't ask you, Mike, how people can find out more about you and about Simple Modern online. Where can they go?




Mike Beckham:

Sure. For us, the easiest way to learn about the company and to look at our products is to go to simplemodern.com. For me personally, I'm pretty active on Twitter. It's @mikebeckhamsm. And also on LinkedIn. You can find me on both those platforms. And really, this is a great preview of the kind of things I talk about.




Gary Schneeberger:

Warwick, take us home as we end Burn the Ships, our series.




Warwick Fairfax:

Well, Mike, thank you so much. What you've been saying about how you evaluate whether you're going to burn the ships and shift, that's one of the most profound, simple but in-depth paradigms I think I've ever heard. Just focus on does this opportunity fit with my mission and vision in life? Yes. We're both analytical, so I get that. Do the analysis. Does it make sense? I would say, and I think we both agree, part of that doing that analysis is if this opportunity has nothing that correlates with your gifts and abilities or experience, probably not the wisest investment. Know that sounds simple, but we can get so hung up on it, but it's a great opportunity. Who cares if I don't have the skills an aptitude for the opportunity? It's irrelevant how good an opportunity ...

I know that sounds blindingly simple, but it's amazing how often we can avoid the blindingly simple. We talk about in another context. I had my own cubicle moment after the whole takeover period a decade or so later. There might be somebody sitting in their office, sitting in their cubicle saying, "Yeah, I'm getting good performance reviews and life's okay," but they're going through a "Is this all there is? Is this all there is to life? I'm doing okay, but I don't know. What could be next?"

And I guess you've answered it in so many ways, but what would be a word of wisdom or word of hope for somebody that's sitting in their cubicle or office saying, "Is this all there is?" What would a word of hope be for that person?




Mike Beckham:

What I would say, it's easy when you feel that to think, "I need to do something dramatic with my career. I need to really structurally shake things up." And sometimes that is the case. But I think what you really need to do more than anything else is become more radical in your thinking about what's possible with your life. The reality is all of us can aim for a higher vision for our life and be more radical in pursuing that. That might be in our career, but that could easily be in the way that we're involved in our church or the type of parent that we are or the way that we give resources or the way that we decide we're going to mentor other people or any number of other things that I really encourage people to dream.

I think we get the idea of dreaming and thinking big gradually ground out of us by the world. And part of the message that sometimes we hear, especially if you hear a story like mine is dreaming big is you got to go start a big company, or you got to quit the job and start the new thing. And yes, for some people that's the case, but here's the reality. Every single person, no matter where they are as they're listening to this, there's a way that they could dream bigger in an area of their life and make a bigger impact.

And that's really the question is just what is that one area of your life right now where you could be a little bit more radical, where you could dream a little bit bigger and you could make more impact? And as you develop that muscle, it becomes easier to believe that greatness is possible and that transformation is possible. And these are the people that change the world. Not everything, but they make an impact in the lives of others and other people, when they come into contact with them, they are changed.

And so you might be in an accounting job and say, "It's pretty mundane," and that can be great. Outside of your accounting job, you can be a superhero in mentoring local elementary kids, for example, and be setting an example with that or any number of other things. Or maybe it is in your professional career that there's an opportunity to burn the ships and to aim higher.

One of the most simple concepts we talk about within our company - I'll close with this. One of our core values is generosity. I'll use it as an example. My message to each of our team members is you can be a leader in each of our core values within our company. So it's easy if you hear something like generosity and say, "Well, I can't be as generous as Mike." Well, you can't probably be as financially generous as I can be, but you can be generous in so many different ways that every single person in our company can be a foremost leader in generosity. It just looks different.

Some people, it's with their words and some people, it's with their time, and some people, it's with their service and some people, it's with their coaching and teaching other skills. But every single person in our company can be a leader of generosity. It'd be the same challenge here that it is possible for everyone listening to this podcast to be a leader in making a tangible positive impact on the world or setting their sights higher. What it looks like for each of us is different. It depends on how we're situated, how we're gifted, and a lot of other things. But one of the things that people hear from me is belief. Belief that it is possible for them to make a bigger impact with their life.




Gary Schneeberger:

I have been in the communication business long enough, listener, to know when the last word has been spoken, not just on a subject, but in this series that I have co-hosted with Warwick over eight episodes, and Mike Beckham has just spoken it.

If you've enjoyed our series, Burn the Ships, Warwick and I ask you to come back next week where we're going to wrap up everything that we've learned over these last eight weeks. You won't want to miss it. And remember, if your ship begins to drift off course, if your mission begins to bump up and down in the waters, remember this: you can indeed strike a match and burn the ships. We will see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond the Crucible. Visit our website, beyondthecrucible.com, to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start: our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward.

See you next week.

This week, Warwick speaks to Dan Wolgemuth, whose burn the ships moment looks a little different on his resume than it does in his heart. After nearly three decades of working in the corporate world, he followed his faith into becoming president of a nonprofit Christian ministry. But he’d have never gotten there if the flames didn’t first get lit within.

He had to stop pursuing a career script written by and starring him and follow a new one written to focus not on what he could accomplish, but on whom he could accomplish it for.

“I burned a ship in my own soul,” he tells us … and in doing so made a forever difference in the lives of troubled youth.

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible, I'm Warwick Fairfax, the founder of Beyond The Crucible.




Dan Wolgemuth:

It's a bit of a different time to burn your ship, because you're not leaving one thing to go to another. What you're doing is you're saying, "I'm on this ship, and all of a sudden I have a different perspective." And it not only helped in my consideration of going to Youth for Christ, I think it made me a better leader at HNTB. Because I immediately realized that what matters most, even in a company that's owned by its employees is how we treat each other, how we value each other.




Gary Schneeberger:

Now, there's an entirely fresh perspective on what it means to burn the ships as we enter the final episodes of our series about that very subject.

Hi, I'm Gary Schneeberger, co-host of the show. This week Warwick speaks to Dan Wolgemuth, who's burn the ships moment looks a little different on his resume than it does in his heart. After nearly three decades of working in the corporate world, he followed his faith into becoming president of a nonprofit Christian ministry, but he'd have never gotten there if the flames didn't first get lit in his heart.

He had to stop pursuing a career script written by and starring him, and follow a new one written to focus not on what he could accomplish, but on whom he could accomplish it for.

"I burned a ship in my own soul," he tells us. And in doing so, he made a forever difference in the lives of troubled youth.




Warwick Fairfax:

Well Dan, thanks so much for being here. It's a real honor to have you. Before we get started, just to let listeners know, Dan and I know each other from our association with Taylor University.

Dan is a graduate of Taylor, it's a wonderful Christ-centered university in Indiana. He's also on the board of trustees. I have had three kids go through and graduate from Taylor, and we've got to know each other at some Taylor events.

So wonderful to have you here, and we'll get to what you've done in Youth for Christ and now mentoring, but I'd like to just start with some of the backstory and some of the threads that maybe looking back have led you to where you've been in business and Youth for Christ.

So just tell us a bit about a young Dan Wolgemuth and growing up, and maybe what some of your family and some hopes and dreams you had as you were growing up.




Dan Wolgemuth:

Thank you, Warwick. Really good to be with you and Gary today. So really excited about the opportunity to just walk through a story that reflects the heart and love and grace and mercy of God. Grew up in Wheaton, Illinois, the youngest of a family of six kids. My parents actually were missionaries in Japan with Youth for Christ. My father had been pastoring a church in Pennsylvania, felt the call through a man by the name of Bob Pierce.

Bob Pierce was the founder of World Vision, speaking of burning ships, founder of World Vision. And at that point he was a part of Youth for Christ. And my parents went to Japan for a couple of years, came back to Wheaton, and my twin sister and I were born at that point.

And so grew up in a very traditional Christian home in the suburbs of Chicago, my dad in ministry. So we didn't want for anything, but we didn't have a lot. And then ultimately, you connected those dots, ended up at Taylor University in the early 70s, graduated, and started a business career.

So I graduated from Taylor with a business and systems degree, thought business and technology was the career path for me. And for 28 years in a variety of different organizations, that was the path. So married a Taylor girl, had three kids. Sort of the classic story in many ways.




Warwick Fairfax:

Now, one thought that occurs to me is you grew up in a family of faith, your dad being a missionary and I think I read somewhere headed up Youth for Christ as president for a number of years. I think I saw 65 to 73, or some such time.




Dan Wolgemuth:

Right, exactly.




Warwick Fairfax:

Oftentimes you grow up as, what do they say, a missionary kid or it's like, well gosh, do I want to be a missionary? Which country? Which agency? Do I want to be a pastor, youth pastor, lead pastor? It's like growing up in a family of lawyers, you can pick corporate law or real estate law.

It's like, well, what part of missions do I want to be in? What part of advancing God's kingdom? But somehow that wasn't the natural path, what it would've been for many given probably incredible example of your dad and parents. So any thoughts about why not instantly into the mission field or some such thing like that rather than corporate?




Dan Wolgemuth:

Yeah, it's a really important question, and I thought you might bend that question a different direction. Because I know a lot of folks who grew up in the homes of Christian leaders who went a completely different direction out of a sense of rebellion. That was not my story at all.

My dad was a really solid entrepreneur. It's what actually put us all through college. He owned auto parts stores that he bought while he was not making any income as a pastor, so he had to have a vocational trade. He bought auto parts stores in rural Pennsylvania. And so there was always a business bent to him as well as a passion for ministry, which was Youth for Christ at the time when I was growing up.

So I never felt like I was rejecting them by moving in a business direction. As a matter of fact, in many ways I played out, lived out something that he really enjoyed, not the technology side as much as just the pure business side. So never an act of rebellion and never in a way dismissing the deep roots that I had in faith. But feeling like that was in my early career, that was what I felt very called to.




Warwick Fairfax:

So you went to Taylor, and from what I understand there was a stepping point before you got to GE. I think you worked for a business that was bought out. So just talk about some of those early business years and the GE legacy, and your experience there as you're working your way up the corporate ladder.




Dan Wolgemuth:

Yeah, the first corporate ladder I climbed was a very short one, because I worked for a small insurance company right out of college. Then ultimately ended up in the publishing business with my brother and his partner Mike Hyatt. Moved to Nashville, spent four years there, highly under capitalized. Publishing is not the business for under capitalized organizations, but it was a start of business.

Wolgemuth and Hyatt was the name of that business, and learned multiple lessons. So Mike Hyatt was editorially focused. My brother is sales and marketing, really good in that space, and virtually everything else that didn't fall into those categories I was a part of. So everything from production to accounting, it was an MBA in a crash course, for sure.

Because it was highly under capitalized and we were trying to grow rapidly, I was the one on the phone saying to vendors, "Hey, we're struggling to make payroll, let alone pay you."

And so it was in a sense, my honor and credibility that was being leveraged to tell these folks, "Hey, you have to wait another two weeks." And I'll never forget a phone call from somebody that I had said, "Hey, we'll get you another check in two weeks." And it was two and a half weeks and I hadn't sent another check.

And in my mind I had checked that box two weeks ago, and I was scrambling to the next thing. And it was really a very significant moment for me to say, "Is my word worth anything?"

I've said to these people, "Trust me," in a sense, and they can't. So I think it was a really important moment for me in this small business to embrace the fact that my word mattered. I might use words to throw off somebody or to just buy a little more time, but they were going to the bank with those words.

And I think when I think about a crucible moment for me, that was 1987 to '91, I learned a lot of lessons about my own integrity and what was I willing to do to continue to press forward. I had a business agenda, but real life relationships and people trusting me on the other end of that.




Warwick Fairfax:

And then for listeners, not everybody might know, but Michael Hyatt I think went on to be CEO of Thomas Nelson Books, and he's got very active with a lot of courses and branding, communication. I've followed, certainly participated in some of his programs. He does a phenomenal job, a lot of wisdom there.

So as you look back on that experience, obviously there was a big crucible for your age at the time, it not working out. What were maybe two or the three high points of, I think you've maybe begun to talk about it, but some key lessons you learned from that experience?




Dan Wolgemuth:

Well, certainly again, that my word matters, and that your integrity is something you trade on. Even if you don't have cash or capital, people are trusting you. And I really appreciated the fact that I had to learn that lesson, it wasn't baked into me.

I could in a sense justify almost any behavior, believing that it would ultimately buy us us more time. So I think that was one lesson. The other thing was that because it was a difficult time in my professional career, how I integrated that with a growing family, three small kids, a wife, and I didn't have good balance.

I was overwhelmed with all these aspects of leading the business, running the business, and I didn't find good balance there. And Mary and I have talked about it often. Those four years I poured myself into that business, but didn't necessarily pour myself into my family. And I learned that lesson I think during those really important years.




Warwick Fairfax:

So from there you worked for a company I think that was bought out by GE. So just talk about that period as that and the GE period, that was probably a key part of your life in the corporate world.




Dan Wolgemuth:

It was, I had worked for 16 years inside organization businesses that were predominantly owned by Christians. So values, integrity was important in all of those companies.

1993, I took a skip to a financial services business that was based out of Munich, Germany with a US presence in Kansas City. So immediate bump in compensation and corporate equity. It was a really significant step. Mary and I moved from Indiana to Kansas City at that time.

But within 18 months that business was bought by General Electric who also had a GE capital presence in Kansas City. So the good news was we didn't have to relocate. The bad news was that in a sense I was immediately on trial. GE was at, again, the height of Jack Welch, neutron Jack, we're going to buy the assets. And if the people go, it doesn't really matter. And so I felt immediately the weight of that proving myself and so on within that GE context.

And within a year they had sent us to Folkestone, Kent on the English Channel to lead an IT project that was surrounded by Germans and Frenchmen and Norwegians and Brits and some Americans. And they asked me to lead this effort, again, I think in a sense trying to figure out if I had any leadership moxie or not.

But we spent seven months in England, which was a highlight for Mary and the kids, not quite as much of a highlight for me, but it was really learning in the crucible, in the fire, if you will, what the GE culture was all about. And then at the end of that time, we went back to Kansas City.




Warwick Fairfax:

So how did you find that? So the first crucible had taught you about the importance of work-life balance and your raised values, Christian values, your kingdom perspective was important.

But now you're thrust in corporate America and Jack Welch, where I think I heard somewhere that he had two rules. You got to be what, one to three in market share, and I forget what the other one is. And if you don't hit those two principles, you're out of here or something.

It was very bottom line, and obviously he did a great job. A lot of people praise him for his work. But how did you adjust to that culture given your upbringing and your philosophy and the values of GE?




Dan Wolgemuth:

Yeah, it was very difficult. When I came back from that European experience, I was put in charge of a very large systems group, 35 people on my team. And this was the rack and stack era for Jack. So we had to literally rack and stack all 35 of those employees, and you took the bottom 10% and you had to release them immediately. You couldn't have any more than 10% of your employees in the top A bracket.

So because my natural wiring was relational and deeply committed to growing people, giving them opportunity to expand their horizons and perform at the top level, that's not the GE culture. Certainly they want high performers, but they want a culture of competition that squeezes the best juice out of each employee.

And so those years were intense, and I spent a week a month in Europe managing those teams that I had over there, and then coming back to Kansas City. So I learned a tremendous amount in that portion of my life. Some of it, don't ever repeat this, and some of it, yes, very good. And do your best to make sure that you're honoring your employer in the process.




Gary Schneeberger:

I would expect that part of the challenge that you went through, you described earlier how you had to learn to make your words your bond, and live by your values because you were maybe skating a little bit. You get that set right and then you go work for a company where that's not valued and you're doing something else. So you must have felt I would think maybe a little off balance for a few years there. You learn something, then you go apply it at GE, and it's not as valued as it was when you learned it at the other place. Is that a fair assessment?




Dan Wolgemuth:

Yeah, I think it is. It's interesting, because there was a part of what I had learned in that previous environment that GE loved. So they had four E's, Jack walked by four E's. Energy, energize, an ability to execute, and then his last E was edge.

And edge they defined as the ability to just be in somebody's face. So I was good with my own energy, I was good at energizing other people. We had a team that executed, but the GE definition of edge I did not have.

So at that moment in time, it was the ability to drop the right four letter words in the right environments, and to press people, to press vendors and so on. That was not my style.

So Gary, you're right, it was a challenge specifically in that one area based on who I was and what I believed it took to manage people.




Warwick Fairfax:

So how were you able to be successful when, getting three out of four E's is not bad, but how did you maintain your integrity and values, but yet hit the corporate performance markers that GE wanted, how'd you satisfy both?




Dan Wolgemuth:

Oh, I'm probably not the right person to ask, Warwick. You probably have to ask the folks that I worked for at the time. I think part of it would be that I motivated a team to high performance. So GE, at the end of the day is results-oriented. So if your team is performing and they're delivering on dates and projects and so on, they're going to leave you alone.

And I was part of a GE capital business, specifically in the insurance marketplace, that was making a lot of money. So there was a sense in which GE took their hands off until hurricanes started to happen and earthquakes in unusual places. And in the late 90s, GE moved in in a big way. And I stayed there for another three years, and then thought, to Gary's point earlier, this is not an environment I can stay in.

So I left GE and went to another corporate role. That role was the CIO of a very large privately held civil engineering firm, 3000 engineers. I shook the hand of the man who hired me and said, "Hey, I'm going to retire with you here." HNTB is the name of that company, great company, downtown Kansas City again. And I just simply slid the script of my life under the pen of God, and thought, He just needs to sign off one more time and I'm all good to go.

Which I believed He was doing every year. I'm not creating any problems, just sign off one more year and I'm good. And so I thought that was what my stretch into HNTB was going to be. That happened in 2002.




Warwick Fairfax:

How long were you at HNTB for?




Dan Wolgemuth:

Just two and a half years, two and a half years.




Warwick Fairfax:

Talk about that, because I know there was a shift, but did something happen while you were there?




Dan Wolgemuth:

Here's what would happened, Warwick, I started on the board of Youth for Christ, USA, in the late 90s. So loved the mission, was familiar with the mission because my father had been involved. Believed in ministry to the kids who were often marginalized and so on.

But again, at a safe distance, a picture on a refrigerator distance. And so I'd go to board meetings three times a year, come back to my career. And I think in that process, God was really working on my heart to say, "How far do you want to go? What is this script for your life that you're writing?"

And it was in 2004 that I went to a board meeting in Denver, which is where the national headquarters of Youth for Christ USA is. And the president resigned, 13 years. There were some challenges certainly in leadership there, but it was an abrupt end. Here's my resignation and I'm gone in two weeks.

And fortunately YFC hired one of the board members to be an interim CEO for nine months. And I said, "Hey, I've got the GE chops, I've been at HNTB two and a half years. I can put together a profile, I can start to help in this process."

And so they let me do that. And I created the profile, took it home, showed it to Mary. Mary had worked for Youth for Christ fresh out of college in their juvenile justice ministry. And so she read that and she said, "This is well done, but there isn't anybody in the world that can do this job. I'm just going to tell you."

And so that seemed like, all right, we'll set the bar high, and then we'll start working on this process. And the next step was, let's start to surface some names within the organization.

And I started getting some of these names, and from a few folks, my name was on the list. And instead of feeling complimented, I wanted to be offended. Because I had a great corporate job. I had two kids at Taylor University. Again, I had the script written, don't interrupt this great script that I have written.

And fortunately my wife was far more patient and prayerful, and she was like, "Are you going to pray about this or not?"

And so I sort of did the perfunctory prayer thing, believing that they'll find somebody else to do this. And time went on, and I'm still in the mix. And I am just wrestling through this. So now we're in the fall of 2004, I've got a solid income, we're putting money away. It's an ESOP, so I've got ownership in the company.

And I came to work on a fall morning. It was still dark. I can still picture my office, I had a beautiful office downtown Kansas City looking over the downtown business airport. And I look out my fourth floor window and there are squad cars outside the office, and police tape. And behind the police tape is a body laying on the curb. And what was clear was this was a young woman, and there's a stark reality to that because she's not living because nobody's paying any attention to her. They're all screwing around working on stuff, nobody's close to her.

And there were a variety of other people on the floor, folks that worked for me. And I could start to both hear and feel the angst in them as they're wondering, was this a coworker that had been murdered on the way into the office? And it took no time at all for word to spread that this was a woman who had been released from prison 24 hours before.

She was a drug addict who raised money for this drug habit by selling her body. And the first day she's out of prison, she does it again. Except this time it goes bad. She gets murdered and dumped on the curb. And what was stunning at that moment was not so much this specific act or tragedy, but the fact that everybody on the floor was relieved, that there was this great sense of relief that this was somebody in a sense, and I say this a apologetically, but that had it coming. This was a drug addict who had it coming.

And I'm standing there, arms crossed, looking out my window, feeling the relief of the people behind me and the burden on my own soul. And it was as if God pulled back the curtain and said, I don't put anybody on a trash heap. This woman was created in my image. And if I decide that you're capable of this leadership role in Youth for Christ, you had better consider it the privilege of a lifetime. Because you're going to wade into the lives of young people who believe that they have no value. And I want you to know there isn't one person I created that has no value, including that woman that died on the curb.

It was as though God himself got me by the lapel, in the days when I used to have to wear a suit and tie to work every day. Got me by the lapel and said, "pay attention. This matters to me. There isn't one living individual that I throw on the scrap heap."

Everyone has value. So that was the moment for me, and it was a moment that I didn't say yes to the job. I basically said, "I will do whatever this board thinks is the right thing for me to do."

And so from that moment on, we were in. Whether YFC knew it or not, and it would take to the next February for them to make that final decision. And it felt like in that instant, the equation shift flipped. It went from me being the answer to God being the answer, and me being without feeling like this is dismissive, but I was a means to his end. And I should be really grateful that he would consider me worthy to be a part of a mission that at that point was 70 years old.




Gary Schneeberger:

And in that experience, at that moment, for listeners who may find themselves facing that, when something becomes so clear to you, how do you not burn your ships? How do you not in that moment, say, "This script that I wrote, this boat that I built, Hey, that's not the boat I'm supposed to be in. This one over here is the boat I'm supposed to be in."

I'm sure you didn't put it in those terms, but that had to be what you were feeling, that the life you had carved out for yourself, the sailing that you were doing was not where you were intended to sail.




Dan Wolgemuth:

Yeah, the interesting thing about that was I wasn't at a decision point, because Youth for Christ hadn't offered me this job. So it's a bit of a different time to burn your ship because you're not leaving one thing to go to another, what you're doing is you're saying, I'm on this ship, and all of a sudden I have a different perspective.

And it not only helped in my consideration of going to Youth for Christ, I think it made me a better leader at HNTB. Because I immediately realized that what matters most, even in a company that's owned by its employees, is how we treat each other, how we value each other. And so when you get into executive leadership, it's easy to start to think, well, if I raise shareholder value, that's the purpose for me to be here. Even as a Christian.

And I think at that moment it was as though the Lord said to me, Hey, I'm not even sure you're qualified to be a part of this process with Youth for Christ, but I want you to be a different person from this point on.

And so the ship I burned was not deciding to move from Kansas City to Denver, the ship I burned was, this is not about me. This is about me doing my very best to elevate kingdom values, whether that's in a fourth floor office in downtown Kansas City or in a small office in Denver, Colorado. That was the ship I burned. And frankly, I'm really glad that happened before Youth for Christ ever offered me the job. Because I feel like my soul was at a different place in February when I said yes.




Warwick Fairfax:

What you've just said, Dan, is so profound. And in some strange way I can relate. As listeners would know, growing up in a large family media business, I did everything I could to make sure I was qualified. Undergrad at Oxford, worked in Wall Street, Harvard Business School. It's like, I know the mission God has for me, I'm dead set certain. And it was all very logical.

I was never trying to hurt anybody or do anything bad. I never thought of myself as arrogant. Humility is one of my highest values. But sometimes when you are so certain you know what God's plan is for you, you can get maybe an arrogant attitude to what their plan is and your role in it.

And I don't know, arrogance can seep in even when you don't realize it. So as I looked at it, when I became a believer in it through an evangelical Anglican church at Oxford, it was obvious to me what God's plan was.

I was 100% certain I knew. The company was founded by as a strong a businessman for Christ as I've ever known. Employees loved him. He was a good dad, husband, elder at his church. Founded all sorts of nonprofits. What an example to emulate. I felt like the company had drifted from the values of the founder, it was being poorly managed as my parents thought. Without going on, my dad died in early '87 as I was processed a graduate, or last few months at Harvard Business School. And things went on from there.

But as I look back, it's like, well, why was I so certain? I was so certain I knew what God's plan was, and then when I felt like I broke God's plan, that was probably the biggest crucible I faced. But looking back on it's like, some ways who God would first use, he would bring down and make humble.

And certainly that was a massive humiliation on me that's made me very wary of saying, oh, I know what God's plan is. Even if it's logical to me, like, I've prepared myself with all the skills, Oxford, Harvard Business School. Others had gone to Oxford, nobody in my family had gone to Harvard Business School. It's like this is all part of some big plan.

I understand finance, et cetera. So I think what you went through, when you feel that sense of humbling. And gosh, maybe I am arrogant, the ability of God to use you at another level was because of what you went through. You would've been probably a significantly less effective leader, and probably God could have used you significantly less without that epiphany.

So I want people to understand how that mindset meant everything to Dan Wolgemuth, and everything for Youth for Christ, if that makes sense.




Dan Wolgemuth:

I would double down on that. I love your story, and it's profound, it's powerful. But I think there are times that you look for a crucible moment or a burn the ships kind of moment. And you feel like it has to be this catastrophic decision of one big job or another big job.

And the fact is that the next morning I went back to the same office, but something had happened. And it was a burn the ship moment. It was this moment where I said, God, I'm yours. I want to do what you want me to do.

Recently I ran into, in the Denver airport, one of the women that worked for me, she was in a significant leadership role for those two and a half years. I was at HNTB two and a half years, and she saw me across a TSA line, came over to me and thanked me for those two and a half years. And I'm convinced that God was doing something in me that made me better while I was there. And again, I'm grateful that he called me into Youth for Christ, because I think what he taught me at that moment was, I'm going to keep you in the classroom from this moment on.

So yes, you're going to move to Denver. Yes, you're going to lead this wonderful mission, but you're going to continue to learn from people around you, including 17 year old kids that understand the love and grace and mercy of Christ in a way that you have never understood it.

So that started, I think, a different trajectory in my own learning process that has continued to serve me in a way that I'm deeply grateful for.




Warwick Fairfax:

Talk about what you found at Youth for Christ, obviously has a tremendous legacy, but there were some challenges you had to face. It was not easy. So just talk about what you found and how you approached those challenges.




Dan Wolgemuth:

The challenge at Youth for Christ was that the model was set up from its founding as what might be most easily understood as a franchise model. So you have a national office, but then you have 150 chapters around the country. They have their own 501(c)(3), so they're their own nonprofits in their own cities. And in a sense, what they're buying from the national office is the brand and some training material.

In 2005, when I started, there was very little influential leadership. People did their own thing in their own community, and then they'd come back and gather for an annual event. And then go back and do their own thing. So the more I pushed in, the more I realized there's no shared national mission that says... Certainly we were about young people, but even that definition, in some parts of the country, they defined young people as three and four year olds. They were working in the foster care system. In other parts, they were working with vocationally challenged 35-year olds.

And so the question was who are we, and are we better off if we really define who we are? And then align ourselves based on a common commitment to this mission? Not that somebody's mission to grade school kids isn't important, but that's not our mission.

So getting clarity around a vision was enormous, and doing it in a way that wasn't corporate. In a nonprofit world, that is the way you diminish somebody. You say, "Oh, Wolgemuth, he's so corporate." And that immediately undermines this idea that we're coming together for a shared promise, a mission, vision. And so that doesn't happen overnight.

I think naively, I thought I'd go to Denver, we'd start to talk about shared values. Everybody's going to salute, we're going to lock arms. And this is going to be wonderful. But it was only wonderful if you didn't bother what I was doing in my own local communities.

And they were doing great things, we just weren't doing it together. So the beauty of that is that when the mission started to coalesce around a shared mission, around shared definitions, around a shared curriculum that says, here's how we can help equip every chapter around the United States. We're going to work with the same kind of kids, we're going to equip in the same sorts of ways. It was powerful, and frankly, it still is.

I'm watching what God can use to do, whether it's working with incarcerated teenagers or pregnant teenagers, or suicidal high schoolers. The vision and mission is powerful, and still folks locking arms and saying, we're in this together. So it was a challenge, and maybe in different ways than I expected, but really powerful to see how folks came together.




Warwick Fairfax:

I can imagine in those early days of thinking, okay, here's this Dan Wolgemuth character. He's come from GE. Some may have known, yeah, the Jack Welch mantra, the bottom 10%'s got to go. And you got to be in the top three in each market's like, is he going to bring GE to Youth for Christ? And which are the 10% that's got to go? And what's it mean to be in the top three in my market anyway? I don't know how that works in the faith-based world. Does that mean I got to beat out Young Life or Campus Crusade or something. Is that what it means? What does that mean?

So I'm sure there were some fears. And just getting people on the same page, even with people of faith, one of the things I've found is people are human everywhere. Even people of faith, they have hopes and dreams and agendas, and we're all human. That doesn't just say, well, that's just corporate and everybody just sings kumbaya in the faith based world. It doesn't work like that.

I've as you know been on two nonprofit boards, and without getting into details, there were instances in which different groups would try to say, well, this is what we think the vision of the organization should be. Well, no offense, but it's not your job to do that. Your job is what does the vision mean to you in your area? That's the right question.

But it's not up to your wordsmithed vision, I can't tell you how often that happens. Like, gosh, this feels like the wrong answer to wordsmith the vision that the board and the president of the organization, you don't get to do that.




Dan Wolgemuth:

Right, exactly.




Warwick Fairfax:

But people try that. You don't have to get into this, but I imagine that might've happened too.

So how did you get people on the same page when, who's this Dan character coming from GE?

And, oh by the way, what makes him king? How did you get people on the same page with a shared vision when they were like, "Yeah, the shared vision's great, so long as it's my vision and you leave me alone. Because I know what I'm doing."

I like working with young people, what's wrong with helping people get back in the work world at mid 30s? What's wrong with that? Is he against helping people like that? I guess he doesn't like helping people. So how did you do all that, get people on the same page?




Dan Wolgemuth:

Well, I was probably a tad naive. You would think after 28 years in corporate life, including eight with Jack Welch, that naive would not be a word that you would use.

But I do think that I was naive in the sense that I believed that it would be an easier shift to have people move away from a picture of autonomy that said, I am in charge of my own city as it relates to Youth for Christ, and I've defined it this way.

And so as long as you, corporate, you Youth for Christ USA, as long as you facilitate this in some way and continue to send me your latest branding information, then we're all good to go. I think what you had to prove was that by coming together with a shared mission and vision that we could reach more lost young people, more kids who are inside the juvenile detention systems. That by doing this together, and doing it in a way that's both scalable and repeatable, there are two good GE words, scalable and repeatable, that by doing that, what we do is we reach more of those 40 million 11 to 19 year olds that need to know they matter.

And that's the number. So we got to the place where we said, our mission was, YFC reaches young people everywhere. And the question was, who gets to define that word, those words, young people? And so we did, we defined it. We said 11 to 19 year olds, and I wish you could have seen people recoil when I said, "If you're working with somebody outside of that, we'll give you three years to start to hand that off. Work with other like-minded partners to hand it off. But the fact is there are 40 million 11 to 19 year olds in the United States that need to know they matter."

So what we began to point out was we have a shared mission that's going to make us more effective at reaching kids in your community by doing this together and doing it in a similar way. And it took a little while.

I had some very hard phone calls, some video calls with local boards that pushed back. But the fact is that by and large, 95% of our chapters got on board. And today they're more effective than ever. We're seeing growth happen because it's repeatable and it's scalable. And it's done with excellence because we're doing it to a prescribed demographic of young people.

And that's really counterintuitive in ministry to define, here's who we're going to minister to. But when you do that, then we can equip them, then we can train, then we can hold folks accountable. It's amazing what happens when folks get on board.

And so I think we're seeing that I'm no longer the President/CEO, so I can say really good things about what's happening there. It's really exciting to see what God's doing there.




Warwick Fairfax:

How did you come up with that vision? That's very specific, 11 to 19 year olds. Where'd that vision come from?




Dan Wolgemuth:

Well, we went all the way back to Billy Graham and Tory Johnson, who were the two founders. Billy Graham was the first full-time employee. And the vision at the beginning was high school teenagers. It was teenagers focused. So we went back there and said that was the presumption at the beginning. We moved in the 60s and 70s into middle schoolers, which still falls inside of that teenager demographic.

Here's a gift God gave me that I would never have asked for, Warwick. You asked about it. We were doing a fundraising event at Torrey Pines in San Diego, and a man came up to me who had just retired from the Navy. He was a retired four-star admiral. And he said to me straight up, I think God's calling me to be a part of Youth for Christ, and I think he's calling me to be a part of your team.

This was a man that worked for Donald Rumsfeld who was the strategist behind the initial push into Afghanistan. His name is Admiral Bruce Klingen. And he was the one who could look at where we were and say, you have questions to answer. I'm not going to tell you what the answer is, but you say young people, what do you mean?

And we wrestled through this. And he did it over and over and over. He worked for us for three years. He was a gift that nobody asked for but changed the trajectory of Youth for Christ because he made us answer questions that often ministries and nonprofits don't answer. They don't answer the question, who am I and why do I exist? What promise am I making that only we can deliver to our communities?

And if you're letting every community define it, you can't make a promise that you can keep.




Warwick Fairfax:

Absolutely. Just looking at the website, I love the stuff on there that introducing young people to Jesus at pivotal moments. Give life to your story. It's just powerful, powerful words about what Youth of Christ, reaching young people everywhere, as you mentioned. Powerful words, a powerful vision.

One of the lessons for leaders is that if you try to be everything to everyone, you'll be, I don't know, nothing to no one. I think that's the aphorism.

I forget who said that, but it's something like that. So any kind of marketing, branding, and vision, you've got to be very specific and say there are things we're going to do really well, and we're going to say no to a bunch of things. Because that means we can do a defined set of things excellently. So that's impressive.

So you did that, what, 15, 16 years, quite a long time that you were head of Youth of Christ?




Dan Wolgemuth:

Yeah, I was. After 15 years, I went to the board and I said, "I think this is time." That was the beginning of 2020. They started a search and then a pandemic happened. And at the end of March, they came to me and said, "We think this is a really bad time to try to find your successor. Will you keep doing this?"

And I thought they were talking weeks or months, I guess we all probably thought that. My board chair said to me, "I want a one year commitment." And I went back to Mary, had one of those really burn the ship secondary moments. And can you burn them again? I think I did.




Gary Schneeberger:

Yes, it's a big ocean. You can burn them as many times as you want.




Dan Wolgemuth:

And here's the reality. So we said yes, and then think of all that went, whether it was some of the racial tension, the George Floyd incidents, and they needed a familiar leader to take them through those 12 months. And I often refer to myself as familiar old pair of slippers that you put on. Wolgemuth will get us through. He'll help us because he's been here 15, now 16 years. So yes, long answer to 16, 16 and a half years before we stepped out.




Warwick Fairfax:

And somewhere along the line you also, I think I read somewhere in 2006, became a board member, one of the board of trustees at Taylor, which given your association with Taylor, you and Mary met at Taylor. So that, you're still on the board of Taylor. And are you still a board member at Youth of Christ?




Dan Wolgemuth:

No, stepped all the way out.




Warwick Fairfax:

Stepped, so talk about, Taylor's obviously something you're still involved with. And from what I understand, you do a lot of mentoring. So just talk about that whole association with Taylor and how that happened.




Dan Wolgemuth:

Yeah, I mean I think it was a logical step. It felt, again, like a natural thing for me to get engaged at Taylor. And I would tell you that even with Taylor, I kept it at arm's length. I would come to the board meetings. I'd do my best to be prepared and actively participate in the discussions that were going on. What has really shifted for me at Taylor is that Taylor makes a promise. It's one thing when you look at a vision or a mission statement and you view it as a collection of sentences that just you put on your glossy brochures.

It's the Murdoch Trust in Vancouver, Washington where I'm doing some coaching that says, no, that's a promise you're making to your constituents. And at Taylor, the promise is we're going to provide the marketplace with servant leaders, whether that's in a local church or at General Electric, or name the company, we're providing servant leaders.

And so I think the language around making promises to communities, to churches, to companies has really been invigorating to me. And I love Taylor, believe that God's doing a good work there. I still am part-time with Youth for Christ because I love this mission, as you can tell.

So I'm doing some coaching there. I'm still raising some resources for Youth for Christ, and I'm still every once in a while looking into the face of a 17 year old who just got out of prison but believes that God has set his or her life on a different trajectory. And there's frankly nothing like that.

And to the extent, Warwick, that I can get that kid to go to Taylor, it's a win win.




Gary Schneeberger:

The fact that you mentioned a kid of that age, a teenager of that age you're still helping, I think is a great place for us to start our descent to land the plane. Because that moment where you had that internal burn the ships moment involved a young woman who was in that age, who, for whatever reason, nobody knows, didn't think that she was valuable. And then you dedicated your life in the pivots that you made to pour into those folks.

So one thing I want to say, and I didn't say it when you guys were talking about it, but both of your stories of that internal realization that the script that you wrote for your life maybe wasn't the script you should follow.

And to keep the metaphor going, you realized you weren't the captain of your own ship. In the last analysis, you both realized that you were not the captains of your own ships, which is another kind of burn the ships moment that happens in our lives.

I would be remiss in my job as the co-host, Dan, if I didn't give you a chance to let folks know who've been listening, how they can learn more about you and what you're up to these days. Is there a place online that they can go to find out?




Dan Wolgemuth:

I would encourage folks, even as Warwick just mentioned Youth for Christ. YFC.net. I would love for you to go there. You're going to see stories. Youth for Christ really anchors itself in the power of story, God's story, my story, their story.

These three rings that became our logo, again, a branding that brought us together. But I also write a weekly blog called Friday Fragments. So you could go to fridayfragments.com and you could sign up for that. It's about a 500 word piece that I do every week that is a journal of my own life. It is a little bit of a devotional, a little bit of a motivation or encouragement piece. It doesn't shy away from public issues and so on. But that's another way for folks to get in touch with me, certainly.




Gary Schneeberger:

And let me, before I turn it back over to Warwick, one of the things that we do with all of our guests on this series, burn the ships and in general, is ask them to fill out a form in advance so we have the ability to ask you some informed questions.

And one of the questions we always put on there, for the series we've put on there, is what advice do you have for people who are facing their own burn the ships moment? And your answer, especially as we're getting to the last couple of episodes of the series, is really instructive. And I'm going to ask you to unpack it after I read it to you.

You said, "burning the ships isn't an invitation to vacate a difficult situation. Burning the ships means following the call of something sacred, going to discover something sacred."

Unpack that a little bit for folks who are listening, both those who are Christians and those who might not be. What does that mean?




Dan Wolgemuth:

Well, I think I'd go back to that October, 2004 moment, where I realized that I burned a ship in my own soul. So I don't think anybody would've said prior to that that I was an arrogant, self-consumed kind of person. What they might have said is he's competitive and he expects a lot of his people and himself.

And in a sense it's trying to win. And it's easy to think at that moment to think that you can win at all costs. And I think the paradigm for me is that that burn the ship moment had to happen first in my own soul. God knew that I had to be willing to say, I'm yours. I'm going to learn from you. I'm going to give myself away in a sense, whether that means I continue to be a senior vice president of technology at HNTB or I become the president of Youth for Christ. That was a natural consequence of me having that internal moment.

So for somebody who is at a really difficult spot, it might feel like, boy, I'm pouring gas on this because I am ready to burn this ship. Because I am tired of this ship. That's not really an adequate description of what we're talking about. What we're talking about is coming to terms with the fact that you were created for a purpose, and that purpose isn't just your own purpose, it's to benefit the broader context. Whether that's your family, your company, your community, your church, whatever that might be, we're not meant to be autonomous beings all about ourselves.

And I think that burn the ship moment is far more important than maybe the one that feels like it's the stereotypical, I'm leaving Kansas City to go to Denver. We all know people who have done that, made a career shift, and they really haven't burned the ship. Because it's still all about them. And that's why I think the first step has to be something internal before it becomes something external.




Warwick Fairfax:

Wow, Dan, that is so profound. I guess a couple closing questions is, and I think you've answered it to a degree. But tell us about what's on your heart now, what you feel led to work on in this phase of your life, post Youth for Christ.

And second question, which you've really I think given a pretty good answer, but I'll ask it anyway, is there might be somebody in a cubicle somewhere that's like, I'm doing okay, I'm getting good performance reviews in my corporate job, wherever it is. But gosh, is this all there is?

I don't hate my job, but gosh, there's got to be more to life than just this corporate day-to-day job. Something that will give me more joy and fulfillment, and a legacy I and my kids can be proud of. So really two questions. One is, what's your vision now for your life? And second, if somebody's in their cubicle with a is this all there is moment, what advice would you give them?




Dan Wolgemuth:

The first question, it's something within the last week that I have dealt with in a fresh way. Mary and I have 11 grandchildren too, the oldest is 15. Two 13 year olds, a granddaughter, grandson. So we did a special guy's retreat for the 13 year old boy, a women's retreat for the 13 year old girl. And as I'm looking into the face of Graham Wolgemuth, my grandson, the first namesake in the family, I'm realizing that this is the future.

And I realize it feels cliche, but I really think that my generation valued things like comfort and predictability, and this American dream that somehow felt like accumulation was the way that you could tell if you'd accomplished something. And I'm looking at these 13 year olds, and I'm thinking maybe their perspective is already better than my perspective at 13 years old.

So I'm going to continue to invest in this next generation, teenagers and then onto to college students, believing that they have a lot to teach the generation that preceded them about what it looks like to serve beyond their own comfort and their own accumulation.

So that's why I love still being a part of Youth for Christ. That's why I loved being a part of Taylor University. I'm committed to continuing to believe that God doesn't throw kids on a scrap heap, even if they're addicted or they're consumed with themselves, he just simply doesn't. They're made in his image. So that's the answer to the first question. Refresh my memory on the second one.




Warwick Fairfax:

Well, that was a great answer. It's more, let's say you're in your cubicle thinking, is this all there is? The corporate life. Wouldn't I like a legacy people could be proud of, and be more joyful and fulfilled? So it's the is this all there is moment as they're in their corporate cubicle?




Dan Wolgemuth:

Yeah, and you know this, both of you know this.

The reality is that you can have something happen without ever having to leave that cubicle. So it isn't as though you're going to be in a spot where you think, I'm just a nobody in this cubicle, and I'm tired of making money for other people and getting these great performance reviews, but it doesn't really matter very much.

The fact is God made you for a purpose. So a verse that always stands out to me, Ephesians 2:10 says, "you are God's masterpiece." I remember saying that to teenagers who had no clue really who God or Jesus was, but the fact that the Bible says you are a masterpiece, Ephesians 2:10. And seeing something happen in the demeanor of a young person to believe that somebody thinks that they're a masterpiece.

So when you realize that, and that the back end of that verse says, "and you were designed to do good work," that's what God designed us to do. Whether it's in the cubicle or in a completely different vocation, maybe it is time to push the clutch in, shift gears, and go a completely different direction.

But I think you have to find within your own soul the fact that there's contentment you can have and purpose you can have even if you're still in that cubicle. And I think that's the pivotal moment. That is the understanding, that you are made for something more than just what you might script for your life.




Gary Schneeberger:

I have been in the communications business long enough, listener, to know when the last word has been spoken on a subject, and Dan just spoke it.

And what I love about what he said and what he has said in the last several minutes, and in fact this whole show, is he's talking about what Warwick talks about all the time with Beyond the Crucible. And that is a life of significance. That's the goal. That's where we have encouraged you since we started this podcast more than 150 episodes ago, to set your GPS toward a life of significance.

Dan found it in a place that he wasn't sure he wanted to go at first. No one can fill this job at Youth for Christ, his wife said, and oops, he filled it. Warwick found it in his own life after the failure of his takeover of the family media dynasty. Now with Beyond The Crucible, both the podcast and the business.

So as we get to the end of this second to last episode of our series Burn the Ships, it's a great perspective that Dan's brought that that doesn't always mean literally taking a match and burning something. Sometimes it means figuratively taking a match and setting ablaze something in your heart that changes the orientation of your heart from focused on you and maybe your comforts to maybe your accomplishments, and focusing it on what a life of significance which Warwick talks about all the time.

Both of them here have been talking about the same thing. And as we get to the end of this, again, second to last episode of this series, we're landing in familiar territory in our new ships, and that is a life of significance. We will see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond The Crucible.

Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough.

A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

In this episode of our special winter series BURN THE SHIPS, we talk to Donte Wilburn about how he wound up selling drugs in his teens and 20s – recognizing the danger but embracing the lifestyle that dealing allowed him to live. But that lifestyle, he explains, came perilously close to ending his life.

It was only after he leaned into his faith and avoided prison thanks to a judge who believed in him that he found a new ship to board – starting out washing cars for minimum wage at an auto-detailing business he now owns. His success has fueled his desire to pass along the lessons about truly succeeding that he learned the hard way to the young people who work for him – so they don’t have to learn them the hard way.

It’s wisdom he passes along in his soon-to-be released book, Born Hungry: You Were Made for More. 

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Donte Wilburn:

I'm sitting there and I'm contemplating suicide when my mom's sitting next to me and tears are rolling down my eyes and she can tell that I mentally am poor up because I made it past, okay, I'm going to, I'm living by this gun and I survived that. And now, I'm facing eight years in prison. And she's sitting there looking at me on this couch and she kept telling me, "Donte, it's going to be okay. I know it looks bad now, but you are going to be okay. I know it looks terrible now, but you will be okay. I know it looks bad, but I promise you, you will be okay." And what happened after she kept reiterating that, it lifted my spirits and I believed it.




Gary Schneeberger:

It would indeed turn out to be okay for our guest this week, Donte Wilburn. But after what he'd been through, what he put himself through, it's easy to understand how he could have thought otherwise. Hi, I'm Gary Schneeberger, co-host of the show. In this episode of our special winter series, Burn the Ships, Warwick and I talked to Wilburn about how he wound up selling drugs in his teens and 20s, recognizing the danger, but embracing the lifestyle that dealing allowed him to live. But that lifestyle, he explains, came this close to ending his life. It was only after he leaned into his faith that he found a new ship to board, starting out washing cars for minimum wage at an auto detailing business he now owns.

His success has fueled his desire to pass along the lessons about truly succeeding he learned the hard way to the young people who work for him, so they don't have to learn the hard way. It's wisdom he passes along in his soon to be released book, Born Hungry, You Were Made for More.




Warwick Fairfax:

Well, thank you, Donte for being here. I really appreciate it. Your story is really remarkable. It is a story of redemption in every sense of the word. And I love what you do now with your auto detailing business. In particular, just have a real heart for mentoring folks, for younger people. But let's start at the beginning a bit about your background from what I understand you were born in Gary, which for those not in Indiana or Chicago, I think is like suburban Chicago, not that far away from the city. And moving to Lafayette is probably very different. So, just talk about what it was like growing up. And it was not easy, just the challenges of poverty, racism, just growing up in a town that was very different than Gary, where your parents were. So just talk about just that upbringing and what life was like for you in Lafayette.




Donte Wilburn:

Yeah. So, first I want to just say thank you for having me on. I'm anxious to be able to have this conversation with you, Warwick and Gary and I very, very much appreciate every listener that's listening in. So, I just want to give kudos to what you guys are doing first.

And yeah, so my life basically, I was not born in Gary. My parents actually moved down here and birthed me here in Lafayette, Indiana. And coming from Gary, they just wanted to give us a better life. So yeah, like you said that we grew up in a trailer park. We were one of the only African-American families in that whole trailer park. I mean, in the '80s in Lafayette, there was very, very few African-Americans and I laugh now because we all knew each other. So, if there was an African-American here in Lafayette, I would know their name, who their family is, and everything.

And it's not that way anymore. We're much, much more diverse with West Lafayette and Lafayette, but that's how it was growing up. One time, coming up in the trailer park, there was a kid named Dustin, I won't give you his last name, but the kid is named Dustin. And we got off the bus together and he called me the N-word and took off running. And so, I'm chasing him, I'm chasing him, chasing him, just trying to get to him and he gets into his house before I can get to him. And he goes in and his dad comes to the door, Warwick, and he says, "What do you want?" I said, "Sir, your son just called me the N word and just ran in here."

And at that time, I had to be probably 11, 12 years old. I thought that as a parent they would tell me, "It's okay, my son's in trouble." And this guy looks at me and he says, "Well, you are one." And he tells Dustin, "Come to the front door and you better fight this kid." And so, we just go. And so, he lets his son come out and we're just scrapping in the front yard. I mean, I humbly say as a Christ servant, just a fact, I end up winning that fight in front of his dad. But I say that story to let you know at a young age, you think adults are always good people and they'll do the right thing. And so, when it didn't happen, I had to grow up quick.

And I can say as a believer now that even though those troublesome things happened coming up in a trailer park, I never held any of that animosity and hate inside my heart. I now understand it was just like a poverty mentality and we were all struggling financially. And when you have lack of resources, your mentality is just a certain way. But thank God, we got out of that location. When I got into middle school and the high school, we got into a house, I was so happy. We were in Pineview Farms, much better neighborhood. And when you get into a better neighborhood, as I'm grown now, I knew financially that my parents actually are paying more money. Your expenses go up to live in a nicer neighborhood, right?




Warwick Fairfax:

Right.




Donte Wilburn:

And so, money, cash flow actually became tighter in our house. And I'm seeing this kid in the back of study hall counting all of these 20s, and I said, "How did you get that?" And he says, "Meet me after class and I'll teach you." And that's when he taught me how to sell drugs. And I had this twisted mind that me somehow selling drugs is actually helping my parents because it's relieving them from having to pay for the things that I want. And so, I was able to get them on my own. So then, that whole next segment of my life happened and I started down that road.




Warwick Fairfax:

What were you thinking at that time? Because obviously, you probably understood that your parents were doing okay, but it was not easy for them to finance living in a nice neighborhood. What was your thinking about, "Gosh, this would be a great way to get money." What was the motivation that led you down that path?




Donte Wilburn:

Great question. So, this was the motivation. And I'm going to just tell you, I hate saying it because it's so ignorant and I'm looking back on my ignorance and saying, "Wow, I can't believe I thought that way," but I just got to tell you the truth. So, my thought was they were telling me in school, "Get out of high school, go to college, get a great job, buy a house, have a happy family." And when I'm a sophomore, junior in high school and I'm seeing this guy with new shoes, I'm seeing this guy with nice clothes. I'm seeing them going out on the weekends and they're having a great time. And I'm thinking, "Man, I literally got to wait another six years just to have a halfway decent lifestyle that I want now."

And so, my thought was if I sold drugs, I can get the things that I want now, and it's so easy and quick that I don't have to actually work a job and have my education suffer. So, I still was hitting my books, still doing my schooling, but I figured if I sold drugs, then I can have the things I want. And then my goal was, after I graduate from college, I'll quit and I would have this beautiful job in the future, but had no clue that what I'm doing now can definitely affect my future. That's why I say it was so ignorant. But that was my mentality at the time.




Warwick Fairfax:

So, talk about that. You started doing that and were you, probably a terrible question, were you good at it? I mean, selling drugs? Did you do well at that profession?




Donte Wilburn:

I did, man. So, I started out super small, one ounce here, one ounce there, and so half of it would be profit. And it was just very, very small when I was in my junior year in high school. And then, I started to get better and better and started to get bigger and bigger. And then, in my senior year I was like, "Man, I can really do better." And so, I kept going, kept going. And then, so, when I graduated from my senior year and I understood that I couldn't do this forever, I still had a focus of going to college and getting a good job. And so, what I did was no matter what, when you surround yourself with people that are not doing the right things, you go down.

So, my grades started to slip in my senior year because I was in that kind of atmosphere and I had a lot of C's and different things. So, when I applied to Purdue, I didn't get right in. So, I had to go to Ivy Tech first, a small community college, and I focused hard. I got three A's and one B that catapulted me over to Purdue. I just transferred over. So, I get into Purdue freshman year. And what I realized is it's shameful, but it's true, is that all the kids on campus wanted to smoke weed. And so, I started selling even more. And then, when I got to my sophomore junior year, I said, "Man, you know what? I can do this really big."

And so, I got a connection out of California to give me a lower price amount, and I really started doing this big push up into my junior year. But I can't say, Warwick, selling drugs is just smoking cigarettes. People are always trying to quit. And so, this whole time I knew it was wrong, I would try to quit and my money would deplete and then I would sell and get something back. And so, I had this yo-yo of selling drugs until that one day I said, "This is my last drug deal I'm going to do." And that's when everything went crazy. I was going to do one more and I was going to quit. I was done. And that's when everything happened.




Warwick Fairfax:

But before we get to that moment, which is really the turning point in your life, I mean there's a couple of things. It's obviously you're an entrepreneur, you could say, "Well, where did you find out you are really good at running a business?" While selling drugs. You were really good at it. So, a tough way to learn that. But you mentioned, obviously, people can be addicted to drugs, cigarettes, gambling, I mean a lot of different things. You were maybe addicted to success, the money. If you quit selling drugs, the money's going to go down. You can't buy things, go to places.

So, talk a bit about that because people understand being addicted to drugs, they get why that's hard to get off of that. But talk about how even though you knew it was wrong, and I'm assuming obviously your parents probably had faith and values, talk about how difficult it is to stop selling drugs once you're there because that's the kind of addiction that very few people would understand.




Donte Wilburn:

Well, so the love of money is the root of all evil. And you'll see in my story when we talk about it here in a bit, I was running through all of these roads, these flashing lights saying stop, but I ignored them, I suppressed them because main two things is, I can buy and go the places I wanted to go with no problem. And when we went out, I was able to be, I've always been a connector, a connector of people. And so, the life of the party at my house when we go out, I'm the one that had more money than all my friends around me. So, I was the one paying for everything. So, there's this, I hate to say it, but there's a glory that comes with selling the drugs. And so, when you stop, what happens is that glory starts to fade, right?

You can't buy everybody drinks, you can't have the nicest clothes anymore. And when that glory would start to fade away, which was perpetuated by Satan, but when that glory would start to fade away, I would want to jump back in it. So, that was the addiction. It was the glory and the lifestyle that it provided. And to be honest, I used to smoke marijuana and, oh my goodness, I stopped smoking just because I said I could make more profit if I sold more of this and stopped smoking it. So, the exact same principles that I use now on growing businesses, bringing people together, everything was the exact same thing I was doing then, but it was twisted.




Warwick Fairfax:

So, let's get to the main event, so to speak that changed your life. So, you were doing incredibly well selling drugs. You were kind of, as they say, the big man on campus. People say, "Donte, he's got it. He's successful. He's a nice guy. He's cool. Who wouldn't want to be around Donte Wilburn? He's a terrific guy. He's successful. He buys us all stuff and hosts these big parties." I mean, who doesn't want to be that kind of person? So, let's talk about that event where you could have easily lost your life. So just talk about just that incident, what happened, and just give us a bit of background and what happened that particular day.




Donte Wilburn:

Yeah. So, in selling drugs, you always run into someone you're going to have beef with. And so, I end up having a guy that had owed me money that I had threatened in his life. And so, he said to me, "Well, let's make this right. Let's do a drug deal. I'll bring people up and they'll buy it from you and you'll make a great profit from me bringing these people up, buying it from you." So, I said, "That will satisfy your payment to me. Let's make this happen." So, this day, I said, "Let's do the deal at 4:00." He was going to bring his people up. They were going to buy 15 pounds of marijuana for $22,500. And I was buying it for $17,500. So, on this one exchange, I was just going to make $5,000 profit. And so, I said, "Yeah, just bring them off and we'll make this exchange and we'll be okay."

Well, we were supposed to do the deal at 4:00, 5:00 comes, 6:00 comes, 7:00 comes, 8:00 comes, 9:00 comes, and this is going to be my last deal. Okay? My girlfriend at the time, I told her, I said, "This is it. I'm going to make this and we're going to have it for a little bit, and then I am going cold turkey. I'm flying straight." So, the night comes, it is 10:00, 11:00. And 11 something, he says, "We're here." And I said, "Man, I really don't want to do this, but I have to do it." At that time, I just came off of a stint of not selling drugs and all my money went down and my phone was cut off at my brother's house and his gas was cut off. And so, I needed to pay those for him. And so, I said, "Well, I'll make this one drug deal because I had quit for a while and I said, "I'll make this last one and I'm done so I can get this gas cut back on and I can get this phone bill paid."

And 11:00 that night, my girlfriend at the time had done many, many drug deals. Well, she didn't ever do them with me, she just rode along. And so, she understood how I moved and how I acted. And she was numb to it because she was always with me. And so, she comes up and she's telling me, "Don't go, don't go." And she stands up. I'll never forget, she gets off the bed and I'm about to go. And I told her, "I'll be right back." I even told her, "Hey, you come with me. It'll only going to be 15 minutes. We'll go in. We'll make the exchange and we'll come home. Just come with me. You sit in the car." And she says, "No, I'm not going." I was like, "Why not?" And she almost has these tears in her eyes and she's looking at me and she says, "Please don't go." And I said, "I have to."

And so, I leave, get to the place, and I was supposed to make this deal with two people. It was supposed to be this one guy and another guy. And so, when we pull up, they have a white Expedition, they opened the doors, there's four people in the vehicle. And so, when I see four people get out, I'm thinking, "What in the world? It was supposed to be two." And you know what happened? So, remember the love of money is, and I'm consumed with that, I got to make this money. I was thinking that, "Oh, this is a big purchase for 22,000." And I was 22 at the time, and I'm selling to other 22-year-olds. So, I figured they just need to pony up more people to get to this dollar amount. So, I said, okay, it's four of them. Come on in. So, they came in. They go in and out, in and out, in and out.

And my friend Chris, that was my connection, he gets suspicious. He pulls out his gun and I said, "Guys, what is going on?" He says, "Well, we see you have the product." And I said, "Well, you see the product. Well, show us the money." And he says, "Well, we're afraid that if we show you the money, you're going to rob us." And I'm like, "We're not going to rob you. You see it clear as day." And so, what ended up happening is, my friend Chris was probably 35 at the time and we're like some little 20 something year olds. So, he was, you know what you call an OG. He's older than us. And so, he says, "I'm going to pack this up." He packed it up, takes it to the front door, and he looks at me standing there while he's at the front door and he looks at the four guys and he says, "Either you buy this or I'm going to take it home and put it up and go to bed."

After he said that, it was quiet. No one said a word. And I'm thinking in my mind, "Buy it, buy it, buy it." And so, he looks at them one more time. They don't say anything. He goes out the front door. After he goes out the front door, one of the guys scrunched up his face so evilly and goes out behind him. So, there's three guys remaining. And what happened at that time, I didn't know that they were here to harm us, but all of a sudden, I'm filled with this knowledge. I know that they're here to steal, kill, and destroy in a moment of a time. And so, my only reaction was I got to go warn Chris and let him know.

So, I ran to the front door, I go to open it, and I'm frozen. Literally, my hand is frozen, I can't move, and I hear all the gunshots. Boom, boom, boom, boom, boom, boom. They go off. I run upstairs. And guess what I was going to do when I ran upstairs? Gary, take a wild guess. What was I going to do when I ran upstairs? What would you think?




Gary Schneeberger:

You were going to were grab the drugs and get out?




Donte Wilburn:

Okay, good guess. But really what I was going to do? I was going to hide underneath the bed. That's all I wanted to do, all I knew to do. I hear the gunshots out front. I run upstairs and I just want to hide underneath the bed until this all goes over. I run upstairs. As I go to bust in the room to hide the person's house that we're at, assume that we just got shot and killed, and they were running up the stairs to come kill her. She grabs her gun and she points it at me and I bust in. She points it at me and I was like, "Whoa, whoa. It's just me." I run downstairs. I go to go out the back door, and as I go out the back door, there's a gun at my head and I don't know who it is. I'm like, "Whoa, whoa." And I look, and it's Chris. Chris got shot three times out front, comes around the back. And as I'm trying to go out, he's trying to come in. He pulls a gun on me and he comes in, collapses on me, and he says, "I'm hit. I'm hit, but I don't know where."

And he's bleeding and he gives me his gun because he's losing blood, he's losing his strength. And so, I hold him up with one hand. The girl comes down, she says, "I called 911. The police said, they'll be here in a few minutes. Take this gun. It's unregistered. You got to take it and get out of here." I take her gun, I take his gun. I got two guns in one hand. I'm holding him up with the right hand. I'm go out the back door and all I could envision was someone coming around and just finishing both of us off. I thought they were just going to come kill us both. Well, that didn't happen. I have seen them pull off in the Expedition.

I go out front, as I'm sitting Chris in my car, as I'm sitting him in, I dropped both of the guns and as they twill to the ground, boom, they go off one more time. And Chris asked me, did you get hit? I said, no, no, I'm not touched. So, I picked the guns up. We pull out. As we're pulling out, I'm driving very slow. Cops are blazing past us. I got this weird looking car, and I'm almost past the last police officer. I'm on 10 and two just trying to make it out. The last police officer looks over at me, turns on his lights and makes a U-turn. We throw the guns out, they pull us over, they take Chris to the hospital, they take me down to the station.

Now, in my junior year of college, I had an 8:00 A.M. exam in the morning. And I kept telling the cop, "Get me out of here because, I go to Purdue University, I got to exam at 8:00 in the morning," and I made this big lie up. They end up letting me go. And from there, my whole life changed forever.




Warwick Fairfax:

After that happened, what was going through your mind?




Donte Wilburn:

So, what happened was three days straight, I did not sleep, so much anxiety. I was afraid that my mom was going to get killed, my mom and my dad, because they knew where they lived. They knew where I stayed at my brother's house. I was afraid that my brother would get killed. My girlfriend going to work, would they kill her? And so, literally I slept every night with a gun under my pillow. And if there was a cat that stepped on a twig, I was at the window with a gun at the window. And after three days of being so confused, what I did was, I said, "You know what? I don't know where I heard this before, but I heard that if you live by the sword, you'll die by the sword. If I live by this gun, I'm going to die by a gun."

And I took the top slide off, I took the clip out, I went to my backyard, I scattered it. And I went into the room and I said, "God, I don't know if you're real. I don't know if you're really real. But if you are, I heard that if you live by the sword, you'll die by the sword. You're going to have to keep me." And I went to bed for the first time after three nights, and I woke up the next morning. I was so happy. I was so happy. I thought I was going to get killed that night. I didn't have no gun. That was my protection. And I woke up that night and things really, really turned after that.




Gary Schneeberger:

And that, for a series that we're calling Burn the Ships, right, Donte? That seems to me like the period, at that moment you figuratively struck a match and you burned the ships that you had known. In a sheet that you filled out for us, when we asked you what prompted you burn the ship' moment, you said this. You said, "Well, my choices were either suicide to end it all because I just made a huge mistake or dig in and pull myself out and pull myself in." I mean, there's a reason why the word recidivism is a word, because people who are in bad situations, even when their life is threatened, that's all they know and they go back to that. You did indeed put a stake in the ground. You did indeed set your ships on fire and you did indeed work a new path to a new destination.

You did finally right what you said was so hard to do, stop doing it. You quit several times. You said when you were selling drugs and then you ran out of money and you sold them again. This was the moment where you finally stuck by it where you did indeed light those ships on fire. I am no longer someone who sells drugs. You weren't really sure what that was going to be.




Donte Wilburn:

I didn't have a clue.




Gary Schneeberger:

Right. Whatever it was going to be, you felt this need, you were going to follow God, you felt this calling, and you went and pursued that. And what was the next thing that happened that got you on a course to keep your back completely turned on the ships that were still burning behind you?




Donte Wilburn:

You. No, you hit the nail on the head. I appreciate that, Gary. So, the next thing that I did was I said, "Okay, I'm going to start going to church a little bit, dibbling and dabbling in church, trying to figure out what's really going on with my life. And then what happens is, after a month later, it all comes out on the news, all on WLFI. All the news channels, "Wanted: Donte Wilburn for conspiracy to deal marijuana." And they had the whole story of the shootout, who set it up, what happened. And so, my mom calls me, she comes over to the house, she says, "Donte, you're in big trouble. They have you all over the news that you're facing eight years in prison." And she's super embarrassed. My dad is super embarrassed. Going to Purdue University.

So, we had to go get a lawyer. And after we got the lawyer, I went home to my brother's house and I'm sitting there and I'm contemplating suicide when my mom's sitting next to me and tears are rolling down my eyes and she can tell that I mentally am tore up because I made it past, okay, I'm living by this gun and I survived that. And now, I'm facing eight years in prison. And she's sitting there looking at me on this couch and she kept telling me, "Donte, it's going to be okay. I know it looks bad now, but you are going to be okay. I know it looks terrible now, but you will be okay. I know it looks bad, but I promise you, you will be okay." And what happened after she kept reiterating that, it lifted my spirits and I believed it. And so, at that moment I said, okay, I'm going to be okay, but I'm still distraught.

So, the next day comes, I'm lying in bed. I didn't even want to go to school. My mom calls me and she tells me she has a job for me detailing cars. I go get this job at auto detailing. There's a deacon there that started teaching me about God, taking me to church, and helping me through what I'm going through. So, I started at minimum wage, just detailing cars. And people in my case, Gary, got 60 years in prison, 40 years in prison, 20 years in prison. I was the last to be sentenced. And in my junior year at Purdue, I got straight A's. So, from the time my mom kept telling me, I will be okay, I made an effort and she got me that job at detailing cars. I literally said, "I am going to be successful. I'm not going to let this define me."

And so, I got straight A's at Purdue and I went before the judge and he had straight A's in his hand from Purdue University, and he had this terrible past. And he told me that, "I just sentenced a 20-year old to 40 years in prison. Do you think I'm going to let you off?" And I tried to justify it about, "Hey, I was born with not much money and different things." And he got mad at me. And he looks at me and says, "Who do you think you are? Do you think that you're Robin Hood, rob from the rich and give to the poor?" And I didn't know what to say.

So, my pastor raises his hand, goes up there, talks with the judge, they start talking. He looks at me and says, "What am I going to do with you? You're going to church, you got a pastor, you're getting straight A's in school, but you did this God-awful thing?" I had looked at him in tears. I said, "Judge, just give me one chance. Please just give me one chance." And he said to me, "I'll give you your one chance. I'm going to sentence you to three years in community corrections. You got to go to jail. You only can get out to go to school and to work, and you got to live in that jail."

He says, "If you get in any trouble again, I'm going to throw the book at you." I'll never forget that. And I said, "Give me the one chance." So, he gave me the chance. I still had to go through community corrections. I had to be in that facility and only get out to go to school and to work. But I ended up graduating Purdue University while in work release.




Warwick Fairfax:

I want to sort of switch here, but I think a lot of listeners are listening and thinking for every Donte Wilburn, there's a bunch of other people that take a different course. I mean, was it that moment when you felt like I should be dead? I mean, there's many that would just keep going on and be in jail for decades or be killed by some other drug dealer. As you look back, it's like, well, how come that happened? Is there any, other than this divine intervention? Is there any reason that can explain why you made that change? Because there's a scenario where Donte doesn't make the change.




Donte Wilburn:

Right.




Warwick Fairfax:

It's easy to say, "This is my last drug deal." But how many times do people say, "This is my last drug deal," and it's not, right?




Gary Schneeberger:

They don't burn their ships like you burned your ships.




Donte Wilburn:

Yeah. So, here's the million dollars in burning the ships. When I realized that I should have been dead, the judge gave me grace and God gave me grace. I got a human that he clearly gave 60 years, 40 years, 20 years. But he looks at me and says, "I'll give you three years community corrections to see what you can do with it." Once I realize how big of a feat that was, I get out, I'm off of it. I'm done with everything. And I'm going to tell you what happened is my friends, my brother, all of them, they said, "Donte, you're off of everything. Come on, let's go out tonight." And I was like, "Ah." He's like, "Come on, come on." But they pressured me in.

I went to the club one night and I'm looking and I'm seeing all of these people, and literally I go out of that club and I go sit in my car all by myself and everyone's asking, "Where am I at? What are you doing? You just got off of everything." And I said, "I'm done." I went home and never again did I go to another club. All of my friends were so mad at me, I never talked to really any of them again. And I dove hard into changing my life. And so, I got really focused in this auto detailing, end up buying the business. And I can tell you this is the truth that just two years ago, it's like I was separated, focused on this drive of focusing on going forward. I had to get rid of all my friends and those bad associations.

And just two years ago, have I started going back to them because I'm in a place after 20 years where they can see the fruit of what I've done and the lifestyle I live. And they're still, some of them are still in the same place that I left them 20 years ago. So, when you say burn the ships, it's not only leaving the lifestyle, but I had to leave a lot of close family members and friends to attain the life that I wanted to live for my family. So, I got myself in this pit, and in order to get myself out, I had to come up with this plan and this ladder. And as I'm working it, I wanted to climb this and I had to cut off all ties for me to be able to climb it. And they say that you're a sum of the five closest people around you. I find that to be true.

And also, what really helped me is I found good mentors. They say success leaves tracks. All you have to do is find success and look at those tracks and get in those tracks, and you'll go to the same place that the person before you went. And so, I started to learn those things and I found good mentors and I started to, what they did, I just emulated and copied and I got in those tracks and it was very opposite of what I was taught in my previous life. But that was the big thing, man. I cut everything off. I got in these tracks of these mentors that I found, and I stayed on that over a duration of time.




Warwick Fairfax:

So, I want to talk a bit about what you do now with your auto detailing business. I mean, you grew this business, you bought it. I think you mentioned in 2011 you grew sales over 180%, purchased the company in 2018, purchased this Legacy Courts and Legacy Sports Club for 6 million to bless children. So, talk about your vision. You're not only successful, but you're successful for a purpose. You have a heart to mentor young people. Maybe other young versions of Donte Wilburn who maybe could go down one track. And you're trying to be that guy who's going to be in their life to help him not go down the track that you went. So, talk about how you are both successful, but you're successful with a purpose. So, talk about how who you are now, if you will, and what you do.




Donte Wilburn:

So, the transition came when I was sitting down and I was reading these different scriptures and I came across something that said, "Let him that stole steal no more, but rather let him work with his hands so that he might have to give to those that are in need." That hit me like a ton of bricks. And I looked at it and I said, "Man, I used to steal. I'm not supposed to steal anymore, but I'm supposed to work really, really hard so that I might have to give to those that are in need." And so, it gave me the whole map, right? Work really hard to be able to bless others. And so, I just got really busy into doing it. I created a vision for Premier Auto Detailing. And we went from, I don't know, 200 and something thousand dollars in 2011. And now currently, I think this past year we did over $2.2 million at an auto detailing company.

And so, I created this vision and our purpose. And I can tell you what it is, it's servanthood and creating joy and happiness through professional auto detailing and window tinting services. So, my philosophy was how can I help as many employees that work under my umbrella? And how can I bless as many customers that we touch? And when you take employees and customers, those two things are really just people. And that's been my main focus in business is serving both sides of these people. So, we have two auto detailing businesses here in Lafayette. We do auto detailing, window tinting, remote starts, vehicle wraps, all kinds of cool stuff. And then, in 2020, we opened one in Kokomo, which is doing great.

And then, Legacy Courts came up because my kids were in basketball and they said, "Hey, do you want to buy this place before it gets turned into something else?" And so, we bought into that and I just was so happy that I can bless more kids with that in sports. And Warwick, what I'll tell you is sports, the reason why I really like it so much is because it gives you disciplines in life. Me, hiring 17 to 25-year-olds inside of Premier detailing, I realized I get a lot of them and they don't have discipline. They don't even know how to take someone yelling at them. And so, that's what I felt like sports would do if I can get as many kids in it. They understand when a coach says, "Get over here now. Run as fast as you can, go and jump." They start to get this discipline of being spoken to and actually carrying out the order and which is so much needed to be successful in business.

So, really, Warwick, I'm going to be honest, man. So yeah, I really am just speaking to my 17 to 25-year-old self when I wrote my book. And I took 10 chapters and I dumped, what was happening was everyone was asking me, "How did you do it? How did you do it?" And I could never tell them in a few minutes. And so, I wrote this book and I put all of me into it. If they obey the strategies in the book, they too will be successful. But I'm just basically talking to my younger self.




Gary Schneeberger:

This is a great time for me to jump in as the color commentator and pull some balloon strings together about what we're talking about. First of all, I have to address, not the elephant in the room, but the hoodie in the room. Donte, your hoodie says Hope Dealer. Now, what you've just described is how you're offering hope to those who work for you. But what you cannot have any idea of is that Warwick has used that phrase, we at Beyond the Crucible are dealers in hope that your worst day doesn't have to define you. He has used the phrase, we are dealers in hope, on multiple occasions.




Donte Wilburn:

Really?




Gary Schneeberger:

It's a remarkable thing. If you look right now, listener, if we've made a video clip of this, or if you're watching on YouTube watcher, you can take a look at Warwick. You can take a look at Donte and think, "These two guys got nothing in common." Guess what? They're both hope dealers. That is fabulous. That's the kind of thing that happens when you help people get past their worst day. So, that's the first point I wanted to make is that you're both hope dealers.




Donte Wilburn:

Awesome.




Gary Schneeberger:

The second thing, when you first started talking to us here, Donte, when you first started talking to us, you said this, that when you were in school, that kid who taught you how to deal drugs, people were asking him, how did you get that? He had things. How did you get that? When you and I talked about you being on the show, you said that the young people who work for you at your auto detailing shop say to you often, "How did you get here? How did you get those things?" And I think it's just poetic that the very questions...




Donte Wilburn:

Oh, my goodness.




Gary Schneeberger:

The very questions that led you down that life that you should not have gone down, that you realized jeopardized your life, those very same questions are now what you're pouring into those people to whom you deliver hope.




Donte Wilburn:

Wow.




Gary Schneeberger:

What's your response or reaction to that?




Donte Wilburn:

Wow. To be honest, I've never even thought about it. I've never thought, that's the exact question I asked him, how did you get here? And that's the exact question they ask me. But the responses and the trainings are completely different. I'm teaching them something completely different.




Gary Schneeberger:

Right, right. And the destinations...




Donte Wilburn:

Wow. Yeah, of course. Wow, man, thank you for pulling that out. That was, I'm probably going to meditate on that for days to come.




Gary Schneeberger:

And I have one more thing since you've mentioned it a couple of times. The book is still in process as we're recording this, but the book is called what? And when's it coming out so that people can know how to get their hands on it? Because you've indicated there's a lot of stuff in there that does indeed offer hope, that does indeed deal hope to folks. So, what's the title of the book and when can people expect to have it?




Donte Wilburn:

Yeah. So, the title of the book is Born Hungry: You were Made for More. So, the whole premise was, when I was born, everyone's born hungry for something. And then, knowing that some somehow as we grow in this life, we settle, we settle. And I settled for being a silly drug dealer. And so, we settled for things. And then, something has to shock us to realize that you were made for more. Go figure out what it is. And so, that's what my book is about, is really a jolt or a shock. Really, I wrote it to people graduating high school and people graduating college to hit the ground running to be successful. That's really, really who I wrote that to.




Warwick Fairfax:

Yeah, I mean, that is really profound what Gary has brought out, that you are at a moment in your life, sophomore in high school, and he asked, "Gosh, how did you get there?" And if somebody had given a different answer, somebody said to you, "Donte, it's about faith. It's about having a course, had of beliefs. It's about working hard. Don't take the shortcut." Maybe you would've listened, maybe you wouldn't. But the course of your life could have been radically different, right? If you'd had a Donte Wilburn in your life, somebody, let's say maybe a bit older, 10, 20 years older, it's unknowable. Would you have listened? We'll never know. You'd like to think you would have, right?




Donte Wilburn:

Yes, for sure.




Warwick Fairfax:

You'd like to think. Sometimes, we can be stubborn, and often, the only way to learn is through hard times. But I love some of the things that you write in the book because you are really a dealer of hope from a drug dealer to a hope dealer, I mean, hope is eternal. There are eternal consequences of hope. It's not something that's going to run out. And I love some of the things that you say in your book. You say, "I'm here to say that no matter how monumental the setbacks are, never give up. While there is breath inside your lungs, there is still hope." And I love this next sentence. "I found that my darkest time was the beginning of my best times."

It's hard to understand how that darkest time when you were close to being killed, and in front of the judge when you could have been in jail for 40 plus years, talk about how nobody wants to go through that again, I'm sure. You know you don't. Who would? But yet out of that, the pit of darkness, out of the ashes of the crucible as we say, something beautiful, something good came out of that. So, just help us capture that, what that means for you. What was the good that came out of that really dark moment?




Donte Wilburn:

So, it's really weird when I look back, but I'm almost happy it all happened. I'm going to be honest. I'm happy it all happened because now, when I face, my wife is so good at reminding me. But now, I'll be like, "Oh my gosh, this is happening. We've got this going on and this is going on, and everything's like, and then I stop and I remember, where did you come from? What have you overcome before that is greater than now? So, out of that dark moment, it's given me the understanding of true resilience, perseverance, motivation. If these things are possessed inside of you, no matter how bad it looks and feels, and if you possess this grit, you can overcome no matter what the darkest day is. So, I would say that was the most beautiful thing that came out of being so low is that it's possible. No matter what. It's possible.




Gary Schneeberger:

That sound you heard, listeners, is what I normally say is the sound of the captain turning on the fasten seatbelt sign, saying the plane is about the descent. But since we're talking to a guy who has made his bones in auto detailing, I'm going to say that sounds you heard are the vacuums going, because it's almost time to get out and your car is clean, and it's almost time to go. So, the vacuums are firing up.




Donte Wilburn:

Yeah, yeah.




Gary Schneeberger:

But before we go, there are a couple of things I want to make sure I do, Donte. One is, I want to call the listener's attention to Donte's tone of voice, Donte's demeanor as he's talked about some of the things he's talked about. He started this conversation talking about the very abject racism he felt as a young boy, but he didn't talk about it defeatedly. He talked about it oddly enough to me when I first heard it, he was laughing. Now, he wasn't laughing because it was funny. He's laughing because he's moved beyond it. He's laughing because he's found hope beyond that difficulty.




Donte Wilburn:

For sure.




Gary Schneeberger:

And throughout this conversation, from the drug dealing conversation to his life being threatened, there was a sense of humor about it that we all can experience when we put our worst times, our most challenging times behind us. That's one of the things that Beyond the Crucible endeavors to show you all the time that your worst day doesn't define you, and it doesn't have to remain your worst day in the sense of you can look back at it and go, "Okay," you can even have a sense of humor about it. So, that Donte really impressed me the way that you talked about that.

You have transformed more than just the ship you're in. You've transformed your whole demeanor in the way that you live your life, and that is a beautiful thing to behold. The other thing that I'll do before I let Warwick ask the final question, which is always his prerogative as the host of the show, is to give you the chance to let our listeners know how can they find out more about your business, about you, about your book? Where's the good place to find everything Donte Wilburn on the worldwide web?




Donte Wilburn:

Yeah. So, you can look me up at www.dontewilburn.com. Also, our business is called premierindiana.com. So, you can connect on both of those things. You can get a hold of me, you can email on the business site the info that comes to me, and also on dontewilburn.com. That contact all comes directly to me.




Gary Schneeberger:

And for people like me who don't always spell great, how do you spell Donte Wilburn and dontewilburn.com?




Donte Wilburn:

Oh, my goodness. You hit the nail on the head. It's D-O-N-T-E-W-I -L-B-U R N. So yes, I'm D-O-N-TE, not A.




Gary Schneeberger:

All right. Warwick, take it away.




Warwick Fairfax:

Well, Donte, thank you so much for being here. I mean, your story is so inspiring. I mean, one of the things we say on Beyond the Crucible a lot is your worst day doesn't have to define you. And you had, well, the worst day was almost getting killed. It could have been not quite as bad in front of the judge, but it could have gone a different direction. But one of the things we say, you don't always have a choice of what happens to you. Yes, you had a choice about some of the decisions, but growing up in a trailer park and racism, there were things that happened that were none of your doing, and horrendous setbacks and challenges.

One of the things we say is you don't always have a choice of what happened to you or you can't undo your mistakes, but you do have a choice of how you move forward. You do have a choice of is it going to define your life? Is it going to defeat your life? Or you're going to move in a more positive life-affirming direction where you live, as we say, a life of significance, a life on purpose dedicated to serving others? You are both successful financially and monetarily, but you're successful from a faith or kingdom perspective. You are investing in the next generation. Successful in the full sense of that word.

So, just as we close, talk about that word choice, because there may be some people who today are in the situation you were in years ago, or maybe it's a physical challenge. Maybe it's they've failed, maybe their marriage is broken up. Maybe there's all sorts of things that are going on. Maybe today is the worst day for some. Just talk about that word choice and why that's such an empowering concept.




Donte Wilburn:

Thank you. Thank you, Warwick. So, when I think of choices and I think of people of where they are, or they could be where I was, the first thing I think of is grow where you are planted. And I want the listener to know that out of eight billion people on the planet, you're in the city that you're in, or the town that you're in, the state that you're in. Whether it's the spouse, whether it's the family, whether it's the job, out of all the world you're in, the place that you're at. And oftentimes people also think, "Oh, I got to go here. I got to go there." I'm telling you, you can grow right where you are.

It's all about, change happens when you are serious and you got to get serious. This is all in my book, but I talk about having this creative wand of what you want things to be like in your life if you can have them. And once you get really, really serious and you create this vision for where your life, where you want it to go, then you can just simply take steps back and figure out each step that you need to do to get there.

And then, you get a mentor. He's your guide to help you get there. But that's where change happens. And I often tell everybody, "I know what change looks like because I had to do it myself." The very first thing is you got to look in the mirror. You cannot be a victim of anything. You have to get serious. Look at all of your flaws, look at all of the bad, and then know that you can grow and change right where you are.




Gary Schneeberger:

I have been in the communications business long enough to know when the vacuum's stopped running and it's time to drive away and when the last word has been spoken on a subject. And Donte Wilburn, our guest, has just spoken it. Always remember listener as we move forward in this series, burn the ships. If you find yourself in a place as Donte found himself, where he was drifting off course from where he wanted to be. He wanted to not sell drugs, but then it came in and he did it again, and he did it again, and he did it again.

If you find yourself in whatever situation you're in, where you're drifting from that vision Donte was just talking about, you have a vision, but you're drifting from it. Know that this is always available to you. If you're drifting from that vision, you can strike a match. You can set the ship that you're in that's not taking you where you want to go on fire, and you can then move to a better destination, a destination like what Donte's found and giving away what he has been given, that very grace. So, we'll see you again next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond the Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

Go do it! That’s the counsel, the hope, the legacy the mother of our guest this week, Joel Hungate, gave her son. He’d need those words more urgently than he ever could have imagined when she died by suicide, leaving him to question everything on which he had based his life.

In this episode of our special winter series, BURN THE SHIPS, Warwick talks with Hungate about how his Mom’s death left him in an emotional spiral that he was only able to get out of by embracing his faith. And taking seriously her exhortation to “go do it.”

He’s done just that by trading his corporate career as a biomedical engineer for creating the Adventure Genome Project, in which he helps men and women not just get fit and healthy, but to do so with an eye on embracing adventure.

It’s a journey he knows firsthand, as one of 16 contestants on the new Netflix survivalist series OUTLAST, premiering on the streaming service March 10.

His tip for all of us:  Put one foot in front of the other. That’s how you get to the top.

Highlights

Transcript

Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible.




Joel Hungate:

One of the last conversations that I had with Mom before we lost her, in fact, she was always my number one advocate to go on these adventures. I'd still had a love for mountaineering, for trekking, for camping, all the outdoor things. And she'd always said, "No, you got to do the big one. Go out, get on this expedition, go do these wild things. There's just incredible opportunity for you out there." And she always had a sense, this kind of prophetic sense about just when she interacted with people, she could get to the heart of what they were called to do. It was just an uncanny ability. And for me, she was the one that said, "Just go. Go do it."




Gary Schneeberger:

Go do it. That's the counsel, the hope, the legacy, the mother of our guest this week, Joel Hungate, gave her son. He'd need those words more urgently than he ever could have imagined when she died by suicide, leaving him to question everything on which he had based his life. Hi, I'm Gary Schneeberger, co-host of the show.

In this episode of our special winter series, Burn the Ships, Warwick talks with Hungate about how his mom's death left him in an emotional spiral that he was only able to get out of by embracing his faith and by taking seriously her exhortation to go do it. He's done just that by trading his corporate career as a biomedical engineer for creating the Adventure Genome Project in which he helps men and women, not just get fit and healthy, but to do it with an eye on embracing adventure. It's a journey he knows firsthand as one of 16 contestants on the new Netflix survivalist series, Outlast, premiering on the streaming service March 10th. His tip for all of us, put one foot in front of the other. That's how you get to the top.




Warwick Fairfax:

Well, Joel, again, thank you for being here. And the week that this comes out will be the week I believe that your new Netflix show Outlast comes on. And you'll obviously tell us a bit about, it's a survival show set in Alaska. Obviously, we won't tell you who won or what happened. We will give a spoiler alert is that Joel is alive as we speak. So he did survive. So as we said off air, we hope it doesn't contravene the Netflix contract. But yeah. So Joel is here to at least tell you that he did survive. But before we get to Outlast, he grew up in Indiana. And I'd love just to hear a bit of the backstory. And I know obviously you're a person of faith, as we are, and your mother was a huge part of that foundation. So talk about what was life for Joel Hungate, growing up in Indiana, and your mom and the influence that she had on you.




Joel Hungate:

First of all, Gary, Warwick, thank you. What a pleasure it is to talk. I grew up on a hog farm in East Central Indiana. And that experience, I think really, one, predisposed me for love of the outdoors. It's just a part of life. It's what we did for fun. It was out hunting, fishing, being in the woods. That was my childhood in a nutshell, and myself, my brothers. And you mentioned my mother undergirding all of that. We grew up with the Midwestern values that a lot of people have come to know and associate with places like Indiana. It's that moral compass, that sense of who one ought to be. And that it has to transcend our reality, it has to transcend our understanding, and just who we are as people. It's got to be vested and rooted in something that goes beyond us.

And for me, she was that conduit, that catalyst for understanding faith. And how critical that was, not only to who I'd become, and to how you respond to what life throws at you. So growing up in that environment, it was baked in. The idea that faith was just a part of life. And we saw it as the underpinnings that guide, that constant, that you can count on no matter where it's going to take you, no matter where the wind blows. And for me, that was almost exclusively distilled by my mom in a very intentional way. And not only for me and my family, but for our community at large.




Warwick Fairfax:

So Joel, we'll get to kind of what you do now with adventure and just helping people be more generalist and understanding, you want them to be participants, not just watchers. As good as Netflix shows are, and I certainly watch a fair share of them, and have my favorite shows and series. You want people to be participants in life, not just observers. But when you think back to when you were growing up, are there clues back then that you look back on and say I can see some clues of who Joel Hungate is now? Were you somebody that loved adventure? Just talk about some of those threads in your growing up that may be clues to who you are now.




Joel Hungate:

Yeah, for me it was always you end up with that feeling, your heart longs for it. I say often that we were designed for adventure. And we are, right? Especially as a young man growing up in that environment, an outdoorsy person, you start to find yourself finding purpose, finding fulfillment in those settings. And it's always that those settings that challenge you. It really brings to life who you are under those trying circumstances.

For me, that challenge was exhilarating. Growing up, whether it was being out in the woods, getting to navigate for my first time. I remember going hunting with my dad. It's one of the things that, kind of those stage gates, those initiation ceremonies as a man. I get to go hunting, deer hunting in particular.

And I remember the very first time that he set me at the edge of the woods, he handed me a compass, took a bearing, and he said, "All right, here's the direction you're going to go." And this is the first time I ventured into that darkness to find my deer stand by myself. And I remember the sense of pride, feeling so alive. And I was 10 or 11 years old at this time. And you're taking the shotgun for the first time, you're going into the woods. I'm scaring everything away. I'm not being quiet whatsoever.

But I found that deer stand. I found it and I nailed it. I didn't get lost. I didn't have to back out and go back to the truck. I was able to take that challenge, that invitation into the unknown. And ever since then, you know could say it's kind of an addiction too, that concept. You're looking for that next step to challenge yourself and see can you answer it, and then who do you become in that process?

So for me, little events like that. Growing up as an athlete, I was a football, basketball, baseball player. Pre-baked challenge, the team aspect. But the other side of it, something that's also been equally exhilarating, I was introduced to the concept of leadership, which I think is a natural foray when you start to think about adventure and purpose. So that's where that childhood, growing up, being outside, accepting those challenges, started to dovetail into what I wanted to do and who I wanted to be as a professional. And ever since then we've been off to the races.




Warwick Fairfax:

Wow, that's amazing. So I think from what I understand, you got a BA in science at Purdue, and that took you on a career that, at least at first, it doesn't seem like the outdoor adventurey career. I mean obviously you've got to pay the bills, I realize. And it's fun to be in the wilderness, but you've got to be able to support a family and a roof over your head and all that. So just talk about that scientific bent and some of the medical stuff you've got into at least after college. So where did that all fit into the story of Joel?




Joel Hungate:

I can almost think back to a singular point. It has to do with my dad and my uncles, all of which, I come from a long line of engineers. And I remember them asking me at one Thanksgiving that we were all gathered, not even a young man, I was a child at the time, "Hey Joel, what's your favorite subject?" And I go, "I like history." And they go, "You mean math." So ever since then, that has been kind of pre-baked into the pie, right? And also I think the natural curiosity that comes with adventure lends me really well where I continue to question and ask. And that opened my eyes to what possibilities were in science, and in particular engineering being a very practical hands-on application of the science. So it drew me in.

I remember sitting in the throes of being a young adult in middle school, early high school, what do you want to do? And not wanting to just say I want to be a doctor or a lawyer, or whatever was par for the course. I found out that Purdue, which a school that I had loved and had followed and my family had all went there, so I was very familiar with it, I found out they had a new program. It's called biomedical engineering.

And that adventure side of me was always coupled with the idea that I wanted to help people. And I thought, wow, I can go be an engineer, and I can create things that help people, or I can apply that technical aptitude to new devices or new ideas. And it just infinitely fascinated me. So I remember in my sophomore year, I started telling the career counselor, they said, "Joel, what do you want to do?" I said, "I want to be a biomedical engineer." And I don't even think it was an accredited opportunity for a career path at the time. So it's like you're making up words to folks. And they're, "Okay. Great."

But I was blown away by the burgeoning field on that front and the idea that we could be at the interface, treat the human body and the miracle that is biology as something that we can start to understand and add our insights, our ideas, those God-given inspirations that we just run across randomly, or that we innovate our way towards incrementally and make somebody's life better. I said sign me up. So that's what got me into the science space.




Warwick Fairfax:

I want to pivot here, but from what I understand you were doing well. I mean, you were VP of orthopedic programs at a company called DARI Motion Scientific Analytics. I've got it quasi right. And at a relatively young age. I mean you were doing tremendous. It seemed like a career for you in the biomedical area, sky's the limit. I mean things were great.

But then it sounds like a life event happened with your mother in 2016 that, if I'm understanding correctly, it changed the direction of your life in many ways. So just talk about, you're on this seemingly fast track at a young age in the biomedical area of engineering, and life is going well. I'm sure you were doing well at it, enjoyed it. But then just talk about what happened to your mom, and then how that seemed like it changed the direction of your life. Maybe not initially, but it did a while after.




Joel Hungate:

It absolutely did. For us at that point, my mother being one of those just anchor individuals in my life, that person that you go to when you're in the middle of the woods, when the storm's around you, and can offer that resetting, that idea that, hey, we're grounded in our faith. There's a way through this no matter what you're facing. She was that person for me, for my brothers, for our family.

And right around that time, in late 2015, shortly after my nearest brother, Nathan, was married in October of 2015, that kind of ballpark, Mom started to battle severe anxiety. And for us, we had no experience with mental health issues, behavioral health challenges. Knew nothing about it from an advocacy, or what the family should expect standpoint. And we started to be thrown headlong into what all of that entails.

And for the folks that have gone through that, I can just hear your heads shaking right now, because if you haven't been exposed to it, if you don't know what that looks like, how to help and advocate for a loved one, it's a challenging space from the standpoint of there's not a lot of involvement of the family. The way that mental health was treated at the time, and still continues to be stigmatized in a number of ways. The ability for you, as somebody suffering from mental illness, in this case, severe anxiety, eventually some form of major depression, akathisia, pacing, all these things started to compound. As the family, you're not often augmented with any of the resources to understand what's at risk, how do you help this person? Who do you talk to? What kind of support navigation exists? At the time there wasn't any.

And I'm states away. I'm in Kansas City area, I was living in Topeka at the time, working in a medical device capacity for a large corporate entity. Life was going incredibly well. Career was fantastic. My wife's career was fantastic. She's a chemical engineer. But we're living out there, and then all of a sudden I'm states away from this person in my life that means just everything to me. I don't know what to do or how to help. The family, we're confused. You're kind of left out of the loop in a lot of the care pathways there. And it goes from something's just not right to major events where ends up inpatient behavioral health that she has to seek.

The constant feedback that she would give us through this entire experience was, I don't know what's wrong, but when I go through this treatment, it makes me feel crazy. I feel like a crazy person by the way I'm treated, the way that we're all lumped together, the way that this kind of overlaps, and then just throwing medication at the problem. We weren't finding anything that worked.

And what we didn't know at the time as a family was that there are certain thresholds, and this is as a PSA to anybody that would be going through this, certain thresholds during treatment, medication changes, dosage increases, decreases, ramping on, ramping off. Where somebody like my mother who we used to joke that, she literally used to joke about this, "Hey, if you ever find me dead, it wasn't suicide." She had this zeal for life. She was a philanthropist, she was a minister. She had a Christian radio ministry. She's fed tens of thousands of people. Was one of those folks that, kid you not, we talk about it, you wake up and just looking for somebody to love on.

She was like a ricochet against every human being that she interacted with. We could be at Red Lobster, and next thing you know the waitress is coming over, we're having them over for dinner and we're talking about life stories, and she's sharing the love of Jesus with this person. They're sitting with us by the time it's all said and done. At Red Lobster eating cheddar biscuits. That was the kind of person she was. She was magnetic.

And to see that completely robbed from her personality by mental illness, and then to see that the stigma of it kept her from feeling like she wanted to pursue the type of care that was available, and it didn't feel like it was well-matched. We're going through this entire process. And we are thinking, okay, seems like it's getting better. Seems like it's getting better. She seems positive. And then just like that, one day I get a call, and we lost Mom to suicide out of the blue, out of nowhere. Didn't even think it was a remote possibility. I had no idea that during those critical thresholds, those times during treatment, that the propensity for suicide ideation to ramp or decline that we needed to be on the lookout for that sort of thing. Wasn't even on the radar.

So I'm floored. And imagine what you go through in that environment. You start to question, Lord, this is the person that instilled faith in me, and I'm robbed of them in the most gut-wrenching, impossible way. Unfathomable grief, unfathomable questioning of why. There's no good answer for this. How on earth could this happen to this person? Why on earth would that be her fate? Why on earth would this just happen out of the blue? So I'm reeling. And when all of that happened, everything that I thought I was built on, all the trappings of life, when all of that collapses and all that you have left is that foundation, I found myself firmly planting at two feet falling through the floor until I landed on it, and I got to test how sure of a foundation it actually was.




Warwick Fairfax:

Wow, that is a huge amount. I mean, I've got to believe there was all these thoughts that you've described going through your head. Not only were you probably wondering are other people thinking how could a good God let that happen? We're human. We all have doubts. You're probably thinking yourself, if you're going to take anybody, Lord, how can you take my mother? I mean, she is your servant. She's on the front lines for you. Surely you could have done a miracle, done something. You can't lose somebody like this. This is as good as you've got here. At least that's what you've been thinking.

How could she have done that? Were there signs with medical care? Were there things that could have been done better? Could we have been smarter, better? Could the doctors have been? All these series of doubts from faith to medical to spiritual to emotional. What does it mean for my life? I mean, you probably had a tsunami of emotions, anger, doubts. Gosh, if I hadn't been the few states away, would it have made a difference? And I mean torturous questions of which there's no good answer. I mean what were some of those emotions? And I think you've hinted at it, how did you deal with that sea or tsunami of emotions and doubts and anger in so many different directions?




Joel Hungate:

Yeah. You hit the nail on the head, Warwick. This idea of what did I miss? Could I have done something? What was the last thing I said to her? Did I contribute to this? Did I not say enough? Where on earth did we miss? Where did healthcare miss? What were the signs? How could I have been so blind? Right? You start to go through this grief, this idea that what could I have done? What could our family have done? And oh no, by being so far away, by being aloof to the idea, did I not take it seriously enough?

On top of this kind of focusing effect that everything else felt like noise. My entire career came to a screeching halt. Paused everything I was doing. My wife and I packed up and we drove home. Worst 10 hour drive you could possibly imagine. Just silence, tears, rationalization, bargaining, the full stages of grief, it felt like I went around that mountain 40 times. It's unfathomable to think. In a way like that it's almost unconscionable. You think, oh yeah, if you lose somebody, it's always a tragedy. But this just seemed to be some sort of insult to injury on top of that because never in my wildest dreams would I have guessed that that was the tragedy that awaited our family and my mother for all the reasons that you just went through, that same thought.

And you end up at this inflection point where you say, what do I actually stand for with all of this? Where is faith in all of this, and what does it mean? Right at that deepest, weakest point, His strength is made perfect in our weakness. And I'm sitting there, and you're feeling that. You're feeling that that temptation to say, how on earth could any of that be worthwhile or true?

And I had this moment of clarity, that burn the ships moment, that the irony being the very faith and the level, and it wasn't just faith, it was a living faith that she instilled in us, a call to action on a daily basis and accountability of how one ought to be. That very thing she instilled in us was the only foundation sure enough to withstand what we were going through. That realization, it blew my mind. And it was just, one, an immediate answer to prayer, immediately clarifying moment to say, wow, what really matters here? And what are we doing, and where are we going? What does it mean?

For me, it was clarifying to say, I have family that needs me. There could be so much more than just this fast track corporate world conversation that I was on where that seemed like the biggest deal going on. Yeah, we're moving on up. Things are great. Success, success, success. But it was the world's standard. And it was this reminder that, though we were robbed of her, it wasn't the quantity of years that she gave us, it was the quality. It was the idea that we all leave a wake in life. And that wake is like a ship moving through the water, hers was like the Titanic. It was a tsunami.

And it's this idea, when you really see what that foundation is made of, it really is a put up or shut up scenario. And for me, I saw that it was sufficient, that it was the surest thing that my life could be built on. Literally in the strangest way, it was kind of the culmination of everything that she had taught me in that moment. And that this was the binary pass, fail. That if you actually believe, if you actually believed it, then what waited on the other side was the fact that there was something that transcends your circumstances.

And if I was built on anything else, I would've fallen right through that foundation, and I would've been running away from it a million miles per hour because I would've found out very, very quickly that it wasn't up to the task. When you find out and you cling and you go deeper, and you realize that this is what it was about the whole time. It's not just this moralistic deism, this therapeutic deism where God just wants us to feel good and everybody be happy. It's the fact that you have something that truly does transcend the tragedy that is often life. And out of those ashes becomes an opportunity you didn't even imagine.

And for me when that happened, I didn't know it at the time, but it was the truest inflection point. My life took a dramatic turn from that day onward. And to see that, the jet fuel that added to just the opportunity surface area for what was going to come next, it's just unfathomable. And that can only be a God thing. There's just no other explanation for it. And I will never be convinced that if I had any other foundation in my life that it would've supported me when I fell at 1,000 miles per hour and had to land on it. Was it still going to be there when you stand back up?




Warwick Fairfax:

So let's talk about that inflection point because your life shifted, and let's talk about some of the things that you did. And one of the things that occurs to me, I'm sure it occurred to you, is living your life founded on faith, following the true calling that God has for you. And it's not just about corporate career and nothing wrong with corporate career, but if it's all about money and climbing up the ladder, and my identity as being in a VP of this or senior VP or CEO, and living a life where, from your perspective and mine founded on faith, where you are taking some real adventures, which you did, to me, in a sense that's living your mother's ultimate legacy of living a life of faith and being who you believe He created you to be.

And to me, living a beloved one's legacy is there's a deep sense of satisfaction in doing that. She's smiling up above and down on you, and I'm guessing pretty happy. So talk a bit about what that inflection point was for you. What this sort of massive crucible, changed the course of your life, how did that change it and what direction happened then?




Joel Hungate:

Right at that inflection point, I had this kind of a awakening around the comfort that I was kind of just riding along. This idea that I was drawn to adventure, I had this purpose, I grew up that way, and you started to settle into the groove. That's just easy, right? It's easy. And not easy from the standpoint that it doesn't require work, but it's easy to wake up and say, you know what, it's what the day holds. You got to put the food on the table. But you don't start to ask that question. You say, is there more? Is there a purpose beyond this?

And for me, literally from that point where I was able to give the eulogy for my mother, our family, we decided right then and there, we were going to talk about mental health, the stigma around it. We weren't going to beat around the bush, or say, "Oh, we lost Mom." No, we were going to say, "No. We lost her to suicide. And here was our experience." And first and foremost, that honor to be able to carry on someone's legacy, to tell the story that could hopefully potentially save another family from the tragedy we experienced, but also honor her and who she was.

Right off the bat, I had an opportunity to speak. And that day giving the eulogy, I found a passion from the storytelling side of what I do. I've always been an odd engineer. I'm kind of a contradiction on that front. Where I'm one of those engineers, it's hard to get me to shut up. It's not as if you pull it out me to get me to talk. So then turning that into an opportunity to share this story, I started looking at my life.

And my wife and I, we felt really drawn to find our way back home to Indiana. I had a younger brother who was in high school at the time, sophomore going to be a junior. Lots of high school to go when we lost Mom. And I thought, how on earth can I get back home to be with him, support him? How on earth can I leverage this experience to rethink where I'm going from a trajectory standpoint?

And one of the things that sat in the back of my mind before, one of the last conversations that I had with Mom before we lost her, in fact, she was always my number one advocate to go on these adventures. I'd still had a love for mountaineering, for trekking, for camping, all the outdoor things. And she'd always said, "No, you got to do the big one. Go out, get on this expedition, go do these wild things. There's this incredible opportunity for you out there."

And she always had this sense, this kind of prophetic sense about just when she interacted with people, she could get to the heart of what they were called to do. It was just an uncanny ability. And for me, she was the one that said, "Just go. Go do it." So shortly after that, I decided to throw in on this crazy first ascent expedition out on a mountaineering excursion in Western Mongolia, to be the first team to summit this mountain that had been attempted multiple times. One of the most remote areas on the planet.

Paused what I was doing career-wise. I said, "I got to go do this." Part of me was doing it in honor and remembrance of her. Part of me was searching for who that person is deep inside and who I was called to be. Kind of this crucible almost experience, this extrapolation of that crucible moment to say, am I up for the task of what this next phase that the Lord is calling me to go through? And it's kind of this wilderness experience for me to go out and be tested. Kind of another rite initiation towards this next phase of life is how it ended up shaping out.

So I not only did that, this wild experience out in Western Mongolia, we had summited this mountain that no one had ever climbed. This incredible daring mountain rescue at 10,200 feet. A story in and of itself with just an incredible team wrapped around me. But we were able to be the first people to summit this mountain. Came back, revitalized, renewed. We got to name the mountain. Is just an incredible experience. Made lifelong friends. I was the only American on this team out of the UK and New Zealanders. Just an incredibly inspiring experience, and came back with this new vigor of what could be.

And I quit my corporate gig. I threw in with a startup company. Invested my entire life savings in it, literally burned the ships on that front, and started pursuing this new path that I had no idea I would ever be on. And that had opened doors into the venture space, into travel, making incredible connections that it ultimately led my adventure stories to continue to compound. And that inspiration to not only continue to have experiences and adventures, but to tell those stories, to inspire others, to share Mom's story. And that ultimately led me to an opportunity to be on this incredible first of its kind unscripted, adventure reality competition that's airing on Netflix called Outlast.




Gary Schneeberger:

I know Warwick has another question for you, but before he does, I've got to make this remark. I've got a note this. You're the only guest we've had on the show where this is true. You've just told a beautiful story, Joel, of how you burned your ships. But the matches that burned your ships were given to you by your mother. Your mother gave you those matches that you used to light those ships that were no longer sufficient for the life you wanted to live, the life she wanted you to live. She gave you those matches. She inspired you to do exactly what you did. And that is a beautiful thing. So Warwick, sorry, I'll let you ask a follow up question.




Warwick Fairfax:

No, no, no. Just that is so profound what you just said, Gary. So Joel, does that make sense? That beautiful image of your mother giving you the match in a sense, burn the ships, but really she sort of gave you the clues of the next direction in life, right? She gave you the vision in a sense.




Joel Hungate:

I could not agree with you more, Gary. That was incredibly beautiful, well stated. And it's funny, you start to look back, and this conversation, this concept of elevated sense making, self-reflection. What did all of that mean? And in retrospect, what you just articulate is exactly what happened. None of that, this cascade of things that I've been on, these experiences I've had, these life altering connections, experiences in business, in my family. And we did eventually making it back home to Indiana, I had twins in 2018. That's another one. You talk about a whole different kind of ship you're sailing on, right? My third child showed up in 2020.

To be a father, to be home, to have these adventures, these opportunities, unfathomable doors opening. And to know that that tinder, that matchbox, that spark, looking back from the moment you thought would've been the darkest in your life, that hiding in all of that was a spark for a flame that was far and above going to burn beyond any anybody's wildest imagination. That was incredibly profound.

And again, you start to look back on it and think, wow, our God truly does, He makes all things work together for our good. When you're aligned with what that plan and blessing and conversation, what He has in store. Not trying to bogart that conversation, to grab the wheel and do what we think is best. And when you're willing to let go, when you're willing to take that and run with it, and say, listen, not my will. You've got something better in store for me. How incredible it is that it's beyond anything we could ever dream of for ourselves. It was incredibly beautiful.




Warwick Fairfax:

Just a couple of things that you said I think it's important for listeners to reflect on. I mean a couple things. One is often, out of the darkest times, and we say this a lot, out of the ashes of your crucible, something beautiful can come. I mean, what could be more horrific than having a mother take her own life who was so vibrant. The last person who you would think would ever do it. Who would joke about saying, "This will never happen to me." It happens. Be it out of those ashes, out of the deep darkness, if you will, a challenging time, came something beautiful, A gift of a purpose, which we'll talk about in which you help others. Being with family back in Indiana, helping your younger brother in high school. So that's sort of one thread that occurs.

And the other is, and we talk about this a lot on vision, look, as a Harvard MBA, you know my tendency is to want the five, 10 year plan as an engineer, right? Gantt charts and metrics, you want all that mapped out. Well, life and God, or creator, whoever you believe in, it doesn't work. There is a reason they call it faith because you typically get the next step, not the next 50, right? I'm not a mountain climber. When you climb a mountain, you're not thinking, let me think of step 85. No, let's just climb the next couple because if we don't climb the next couple, the rest doesn't matter. Let's focus on the next few steps.

And so somebody could have said, "Okay, so Joel, your plan is to go to Mongolia, wherever that is," and it's north of China, I believe, for listeners. But not everybody would know that. "So you're going to goodness knows where to climb some mountain that nobody's ever done. That's your plan? You're quitting your job to do that? That makes no sense, Joel. Okay, be serious. Be responsible to your family. This is an idiotic plan." There might have been some that said that. But yet, you felt called to do that.

And that next step led to an amazing series of other steps you had no clue would've happened. So part of the lesson is whether you believe it's God or your inner voice or whatever, when you feel that still small voice that says, you know what, Joel, you need to do this, you do it. Do you know what I mean? There was a step of faith you took. You had no way of knowing where that was going to lead. And it might have sound nonsensical to many people. Probably did, if that makes sense.




Joel Hungate:

Well, it's this idea that how often and how beautiful is it when we realize that, hey, the promises that we can lay hold of, and what we are really asking is, listen, today's got enough of its own worries, right? Jesus said so himself. Why are we worrying about step 85? Why I'm on Z, when I need to be thinking about what do I need and what do you want of me today? And when we live that way, you have this kind of being present, but also being open. Creating that opportunity surface area for these kind of things to work in your life because you're willing to say yes to it. You're willing to tune yourself to that frequency, to that message, to what is in store or beyond what your plans were today.

And if you start to think about it in a multi-day tranche, just like mountaineering, it's about going that place where you can just put one foot in front of the other. That's how you get to the top. And you learn to suffer well, right? And do it one step at a time. Same thing when we think about our lives. I wake up and my prayer is, God, you have whatever I need for today. It's sufficient for what I need today. What do you want? Where do you want us to go? What do you want me to do? Can you give me the words? Because I don't have them. I'm woefully insufficient. I'll talk too much. I'll say the wrong thing. I'll be in the wrong place. Just help me make the most of what you have in store for today.

And if we do that every day, your life becomes this cascade of significance because you're choosing that on a daily basis. You're enculturating that idea. And it was the same thing with a trip. Just like you would lay siege to a mountain, that's how you have to think about life. The clear and present danger, the challenges of the day ahead, that's enough. But we have somebody that's sufficient. We have a faith that's sufficient that transcends those circumstances. Well, I don't need to dwell on what's around the corner. Of course you want to plan, of course we want to think about things, but we don't want it to define us in a way that keeps us from moving into what He has in store or keeps us from saying yes.




Gary Schneeberger:

There's something interesting that you said in the bio for you in Outlast. And that was this. It's the last line of your what makes you think you can survive in Alaska? You said this, and it goes right along with what you were just saying, "I know I can face whatever awaits me in Alaska with a heart of gratitude, no matter the circumstance." Your life is a good example for listeners should hear this. That sentence works if you take out in Alaska and place anything else in there. I know I can face whatever awaits me in a job that's fallen apart with a heart of gratitude no matter the circumstances, in a marriage that's troubled with a heart of gratitude no matter the circumstances, that's the perspective that you're presenting here, is that you can face whatever you're going to have to face with a heart of gratitude and from your perspective, in your case, from all of our perspectives, with God guiding the way. So that was a nice way to get a little bit of God into your bio on the show for Netflix.




Joel Hungate:

They let a little bit sneak in there, don't they? No. It really is. And for me, it's that what are you built on? And if you have that foundation, your perspective allows you to think gratitude first, and then you can face whatever it's going to throw at you with that gratitude, like you said. And it's so refreshing because I realize that it's not fallen on my shoulders. If I'm choosing this, if I'm choosing to face it with that heart, that mind, that gratitude, what's the worst that could happen here? There's a hope that's beyond even this life.

So all of this aligns itself, grants its own perspective, and then all of a sudden it's really, it's so much easier to think and come from a place of gratitude, no matter what you're facing, no matter how hard it gets. Because I always know, and I'll say it till I'm blue in the face that no matter what is happening with me, it's always way better than I deserve. And I think if you can start to orient that way, wow, it's so much easier for life to achieve that right perspective and you don't get hung up on the injustice and tragedy of life.




Warwick Fairfax:

So well said. So I want to just talk a little bit about the Adventure Genome Project and Outlast. And so climbing that mountain in Mongolia, that set in train a series of events, that the course of your ship, if you will, your new ship, was going in a different direction. So talk about your passion for both those things, in particular, Adventure Genome Project, but also Outlast. Just talk a bit about, it's adventure, but there's a purpose behind the adventure. What's sort of the vision behind that, would you say?




Joel Hungate:

No, I love it. It's amazing how the confluence of all the things that you're passionate about, how they have a way of just finding that middle of the Venn diagram, this improbable cross-section. For me, it was this idea, from a biomedical engineering perspective, I knew a lot about human movement, health, wellbeing, the idea of what the future of health and healthcare has to look like. And that's what I do on a day-to-day basis. I work in healthcare, health and wellbeing, and delivering that in my community.

And then I had this idea, this kind of light bulb moment, of adventure readiness. Where adventure is a means for wellbeing. This idea that if health was a sufficient motivator, like, hey, Warwick, you should be healthy because health is good, and then we'd all be a lot healthier than we are. It's not a sufficient motivator. We know we should move more. We know we should eat better. We know we should be ready and willing to do those sorts of things, but we don't do it because health is a means, not an end.

So we've crafted this idea in Adventure Genome, this adventure readiness concept, that adventure, experience, the things that make life fulfilling and worth living, health, know-how, expertise that unlocks your ability to tap into those things, as opposed to just being the reason you should be healthy for the sake of being healthy. You now have a purpose. Hey, I want to hike the Grand Canyon rim to rim, so I'm going to get healthy. I'm going to eat right. I'm going to get control of the discipline areas in my life that I need from a physical and mental standpoint so that I don't waste my time and money and effort out on the trip only to stop a quarter of the way in. Say, "Hey, pick me up on the way back. I'm tapping out."

So that this idea of adventure readiness started to resonate. That we can not only think about adventure as something that just folks are doing on Netflix's series, hanging from some foreboding peak in the Karakorum. "Well, I'll never do that. I'll just have to live vicariously through this experience." You can start to look at it, and say, well, what's adventure mean for me? And how can I scale this idea of adventure, and get that foundational building block of know-how, gear, equipment, logistics, community.

And that's what created this idea of Adventure Genome. And what we're doing is starting to amass those resources, tell that story, connect people to those things to create kind of this marketplace of experiences. So I'm really excited as that's kind of in its infancy and coming to life. It's starting to pull on the heartstrings of so many folks that are drawn to adventure. They know it, they haven't been able to articulate it, and they also have never thought of themselves as being worthy or capable of it. And we're challenging that notion.

So for anybody listening, you can do so much more than you think you can. And I come from this place of people as purpose. We are impossibly precious. We are the rarest, most infinitely precious thing. To know somebody, to be alive, to be imbued with life, to be a human being. You are infinitely precious, infinitely worthwhile. How much more so are those adventures and the things that are awaiting you in this life? So that's the whole goal is how can I empower that passion, that inspiration in others to scale adventure to whatever that means for them. But know that it's not just for me and the folks on Netflix or the folks on TV, it's not these crazy expeditions. It could eventually be there. You might eventually want to go do that.

How can I help you create those building blocks so that you unlock that type of adventure? And that's the mission, the ethos of that adventure readiness concept. And to challenge it at this interface of health and wellbeing, of faith and philosophy, and what it means to live a life of significance, of purpose and know how. And then getting out and being people of action and doing it. So again, if all of that can coalesce around that inflection point that a center of all these passions, again, that's only a God thing. To be able to take these disparate experiences and connect those dots.




Warwick Fairfax:

Well, just as the last theme, because listeners are going to be curious, and the Outlast series on Netflix will come out the week that this podcast comes out. How did that happen? And to the degree you can talk about it, again, we don't need to know who wins, you'll have to watch the series, but just talk about how that happened and what that experience was like.




Joel Hungate:

So I was so drawn to the concept of Outlast. I want to continue to put myself to the test. Southeast Alaska is one of the most trying environments you could ever imagine. It's a temperate rainforest at incredible northern latitudes. What that means is 33 degrees during the day, you're getting rained on the entire time. At night, it freezes. Rinse, repeat. In an environment where you have to source all of your own food, all of your own firewood. Try to create firewood when everything is wet, everything is cold, everything is difficult. I was drawn to the challenge of that.

But conceptually, philosophically, this idea of who do you become in an environment like this where we're dropped into Southeast Alaska, lone wolf type, alpha adventure survival people that would probably prefer, and in many cases it is easier, to just do that sort of thing by yourself. You only have to feed one person. You have to worry about one person. But the leadership side of me said, wow, part of this is we have to work together on teams as a part of the concept for the show. And what a challenge to put yourself in one of the most trying environments on the planet, to get a chance to learn from some incredible people, and to put your skills to the test in that environment. Sign me up. So I was drawn to the fact and just blessed by the fact that my background qualified me to take that next step into a setting like that.

But then number two, the challenge of in that setting with those incentives, with this incredibly ambitious concept, the philosophical underpinnings. And really you'll see this as the show comes out, 50% of the challenge is the elements and the danger and the difficulty, the other 50% is human nature. It's what's happening up here, and it's what's happening in the minds of all those people that you're with, with just really unique incentives.

So what an incredible experience. One, a brilliant concept brought to life by some brilliant people. So I was drawn to that endeavor just in general. But more importantly, the meta narrative of all of this is would I still be Joel in the most trying of settings? And again, it's kind of that you start to seek out these kind of pulse check crucible moments of when I'm broken down again to whatever foundation my life is now, is it still what I think it is? Am I still sufficiently grounded in my faith to be me through the most trying of circumstances? And what does that mean in a setting like this? So to have a chance to see that pan out, that's what I think is going to make this some of the most compelling television. So yeah, could not highly encourage it more. And especially if you have a Netflix subscription, you are in for a treat come March 10th when this drops. Because it is going to be just wild, ambitious, just unlike anything I think a lot of people have seen.




Gary Schneeberger:

And that sound that you heard listener was, I'm going to say, the pilot of our sea plane since we're talking about being put out in some remote area, it's not an airliner, it's a sea plane. The pilot has indicated it's time to fasten your seat belts. And we're going to begin our descent to end this episode, but we're not there yet. And we're not there yet because I want to say one thing to you, Joel, and I want to ask you something about the show.

First of all, I want to say to you, we've done, this the 153rd episode of this show. And you, my friend, are the first guest ever to use the word bogart in a sentence that didn't refer to Humphrey when you said they didn't want to bogart all the time. I just thought that was fabulous. So bravo, you've broken new ground.

Secondly, at the very beginning of our conversation here today, in talking with Warwick, you mentioned this idea of growing up with Midwestern values, ideas of who we ought to be. I grew up in the Midwest as well, still live here in Wisconsin. We've all seen reality television. Because I've worked in Hollywood, I've worked for some of these shows that are reality shows that are survival type shows. And I know how the contestants can kind of interact with each other. I'm fascinated to hear from you how out of place can it be to have Midwestern values in what is usually viewed, often presented as a cutthroat competition show?




Joel Hungate:

Oh, well, brilliant, brilliant question because for me that was the struggle, the internal struggle for me the entire time. It's again, who ought one be and how ought one behave. And those questions, I'm big on the philosophy side of it because I think it's such an enforcement to what I believe in from a faith standpoint. That strong philosophy and theology come hand in hand, and consistency on that front is key. Now imagine you're thrust into this incredible setting where all of that is on the chopping block in terms of the incentive, in terms of where the game could go, in terms of how the competition is going to pan out.

For me, and I think that's going to be one of the most compelling aspects of this, the human nature component of this series is unimaginably interesting. Being in that setting, knowing how it works out. And I'm so excited for folks to see that interplay. To get to experience that where it's such a nuanced take on the concept. Bunch of people enter a game, we get down to some winner. The concept's everywhere. It's tried and true as it gets. But this nuanced take of really leaning into what does that really mean about who we are as people? That for me is what drew me to the game, and a chance to say, do I come out of this still being Joel? And am I proud of that? What does that mean for who I am? And what will that tell to other people? Will that be inspiring? Will it be something that I wish I could change? You'll have to watch to find out.




Gary Schneeberger:

Yeah, I almost missed my opportunity. I was so excited to bring up the bogart thing that I forgot to ask you this question. People know pretty much the web address to find the show, netflix.com. How can they find out more about you, Joel, and about all the projects that you're doing in your new ship that you are now in?




Joel Hungate:

Yes. Now anything and everything, to see what's next for Joel Hungate and his adventures, joelhungate.com. J-O-E-L H-U-N-G-A-T-E .com. All of my social media, you can connect to everything that I'm doing outside on Instagram, Twitter, Facebook, any of that. But joelhungate.com, that is your source of truth for what is next.




Gary Schneeberger:

Warwick, take us to the finish line of our reality show here.




Warwick Fairfax:

Well, Joel, thank you so much. I mean, it's just really inspiring, your story, and just how the terrible circumstances with your mother has just fueled this passion for adventure and wellness, and just helping so many people. There might be, I guess, a couple different questions. I know one of the things you talk about is generalists, and I'd love to hear a bit about kind of what's next for you in that whole generalist theme, which I think is fascinating. I'd love to hear a bit about that. But also there may be some people today that maybe today is their worst day, and they're going through some real challenges. What would a word of hope you would have for folks that maybe today isn't a good day? So two very different questions, I guess, but I wanted to get the generalist one in there too, as well as a word of hope.




Joel Hungate:

Well, on the word of hope front, you may need to hear it today, but you are known, you are loved, you are worth it. You have purpose. You have a plan beyond your wildest imagination because you are the only you that will ever exist. And you have a life that only you will live. In the history of all humanity, all of the known universe, you are unique and you're precious. You're worth it. And you are called to so much. And it's so much more than whatever that circumstance happened to be today. Your life transcends it, your value transcends it. And I just hope if somebody needed to hear that today, I hope they know that, regardless of what life has thrown at you, regardless of that circumstance, you are worth it. You're known, you're loved, you're important. So don't believe for a second that that doesn't apply to you just because things aren't going the right way, things are challenging, times are tough. There's so much more, and you are absolutely 100% known and loved.

And again, for the conversation on the generalist, I'm a big believer. I come from engineering. I'm an innovation background, especially in the startup space. Innovation happens when we connect dots that people haven't connected before. And I think the generalist is a dying breed. We live with our blinders on. We think I'm going to know the most about this one thing and I'm going to be hyper specialized in it. Victim of it myself. I was doing that in the corporate world for a while where I was really, really good in the orthopedic space. That's what I did. That's what I knew.

But this idea that we have more information at our fingertips than ever, it's easier to access, it's easier to digest, it's easier to know and connect these disparate dots. It's easier to bring new perspectives into whatever it's that we're doing. I would challenge everybody, especially if you're a young person thinking, how am I going to differentiate myself in this world career-wise, whatever it happens to be, start to fill in the gap of the things that...

When I became a biomedical engineer at Purdue, I looked around and I said, wow, a lot of really smart engineers in this class. I came from a little school in Indiana, and I thought, wow, I'd better find something interesting to differentiate. So I got into soft skills, business, being able to present myself, sales skills. And that confluence of technical background with all of that made me really dangerous. And it's this generalist approach that I think is going to start to help us find creative solutions to the things that are plaguing us in society.

Adventure Genome's a great example. How can I take adventure, biomedical engineering, startup innovation mentality, and this idea, this philosophy of committing to readiness, being ready to say yes to whatever life is going to throw at you, or the good Lord has planned for you and bringing it together? So that's where the power happens, that's where it manifests, is when we talk about generalist connecting dots that no one connected before. So if you're wondering what you should be and where you should go, be a generalist. I think you'll be really surprised how you can pull from these disparate buckets and create opportunity for yourself and for other people and give back. Because if you're doing something that betters the lives of others, and all the while it's fulfilling for you, you found that sweet spot.




Gary Schneeberger:

I have been in the communications business long enough, listeners, to know when the last word on a subject's been spoken, and that exhortation from our guest, Joel Hungate, I think is a really good place to end our conversation. Because it doesn't end our conversation. It plants a question in your mind, a question before you that you can then explore once we hit stop record.

Before we do that though, please remember that we understand your crucible experiences are very, very difficult. They can be very painful. But we also know that sometimes your boat can feel like it's drifting off course a little bit. Sometimes you can be heading in a direction that you didn't think you wanted to head, that you don't want head, and you want to reset. When that happens, Joel's story's a great example. Get yourself a book of matches, strike one, burn your ships. We'll see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond The Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

If you’ve been listening to our special winter series BURN THE SHIPS, you’ll know why we’ve turned the microphones on ourselves this week. It’s because we’ve made our own pivot – changing our business name from Crucible Leadership to the name of this podcast, Beyond the Crucible. 

While the change is more a remodeling of our ship than setting it ablaze, it does indeed signal an expanded vision that speaks to our new focus and the new inspiration and action steps we can offer you as you embark on your journey to turn your trials into triumph.

In this episode we talk about the benefits of the new name, including more precisely articulating our desire to offer hope and healing not just to business leaders, but to anyone in search of insights and tools to make sure that their worst days don’t define them. 

To explore Beyond the Crucible assets, visit beyondthecrucible.com

To start creating a life you love, explore our new e-course, Discover Your Second-Act Significance, by visiting secondactsignificance.com

Highlights

Transcript

Gary Schneeberger:

We've seen so much interest in our special 23% off offer for our e-course, Discover Your Second-Act Significance, that we're continuing it throughout February. The three module video course will equip you to transform your life from, "Is this all there is?" to, "This is all I've ever wanted." Each session is led by Beyond the Crucible founder Warwick Fairfax, who shares his own hard won successes in turning trials into triumphs.

And he's got some high-powered help, from USA Today's Gratitude Guru, to a runner up on TV's Project Runway. From a recording artist with a Billboard number one album, to a couple of bestselling authors. It's an ensemble of men and women living significant second acts, who would command a six figure price tag if any business wanted to fill an auditorium with them to coach their employees.

But we've packed their insights and action steps into our course for a sliver of that cost. And if you act before the end of February, you'll get 23% off your enrollment. Just visit secondactsignificance.com and use the code, "23FOR23". So don't delay. Enroll today and remember, life's too short to live a life you don't love. Now, here's today's podcast episode.




Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Beyond the Crucible. By saying Crucible Leadership, it created a barrier potentially. People might think, well, I'm not really a leader. And we can say, well, actually, everybody that has a vision coming out of their crucible is a leader because it's, as you said, leadership from the boardroom to the living room. And we can say all that, but you don't really get through the wall of people's thinking, of people's perceptions.

You say Crucible Leadership. I'm not a leader. So we don't even get to have a conversation because they stop there, and if they don't get in the door, you can't really have a conversation. So Beyond the Crucible, more help people understand, okay, this is about getting beyond my worst day. Got it. So the word Crucible Leadership from a branding perspective, more than just branding from allowing people to receive guidance, assistance, help. The word leadership created a wall that maybe some people might not go through because, oh, I'm not a leader. That's not for me.




Gary Schneeberger:

If you've been listening to our special winter series, BURN THE SHIPS, about men and women who've had the courage to pivot from safe and in many ways steady lives to new adventures that bring them satisfaction and significance, you'll know why we've turned the microphones on ourselves this week. It's because we've made our own pivot, changing our business name from Crucible Leadership to the name of this podcast, Beyond the Crucible.

While as we explain the change is more a remodeling of our ship than setting it ablaze, it does indeed signal an expanded vision that speaks to our new focus and the new inspiration and action steps, we can offer you as you embark on your journey to turn your trials into triumph.

Hi, I'm Gary Schneeberger, co-host of the show. Warwick and I talk in detail here about the benefits of the new name, including more precisely articulating our desire, to offer hope and healing to not just business leaders, but to anyone in search of insights and tools to make sure that their worst days don't define them. You'll learn all about it here and in the new blog at beyondthecrucible.com.




Warwick Fairfax:

Anybody that owns a home will know that over time you actually have to remodel. You replace your roof every 20, 30 years, maybe you need to replace some flooring, carpeting. Things don't last forever, and remodeling is part of life, for at least many people.




Gary Schneeberger:

Yeah. And in many cases it happens because your family expands. It happens because you've perhaps moved and you have to remodel the home that you're in because it no longer exactly fits where you're at in life. And that's what's happened as I get ahead of myself. That's what's happened from Crucible Leadership to Beyond the Crucible. So stick with us listener. We're going to get into the details of what we're talking about and how that came to be.

So it's like, if you remember Prince, he changed his name and he became The Artist Formerly Known as Prince. We're going to talk today about the brand, formerly known as Crucible Leadership and where it's at now as Beyond the Crucible. But what we're going to start is where we always start, when we talk to guests and that is, what's the backstory? But it's not of a person this time, it's of that brand. It's of that brand, Beyond the Crucible. What was the formation that had started as Crucible Leadership?

So Warwick, you've talked a lot about your backstory, you've talked a lot about your history, you've talked a lot about those things. But what was the impetus for starting what was then called Crucible Leadership?




Warwick Fairfax:

Yeah. It's a good question, Gary. I mean just, I know listeners know this, but just to level set us very briefly, the reason leadership was my passion was because I grew up in this 150 year old family media business, started by my great-great-grandfather, John Fairfax in 1841. Grew to be a massive $750 million 4,000 person media company, newspapers, TV, radio stations, magazines.

Had the Australian equivalent of the New York Times, Washington Post, Wall Street Journal. Massive company. Dad died in early '87, fresh from Harvard Business School. I launched a $2.25 billion takeover later in '87. Prepared my whole life to go in the family business. Undergrad degree at Oxford. Worked on Wall Street. Harvard Business School. All to fulfill what I saw as my duty. And my parents and I felt the company wasn't being well managed and run along the ideals of the founders. So hence with my naive, idealistic crusader mentality, launched this couple bidding dollar takeover.

And of course things went wrong from the start. Family members sold out. They didn't believe in me or my vision. Who wants to be in a company controlled by a 26 year old. Stock market crash in '87. Too much debt. Three years later, despite bringing in new management and increasing operating profits, the company went bankrupt. So that's actually one of the briefest versions of my story I've ever told.

So where Crucible Leadership came from was obviously for many years this was a tough thing to get over. I felt like I'd let my family down. Parents, employees, even God for some strange way since I was a believer and the founder was a believer and I guess I felt like there was some plan that I botched which little simplistic theology on my part.

Anyway, '90s were not easy years but come around about 2008, the pastor of my church asked me to give a talk in church about my story. So I did. And what was amazing is weeks, months after people said, "Warwick, your story and the lessons learned, it really helped me." And as I often say, I don't think there were any former medium moguls in the congregation.

It's one thing to talk about cancer, abuse, physical challenges. They are sadly all too common. There will be people in any given audience that can say, "Yeah, me too. Thank you. You made me feel heard. You made me feel seen. Thank you." This is not a common story. So that led me to think about writing my book. I never wanted to write a tell-all saying, "Oh is me. I was right. They were wrong, because that's lame and boring," and it's against my values.

I just refused to do that. But if I can write a book anchored by my story that will help people, then I felt called to do it. It took years to write, years to get it published and writing about your worst, most painful days is not easy. After a couple hours, I was done. So that was what happened.

So I wrote this book, Crucible Leadership: Embrace Your Trials to Lead a Life for Significance. That's a tagline at the bottom, which says, at age 26, he launched a $2.25 billion takeover bid that failed. What could have broken him, set him on the road toward significance. So it's always been about significance, but I felt called to write a leadership book.

So this book is anchored by my story, but it's got stories of my dad and, John Fairfax, my great-great-grandfather, the founder, stories of historical leaders and inspirational and faith leaders. And it's all anchored around key principles of leadership. So you've got chapters on authenticity in the embrace your crucible section, and then finding your purpose. Chapters about faith and character and values.

You've got chapters about vision, shared vision, how to get a group of people on the same page, listening more broadly, seeking advice from a few, organizational leadership, how you cultivate an environment where people thrive and are encouraged and implementation. It was all around leadership. That was my original passion, was how to help leaders at all levels be the best leaders they can be. And often the secrets of great leaders is the lessons they learned in their darkest days, whether it's Abraham Lincoln on the Civil War, Winston Churchill, Prime Minister of Britain in World War II. Severe crucibles test a leader, and those who have the potential for greatness, it makes them greater leaders.

So it was all about leadership and how crucibles can be catalytic in helping leaders become greater leaders. So that was the original vision of what we do here.




Gary Schneeberger:

And in the context of a series that we're calling BURN THE SHIPS, I want you to do something for me. I want you to hold the book up again. So that book, Crucible Leadership: Embrace Your Trials to Lead a Life of Significance, is what led to the launching of the ships for Crucible Leadership. In a very real sense, that book is the bottle of champagne that you used to crack across the boat to get it going. That was the inspiration. That was all of the information that came out when Crucible Leadership was brought into being.

But we learned some things. You learned some things as we went through the initial days. A lot of things changed from the time that you gave that speech in church, to the time that you then decided you're going to write the book, to the time that you found a publisher to publish the book. And then the time that creating the... I mean, lots of things changed. Talk about those a little bit because what it speaks to is what we talk to on this show a lot, and that is the expansion, the growth of a vision, the progression of a vision.




Warwick Fairfax:

The brand Crucible Leadership, if you will, grew. We write blogs, you and me and sometimes others. We post on social media regularly. Podcast grew, which has been, I don't know, is it a third year? It feels like it's a while now, isn't it?




Gary Schneeberger:

It started four years ago. Yeah.




Warwick Fairfax:

Wow.




Gary Schneeberger:

Four years ago.




Warwick Fairfax:

Boy, time flies.




Gary Schneeberger:

It's like that, isn't it? Its like that.




Warwick Fairfax:

Exactly. So amongst other things, I'm a certified executive coach, so I really enjoy questions and interviewing. And you, Gary, just a former life, have had a lot of experience on radio and newspapers so it just was... And we're complementary, have different personalities, different gifts, but I'd like to think we're a good combination.




Gary Schneeberger:

I would agree.




Warwick Fairfax:

Thank you. So the book, the blog, social media, the podcast, and now we have an e-course, Second-Act Significance. So it was originally a book and then well, to promote the book and get it published, you need a brand, you need a following. And then it's like, well, another way to tell good stories is through a podcast. So the brand and the vision, it definitely expanded from just a book. It expanded into a number of different activities that we do.




Gary Schneeberger:

And as those things have gone on, there's been some consistency. We want to make sure that people understand that even though we have remodeled the ship that was previously known as Crucible Leadership, we've remodeled it, added some decks, changed the way that, added coat a paint here and there, even though we've changed the name of Crucible Leadership to Beyond the Crucible, before we get into what those differences are, let's talk about what the similarities are that still remain. And that is, you discovered and shared in your book some key principles. Those key principles about both how to lead others in a professional context and how to lead yourself and your day-to-day life. Those remain. That's in the hardcore DNA of this brand that you built regardless of the name that's attached to it, isn't it?




Warwick Fairfax:

That's a very good point. Authenticity, being truly who you are, that's something for leaders or for individuals is important. We talk a lot about, young people sometimes feel the pressure and stress to be who their parents, friends, teachers want them to be. Maybe go be a doctor, lawyer, what have you. And we talk about just being authentic to who you are.

We talked about living in light of your design. So if you love the arts, for instance, just going to be an actuary in an accounting firm, nothing wrong with that, but why would you do that? Even if your parents maybe had some small accounting firm for instance, or some insurance, brokerage, it makes no sense. So living in light of your beliefs and values, it could be a religion, philosophy, way of thought. You want to be true to who you are. You want to have a vision that's unique to you. I mean, there's a team of fellow travelers to help you implement it.

So what applies to an organization or a leader of a large organization is true for individuals. So those principles such as authenticity, character, beliefs, vision, they haven't gone away. And we'll talk with this being a bit of a shift, which we'll talk about, but some of the core elements in the book are still true.




Gary Schneeberger:

Absolutely. And there's still much for people who are in leadership positions and organizations to glean from Beyond the Crucible. But there's also been some addition. It is not an either/or leadership or self development. It's a both/and. Both of those things are robustly discussed, robustly revealed in the way that Beyond the Crucible is now moving forward.

All right, so we're talking a lot about a change, from being almost exclusively at least referring to ourselves as being about leadership, talking about leadership, about giving tools for leaders, to this shift to Beyond the Crucible, which expands that base. But before we move on to that, it would be, I think really instructive for listeners to know this question. And I don't know that anyone has ever asked you this as directly as I'm about to, and that's this. Where did Warwick Fairfax's passion for leadership come from? Where did it start? How did it develop? Why is it there?




Warwick Fairfax:

So part of my passion for leadership was almost inherited. It was my duty in a sense to lead this large company. I guess really where I felt like I was being thrust into the front lines, if you will. My dad was removed as chairman by some other family members in 1976. And then my future role was, it was imminent. It felt imminent even though I was 15 at the time. Oxford, Wall Street, Harvard Business School, and even as a teenager, people would ask me, "Well, what is it you want to do in life?"

Some people at that point they might say, fireman, policeman, maybe they say, yeah, I'd love to be a concert pianist or I'd love to, I don't know. Work in advertising, maybe gets a little bit more defined as you start getting into your late teenage years, you have some clue about what you want to do. But I always answered this in a strange way. I said, "I want to be a general manager." How many kids say that? None.

You'd be, I'm going to be an actuary. I'm going to be a general manager. I'm going to, I don't know, whatever it is. But the reason is because I felt general managers were people that cared for and encouraged people. That's how I viewed it. So in my mind's eye, and this is going to sound a bit silly, I saw myself even as a teenager one day being a leading position in the company, as it then it was John Fairfax Limited, giving speeches to the employees. Not other people, but the employees encouraging them. Telling them that they mattered, creating an environment in which they could flourish and succeed and be respected.

So leadership to me was about creating an environment where people could be encouraged to be the best they could be within their gifting and flourish and succeed. It was all very altruistic. It wasn't about profits and business visions and goals, it was none of that. It was about having people be cared for. So when you understand that the shift is maybe not as surprising since I'm all about helping people, maybe individuals, be the best they can be, and now obviously overcome crucibles, overcome setbacks and failure.




Gary Schneeberger:

And it's so interesting to hear you talk about you were 15, and you wanted to be a general manager and this is what you thought a general manager did, this is how you envisioned it. Fast forward to the start of Crucible Leadership, that's what your book does. That's what you have aimed to do with this business is to encourage people, to care for people. We talk about it all the time. Hope and healing. We are dealers in hope. I've heard you say, if I've heard you say it once, I've heard you say it 200 times. That life trajectory maybe got bumped off course a little bit, but you've stayed on it for sure.

Now that you've said that, and I've set this up, that vision from the outset for leadership that's morphed. Even the leadership components of Crucible Leadership, that's morphed over time. How has that happened? In what ways that maybe listeners either have seen and haven't pulled all the balloon strings together or they haven't seen. How has that morphed over time?




Warwick Fairfax:

Yeah. We'll get into more detail here in a moment, but at a high level, what happened to us and to me is really a good example of how visions tend to morph, expand, be refined, and that's what happened. You've got to listen to your inner voice, to the spirit, to God, whatever your construct is. And what happened in particular as we recorded podcast episodes, some were leaders, some were just individuals, and we weren't just recording stories about leadership crises. Some were very personal tragedies, which will get into.

We began using words like, you are not defined by your worst day. That wasn't a phrase that existed in the then Crucible Leadership lexicon before we started recording podcasts. It just came out of our discussions with guests. And we found that it was very personal. How do individuals overcome their worst day setbacks and failures? It could be their fault or it could be something terrible that was done to them. How do they find drops of grace, drops of redemption? To use that pain for a purpose, to often out of the ashes of a crucible have a vision that would help others?

Now, yes I suppose you could call it leadership in some ways, but it was really more the focus whilst on organizations or management or creating shared vision and what have you that's in the book. The focus is on if today's your worst day, how do you get out of the pit and redeem some of the pain that you've been through in a way that helps others, which we call a life of significance. So basically the change was already happening without us realizing it. It was happening organically in large part because of our discussions on the Beyond the Crucible podcast.




Gary Schneeberger:

And one of the things I think that really sticks out for me that really expanded that vision was the Second-Act Significance series. The idea that crucibles aren't always these devastating big headline - you and I both have newspaper backgrounds - there aren't always this 87 point type headline of some tragedy that's happened to you. It's a more internal tragedy. It's what we've come to call a quiet crucible. It's that, is this all there is moment. I can be doing more. It's your cubicle moment. I'm playing small. There's something else that I can be doing.

Those things again, they were not in the original vision, but as we walked out the vision, as you walked out the vision, those things stuck to you like, let's keep talking about ships. Like barnacles to a ship. As the ship's going through the waters, they clung to you and we kept talking about them and talking about them and the time came to formally do what we had been doing informally. And that was add a little bit of breadth into this vision that you hatched that was working so well.

So it is truly not an either/or from leadership to personal growth, it's a both/and. Absolutely, there are things in Beyond the Crucible for leaders of organizations. There's also things in there for people who are trying to lead their families. A phrase I came up with, way at the beginning, Warwick five years ago, that we haven't used much, but leaders in right from the boardroom to the living room. That turned out to be a little prescient in the sense that it's not just about business leadership, it's also about life leadership, leading yourself, helping yourself be resilient, moving that way through those kinds of things.

So all of this, I should have said at the beginning, and I didn't, but you mentioned blog a few minutes ago and I'm like, oh, all of this is tied to a blog that will soon be, if not already on the Beyond the Crucible website, beyondthecrucible.com, will be there shortly. Which discusses exactly what we're talking about here, why the change in name and what you, the listener to this podcast and the reader of those blogs and the engager of the content that we offer, what you can get from it.

So that blog will unpack a lot of what we're talking about here today. And just to show that those of us who work at Beyond the Crucible, go through crucibles continually, I'm not looking at my phone because I'm not paying attention, I'm looking at my phone because this is where the blog lives right now because ice storms have knocked out my power at my house and I can't print it out. So I'm going to go to the blog here on my phone.

The blog is all about, as we've been talking, this not burning the ships so much as remodeling the ships. Why did we remodel? And there's three points Warwick that we wanted to talk about. And the first one is, we wanted to make clear, that we don't just serve business leaders. Again, it's not that we don't serve business leaders, we do, but it's a both/and, it's business leaders and its personal development. We have to your very excellent point that you've made as we've been talking, we've expanded the vision. How has that developed and what's exciting to you about that development, about that expansion?




Warwick Fairfax:

Yeah. I mean it's well said. I mean, yes, we're happy to in one sense serve individual business leaders, but we're less focused on organizational leadership, which is important. And there's definitely some of that in my book, Crucible Leadership. But we're really focused on individual leadership and just through the stories on our podcast Beyond the Crucible. We really focused on stories of redemption, of forgiveness, people forgiving themselves, forgiving others, which of course as we say does not mean condoning, learning the lessons of their crucible. How do you bounce back from your worst day and lead what we call a significance of life on purpose dedicated to serving others.

So really we're not against business leaders and helping them, but we want to make sure that we want to help every individual who's been through a crucible or as we're saying Second-Act Significance is feeling stuck, and is going through, and is this all there is moment? Want to help them get through those setbacks and challenges, to have a life that's flourishing and feeling with joy and fulfillment, which we believe is ultimately what we call a life significance. Again, a life on purpose, dedicating serving others. So we wanted to help people realize, it's not just about leaders of large businesses and organizations. We want to help all people get beyond their worst day and live a life of significance.




Gary Schneeberger:

And the thing that sticks out for me on that front of a guest who had a physical - she was not a business leader, she had a physical crucible - but the lesson that she shared is something that the head of a Fortune 500 company can apply to his or her own crucible experience. And that's Stacey Copas who said of her becoming paralyzed when she dove into an inground pool, and even though she wasn't supposed to when she was young, she did it anyway. She became paralyzed.

She came after some serious crucibles, drug addiction, just being listless. She viewed what happened to her as a gift, because all the things that developed in her personal life and how she was able to build some new ships wouldn't have happened without that. I think that lesson is true. That lesson can apply to people going through a divorce. This is a gift. I can learn something from this that will make my life better moving forward. That's true both for the individual, who's just trying to live life day-to-day to the business leaders trying to lead 10,000 people in a company, isn't it?




Warwick Fairfax:

Yeah. It's such a good point, Gary. I mean, Stacey Copas, this Australian woman who dove into a pool and was diagnosed, as a quadriplegic? I'm trying to remember back then.




Gary Schneeberger:

Yeah. It was a paraplegic, I believe.




Warwick Fairfax:

Yeah, paraplegic. Yeah. So that was just amazing because to say what she went through is a gift, I think what she means is, nobody wants to go through something like that, going through that level of crucible. But yet within the pain there is a gift, maybe the hardest, most painful gift you've ever received, but it's something that can make you a better person.

It really focused her on her priorities and it made her a different person as a coach, as a consultant. And a number of folks since have said that and it made me, I guess, grow and expand and refine my own thinking about my own life. We're talking about a vision, expanding, refining and growing. And I never would've said a few years ago, maybe not even a year ago, what I went through was a gift. But now you said what I went through was a gift and it was in some senses I've said deliverance, which is a word I didn't use until about a year ago from almost the bondage of a family business when I was being somebody that I wasn't. I'm now free to be who I am and from my perspective who God designed me to be.

It was a hard gift, but I love what I do now with Beyond the Crucible and trying to help people in every way we can. But yeah, crucibles, they can be a gift, if you allow them to. And that's something that we learned from listening to folks. So that's one of the things I love about Beyond the Crucible is we're continuing to learn and grow, not just the brand, but our own personal knowledge. Just from listening to people's stories.




Gary Schneeberger:

And what that means in the context of this series, BURN THE SHIPS, we'll call it for this episode, *remodel the ships, because we didn't burn any. But we're remodeling it. It's artwork you can use to hang on your walls to remind you of those waypoints that you've found out there. What Stacey Copas said, that was a painting you hung on the wall of your ship as you kept moving forward because that's a reminder of that truth that applies to business leaders and to individuals.

Before we move on to the second point of the blog, is there anything else Warwick that you want to add about this? The first point here that we wanted to make clear that we're not just about business leaders, we're about personal development as well.




Warwick Fairfax:

Yeah. No, other than to say just by saying Crucible Leadership, it created a barrier potentially. People might think, well, I'm not really a leader. And we could say, well, actually, everybody that has a vision coming out of their crucible is a leader because it's you and as you said, leadership from the boardroom to the living room. Now we can say all that, but you don't really get through the wall of people's thinking, of people's perceptions.

You say Crucible Leadership, I'm not a leader. So we don't even get to have the conversation because they stop there. And if they don't get in the door, you can't really have a conversation. So Beyond the Crucible, more help people understand, okay, this is about getting beyond my worst day. Got it. So the word Crucible Leadership from a branding perspective, more than just branding, from allowing people to receive guidance, assistance, help, the word leadership created a wall that maybe some people might not go through because oh, I'm not a leader, that's not for me.

Even though you and I have a different definition of leader, then perhaps some might, some people think, leadership just means leading a big organization, big company, big nonprofit. That's not me therefore, Crucible Leadership can't help me. So there was a perceptual barrier that the word leadership, as much as I believe in leadership and good leadership, that perceptual barrier I think could have prevented people from coming in. That was a big reason for the, or one of the big reasons for the shift.




Gary Schneeberger:

So the second point in the blog is this. We wanted to emphasize our pivot from primarily telling Warwick's story and the stories of other leaders, to helping you live out your story, listener. That really is a critical pivot, that it's beyond just telling stories. We tell stories, but we also offer true aids to help you as you go forward.

Those things have just developed organically as to your point, Warwick, from when you were 15. You wanted to help people. That's what general managers do. They help people. You wanted to do that. It developed naturally the remodeling of the Crucible Leadership ship to the Beyond the Crucible ship really is about recognizing that there are teachable moments within those stories. Let's extract those teachable moments and put them in the arsenal of the folks that we're serving, right?




Warwick Fairfax:

Absolutely, Gary. I mean really, you know, the book started with my story, the story of my father, John Fairfax and founder of the media company, stories of historical and inspirational and faith leaders. And with the podcast, some people are well-known, some people are not well-known. They're just regular individuals like Stacey Copas and a number of others. So really it's evolved and we always had principles in Crucible Leadership of refine, design, vision, reality. You're refined by your crucibles, we're designed by God or your creator, have you look at it a certain way, values and beliefs. You can find vision within your crucible and then implement it with fellow travelers, friends, coworkers.

So we always had some concepts, but now we're emphasizing those a lot more so that stories are helpful, but because they illustrate points, but from those stories, we try to share as best we can, moments of inspiration, teaching, nuggets of wisdom, if you will, to the best degree we can, that we have or glean from others. And then turn those stories and those principles of inspiration into practical tools, that ultimately help you implement the learning from the stories and the inspirational points. And really our friends at SIGNAL led by Cheryl Farr, I couldn't really say it any better than what they have on the new tagline for the website and my new business card and your new business card, which says, "Beyond the Crucible, inspiration and tools to turn your trials into triumphs." If you go to the website, I'm sure that'll be all over the place.

Yes, stories are important, but it's not just my story or stories of leaders in history and faith and inspirational. It's everyday stories that we talk about all the time, on the podcast and using those stories and moments of inspiration, thoughts of inspiration, to weave all those into practical tools, to help you get beyond your worst day, to help you lead a life of significance, have a vision that you're passionate about. So it's stories, inspiration and ultimately practical tools to help you live the life you've always wanted to live.




Gary Schneeberger:

And one of the things that we learned, and it was a huge learning, maybe the biggest learning that we'll talk about in this conversation, was just how many people... I mean, you always had, we always had the idea in our heads that you weren't alone. There's a reason why the speech that you gave at church resonated with people even though you said, I don't see a lot of other former media moguls in here. Something resonated with them.

We Crucible Leadership, the name at the time commissioned a study, that's still going on, by Beyond the Crucible that found just how big that pool of folks is who have been through a crucible moment. Talk a little bit about that and what that has meant for the brand first Crucible Leadership and now especially as we begin to sail forward as Beyond the Crucible.




Warwick Fairfax:

Yeah, I mean, we commissioned a study from David and Heather at Dark Horse Insights, and they are experts at doing statistically valid surveys. And we've received input from more than 5,200 respondents. 72% of them have experienced something so traumatic or painful that it fundamentally changed their life. And we'll talk more about this another time, but what's amazing is irrespective of demographic or age group, that number holds true, of having gone through a crucible.

It's not like, wow, it's mainly skewed to people over 50 because they've lived a long life and stuff happens. I mean, which it does. There's more opportunity for blessings and more opportunities for crucibles, the longer you live. But what's amazing is it basically says there's over a 70% chance that you, the people that you love, your family, the people that you work through, have gone through a devastating crucible. You may know about it, you may not know about it, but that is part of life.

So when we talk about, how do you bounce back from your worst day, that just doesn't apply to 1% of the population. It's like, everybody else is living in Disneyland, and let's deal with the 1% who have had a challenge. No, when you define it in terms of something so traumatic that have fundamentally changed their life, that doesn't include necessarily the people that we talk about in Second-Act Significance that maybe their life is okay, but it feels like it's black and white and they want technicolor, and it's like they want to go from, is this all there is to this is all I want, which, phrase that you coined. So credit Gary Schneeberger, it's a brilliant phrase.




Gary Schneeberger:

Thank you.




Warwick Fairfax:

But yeah, I mean doesn't even include the Second-Act Significance folks necessarily. So what it says is, this whole concept of coming back from your worst day or challenges, there's a massive need for that. Over 70% of folks have gone through significant challenges.




Gary Schneeberger:

And to your point earlier about maybe the word leadership and Crucible Leadership was a barrier of some sorts to people, Beyond the Crucible perhaps opens up those doors for more of that 72% of the people who've been through that to walk through. The other thing that is critical I think about that data that we commissioned. About 72% people of people have been through what we defined as a crucible experience, is that it now gives us scientifically valid, what they call hard evidence, hard data, of crucible experiences and their effects and how many people go through them.

And then on top of that, we've gained through the podcast going on four years that soft data. So we've got quantitative and qualitative data that speaks to crucible experiences. That Warwick, that is a great big mixing bowl of ingredients to bake a whole lot of tools and helps and efforts and offerings to our friends who are listening now and who have yet to discover us. There's a lot of hope and healing, to your point, to be mined from that data and that it's hard data and soft data, right?




Warwick Fairfax:

Yeah. Absolutely. Well said. Yeah, over 5,000 folks who've responded to the survey that gives its hard data that is quantitative. Exactly. And as the research folks say, we've had like 150 odd episodes probably of, I don't know, 100, 120 guests. I mean a lot of folks. We've got a lot of data in terms of qualitative data, of people's stories. And what is remarkable and we're continuing to do research to refine this. What are the lessons here and how can we design even more tools to help people?

What's remarkable that you and I have discovered on the podcast, is that irrespective of age, gender, race, nationality, background, profession, experience, I mean number of people in the family, any way you slice it, if you will, the commonality in how people both faced the crucibles and how they bounced back is incredibly similar. I mean, it was amazing how I felt like, I and you were able to create personal connections with people that were nothing like us, that had different backgrounds.

You and I obviously have very different backgrounds. Our guests have very different backgrounds, certainly than me. It's just the commonality of making a choice not to let your worst day define you. Forgiveness, not necessarily condoning, but finding those wisdom and seeds of a vision that can help people. The sense that as you focus on helping others, there's almost drops of grace and healing. That's the staggering thing amidst the diversity of background and challenges. The key lessons of how you bounce back from your worst day is incredibly similar, and that just continues to blow me away. I mean, it's just amazing to me.




Gary Schneeberger:

And I continue to love this series BRUN THE SHIPS because I get to come up, like every five minutes, a new metaphor or a new saying that involves ships comes into my head. As we continue sailing, we've got nothing but open water ahead of us now. As we begin to process that data, you'll hear so much more about it listener, about guests we have on the show, about other things that we may be doing to help you process your own crucible experiences. But that data and the diversity of that data, hard data and soft data gives us open sailing to really over the course of the - and I don't say this to be over the top - in the weeks, months and years to come, we have opportunity now to really hone in on some new ways to help you navigate what it means to move beyond your crucible. To find your significance. That's the headline for the old newspaper man out of this discussion.

The third point of our three point blog on this subject is that for the change in brand from Crucible Leadership to Beyond the Crucible. The third point is we wanted to offer you more and deeper opportunities to interact with us. One of the things I love about the name change, Warwick is that Beyond the Crucible bespeaks some action. I mean, my name Gary doesn't have any action. Exciting Gary has some action to it if I change my name.

Beyond the Crucible suggests that if you come alongside us, if you come with us, if we come alongside you, if we partner up, you are going to gain some skills that will help you move Beyond your Crucible. It's a label, yes, but it's a label with some implied action to it that will benefit you. That's one of the things I really love about that.

The other thing that we want to make sure happens here too, is we want to do more things to interact with folks like those who are listening right now. I mean, that's a big part of what we're hoping to do, is to hear more from them and converse more with them and interact more with them and find out more of what they'd like to hear about.




Warwick Fairfax:

Yeah. Well said. I think the point that you make is so good. Beyond the Crucible, it's a much more emotive word. It conjures up an image. I mean, humans think in word pictures. You read a book, and images form in your mind about... You create your own movie in a sense, if you're reading a thriller or a romance novel or what have you. So when you hear the words Beyond the Crucible, at least to me in your mind's eye you're thinking of, I'm going to get beyond my worst day, and I'm going to be given tools because this day is not going to define me, I'm going to get Beyond my Crucible.

The image is to me pretty clear. Crucible Leadership, it's a good name, but it doesn't quite have that same action-orientated emotive sense. It's a statement, Crucible Leadership. What does that mean? Well, you have to read the book, or at least the first chapter, to get a bit more of a flavor. Beyond the Crucible, it's clear about what we're promising, what the emotion that's associated with it. It's an action orientated emotive word. Yeah. I mean, we love Beyond the Crucible and expanded from the podcast and now the whole organization.

And the second point you make is as a certified international coach federation executive coach, I actually love dialoguing with people. It's funny. When I give speeches and we've given a bunch of speeches, I was at Seton Hall University in Northern New Jersey last fall, and I gave a talk to some my year at Harvard Business School. Whatever the setting is, my favorite part is when we get questions. I actually love that, that interaction.

So we've done some of that. We did a session with our folks who've purchased our Second-Act Significance e-course. We had a dialogue there. We want to have more dialogues and more opportunity to answer people's questions and really create a dialogue within Beyond the Crucible community. You know why, we're all about answering people's questions, but by helping to answer people's questions, we want to help people implement the learning and truly get beyond their crucible, lead lies and significance. So that dialogue we hope, will really help activate discussions that will help real life change happen.




Gary Schneeberger:

And that's where you'll see listener. We had one couple weeks ago, as we're speaking now, a live Q&A where Warwick's available to answer your questions. We'll be looking to do more of those. I mean, one thing that we want to make sure you go away from this episode with, is our email address. If you have any questions for Warwick, any questions for any of us on the team, any questions about what direction we're going, something that you heard on a podcast that you didn't quite understand, whatever the question might be, info@beyondthecrucible.com. Send that along to us.

That's one thing. We're talking a lot about burning ships. Don't burn that address. Write it down. Hang on to it so that you can continue to, as you listen to episodes, as you go through the Discover Your Second-Act Significance course. As questions come to you about how you move beyond your crucible, ask us those questions. We want to engage with you on those subjects. And there'll be more opportunities for that to happen.

I've seen you at those speeches. When people come up and talk to you. I see you light up when that happens. So those Q&A's with the family here at Beyond the Crucible, those folks that we help, those folks that listen to us, that watch us, talking to them more will be just lifeblood to you, won't it?




Warwick Fairfax:

Absolutely. Yeah. I love answering people's questions and hearing their heart and yeah, absolutely. I love that interaction.




Gary Schneeberger:

Just to level set where we've been. We've been talking about in the context of our series, BURN THE SHIPS, we've been talking about the new blog that, if not there yet, will soon be at beyondthecrucible.com. About why it is indeed we're called Beyond the Crucible now, not called Crucible Leadership. And the three points that we've gone over for why that change was made.

The first one is we wanted to make clear we don't just serve business leaders. We still do, but it's a both/and. We serve business leaders and we serve people who are leaders as, I'm going to say it again, because this will be the third time I've said it, which is the most times I've ever said it, from the boardroom to the living room. People who are leaders of businesses, but also leaders in their own lives. That's one of the reasons that the name change has happened, that the ship, while not burned, the Beyond the Crucible ship was not burned. It was remodeled, for sure.

We wanted to emphasize and pivot from primarily telling Warwick's story and the stories of other leaders, including those in his own family, to helping you live out your story. I said it before, I'll say it again. That to me is the biggest, most exciting pivot for me is that we're focusing even more on helping you live out your story and how we can help you do that. And then the third point in that blog is we wanted to offer more and better opportunities for you to interact with us.

That's where we've been. Those are the things that led Warwick to make the decision to, in the context of our series, burn the ship, of Beyond the Crucible. He didn't really burn it. He simply remodeled it. We've remodeled it. We've added some new decks. We've put some really great new artwork on the walls. It moves perhaps better. Its navigational systems to get you where you need to go, have been upgraded. Those are the things that we've done to that ship as we continue to move forward.

As we get to the point here, Warwick, where it's almost time to dock, as they say, what is a final thought that you or two that you have that you'd like to leave folks with?




Warwick Fairfax:

I think for those who have visions, it could be, you might think it's big, small. I think any vision is big if it moves your heart. It's not necessarily how many people that you impact or serve. I think you've just got to trust yourself, trust your inner voice, trust if you believe in a spiritual construct, your creator, God, however you look at it. But trust that inner voice, and as passionate as you are about your vision, visions can grow and be refined and change and evolve.

I mean, our vision evolved from Crucible Leadership to Beyond the Crucible. It evolved from an element of organizational leadership, which is fine, to focusing on leaders and individuals at all levels. That focused on stories of redemption, of grace and hope, of not letting your worst day define you, of finding vision, finding hope out of the ashes of your crucible to lead a life of significance. A life on purpose dedicated to serving others.

So our vision has grown, refined and expanded, and don't be afraid of that. It's not easy. When I first heard, gosh, we're thinking of changing from Crucible Leadership to Beyond the Crucible, I got why. But I was like, "Okay, sure. Let me think about it. Let's go." It's like, I like that title. I mean, I wrote a book with the title right there. It's there in print. I'm not going to get a magic marker and cross out, make it Beyond the Crucible. Everybody send me their books back and I'm going to change the title. No.




Gary Schneeberger:

They're going to bookstores and just going over them, yeah.




Warwick Fairfax:

Right. No. Not happening. You've got to be willing to listen to yourself, listen to your team, because visions grow and expand. You're not abandoning things. It's more, it is growing and evolving. So yes, there's my story, but I also want to make sure that listeners understand a big part of why we're doing it is not just to let you know, which we want to let you know what we're doing and why, but there's a purpose behind why we're having this discussion in this BURN THE SHIPS series.

Because maybe you don't need to burn your proverbial vision ship, but yes, as Gary said, you might need to do some extensive remodeling. Add decks, artworks, change the size of the ship. I mean, whatever. You've got to be willing to do that, because if you don't, there are opportunities that you may not be taking. It's a way of becoming even more true to yourself. We all should be growing and evolving as human beings. So therefore the things that we do, including our visions, need to grow, expand and evolve.




Gary Schneeberger:

Now, normally I would say the captain's landed the plane, but I'm going to say Warwick Fairfax has just dropped anchor in our ship. The anchor has indeed dropped. As we always do with these discussion, these dialogue episodes that involve a blog that has been written at beyondthecrucible.com, we're going to leave you with some reflection questions, to reflect on what we've talked about here.

First one is, ask yourself this question. In what ways have the resources of Beyond the Crucible helped you? Really do a little audit of that and see in what ways they've helped you, and if you're still struggling with some areas, poke around, ask us what other resources we might have that could help you. Second point is, why are you most interested in learning about how to get beyond your crucible? Jot your thoughts down to ask Warwick or the team in a future live Q&A, or via email. And I'll give you our email address at the end of the third point I'm going to make, which is this.

If you could ask Warwick only one question about his story, and about the offerings of Beyond the Crucible, what would it be? That's interesting. I even want to jump at that one. And I get to ask you questions all the time. Take the time right now. Seriously, we're wrapping the episode. Take the time right now to send the question to info@beyondthecrucible.com. Formulate that question, shoot it to us, and let us do what we said we want to do. Let us engage you in discussion and dialogue to help you move beyond your crucible.

That Warwick I think wraps up our episode. Again, our in the midst of a series called BURN THE SHIPS, and we encourage you if your ship feels like it's drifting off course, if you've lost your way a little bit, you can't find the exact navigation where you are going to go. There's a couple things you can do. What we've done here, what we've talked about here is sometimes you just need to remodel the ship a little bit. Sometimes you need a new deck. You need a new room. You need maybe new personnel, whatever that looks like. Sometimes there's remodeling, but sometimes there is indeed a time to pull out a matchbook, strike a match, and set that ship on fire for the next best ship that you can board. We'll see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond the Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

In this third episode of our winter series BURN THE SHIPS, Darwin Shaw describes how he set fire to a medical career, with the near-guarantees it offered, to pursue acting and the creative joys it offered. Maybe you know him as Daniel Craig’s first kill enroute to double O status in CASINO ROYALE; maybe as the Apostle Peter in the megahit miniseries THE BIBLE. Maybe from his role as a key creator of The Anti-Viral Film Project, an international effort to provide creative work for actors and filmmakers during the pandemic to tell a multi-generational story about families around the globe, who strive for connection and catharsis, against the turmoil of the COVID-19.

“If you can hone in on what’s truthful to you and follow that,” he tells Warwick of his pivot from behind a stethoscope to in front of a camera, “I don’t think you’re ever going to regret it.”

Highlights

Transcript

Gary Schneeberger:

We've seen so much interest in our special 23% off offer for our e-course, Discover Your Second-Act Significance, that we're continuing it throughout February. The three module video course will equip you to transform your life from, "Is this all there is?" To, "This is all I've ever wanted." Each session is led by Beyond the Crucible founder, Warwick Fairfax, who shares his own hard won successes in turning trials into triumphs. And he's got some high-powered help from USA Today's gratitude guru, to a runner up on TV's Project Runway. From a recording artist with a billboard number one album, to a couple of bestselling authors.

It's an ensemble of men and women living significant second acts who would command a six figure price tag if any business wanted to fill an auditorium with them to coach their employees. But we've packed their insights and action steps into our course for a sliver of that cost. And if you act before the end of February, you'll get 23% off your enrollment. Just visit secondactsignificance.com and use the code 23for23. So don't delay. Enroll today. And remember, life's too short to live a life you don't love. Now, here's today's podcast episode.




Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Crucible Leadership.




Darwin Shaw:

The process of doing it was so fulfilling to me. It was such a mysterious craft. I mean, doctors do incredible jobs and there's lots of very, very smart people in that field. But it was very clear to me the steps you do to become... It's a very clear profession. You need to do this, you need to do this exam, you do this many jobs, you make sure you don't make any mistakes. And if all that goes well, you'll end up... The path to me was like, "Okay. Well, I'd be 30 in my early 30s, and all being, well, I'd be a consultant in a hospital as a surgeon. And then what?" And then I was suddenly exposed to this world which had rules which I'd never understood. And there's people who were not massively educated, who were brilliant. There were people who were super educated, who were brilliant. You work really hard and you were terrible. And it's like, "What is this thing? What is this sort of intangible skill and thing?" And you had this ability to move people and be moved.




Gary Schneeberger:

So what was that intangible thing for this week's guest, Darwin Shaw? You heard him mention the career path he'd envisioned as a doctor, and how he worried he'd end up at the end of that journey saying, "Now what?" But what was the life he found that allows him to move others and to be moved? I am Gary Schneeberger, co-host of the show. In this third episode of our winter series, Burn the Ships, Shaw describes how he set fire to a medical career, with the near guarantees it offered to pursue acting and the creative joys it offered.

Maybe you know him as Daniel Craig's first kill en route to 00 status in Casino Royale. Maybe as the apostle Peter in the mega hit mini series, The Bible. Maybe from his role as a key creator of The Antiviral Film Project, an international effort to provide creative work for actors and filmmakers during the pandemic to tell a multi-generational story about families around the globe who strive for connection and catharsis against the turmoil of COVID-19. "If you can hone in on what's truthful to you and follow that," he tells Warwick of his pivot from behind a stethoscope to in front of a camera, "I don't think you're ever going to regret it."




Warwick Fairfax:

Well, Darwin, thanks so much for being here. You've done a lot of different things from Prince of Persia, Casino Royale, Peter in the Bible, Homeland. You've done a lot of different things. I'd love to kind of just start with your upbringing because as I was looking where you grew up in England, I feel like you're about as far north in England as you can get without hitting Scotland. I mean, it just seems like it's... I don't know, you're probably Manchester, Liverpool, they're all probably south of where you grew up, which is amazing to me having gone to college in England. So tell us a bit about your life growing up in Northern England. And yeah, you've got a fascinating background. So just yeah, tell us a bit about life for you. What was it like?




Darwin Shaw:

Yeah, well I grew up in Leeds, which is not too much further north than the Manchester. But it's a big northern originate, a big industrial town of around a million people. But my grandfather was a parish priest in a very small village, and literally that was 20 miles from the Scottish border. And I was born in a little hospital in a very, very small town called Brampton, whilst my dad was studying and my mom was staying with my grandparents. So I have this kind of a very different two worlds I was in really. One was this sort of rural Itle in the countryside in a world... I don't know if it really exists anymore, but a very small community with one shop, and a little church. And you had to drive 15 miles to get to the nearest city. But then my main life was in Leeds, which was much more of a cosmopolitan but quite brash town in the '70s, which had its own challenges as well.




Warwick Fairfax:

Yeah, and so you have a interesting background, I think from what I understand that your mother was English, but your father had just different heritage from, I guess, grandparents to Kashmir, and Afghanistan Kashmir as listeners, I guess it's in India. But Pakistan and India have been fighting over who owns Kashmir and all of that. So talk about just some of the various elements, because I'm sure that gives you a diversity of perspective, that not everybody you grew up with maybe had, which I think is fascinating.




Darwin Shaw:

No, I mean didn't meet another mixed race person until I went to university. So I spent the whole of my childhood in a place where... There were people from other countries, obviously. England has a very broad history and rich history of immigration. But there wasn't anybody else who was Pakistani-English like myself. Or I think there maybe was one other mixed person I met, but I probably didn't even realize they were... And it was a pretty racist time in history and we had some pretty rough experiences growing up. But my dad was born in India. And at that point Pakistan didn't exist, it was all one country.

And it was when he was young, when he was a very small child that the country was split and their family had to leave. From what I'm told there is palace where they lived in Amritsar in the Punjab where they had I think, 23 servants, this is what we're told. And there's this fascinating story about having to leave all that behind and start afresh in a new place. And that was closer to the border of Afghanistan in a place called Phashai. So my dad was there until was... I think he was 20-21. And then he then decided he wanted to go to America to become a photojournalist. And he left with $1 in his pocket, because that's all you were allowed to take. And traveled by boat. And made his way to the Middle East, and then to England. And his plan was to earn some money to get another boat to America, but never happened. I think he fell in love and made his roots in England.




Warwick Fairfax:

So let's just talk about how all these influences formed together in terms of what you did for a career. You ended up, from what I understand, going to medicine. So how did all that happen? Because it sounds like you weren't necessarily from a family of doctors. How did that happen? All these influences, and your own passions, and desires, how did that lead to medicine?




Darwin Shaw:

Well, my family are all very involved in England's country, which has a very strong history of social consciousness. So both my parents, my father had been a teacher with special needs students. And we also ran a newspaper as a family, a bilingual newspaper, which we all were involved in. My mom, me, my brother were all involved in helping create. And then my mom was a social worker. She also trained as a nurse and a teacher. So she always was working in jobs which would impact on the community. As I said, my grandfather was a priest, my uncle was a priest. And my Pakistani side, there was a sort of somebody who was a doctor, my dad's brother. But it was more about having social responsibility and having to live a life which was of service. And that was very much fed through. And when I was a child, I think I drew a picture when I was seven years old of a doctor flying over a jungle in a helicopter, hanging out on a rope with a stethoscope around his neck.

So I had this idea, I don't know where I picked it up from, possibly my mother, that I wanted to be this sort of flying doctor who came in and had some impact. Perhaps looking back on it, maybe the flying over a jungle and a helicopter was the bit which my soul was really pointing towards. But no, I always had that sense. I was very involved in politics growing up. And then when I went to university, I studied medicine. I was still very politically active. And I also did another degree in tropical medicine and parasitology. And again, that was all pointing towards working in emergency medicine, in aid medicine. And I never had any doubt that's what I was going to do.




Warwick Fairfax:

Why medicine versus a dozen other opportunities that you could have pursued? All of them probably pretty good opportunities or paths.




Darwin Shaw:

Yeah, I think part of it was probably ego. I probably felt that was I quite... We had state education, we didn't have any private... I mean, there were private schools around, but I just went through the state system. I was fortunate enough to have a supportive family who made sure I did my homework and I obviously had some natural aptitude. So I think for me, it was a combination of I wanted to make a difference. This was something which was clear, it was a clear path to doing something. Obviously, my parents supported that desire. But it wasn't like today where you have the internet and there were lots of options. I mean, growing up in a northern town, it was like either you're going to be a plumber, or a teacher, or you're going to work in a shop. Or maybe if you were lucky, you would go to university and you may have some other grander idea. I mean, certainly being a doctor seemed like a pretty impressive thing in the world that I grew up with.

And for me, it was very much about, I was brought up in a family, which was a very strong family unit. And I really wanted to break away from that and be the master of my own fate. Well, there's several things. There was one, that it was clear you could become a doctor, and then you could support yourself, and you could make a difference directly. And this would lead to all these other opportunities within medicine. Hopefully, I'd be able to come and go around the world and have some impact. But also within that, I was also like, oh, I can go to study for six years. And that's six years of traveling. Six summer vacations and I can travel around the world for six years.

And I didn't know where I was going to end up at when I started. But when I first went to London for one of my interviews, and I walked down the strand in Central London, suddenly my eyes were open to a big cosmopolitan and capital city. And I think that really widened my horizons. And in combination with the travel I was starting to do throughout my late teens, suddenly the world seemed a big place. And in a way, I was very, very fortunate because being accepted to study as a doctor, it meant you just knew you had a path which was there for you, as long as you put the work in and were able to apply yourself. In your early 20s, it was a very clear direction. And we were pretty hands-on within around the third year, fourth year we were there working training, but also interacting with patients. And you were aware that what you were doing mattered, I think.




Warwick Fairfax:

Talk about just the whole, that medical side. I think you worked as an orthopedic surgeon, Doctors Without Borders. So just talk a bit about that whole journey that you took.




Darwin Shaw:

Well, I trained at Kings College London, and we basically did two years of very old school science. We were the last year that did the real pure biochemistry, anatomy, everything we know. We did all the dissection of our own cadavers and all this other stuff. Then I did a year as a training in this tropical medicine researching a parasite called leishmania. So I was growing these little microscopic parasites in the lab in Kensington. And Friday night I would be coming out lab at midnight sort of smelling of formaldehyde, and stuff.




Gary Schneeberger:

That must have helped your love life a lot, right?




Darwin Shaw:

Oh, yeah. That's what every young woman wants, is a man who smelled formaldehyde, I tell you.




Gary Schneeberger:

Yeah.




Darwin Shaw:

But that's fun of me. I look back on those days, it seems another world. And after I graduated, I was fortunate enough to get my two jobs working in the hospital where I trained. So I did a bit of respiratory medicine and a bit of general surgery with orthopedics. And it was at after that stage where my path started to veer off. But I still continued for a few years of doing a little bit of both working in the ER. Mainly in the ER, I'd say that was my... It's a little grand of me to say I was a surgeon, but I was certainly a junior member of the team there. And I did get to do a bit of operating a few times. But I was still very much a baby in the profession.




Warwick Fairfax:

From what I understand, you were orthopedic surgeon and you wanted to get an ER surgical job, but that didn't happen. I mean that seemed like a big change for you that maybe changed the course of your life. So just talk about how that moment and how medicine was where you were spending your whole efforts and life, but yet that changed. How did that all happen?




Darwin Shaw:

Well, for me, I applied... Again, you're saying these titles, they sound a lot grander than they were. I mean, I was a young resident and I had been working in orthopedics. And I applied for this wonderful job, under the auspices of this really, really brilliant professor called Professor Webster, who was an... I'm not sure if he would still be alive right now, but he was a real character, a pioneer in his field, really. I think he was part of that... More part of the old school of intellectuals. He wrote his own neuroanatomy book for us, and he had five languages in it. So he would annotate stuff in Latin, German, French, probably some of the language, knowing him with quotes from literary legends. And of course, we were part of the new breed of slightly less esoteric doctors, so most people thought he was crazy, but I adored him.

Anyway, he said to me that he would give me this job in the ER department. But not the one I wanted. Not the one with the extra anatomy demonstration, which I'd be teacher part-time. Because that was for people who were basically way smarter than me and who'd come out of Cambridge and Oxford. But he said, "Look, I'll give you this sort of slightly less but still brilliant job working in the King's casualty department," which was one of the biggest in Europe and an incredible institution. So it was a great honor to be offered that job. But he said, "I'll give it you in six months time because there's only six posts here, and they're kind of already all gone. So go and do something else for six months, go and explore a different aspect of medicine," because in England that's how they do it. You basically do six months in all different specialties until you've done every specialty, and then you decide which one you're going to focus in on.

And it was at this point I'd been... I had some friends who were musicians and a friend who was a poet who told me I should read this book called The Artist's Way. And I also had a friend who had been working in New York in Wall Street, who'd just come back. And he basically had said to me, "Look, I think you'd have a great time in New York, I think you'd love it." And for some reason I'd had this weird sense in my mind that I might be able to write or something. And I decided that I was going to go for six months to New York, and write something, and read this book called The Artist Way, which I still have my copy of here.




Gary Schneeberger:

There you go.




Darwin Shaw:

Yeah. Yeah. So within a week of this decision, I thought, well, I'm just going to go to New York. And I went there and started with no real plan other than this book and a backpack. And started following this course of creativity, really. And this book called The Artist's Way, written by Julia Cameron, really is a guide to having a more creative life. And through doing that, I found myself within three weeks in an acting class. That really changed my life.

My parents were getting separated that time, so I think... Well, they'd just been a couple years separated and it was quite traumatic for everyone. And there was something about exploring creativity, which is very therapeutic to go into an acting training. I believe, to be a good actor... Well, that's not the only way to be honest. But there is one school of thought, is that you need to understand yourself in order to play other people. If you don't resolve some of your own subconscious psychological issues, they're always going to leach out when you perform another character. Obviously, there are some actors who that wildness or that angst informs all their characters, and people make great careers out of there. But in terms of becoming a blank canvas to explore other people, you kind of need to get rid of the scum from your own brain.




Warwick Fairfax:

Makes a lot of sense. So it's fascinating. Here your professor, professor Webster said, you go through all these specialties, explore another medical specialty for six months. And you decided to take a different path. You didn't explore another medical specialty, you explored acting. There must have been... And I know from what I understand, you went on to LAMDA, the London Academy of Music and Dramatic Arts, and went on to acting. But that's a fascinating pivot point, because you'd focus on the helping professions, and medicine. Was there some inner voice, still small voice, something deep within you that was calling? I mean, it's a pretty big pivot. I mean, it's the kind of thing that in some families that say, "What the heck are you doing, Darwin? It's a good profession, medicine, and you're going to do this acting thing, which is a lot more uncertain potentially?" I mean there's all sorts of streams and currents that you could have had to deal with. So just talk about that. That's a big change, a big pivot. So yeah, please.




Gary Schneeberger:

Let me set it up before you go, Darwin, let me set it up in the context of this series called Burn the Ships. And you didn't just burn the ships, man, you burned like a fleet. From going from doctor, where you done all of the, people would say, the hard work. You had your education, you said yourself that next in your career would've been kind of learning how to do it. So some of the hard work was already done, that road had been covered. To go into acting, which you don't start at the top there, you start at lower levels. So that was an incredible burn the ships moment where you made that pivot. There had to be some really... I mean that book really must have touched you. The people that you were with in New York must have really motivated you. But what led you to strike the match, and burn the medical ships, and go into acting? That is a remarkably strong pivot. How did you muster the strength to do that?




Darwin Shaw:

Well, I mean, there's a good story, but too long to share here about actually how I found myself in my first acting class. But the experience was of being on stage for the first time with a very inspirational teacher, his name's Bruce Ornstein, who still teaches in New York today. There was just something about the moment of stepping on stage in this little classroom with 12 people watching. Something just resonated. I stood on stage, I did this exercise for one minute, which was called six characters in a minute. And every 10 seconds he clapped his hands and I had to change character. And I was awful. I mean, I can't even imagine what it was like. But the thrill of it was incredible. And also, a lot of it was down probably to Bruce's teaching because he really talked about your responsibility as an artist, as an actor, to be paying attention to the world. And to pay attention to what was around you because you have a responsibility to be a mirror to society in a way.

It was a very different way of thinking. Looking back it sounds like a big change, but for me it wasn't really a choice. I was like, I just knew I had to do this. I didn't even have a concept of making a career in it. I didn't think that was even a... I mean, as a kid, I actually did a little bit of acting and I always really enjoyed it. And I think after I did change, I spoke to a very old friend from school. And she said, "You always wanted to be an actor," but I had no memory of that. I remember when I got my first job so many years later, it was an extraordinary realization. And again, you have pre-mobile phones and pre-internet. It's not like I had this desire to be... It feels like anyone can become Insta-famous now. I was probably like you guys. I grew up and there was Harrison Ford. And there was these John Gielgud, and there's these greats of...

I've got into theater a lot more as an older person, but it was such a world away. I didn't imagine that it was something that I would be able to do. But I just knew that I had to explore this experience of being an actor. And it wasn't about money. I mean, just literally the process of doing it was so fulfilling to me. It was such a mysterious craft. I mean, doctors do incredible jobs, and there's lots of very, very smart people in that field. But it was very clear to me the steps you do to become... It is a very clear profession.

You need to do this, you need to do this exam, you do this many jobs, you make sure you don't make any mistakes. And if all that goes well, you'll end up... The path to me was like, "Okay, well I'd be 30 in my early 30s. Now, all being, well, I'd be a consultant in a hospital as a surgeon. And then what?" And then I was suddenly exposed to this world which had rules which I'd never understood. There are those people who were not massively educated, who were brilliant. There were people who were super educated, who were brilliant. You'd work really hard and you were terrible. And it's like, "What is this thing? What is this intangible skill and thing?"

So you had this ability to move people and be moved. And it was like a coming of age and I was starting to really work out what my identity was. Again, I guess we still struggle with that all our lives, but it was a step of self-exploration, self-examination. And it was thrilling because it was so against everything that I had grown up, the structure of what I'd been around. And everyone thought I was crazy. And I probably was, I probably have.




Warwick Fairfax:

Oh, I can imagine parents, family, they thought, "You're doing what?" I mean, any family would. But what's fascinating to me about what you're saying, Darwin is, and I think there are lessons really for all listeners, is it felt like there was this inner voice. Now some maybe think it's from a spiritual direction, inner muse. One can have theological metaphysical discussions about where that comes from. But wherever it does, there was this inner voice, I felt like saying, Darwin, "this is what you were made for. You were made for acting." There's something about it that resonated to the depths of your soul. Nothing against the medical profession, and yet from what your teacher was saying in New York, it felt like there was still a social consciousness part of acting. It was just a different form of social consciousness. Is that fair? It felt like you'd found kind of calling, but you weren't abandoning your sense of try to help humanity in some sense.




Darwin Shaw:

No, definitely. And I mean, it's always hard to unpick what is actually true and what is my justification for my life choices. What I do know is representation on screen is incredibly important. And I had an inkling of this when I was starting out, because I was one of a very small number of people of color entering the acting field. And I mean, there was quite a little bit of racism in medicine at the time. And being mixed race, and being well-spoken, and quite erudite, I was able to kind of negotiate it. But I was very aware of it around me and I knew there was people, there was glass ceilings, and there was definitely people getting different levels of care.

And I realized that if I was going to stay in medicine, I would have to address that. And then when I started being an actor, I was like, "Oh, this is great. We're all accepted. And fantastic. We all have an equal choice." And of course, as you suddenly start getting a bit further down that road, and you get your first audition and it's like, "Oh well, it's to play a terrorist." And then you get your second one and it's like, "Oh, it's to play a terrorist." And then five years later you are still being either forced playing people... It started off being forced into arrange marriages or it was terrorism. And that really did feed my mission really, which was... Of course, was the personal desires to actually go out and play important roles, but also representation. I didn't see any... I mean, there was two actors, there was Ben Kingsley, there was Omar Sharif, a couple of other actors who were visible on the world stage. But I hadn't seen any heroic guys, or people who look like me.

And Islamic terrorism was developing around the world with ISIS. And there was some homegrown terrorism as well. It was very clear to me that a lot of these people were reacting in part because they didn't feel part of society. They didn't feel represented. They were linking onto bad ways of being, because people were offering them some sort of sense of self. And for me, I suddenly was like, I want to make a difference. I want to be out there playing characters where young kids who look like me or similar to me would be like, "Oh, I could be this. I could be whatever it may be." And one of the great joys of my professional career was when I got to the chance to play St. Peter, because I was somebody who probably looked more similar to St. Peter than many other representations of him.

And I was once in Singapore and I was taken to this Easter service in this church. And they played a whole sort of montage of different biblical stories. And I was sitting there with my friend. And I looked up and I sort of saw myself playing St. Peter on the screen there. And I'm like, here I am in... Sorry, I was in Taiwan. In Taiwan and this whole society is now seeing St. Peter, not sort of like a white Caucasian guy from America or England, but someone who actually looks like someone from the Middle East where he came from. And over the years, many, many messages from people around the world who really responded to that portrayal, that character, that story I was telling. On some level, I think that does make a change because people are associating someone of color with someone who's a pious, incredible apostle from the history of the church. And I think that is really important for people to change and to accept difference.

And I think that has become, as a filmmaker now, as well as an actor, one of my missions is about diversity and telling stories which... And I think the world has caught up very, very rapidly. I mean the landscape is very different now than it was 10 years ago, or even five years ago. And I haven't necessarily been a huge part of that change, but I've been part of that change. There's been people like me who've pushed those boundaries and started to do that. And I think that's part of the process, part the journey.




Gary Schneeberger:

I have to jump back to St. Peter because that's where we met. Yeah, we met in Los Angeles, Darwin when I was doing film publicity. And you were in the Bible mini series to this day, the bestselling mini series ever on DVD. You were Peter in that series. And we worked closely together. And yes, you did indeed change the... You weren't some method actor from Brooklyn who was jumping in playing Peter. You were someone who looked what that part was like. But you were also someone who really felt that part, who really... I was with you as you sort of dug into what it meant to play that part. And Warwick, it's funny, we talk on the show a lot. I give you grief about, "Hey, we've had 27 guests from Australia." Darwin is the second guest we've had, who's had dinner at my house. So back when we were in LA, Darwin had dinner at my house.

But there's a story, I bring that up only to tell this story because it gets to Darwin, not to embarrass you, but what a good actor you are. And that is, you may not even remember this, you came over with Sebastian Knapp who played the Apostle John. I had a copy because Mark Burnett and Roman Downey who produced the Bible series and made a movie of it called Son of God. And you hadn't seen it yet. I had a copy of that we watched that movie afterwards. And while it was playing, I looked over at you and Sebastian. And both of you were on-screen, but also in my living room, and you guys were moved by what you saw. And I remember saying, "These two guys are in that scene. Nothing is something they haven't seen that they haven't experienced before, but their performance moves them," which speaks to the power of the story, but also the power of your acting.

So not that anyone can judge it was the right move to burn the ships, that's up to you to decide that. But what you've contributed to the art form that you've taken both in that work in the Bible series 10 years ago, and what you're doing now with The Antiviral Film Project, society has indeed benefited by that.




Darwin Shaw:

Oh, well thank you. Yeah, it's very sweet of you to say. I think you could say it's also we're both egocentric actors seeing ourselves, we were moved by it. No. But no, that is true. I mean, I think when you are playing a part of something which is so important in the history of western culture. And so many people around the world obviously care, and lives are shaped by some of these characters, there is a responsibility to try and find a way of truth, to try and represent these characters, these people as best you can. And it was a very deeply spiritual experience.




Warwick Fairfax:

So talk about how you moved into this latest project, The Antiviral Film Project, which happened during COVID, and that's sort of an amazing mission. You talk about themes of separation, connection, emergence, 24 short films, 24 filmmakers, 24 global communities. So just talk about that vision, because I have a feeling that's really part of your ethos of just trying to bring people together, and tell just diverse stories from countries all over the world. So it feels a bit like a combination of who Darwin Shaw is and what you believe in to a degree. Would you say that?




Darwin Shaw:

I mean, think so. One of the things which is very frustrating as an actor is you have to wait for other people to give you a job. As a painter, you can go into your room and paint. But you can't sit around in your own room and just act by yourself. It's very much a community and it's about... You do need an audience, whether that be a camera or a live audience. And a certain point I think you either give up as an actor because you get to an age where you're supporting over a family and you can't do it just... Very few people are actually able to keep doing that. Or you basically decide that you want to make the parts that you want to perform in or you want to see out there. And I was in the process of doing that when the pandemic happened. And suddenly, everything that I'd spent the last three years writing in order to try and get that made, suddenly the pandemic happened. And I was like, well, that's not going to happen now.

And it was really sitting down in a bit of a panic really, because a lot of our friends were just calling and what are we going to do? How are we going to... All our means of survival are disappearing. And we don't know how long this is going to last. But when it does, there'll be a lot of famous, more experienced actors out there who will be taking up all the work. So we're probably not going to work for a couple of years. There's is going to be people who will take jobs that wouldn't normally do because they haven't worked for a long time. And producers will be able to get a name to play a part, which prior to the pandemic, they wouldn't do. And so I just was thinking how does one create out of this situation when you can't leave your house?

And what I realized was that for the first time in living history, the entire global population was facing in the same direction, and facing the same challenges. So what was happening to a mother in The Gambia, was the same experience as in Belarus, but just in a different context. And we were all having to face this uncertainty. And it didn't matter what your socioeconomic situation was, it's a great leveler. So to me, this provided an incredibly interesting backdrop in order to tell stories, because we were all starting to connect with Zoom and that whole adage of six degrees of separation. But we were now six feet separated, but we were less than six degrees connected. You could be speaking to people... Because everyone is at home. We could call up somebody and say, "Look, I want to speak to this person."

And people who probably wouldn't have given you the time of the day were like, "Well, I'm just here having a martini at home with my kids. I'll give them 10 minutes to talk." So what we decided was we could reach out to all our connections around the world, and go to different countries, and work with writers to develop stories from their communities based on something that was actually happening. Or a story which they'd been inspired to from something they'd experienced. And then we could get little micro, what we call, satellite production teams in each country. And they would shoot this little piece in sort of three to five days. So we'd be able to get round the having. Because to shoot a feature film would never be possible because of COVID. If one person gets sick, the whole production closes down.

Whereas if you came and did it in three days with very small crews, you probably could get away with it. That was our thoughts. And then what we'd be able to do is take all these stories and piece them together to create this cinematic journey around the world. So each story would be... We'd create it, so they linked in with each other visually. And we'd have Easter eggs, which were in different stories. So there would be links of characters, which were quite sort of spurious, but if you really paid attention, you'd be able to spot them. And what we do is we try and get this made. And little did we know that was quite a large undertaking. But we did manage to shoot our first film in Denmark and we created this beautiful story written and directed by an actor turned director called Thomas Levin.

And it's this incredible story of a neuro-diverse child and his friendship with a school janitor during lockdown. We then did a big fundraiser here in LA and we raised about $80,000. And we flew into South Africa onto a rhino reservation, and we shot this whole conservation piece, this anti-poaching piece about the safety of rhinos, and sort of women's empowerment story in the Xhosa community. And we're just in the final stages of post-production on that. And we're hoping that these two stories will provide a great example of what we can put together. And we have this whole bank of about 40 other stories which we can choose from, which we would love to make next. So we are now in the process, once we finish this, of trying to raise financing so we can actually go out and make this in a more efficient manner.




Warwick Fairfax:

Wow. So as you think about The Antiviral Project, what's your mission or what's the vision of this? What's the why behind - why you're doing this? What's the impact you hope that this will have on people?




Darwin Shaw:

The best way of dissolving boundaries is if you stop seeing other people as different. If you see differences as not being other, but as just another reflection of the mirror. And these stories are all really beautiful little tales of family. Yeah, this really universal themes of people wanting a better future for their families. People dealing with the modern world. We have stories about two boys who love soccer in The Gambia. We have a story about gang violence in South Africa from these gangs who'd been fighting for 36 years. And they turned their drug runs into ways of feeding the community during the pandemic. We have stories which are about police violence in Romania against the Romani community. We have a love story set in Egypt in the trans community. And then you just suddenly realize this, the world is rich and we are all going through similar experiences.

And I guess the mission behind it, the why is that we need to really start working together as a species. And we're not going to stop fighting immediately, but we are stronger as one. I mean, I think that's a very simple thing. And there is nothing more profound than making a difference to another person. If you can affect one person in your life, whether it be in your family or outside of it, that is the most nurturing thing. And it doesn't matter how many dollars you have in the bank, it's not going to ever touch that. Nobody has engraved on their headstone, "Here lies Joe Bloggs. He earned $5 million in his life." I mean, I've never seen that.




Gary Schneeberger:

Yeah, that's a point that Warwick has made many times here on the show. And that sound that you heard, listener, was the captain turning on the fasten seatbelt sign indicating that we're about to begin our dissent to end this episode of Beyond The Crucible and our series, Burn the Ships. Before we do that though, I've got to throw a couple more things at my friend Darwin here. One, Darwin, you are the answer to a trivia question as you well know. Folks, if anybody ever asks you, what actor was Daniel Craig's first kill as James Bond in his journey to 00 status? The answer to that question is the actor, Darwin Shaw. If you remember that scene in the bathroom in Casino Royale, that was Darwin who was on the losing end of that. So that's a good trivia question for you.

And the second thing, my favorite role that you've ever done, Darwin, and I say this as a man who has in his office four autographed pictures of actors, Al Pacino, Bruce Willis, Robert Duvall, and Darwin Shaw. Those are only four actors who I have autographed photos of in my office because you are a good... I'm still mad that you didn't get an Emmy nomination for The Bible. But I'll say this-




Darwin Shaw:

Well, thank you.




Gary Schneeberger:

... And then I'll kick it back to Warwick. My favorite acting role of yours was how generous you were with your time and your talents when I asked you to do the narration for the video for my wedding to my wife Kelly now almost seven years ago. And you knocked it out of the park and like a true actor, you ad-libbed, which I loved, which was fabulous. So thank you for that. Thank you for your friendship.




Darwin Shaw:

My pleasure.




Gary Schneeberger:

Thank you for what you're doing with The Antiviral Film Project. And let people know quickly how they can find out more about it and help out online.




Darwin Shaw:

Yeah, I mean, you can follow us on the social media, The Antiviral Film Project, or just go to my Instagram @darwinius. We have a website, which is sixfeetfilms.com. But if you just Google, Antiviral Film Project, it'll all pop up there.




Gary Schneeberger:

Awesome. Warwick, as always, as host of the show, the last question is yours.




Warwick Fairfax:

Well, Darwin, thanks so much for being here and just your whole life and journey is so inspiring. There may be listeners today, hopefully, who are socially conscious that want to make the world a better place. Maybe they're just going down some profession because their mom, dad, parents, teachers, said to go down this profession. And it's okay. But they feel like maybe they were made for something more. Maybe there does need to be more unity, more maybe diversity of voices. So for those who might be listening that they have a social consciousness, perhaps they want to do good in the world, but they're just... I don't know, they're kind of just rolling along in life, not really taking control. What would a word of hope, encouragement, or perhaps exhortation you would have to listeners such as that?




Darwin Shaw:

I mean, I'm not sure if I'm the right person to say this, but I certainly found that doing The Artist's Way and the morning pages, the journaling every morning, really helps you tune into your inner voice. And I think there's a lot of noise out there. I suffer from it as much as anyone else. There's the day-to-day panic about financial security and surviving. I wouldn't give it up for a steady job again. So I think it's about tuning into your inner voice. And I find that the process of journaling a really good way because you start to... Essentially, it is a process of free writing, of just writing everything in your brain down in the morning. And you realize that a lot of the nonsense there is kind of stuff which just gets repeated and you suddenly go, "Well, if I just deal with that nonsense, I'm going to open up a bigger space for some of the things which was really important to me."

And whether that be an artistic pursuit or just something personal or family, it's about really connecting and... I mean, I think meditation people have a great success of that too. If you can hone in on what is truthful to you and follow that, I don't think you're ever going to regret it. You might be like, "Well, I wish I had this, or I had that." But you can always come back to the fact that you are making that decision and that was what your heart was telling you. Maybe it's naive, I don't know. But at least the buck stops with me. I can't complain to anyone else about the state of my life.




Gary Schneeberger:

Listeners, I've been in the communication business long enough to know when the last word has been spoken on an issue, and we just heard the director yell, cut. That's the end of our episode. And on this episode of Burn the Ships for Beyond The Crucible. And remember this, that if it feels like your ships have drifted off course a little bit. If, as you're sailing along, and you look on the horizon, and you see things like Darwin's talking about that maybe appeal to you, bring your heart alive in a different way. Light a match. We'll see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond The Crucible. Visit our website, beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start, our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.

What do you do when the normal tools you use to navigate life no longer work? When the ships that have taken you to a crossroads – or maybe a crosswaters – in your life are smoldering? According to our guest this week, Finnian Kelly, you set sail in a new craft to a new destination: intentionality.

In this second episode of our winter series BURN THE SHIPS, Kelly discusses how all the success he chased, and caught – a prestigious military career, top-shelf entrepreneurship, star of a National Geographic channel documentary – eventually failed him. Because he had never cared for the wounded soul he suffered as a boy, his world crashed around him in the wake of a difficult divorce and a significant business failure. That’s when he finally did the inner work necessary to allow him to move on to a life of authentic purpose. And he’s not taking that journey alone, but helping others to also live in the now and get on their own unique path to significance.

Highlights

Transcript

Gary Schneeberger:

We've seen so much interest in our special 23% off offer for our e-course, Discover Your Second-Act Significance, that we're continuing it throughout February. The three module video course will equip you to transform your life from, is this all there is, to, this is all I've ever wanted. Each session is led by Beyond the Crucible founder Warwick Fairfax, who shares his own hard won successes in turning trials into triumphs. He's got some high-powered help from USA Today's Gratitude Guru, to a runner up on TV's Project Runway, from a recording artist with a Billboard number one album, to a couple of bestselling authors.

It's an ensemble of men and women living significant second acts who would command a six figure price tag if any business wanted to fill an auditorium with them to coach their employees. But we've packed their insights and action steps into our course for a sliver of that cost and if you act before the end of February, you'll get 23% off your enrollment. Just visit secondactsignificance.com and use the code 23FOR23. Don't delay. Enroll today, and remember, life's too short to live a life you don't love. Now, here's today's podcast episode.




Warwick Fairfax:

Welcome to Beyond the Crucible. I'm Warwick Fairfax, the founder of Crucible Leadership.




Finnian Kelly:

It was a really challenging time where it was just getting through each day was hard enough because all my normal drivers, they were stripped away because I knew the illusion, the illusion had masked and they were like, "That's not going to work this time." Like going in, distracting yourself, going in, focusing on business, traveling, I knew none of it was going to work. So then I even felt even more alone and even more hopeless because my normal drivers, my normal tools, were outside. They were no longer relevant.




Gary Schneeberger:

What do you do when your normal tools are no longer relevant? When the ships that have taken you to a crossroads or maybe a cross waters in your life are smoldering? According to our guests this week, Finnian Kelly, you set sail in the new craft to a new destination. Intentionality. Hi, I'm Gary Schneeberger, co-host of the show. In this second episode of our winter series, Burn The Ships, Kelly discusses how all the success he chased and caught a prestigious military career, top shelf entrepreneurship, star of a National Geographic channel documentary eventually failed him because he had never cared for the wounded soul he suffered as a boy. His world crashed around him in the wake of a difficult divorce. That's when he finally did the inner work necessary to allow him to move on to a life of authentic purpose. And he's not taking that journey alone, but helping others to also live in the now and get on their own unique path to significance.




Warwick Fairfax:

Well, Finnian, thanks so much. And Finnian, as you'll hear his accent is a fellow Australian from Tasmania. I understand. So kind of island off the southeast coast of Australia. Not quite as many people in that state as some others, but a beautiful state, mountains and hiking and just a beautiful corner of the world. But Finnian, I love what you do with Intentionality, but you had an interesting upbringing and the way you described it on your website, you're a really good writer. I love the phrases you use, it's just so intriguing. So just tell us a bit about how you grew up and it set you on a certain path that maybe in hindsight wasn't quite as helpful, but looking back at it. But just tell us a bit about going up in Tasmania, family and just the path that you set yourself on, if you will.




Finnian Kelly:

I will. Well, thanks Gary and Warwick for having me. I'm excited about this. And Warwick, I'm interested to see how our Australian accents will start morphing back to Australian because we're both in America and it's sort of after a period of time with some other Australians we're like, "All right, here comes our language again, our slang. So let's see how we go.




Warwick Fairfax:

There you go.




Finnian Kelly:

Go. Yeah. So I grew up in Tasmania. I was actually born in Sydney, grew up in Tasmania to very different individuals. And they're are very important part of my story because you can see if you can think about living with intentionality, I don't think they parented with intentionality. It was a very different approach. They were doing the best they could and it drove me to really start thinking about my independence at a very young age. I had a pivotal moment on my 10 year old birthday, which was the moment where effectively I split into parts. We've heard a lot of this part language and internal family systems, how we have these different elements of ourselves, which are formed over time, often to protect ourselves. When we're young, we are not in a place where our conscious mind is developed enough to identify that, well, the way they're behaving actually has nothing to do with you.

It's all about their own issues and it feels too grand to process on your own. So they form a protector and an event occurred, which I felt that I'd lost all trust in my parents, and I didn't know at the time, but I created a core belief that I was going to be abandoned. So my protector kicked in and just said, "All right, if you are going to be abandoned, you can't trust your parents. You're going to be a very independent person from a young age." So straight away I started earning money, created a plan on how to get myself into a school, which was a private school where I identified that their families had a bit more connection and perhaps I could go right on their journey and resulted me being the youngest person to graduate from a school youngest army officer in Australia.

And it just set off this sort of chain of progress, achievement. I had a lot of success as an entrepreneur and you get celebrated on that journey. People keep saying, you get recognized with awards, I've done a lot of cool stuff. And it literally, it always comes crashing down if your core program is built on fear. And my core program was built on fear, which was abandonment. So effectively one day I woke up at 32 with everything around me being abandoned. And that was my real crucible moment where I went, "Okay, this isn't working anymore. I have to unlock this inside of myself. I have to explore what faulty coding I have inside of me and I have to go, "Okay, I have to take responsibility for my actions, but I didn't code this. Someone else coded this inside of me and it's time to take back control of my operating system and code myself with the beliefs that's going to serve me from now on."" And that's been really my path to Intentionality.




Warwick Fairfax:

As I mentioned, I love some of the phrases that you use on your website. I love how you say I needed to learn independence so I chose a farm and Tasmania and parents who didn't care too much about what I did or achieved, as you talk about a sort of, I made their lack of interest mean they didn't love me. Not to say that they didn't, but we interpret messages in ways that may be true or not true.

You talked about feeling abandoned and lacking. And then I find this phrase fascinating, a couple phrases. You said, "I tried to fill that hole in the only way I understood it through the achievement of external things." And you say this. "And so I began my life of chasing and the process, I forgot who I was." So talk about how somehow that sense of abandonment or lack of love or however, whether it's real or not real, that’s how you interpret it, that was your reality, which is really the important thing. So talk about how that morphed into achievement of an external things and chasing, because it feels like for part of your life, it was the external and the chasing that was who Finnian Kelly was, right?




Finnian Kelly:

Yeah, you're right. And I don't believe it was who I was. In my core fundamental essence, it was a reaction to an experience. And I'm really glad you picked up on the interpretation. People often they hear my story and then they make it about their story, but they don't realize it's an interpretation. And that's all that really matters is it's never about the facts. It's never about the story. It's never the content. How did you experience this? What are your feelings? And it's something that is done really poorly in relationships. We never just acknowledge that the other person is feeling this way. We get too caught into the content. So I'm just glad that you picked up on that. So for me, ultimately what happened is I didn't have a home. I didn't feel a foundation. Yes, there was a physical home, but to me, home is safety, it's love, it's nourishing, it's the ability to be grounded and trust.

And if I didn't have that, then it's a very, it's almost like you're an orphan, you feel disconnected. So what I would do was, well, in order to mask the really unpleasant sensations of actually the gravity of that situation, I went, "Well, I don't need that." So what did I do? I created a life where I did anything but home. I joined the army, traveled around the world, constantly jumping from one thing to the next, never bought a home, any of these things because if I actually went and claimed a home, then it potentially could be taken away from me. And that had already happened once. So I never wanted that possibility again. So that's where it really set off that thing of success because it was a way to distract myself from my core feelings because it was actually too hard to face, to actually identify that this who I actually believe I'm a very loving, kind boy and not being fully accepted or understood or seen, which are the core desires of humans, is to feel seen and understood.

That was confronting. So I just did everything to distract myself. Now it's not saying that wasn't the right path for me, it was actually my path to my spiritual awakening. It's just many different paths and I would love the people to identify this earlier on and actually acknowledge their feelings and then work through it. Because you can do a lot of damage to yourself and to others in that time and you don't always wake up from your crucible moment as well. I think you've probably experienced that with yours. It's a pretty tough time. And yes, it can be an incredible catalyst for growth. It can also be a catalyst for destruction. It can be something that you just never recover from and your soul just goes, all right, next lifetime will. We'll do it next time.




Warwick Fairfax:

And that's so true. I love this image. I know you're sort of army background. And just for American listeners, when you say you went to Duntroon, that is the US equivalent of West Point. It's a big deal. It's the elite army military college, you founded a couple businesses. One, I think you sold for seven figures. You were really, really successful in everything you did and was truly impressive.

But I have this image of this ship being unmoored. It's like going to port is not safe. You got to keep cruising at as high a rate of knot as you possibly can. If you pause and go to port and have to think about a home, bad things will happen because you'll have to confront feelings that you don't want to. I'm not saying that's right necessarily, but that was your reality of constantly chasing and moving and charging so you don't have to think about home or some of these feelings. It's a lot of people kind of stuff it, push the feelings under and just go forward and don't think just move because thinking is too painful. Is that feeling somewhat your reality at the time?




Finnian Kelly:

And I've actually just changed that language. It wasn't that thinking is too painful, it's feeling is too painful. So instead we avoid the feeling and then we actually think, we ruminate and we distract ourselves and go onto these coded belief loops, which is ultimately my work now is helping people identify these coded negative belief loops and how to rewire them. And I think what's interesting about my story is when people hear this sort of chasing success, they think it's all about the materialism side of things. I wasn't driven by materialism at all. It was never about that. It was just how could I feel like I'm doing something that makes me feel valued? Because my core is I didn't feel valued. And so that's why all my businesses were purpose driven. It was why I'd always shop for friends traveling around the world to go to their parties, whatever it is. I had to feel like I was worth something because my origin story defined that I wasn't.




Warwick Fairfax:

That is fascinating what you're saying because obviously there's a pivot which we'll get to here in a millisecond, but it seems like your friends wouldn't necessarily say "Finnian's a bad guy. It's all about money and power." It sounds like you were doing some worthwhile endeavors during that time. So people might say, "Finnian's a good guy, he cares about his friends, he tries to give back, he tries to live a life of purpose. Finnian's a good guy." So it sounds like it wasn't like, you're the sort of character and Citizen Kane and it's all about money and power and treading on the whole guy. And just if I can crush somebody, then I do because it's so fun. That wasn't who you were pre-crash if you will, which is fascinating. Your average friend would say, Finnian's a good guy and he's doing great. Right?




Finnian Kelly:

Yeah. And a lot of people looked up to me at that time as well. So when my crash came, it was very confronting to them because they thought that I had life worked out. So that was a very, very confusing moment for a lot of people. And it's one of those things I often talk about, I always get a little bit wary when people say that they're here to save the world and they're got this high altruistic side of things because often a lot of the time it's masking just their own unpleasant sensations. They don't want to feel this side of themselves. And also as you go along this journey, you start realizing, who am I, my limited self to think that this world isn't perfect just the way it is. Why do I need to be the one who meddles with it? So it's not about giving you away the altruistic desire to help people, but this whole idea of the world is broken and I need to fix it. There's a lot of ego hanging out in that as well.




Gary Schneeberger:

And there's a quote that you said, Finnian that I think really speaks to this point before we pivot into the crash. And again, this series is called Burn the Ships. And as you've talked about the things that you accomplished, the things that you were doing and how people looked up to you, I mean, you didn't just burn one ship, there were a lot of ships that were floating that you had going, that were a lot of different ships sailing under different flags. But you did pivot, but you said this about what you were just talking about, you will always have a sense of emptiness when you're looking for fulfillment from outside of yourself, even if what you're looking for is that altruistic thing. That seemed to be, it came to a point that you could no longer live unriven by having that perspective, right?




Finnian Kelly:

Yeah. So right Gary, what actually was the most interesting point about my sort of pre-crucible moment was I was living a life of Intentionality. I had a very clear vision. I had achieved it. I just sold my second company. I was financially independent, I was married, I was moving over to America to live in a ski resort in Beaver Creek, like skiing 100 days a year. And to top it even off, I had been recognized as a philanthropist and I was doing a documentary with National Geographic about supporting, I was in Bulgaria and I had to find a project, I find out what was wrong, funded all myself in this beautiful experience, which was really the highlight of my career. And at that exact moment, I was also, the illusion was starting to break away, or yeah, I was starting to discover the illusion because I'd always told myself that when this happens I'm going to feel fulfilled.

And in an exact moment I achieved everything in my life vision pretty much. Obviously there was more things I could have been open to, but I'd had the foundations, it was almost like the lie just suddenly started to surface. I just went, this is one giant lie, this isn't actually working for me. So at that peak moment was actually where it was all starting to fall away. And that's what will always happen if your foundations are built on negative belief loops. Eventually the core program of fear or I'm not enough, will always end up manifesting because that's the soul journey, is the soul journey, is to realize you are enough and you are love. And so that's something for people to remember.




Warwick Fairfax:

Wow, that's so profound. So talk about some of the elements of the crucible or the crash that really led you to turn inward and do what you'd avoided your whole life in a sense, which is get in touch with your feelings, get in touch emotionally with what's going on in your inner Finnian Kelly, if you will. So there are a couple of different elements to the crash that change the course of your life. So just tell folks about those couple elements.




Finnian Kelly:

Yeah, I look back and the way I describe the Crucible is that your soul has a journey in this lifetime and it's really here to grow and there's a particular reason and this higher self of ours, this is just my view, but it puts us in into this environment with these parents, into this situation and with these circumstances in life to learn a particular thing and apply it. And when you have that view, once again it's just a belief. All beliefs are made up. So why not have beliefs that serve you? That's a foundational part of my work is I don't care what you believe in, just are they serving you? So that makes me feel a little bit better. So in this, I almost think if you are not paying attention to your soul's journey, spirit will pick you up and smash you on the ground to wake you up, to force you.

Because some of us are very stubborn, some of us with our intellect, super smart, we can rationalize everything and we can sort of manipulate our way through things. But eventually it goes all right, it's time, it's wake it up. And for me it required a few different elements all happening at once. So one, my wife's dad suddenly died in a really tragic accident and he was a father figure I was starting to accept, I never had a father figure and I was starting to accept in a life. So once again, that abandonment program kicked in. And then we sold a business to some just not very ethical people who from the first moment had the strategy of putting us in a litigious fight. And in that moment you never win. And they weren't paying us the money. So huge financial loss. Then I'd launched a bunch of other businesses at the same time and I then suddenly went in through this really challenging experience because my relationship with my wife just wasn't the same after her dad died.

And I didn't have the tools that I do now to understand that this wasn't about me, it was her experience. And also we have this story around our relationship was like the golden couple that when any crack started coming, we didn't want to actually acknowledge them because it would be too confronting. So we sort of swept them under the carpet till eventually I had a burnout and I just went, "I can't do this anymore." And I had to shut down a company that I just raised money for. I paid all the investors out of my own pocket. I didn't have to, but it's just an integrity piece. I felt like they were backing me and I couldn't deliver the way I did. And that sort of just all started spiraling. And then eventually one day I addressed this with my wife, and she wanted some space and then just never came back.

She just never came back to Beaver Creek. So I was sitting in this house after all of this had happened and that was my crucible moment. And the key part of this moment, I remember this, I woke up one day and I was just sitting there and I just went, "I don't ever want to feel this way again." Now I want you to focus on those words. Notice I didn't say think, I said feel. I don't ever want to feel this way again. And that was my moment where I just went, "Okay, I've tried everything with my intellect, my rational mind, and it still didn't work. I have to go explore and go what is inside of me, which is driving this." And that was my real moment of I suppose my big awakening and my spiritual progression.




Warwick Fairfax:

So in that moment when you said, "I never want to feel this way again.", what were you feeling in those lowest moments? What was going on inside?




Finnian Kelly:

There was a lot of aloneness, just feeling completely alone, not understood, shame, lot of self-criticism. I'm someone who some people take on victim, some people take on more responsibility and both aren't a good path. I could take on too much responsibility. So there was just a lot of self-criticism and just ultimately just sad. I was just so sad that this had occurred and that somehow through my actions that this had actually happened. So it was just those feelings and it was a really challenging time where it was just getting through each day was hard enough because all my normal drivers, they were stripped away because I knew the illusion the had masked and they were like, that's not going to work this time. Going in, distracting yourself, going in, focusing on business, traveling, I knew none of it was going to work. So then I even felt even more alone and even more hopeless because my normal drivers, my normal tools were out outside. They were no longer relevant.




Gary Schneeberger:

Yeah you would say potentially all your ships burned, all the things that got you from one place to the other burned. That is a moment where that's what we're talking about in this series is that moment where you face that and then you decide to move forward in a new ship in a different direction. And that's certainly what you did.




Warwick Fairfax:

As you're talking, you spent a lifetime running away from your feelings and emotions because you didn't want to deal with them. So the problem is when you stop or you hit a brick wall, those feelings like a tidal wave hit you. It's easy to say in hindsight it'll be amateur psychologist. When you have those negative feelings and trauma, it's better to deal with them at the time because if you don't deal with them it hits you like a Mack truck. I mean it's dozens of psychologists could tell you that and that's great, but didn't help you with the time. Thank you. But I am where I am and the tidal wave is hitting me. And you talked earlier and stuff you sent us about negative belief loops and unhealed trauma, memories from childhood. So all of this is just hitting you just wave after wave of I'm sure intense emotion.

So it's hard. That's the benefit in a weird cryptic wave of a crucible, it's so painful. You can't ignore that tidal wave of emotions. No human could ignore that. You can't say I'm going to ignore that. You can't. It just your mind and agony and pain. So you faced this trauma and so what did you do then? Because one of the things we say at Beyond the Crucible, you have a choice. "You can say this is unfair, my wife left me, my family upbringing wasn't great. Maybe I made some bad choices. I don't know", but a combination of "Why did this happen to me?" Or "Of course it happened to me because I deserve all this stuff." Or whatever the negative cocktail is. Some people would say, "You know what, I'm just going to spend the next 50 years in bitterness and anger." And some people choose that.

And we talked earlier, but you chose a different path. How did you choose a path of healing and intentionality, if you will? I don't know if you even thought of that word at the time, but you made a choice and we cannot minimize the pain and the tidal wave of agony you were going through. How did you make that choice not to just dwell in the pit of agony and trauma and anger and bitterness? How did you get out of that pit, if you will?




Finnian Kelly:

Well, I'm really glad Warwick, you just repeated the word choice eight times because we needed to hear that because it is choice. That was the biggest thing I realized was perhaps I didn't have choice in my younger years. I wasn't developed enough. But right now I did have choice on how I handled this and how I was going to move through. And how I actually handled that choice was I basically looked at the paths that were available to me and the one path which was the familiar path, which was the running, the distracting, focusing on external things. One, I just recognized that those tools weren't even available, but it was built on fear. And I could just see where that was going to go to because I've already done that path and then ended up exactly where I was right now. And it was probably going to be even worse because I could, I wasn't in the illusion anymore.

So then I went, well what's the other path? And in that path I started going, "Well I have to take responsibility for this. I can't blame anyone else and I have to explore what could be potentially inside of me that could have brought this on because I had enough realization of that time that we are the creators of our own reality. I was already starting to teach that to people. And so I had that awareness and I went, "Well, if I'm the creator of my own reality, I've created this somehow. And yes, it's not conscious, but it's unconsciously I've created it. I'm still a creator." And that there is agency when you realize you are the creator. So in that moment it's challenging because at one point you're like, "How could I have done this? This is too painful to even comprehend." But if you realize that you have done this, it's also the liberating moment because you realize that you have the choice to get yourself out of this.

And that there is, when people can fully accept that, that's the moment of transformation where it starts beginning because they realize, all right, there's a way out of it. So in that moment I went, well really it was the path of love. And I had to go, "Well, how do I get to know myself? How do I feel this? How do I process this?" And I started looking at all the things that could have contributed to this moment. For example, I hadn't spoken to my dad in 19 years that probably might have contributed in my relationship. I had resentment against my mom, I had body complexes, all these little different things where I went, perhaps that's taking its toll on me. And I realized I also had this starting to understand this concept of time and about how time is just a construct and we don't understand it very, very well.

And one of the worst coded negative belief loops out there is that time heals all things. It's a complete lie because if time heals all these things, why was I in this situation from something that happened 22 years ago and it was still affecting everything in my life? And that was my moment where I went, "Well I tried the time thing, I tried that and it was still affecting me." And I realized, well if I don't address this now, this is going to just compound and it's going to affect me for the rest of my life. And that was when I first discovered that trauma doesn't operate in time. It doesn't at all, it doesn't even remember time, it remembers it like it was happened yesterday. And that's when I realized energy is what mattered. And I had to put the right energy into this experience and that entailed me.

I sat in my big nine bedroom mansion in Beaver Creek alone by myself for multiple months. I didn't party, I didn't distract myself completely celibate. And I just started focusing on every day what are the behaviors that will help me feel a little bit more, a little bit more peace, a little bit more joy, feeling a little bit more love for myself. And that started a chain of events. And before you knew it, I was walking across Spain doing the El Camino 500 mile pilgrimage, I'd done medicine journeys, I had gone to Burning Man, I had done a lot of spiritual healing work with my younger self. And that was really where it all started awakening for me.




Warwick Fairfax:

Yeah, I want to just dwell on what you're saying, Finnian, because people really need to understand the profound truth that you're talking about is often the hardest journey. The bravest journey is the journey within, is dealing with the inner trauma, emotions. A lot of guys especially trying to bury it stuff it move on, pretend to be tough and cool and all that, which is not a helpful typology if you will. But you chose the brave path. You chose to go full on to go, I don't know, to go to skiing metaphors like the triple black diamond approach. I'm going to head down the toughest slope I can, which is the journey within. That is the ultimate frontier, the Mount Everest, if you will. So I really admire that because obviously listeners know with, they know my journey pretty well by now with the 2.25 billion takeover of my family's large 150 media company in Australia.

And when that ended in 1990, yeah, I'm like you in the sense if there's a problem in the world, I assume it's my fault. That's my go-to. And so I was self flagellating metaphorically. And how could have been so dumb? I had a Harvard MBA, how could I thought the family wouldn't sell out, how could just beat myself up. And yeah, there was a fair share of dysfunction in my family without getting to details. So yeah, I had certainly opportunities for forgiveness, put it that way. But I guess to me, I learnt some things, which I'm sure you have is with forgiveness, you've got to forgive yourself. It's like, I'm 26. When I launched the takeover, I didn't mean to hurt anybody. I honestly didn't. I was just naive, young and idealistic, which is not always a good combination. I had my reasons and I've talked about that often and other podcasts.

But so unintentionally caused a lot of damage, some relationally. But I had to forgive myself. I was young, naive and I made some mistakes and then I had to forgive others. And we talk a lot on the podcast, forgiveness doesn't mean condoning, you know, forgive not because other people and necessarily what you forgive because you are worth it. And again, it doesn't mean condoning what was done to you, what was to anybody. So obviously you've learned all this I'm sure over the years. So just talk about some of those elements that people can understand of part of the way getting out of the pit of trauma is forgiving yourself, accepting yourself, forgiving others, not condoning, just talk about why those elements are important and you know, want to live a life of intentionality. You can't do a thing without dealing with that first, right? So talk about how you would characterize that.




Finnian Kelly:

Well thank you Warwick, that is very nice to hear that compliment. And also, yeah, I fully have compassion for your journey as well. It's an incredible one. And I'm also, it's such an interesting thing after you've been on this journey, I just want to touch on this quickly is that we will never give it back as well. I look back at that period and sometimes I'm almost envious of that version of myself. It's just completely, everything was open and you're just discovering new things each moment. It's confronting, but it's also a very, very invigorating period of my life. So I just want to address that. So the forgiveness and the acknowledgement bit. So I was saying that forgiveness sets you free, acknowledgement sets the other person free. So forgiving isn't really about the other person. Forgiveness is all about you. It means that there's some energetic connection which is affecting you.

So I had to do a deep period of forgiving myself. And I remember on the Camino, each day I would pick a different theme. And this was a little bit, what's that word where you're just sabotaging yourself a little bit on or bit macho, but it was needed. And I'd pick a day, one day it would be ex-girlfriends, another day would be business things. And I just went through and I just did an inventory of everything that I needed to forgive myself for. And it was that, it was this awareness that I just knew that this wasn't serving me, it was putting my lower energy centers and I had to get back into my heart center and having compassion for myself and going, "Well I do this for other people, so why can't I do this myself?" So that was a very, very important cleaning out of the inventory.

And then the acknowledgement piece is understanding how your behaviors may have impacted others. And when you acknowledge so often people think it's about shaming yourself and it's not. It's just actually recognizing that yeah, your younger version, just like you just said, you can see now, yes, you may have gone in with good intent, however your actions had consequences and hit other people. And you can acknowledge that now. And that there is just, what it does is it helps people get back to that core desire of feeling seen and feeling understood. And I've never seen a point where when I've done some acknowledgement or someone's acknowledged me, I've never pushed them away. I'm always like, "Oh thank you." They get it. And it feels really nice. And it's been the core thing I've always wanted from my parents was just proper acknowledgement, just understanding that yes, some of the behaviors could have had an impact on us.

And unfortunately a lot of people don't have the courage to do that. Cause they operate from fear and they believe that they're going to be found out or that person's going to be left. And I can tell you, the other person already knows. The fact that you are, even having the opportunity to speak to them shows that they want to forgive you, they want to love you. And this is the most shocking thing I see with parents when they give up on children, it's coded into the child to forgive the parent. They naturally love the parent. And when parents give that up, I'm just like, "Oh, you're missing out on an opportunity here. Even if you think your behaviors were right, it doesn't matter because it's not the content, it's how the other person is feeling." And that's something which is with super important.

So that was really what it was all about. And the doorway to doing that is that self-compassion actually going, how can you be kind to yourself, love yourself, realizing that you're not perfect? And this whole story, one of the greatest traps is I should have known better. Why did I do this? And I always go, "Well, if you did, you would have." That's the thing. So this whole thing of hindsight where it's like, oh, if I should have done this. And I'm like, "Well no, you shouldn't have. You just weren't at that level of consciousness yet. And that's okay. But now you are, now you've learned." And that's the moment is am I going to repeat these mistakes? And if we don't forgive and we don't acknowledge, then we're just creating programs down to our subconscious because the subconscious receives orders through the strongest emotion and it just then creates more outcomes of your life like it. And that's the moment where I now go, "Well, that was your missed opportunity. That was sad."




Warwick Fairfax:

Well said. Yeah. And from my standpoint, you've got to give yourself some grace. We all make mistakes and you acknowledge, try and atone to the degree that it's necessary. But I want to just pivot to what you do now with Intentionality is obviously, I'm sure linked to what we're talking about. And I think you wrote somewhere that Intentionality guides people to be purposeful and aligned in their beliefs, thoughts, and behaviors so that they can be more in love with their lives. So just talk about your mission in life now of just helping to guide people into a life of Intentionality, which I kind of love that concept. So just talk a bit about that, your mission and why that's important and what that is.




Finnian Kelly:

Thank you. So we've actually expanded the definition of Intentionality to be rooted in science and psychology. Intentionality is a principled and transformative approach designed to help people harness the power of the present, crack the elusive codes of social conditioning, and effectively create and sustain the path to extraordinary life. So the key points are is this sort of the power of the present. That's all that matters, Eckhart Tolle, The Power of Now. And we have these codes of social conditioning which are determining everything in our life. And we think that this is what we want, but it's actually not us. It's through other people. And then how do you become the conscious creator? And that's really when we think about our overall mission, it's really how do we help people find their path, experience, the lasting transformation, and we do that through cracking the code to conscious creation.

So each day we're looking and I'm like, we're all testing as a team and going, "What's the code? How do we make people more and more consciously create?" Because we're all creating every day, but most of us are creating through an unconscious mechanism. And that's why we keep repeating the sabotaging behaviors and not getting the desired feeling. So that's what we're really doing. And it's super exciting. When I think about my life's work, this is definitely it because it's for my own needs. I'm solving my own needs. That's where Intentionality was born out of. I never thought of anyone else. It was the first time where I stopped thinking about other people. I just purely thought about myself and went, "How do I get myself out of this? I have been coded with some faulty beliefs and I don't want this anymore." And through a period of discovery, I really uncovered that there's five core sort of beliefs, these belief programs which are sabotaging us.

And then I created five principles which are the loopholes to these beliefs. And it's super exciting. It's applicable to individuals, organizations, communities, culture in general. And now I'm just focused on how do I get people to realize that there is another way and that they do have choice and they have agency and it can be a lot easier. That's a big thing that I want people to realize is that life doesn't have to be hard. That's another belief that we've brought in to. Life can be easy and there's magic out there.

And it's amazing. I pinch myself each day that I get to live this right now. And that's where I'm just so grateful for these younger versions myself and just going, "You did it." And then I look at all the people that I brought into my life effectively, like conspired into my soul journey and played out their roles and I have gratitude them to them. Now, it doesn't condone some of the things that they did to me, but I do have a deep sense of gratitude and that just helps me live more peacefully anyway, so that's another example of a belief that works for me.




Gary Schneeberger:

That sounds, you heard listeners was the captain of our Qantas airline. Since we have some Aussie accents here on the show indicating that we've begun our dissent, we're not going to land yet because I've got a couple of questions I want to ask you and then also give you the chance to tell people how they can find out more about Intentionality.com. But back, I don't know, 10 minutes or so ago you offered the revamped definition of Intentionality. And I used to be a newspaper reporter, so I took bad notes because that's what newspaper reporters do. But here's what I got out of the back end of that. It's about creating and pursuing the path to an extraordinary life. And it seems to me in the context of this series that we're doing called Burn the Ships, that can include sometimes that creating and pursuing a path to an extraordinary life can include that pivot, can include that path, can include needing a new ship to get you there.




Finnian Kelly:

It definitely can. And the great thing is that you don't actually have to create your ship sometimes. There's a lot of ships out there waiting for you to jump on and go on that journey. And so often, I don't know, we try to reinvent the wheel, but this truths of humanity have been there since the day of dawn. And all the different spiritual texts, if you look at them at the essence at the core, they're all speaking the same thing, approaching it from different parts, but they're having the same messages. And so what I really encourage people to do is just go find some people who you look like you respect their life and go on a journey. Now it doesn't mean hand over your agency to them, that's very important. That's how people get end up being in organizations where they're getting taken advantage of.

And we've seen that in mainstream religions, whatever we want to do at cults, whatever there is. But you don't have to do this alone. There's other people out there who have left truths out there and you can go on that journey. And that's where I think I found truth through meditation. I've found truths through nature. Nature is the greatest truth vehicle. If you just go spend more time in nature, that is the greatest ship of all time, isn't it? And it holds you never asks anything of you, it supports you. And that might be a ship that's available for everyone. And unfortunately we don't take it.




Gary Schneeberger:

I've co-hosted 150 plus episodes of this show with work, and I can see him nodding his head. He wants to say something really quick, but before I let them do that, I would be remiss, Finnian if I didn't give you the chance to let people know, I mean we've said Intentionality.com a lot, so that's probably where they can go see more about it. But tell listeners what they'll find there, what kind of services you offer, how can they find you online, and what will you help them do when they get there?




Finnian Kelly:

Great. So the, that's your probably best place to start would be Finniankelly.com and-




Gary Schneeberger:

And that's two ns in the front part of Finnian right?




Finnian Kelly:

Yeah, yeah. Finniankelly.com/podcast. And I've created a bunch of gifts that will just start them on the journey just exploring. I've an intentional living guide. There's a bunch of Intentionality tools to start applying into your life. We're just in a rebrand of Intentionality right now. So the website where we are launching a new website, so that might be up by the time we're there. And my whole thing is that it's a behavior-based approach. So that's the loophole, is you get focused really on the desired feelings. That's the key essence of all this is like what are my desired feelings? And then what's the behavior that's going to start driving to that? So I always say "You're only one breath away from Intentionality.", because when you take one breath, you slow it down and you have a chance to go, do I want to activate the old program?

Do I want to react or do I want to get connected to my desired feelings and respond with a behavior that's going to lead me to me, that feeling. So just do one thing today, which is a little bit different. And that's why we create all of these tools and when people go on that tool journey, they start seeing it. We have different retreats, online programs, but the key thing for me is I just want people just to start living this life. So we've got a bunch of free content there and just go on that journey. And then if you feel like our ship could potentially accelerate your journey, come join us. It'd be a lot of fun.




Gary Schneeberger:

Warwick, the last question as always is yours.




Warwick Fairfax:

Well, Finnian, thank you so much for being here. I mean, it really is inspiring your journey and it's a courageous journey that you've been on to finding who you are, dealing with some things, living a life of Intentionality, which it's a brilliant faith, your should lead intentional lives. So I'm thinking that maybe some people listening today, and maybe they're going at mock three, they're founding businesses, they're getting degrees, maybe they're saving the world in a sense of, oh, maybe I feel better about myself, of the more people I "save" maybe it's motivation for me is everything. It's great to help people, but what's the motivation? What's the inner... But maybe people listening here, were going at a very fast pace and it's like, "Well, I can't stop because stuff will catch up with me or I'll crash." And so I don't know if it's a word of hope or warning, but for those that are the pre-crash Finnian Kelly's, of this world, what would you say to those folks who are listening right now?




Finnian Kelly:

Well, I would empower them to start reclaiming their feelings and start seeing that this is actually their greatest asset. Their feelings become their greatest asset, and it's ultimately how we take back control of our systems. So I would inspire them to just start really being curious and going, "Is this really the life that you want? Are you making conscious decisions? Or is this from some form of programming, which it may be from people you don't even really respect? And in that moment you have self-exploration that will start opening up things, you'll start asking the right questions and you'll start getting the right answers, and it will prevent you from having the crucible moment, which in itself, that is the crucible moment if you start asking the questions because you start realizing that, okay, I need to burn the ship down. Don't have to burn it all down, but I can change my life right now.




Gary Schneeberger:

I've been in the communications business long enough to know when the last word on the subject's been spoken and Finnian Kelly just spoke it. Thank you listener for spending this time with us on this special episode of our special series, Burn the Ships and remember this truth, if your ships are not sailing in the direction you wish they were sailing, if you feel like you're drifting off course a little bit, now is the time to get a match. We'll see you next week.

If you enjoyed this episode, learned something from it, we invite you to engage more deeply with those of us at Beyond The Crucible. Visit our website beyondthecrucible.com to explore a plethora of offerings to help you transform what's been broken into breakthrough. A great place to start our free online assessment, which will help you pinpoint where you are on your journey beyond your crucible, and to chart a course forward. See you next week.