One of the most cautionary tales in recent corporate history is how Netflix embraced change and Blockbuster didn’t. As of 2018, Netflix, barely 20 years old, had a stock market value of nearly $165B, with 130 million subscribers in 200 countries. Blockbuster was out of business by then, having filed for bankruptcy in 2010 after incurring more than $1B in losses the previous year.
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